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The Best Landing Page Builders (Free & Paid)

By Scott Max

Hi!

If you'd like the quick answer, the best landing page builder and the one I personally use is LeadPages.

- Scott Max

A landing page, as we have already seen in previous articles, is a landing page that the user reaches through a call to action (CTA), i.e. a call to action, either through a button on a website, an email, a banner or a post.

The aim of the landing pages is to convert visitors into leads, so they incorporate a form to get the data of the interested customer and thus provide more information or give access to download a content. Once the requested data has been completed, the user is usually directed to a thank you page.

Once we have this clear, we will proceed to share with you a list of the best tools to design your own landing page and increase the leads of your page. Read carefully to get the tools you like best and include them in your digital marketing strategies.

If you are thinking of creating a landing page to offer free or paid content in an organized and attractive way this post is for you. Through it I will share some tips and a list of effective tools that will help you get those conversions you need.

What to look for when choosing landing page builders

  • A/B testing so you can easily test items on your landing page
  • A good and fast editor to create your landing pages
  • An easy feature to export your landing page to your website and blog
  • Variety in templates (good designs and templates for your type of business)
  • Metrics to track visits and conversions on your landing page
  • Integrations with your Email Marketing service
  • WordPress integration if you don't know how to program

The 10 Best Landing Page Builders

  • According to my own tests running a lead generation agency
  • Considering price and the features you get
  • Heavily considering compatibility with Google and Facebook Ads
  • Heavily considering customer support, which I make use of often

1) LeadPages

Leadpages is my favourite tool, even though it's paid and sometimes gets a bit slow it's the best solution globally for landing page creation. It is the tool designed for marketers and entrepreneurs who have no notions of design or programming. I have it configured with my WordPress and I can publish my pages with just one click. They also have the LeadBox that allows me to offer quickly downloadable content. They also have very easy to use templates and above all very effective. With Leadpages I have created pages to capture leads and pages to sell and I have always achieved great conversion results. The price of leadpages depends on the plan, but they range from $37 per month to $97. I have the PRO plan and I paid for it annually to save.

Create and test your website in minutes

Leadpages focuses on individuals and small businesses that are launching into the market with the aim of helping them understand how easy it is to create quality landing pages. Whether you want to optimise your page for search engines, test pages using a/B testing tools or collect user data through forms, Instapage has it all.

Why use Leadpages?

  • Great for beginners
  • Automatic optimisation
  • User collaboration tool
  • Good prices
  • A large number of templates that convert

With Leadpages you can easily create a landing page from a template...

Template offer: there are more than 200 templates to choose from, all with CTAs, organised according to their use: Invitations to webinars on lead generation, events, ebook promotions and more.

Customization: You can start from a blank template or retouch existing designs, as well as use their royalty-free images or upload your own.

FEATURES // 4.5/5

Quality templates and useful tools

Whether you want to integrate social widgets, have SEO tools to appear in search engines or use a drag and drop tool to fully customise your landing page, Instapage will meet your requirements easily.

It also includes some unique features and elements, such as a collaborative workspace that allows multiple users to view, edit and comment on landing pages and campaigns before publishing.

Instapage has a multitude of integrations available, from advertising tools to analytics and CRM tools, to email marketing tools, chat or webinars - to name but a few.

EASE OF USE // 4.5/5

Easy to use and feature rich editor

It's great to have as many tools and features as possible, but they're no good if you don't use them. With Leadpages you don't have to worry about not knowing how to use something because it's designed primarily for less experienced users.

Everything from the editor to the functionality of the features is easy to use and you'll spend less time reading and learning how to use what it has to offer and more time creating great professional landing pages that achieve high conversion rates.

It is not meant to be the most powerful editor on the market but the easiest to use, and clearly one of the most intuitive.

SUPPORT // 4.5/5

Leadpages helps you in many ways

Ldeapages has a strong support centre with many videos. There is also a decent information base and you can contact technical support via email, but there is no forum. Their active blog will give you lots of tips and tricks. When you sign up they offer a 15 minute live demonstration, as well as a number to call if you have any questions about the service or any features.

  • Videotutorials
  • Technical support by email
  • Support centre
  • Blog
  • Chat
  • Telephone support

PRICE // 3.5/5

Competitive prices that make it stand out

Leadpages prices range from $56 to $200 per month.

Although they may seem somewhat high, remember that we are not just talking about a landing page generator but a complete range of marketing elements and tools that will help you convert visitors into paying customers or subscribers.

The most sensible thing to do is to pay for an annual plan, given the discounts involved.

Although Leadpages does not offer a free plan, it has a 14-day free trial period that does not require a credit card to help you become familiar with the tools and interface before committing to a long-term subscription.

2) Unbounce

With Unbounce you can create very powerful landing pages, but I was personally overwhelmed when I started using it and so I switched to Leadpages. However, I have to confess that it is a very professional tool that allows you to do very powerful things such as using dynamic texts. My recommendation is that you try it out to see if it fits you. Another part that works very well is its content strategy, for example you can sign up for its Landig Pages course for free.

3) Instapage

This tool is also well known and works perfectly with WordPress. It has a free version that will allow you to test the tool and see if you decide to use it at the end. With Instapage you will have access to A/B testing, integrations with various tools and nice templates.

4) Visual Composer (now as WP Bakery)

If you have WordPress and do not want to pay much for an external tool I recommend the Visual Composer plugin. With this tool you can quickly create the pages you want. Its system works with drag & drop and allows you to customize everything quickly.

5) Lander App

With Lander you can quickly create landing pages to promote your products and services. This service is free for the first 30 days, take advantage of it and try out all the functions it has.

6) PageWIZ

This is another functional tool for creating landing pages. The good thing about it is that it allows you to create your own landing page from scratch, something that is not possible in Leadpages. PageWIZ offers you the first 30 days for free, this is ideal for you to test the tool and analyze if it works for you.

7) Thrive Architect

Thrive Architect is the new version of the famous and useful Thrive Content Builder plugin. Thanks to this plugin we will be able to create landings and even design our posts in WordPress with little effort, helping us with the more than 100 pre-designed templates they have, as well as a great amount of components that you will be able to add to your blog simply by dragging and dropping. The price of this tool is very competent compared to other platforms for creating landings and the experience is really pleasant to use.

If you want to see more information about it, you can take a look at this post with all the information about Thrive Content Builder and Thive Architect that you will see in Javi's Monetized blog.

8) OptimizePress

With this tool you can create landing pages to attract subscribers, sales pages and funnels, free courses, webinar registration pages, private areas, a new blog and much more. You can buy it for a one-time payment of $97 (basic plan).  Without a doubt it's one of the cheapest options on the market considering everything it includes.

9) Click Funnels

This last tool that I share with you will allow you to easily create a sales funnel to convert customers more quickly. In addition, with Clickfunnels you can create a private area, create campaigns around your websites, have sales pages and recruitment pages. It's very complete, but it's also a bit expensive, you'd have to pay about $97 a month to get the best features.

10) Optimizely

If you want a tool that allows you to test different landing pages, to optimize the results, Optimizely is the platform you are looking for. 

With this tool, you will be able to create variations of a page and discover which of the versions is the one that works best. One of the most interesting data that this platform offers you is the heatmap to find out in which areas users click most frequently.

Optimezely offers you a 30 day trial, after which you should contact their sales team to find out the price of the annual plans.

In Conclusion, the best landing page builder

I hope this post helps you to test the tools to create more powerful landing pages. In the end, you will have to stay with the one that works best for you. Every personal and professional business is unique and therefore will have different needs.

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