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What is a Podcast?

A podcast is a radio or television broadcast that a user can download from the internet by prior subscription and listen to on either a computer or a portable player. This video will help explain: Although podcasting started as a format used mainly by users, today a multitude of brands use it as a tool […]

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What is a Thank You Page?

A thank you page is the place where the user receives the offer promised on the landing page. This video will help explain: The conversion process ends on this page. We start with a visitor who accesses our website. Through call to actions or calls to action, he arrives at a landing page that offers […]

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What is a Trending Topic (TT)?

Trending Topic are the most used keywords in a specific period of time on Twitter. They are trending keywords (also called hashtags on Twitter), what is trending and what is most talked about at that moment in this social network. This video will help explain: Twitter has become one of the main channels for observing […]

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What is a Troll or Hater?

On the Internet a 'troll' or a 'hater' is a user who seeks to provoke, offend or impoverish the conversation within an online community, such as a blog, a forum or a profile on social networks. This video will help explain: The intention of the hater or troll is usually to annoy and interrupt other […]

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What is a Tweet?

A tweet is the name given to posts on the social network Twitter. This video will help explain: Tweets have a maximum length of 140 characters. They are public (unless a private account is created) and automatically appear on the timeline of users who follow the tweeter who posted the message, i.e. who has tweeted. […]

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What is a Webinar?

A webinar is a conference, workshop, course or seminar in video format that is delivered over the Internet. What characterizes the webinar and gives it value is the interaction that takes place between the speaker and the users attending the webinar. This video will help explain everything: So if your excuse for not taking that […]

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What is a Whitepaper?

A whitepaper is a document in the form of a guide whose function is to try to explain to users how to solve a problem or help them understand a specific topic. This video will help explain everything: Although they are often confused with ebooks, whitepapers are more oriented to the B2B market and, rather […]

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What is A/B or Split Testing?

A/B Testing consists of developing and launching two versions of the same element and measuring which one works best. It is a test that helps us to optimize an email marketing strategy or improve the effectiveness of a landing page. This video will help explain everything in detail: If you have detected that your page […]

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What is an Ebook?

An ebook is a book in digital format that is offered to the user for free or for payment, usually through a download on the Internet. This video will help explain everything: In Inbound Marketing not all the importance lies in the content or strategy. Giving the user a diversity of formats is a great […]

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What is an H1?

H1 is the HTML element commonly used to identify the most important header in a web page. Examples of H1 would be the title of a page, the title of a post, the name of a product, etc This video will help explain everything: The HTML language allows us to establish different headers according to […]

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