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What is a Cookie (Internet)?

I'm sure that more than once when you enter a website you've heard the famous "accept cookies" message, but what exactly are they and what are they for? Cookies are part of the measurement methods of websites, they are data fragments that are accumulated in a text file on the computers' hard drive. This video […]

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What is a Copy (writer)?

When we talk about Copy we refer either to the person within the marketing team who is in charge of thinking about the creative strategy of a campaign, or to the creative texts themselves that are used in that strategy and who normally does this first. This video will help explain: What is copywriting? The […]

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What is a Dashboard?

A dashboard is a graphic representation of the main metrics or KPIs involved in achieving the objectives of an inbound marketing strategy. This video will help explain: This tool allows us to visualize the problem and encourage decision making aimed at improving the possible mistakes we may be making. The ultimate goal is to transform […]

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What is a Drip Campaign?

Drip campaigns are a key part of lead nurturing actions. Drip campaigns are processes that follow a logical and automated reasoning based on the actions made by the user, mostly via email campaigns but lately also with messenger, chatbot and sms campaigns. This video will help explain: We could usa a road as a metaphor, […]

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What is a Hashtag?

A hashtag is a way of tagging content in social networks. It was popularized all over the world by Twitter. However, its use has spread to all areas of the Internet. This video will help explain: It consists of putting a hashtag before a term or sequence of terms to generate a conversation around it. […]

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What is a KPI?

A KPI (Key Performance Indicator) is a value, usually numerical (to be fully measurable) that shows whether a company or a person is meeting the objectives it set at the beginning of a task, campaign or a specific period of time. This video will help explain: Beyond knowing if something is fulfilling its objectives, these […]

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What is a Landing Page?

A landing page is a web page designed specifically to convert visitors into leads. This video will help explain: Why is it important? Its reasoning is simple: if we offer something that seduces the user, they will be more willing to leave information through a form, if this will allow them to access it and […]

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What is a Lead?

The term lead is used in Inbound Marketing to refer to those contacts who have left us their details through one of our landing pages in exchange for content of interest to them. Therefore, they are contacts that voluntarily become part of our database. This video will help explain: These users are considered potential customers […]

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What is a Conversion Funnel?

The conversion or marketing funnel is an Online Marketing term that tries to define the different steps that a user has to take to fulfill a certain objective within the web, whether it is a registration, a purchase or the generation of a lead. This video will help explain: The conversion funnel serves to determine […]

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What is a Newsletter?

A newsletter is a digital publication that is distributed via e-mail with a certain frequency (daily, weekly, monthly, bimonthly or quarterly). Newsletters are usually made up of different articles of interest to subscribers about the brand or the sector in which it operates and accompanied by an offer or CTA towards premium content or a […]

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