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What is a Tweet?

A tweet is the name given to posts on the social network Twitter. This video will help explain: Tweets have a maximum length of 140 characters. They are public (unless a private account is created) and automatically appear on the timeline of users who follow the tweeter who posted the message, i.e. who has tweeted. […]

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What is a Webinar?

A webinar is a conference, workshop, course or seminar in video format that is delivered over the Internet. What characterizes the webinar and gives it value is the interaction that takes place between the speaker and the users attending the webinar. This video will help explain everything: So if your excuse for not taking that […]

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What is a Whitepaper?

A whitepaper is a document in the form of a guide whose function is to try to explain to users how to solve a problem or help them understand a specific topic. This video will help explain everything: Although they are often confused with ebooks, whitepapers are more oriented to the B2B market and, rather […]

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What is A/B or Split Testing?

A/B Testing consists of developing and launching two versions of the same element and measuring which one works best. It is a test that helps us to optimize an email marketing strategy or improve the effectiveness of a landing page. This video will help explain everything in detail: If you have detected that your page […]

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What is an Ebook?

An ebook is a book in digital format that is offered to the user for free or for payment, usually through a download on the Internet. This video will help explain everything: In Inbound Marketing not all the importance lies in the content or strategy. Giving the user a diversity of formats is a great […]

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What is an H1?

H1 is the HTML element commonly used to identify the most important header in a web page. Examples of H1 would be the title of a page, the title of a post, the name of a product, etc This video will help explain everything: The HTML language allows us to establish different headers according to […]

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What is an Influencer?

An influencer is a person who has certain credibility on a specific topic, and by his presence and influence in social networks can become an interesting prescriber for a brand. This video should help explain everything: Why are influencers important? It's as simple as asking yourself: what would you buy first, a shampoo that you […]

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What is an Infographic?

An infographic is a graphic representation that supports an information and allows to translate it into something that everybody can understand at first sight. It is an incredibly useful communication tool, since having a visual format, it is processed by the human eye much faster. This video will help explain everything: In addition, we are […]

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What is an Insight?

Insight is one of the most widely used terms in marketing, communication, advertising and branding. However, it is one of those words that is difficult to define and understand. An insight is a key, the essence that allows us to find the solution to a problem. A path, a piece of information that suggests how […]

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What is an Opt-in?

Opt-in is the act by which a user interested in our content agrees to receive information via email, sms or messenger chat. This video will help explain: Let's take a very simple example: A user accesses 40deFiebre, enters one of the contents, reads it until he/she comes across a call to action that invites him/her […]

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