What is an Influencer?

An influencer is a person who has certain credibility on a specific topic, and by his presence and influence in social networks can become an interesting prescriber for a brand. This video should help explain everything: Why are influencers important? It's as simple as asking yourself: what would you buy first, a shampoo that you […]

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What is an Infographic?

An infographic is a graphic representation that supports an information and allows to translate it into something that everybody can understand at first sight. It is an incredibly useful communication tool, since having a visual format, it is processed by the human eye much faster. This video will help explain everything: In addition, we are […]

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What is an Insight?

Insight is one of the most widely used terms in marketing, communication, advertising and branding. However, it is one of those words that is difficult to define and understand. An insight is a key, the essence that allows us to find the solution to a problem. A path, a piece of information that suggests how […]

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What is an Opt-in?

Opt-in is the act by which a user interested in our content agrees to receive information via email, sms or messenger chat. This video will help explain: Let's take a very simple example: A user accesses 40deFiebre, enters one of the contents, reads it until he/she comes across a call to action that invites him/her […]

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What is Big Data?

The businesses of the 21st century coexist with a huge amount of data. The problem is that this data is both structured and unstructured: Welcome to the jungle! The Big Data tries to make sense of that huge mass of data, sorting it out and studying it to get ideas that will lead to better […]

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What is Brand Journalism?

Brand journalism is the perfect union between marketing and journalism. It is a new approach to the valuable content that companies want to provide to the user. Its objective is to increase brand loyalty and trust through original pieces published in their own media. This video will help explain: The content generated from this new […]

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What is Branded Content?

Branded Content consists of generating content linked to a brand that allows that brand to connect with the consumer, so it is very useful in an Inbound Marketing or content strategy. This video will help illustrate the concept: How does Branded Content arise? Some time ago, brands stopped being an entity that only manufactured products […]

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What is the Buyer's Journey?

The Buyer's Journey is the process of actively seeking out a potential consumer to become a sale of our product or service. This video will help explain the concept: Knowing the phases that the user goes through before finishing the purchase process is fundamental. That is why Buyer's Journey is one of the fundamental tools […]

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What is CAC or Customer Acquisition Cost?

The Customer Acquisition Cost or CAC is the economic investment we have made to get a potential consumer to become a final convert and purchase our product or service. It is a metric applicable to the different areas of online marketing: SEO, SEM, emaling. This video will help explain the concept: How is the Cost […]

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What is Churn?

The churn rate is the percentage of customers or subscribers who stop using the services offered by a company during a given period of time, usually measured on a month by month basis. This video will help explain churn more in detail: Although it is a term associated with email marketing, it is also used […]

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