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What is Evergreen Content?

In Online Marketing we say that a content is evergreen when it is able to endure over time without being outdated. It has no expiration date. It provides value to the user today and also in six months. This video will help explain everything for you: On the Internet, where a day is equivalent to […]

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What is the Instagram Feed?

The feed is the Instagram view where you can see all the photos a user has uploaded in temporary order, either as a grid all together or scrolling individually. This video will help explain everything in detail: There is always debate over whether the grid view should give the impression of care (that your photo […]

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What is TOFU, MOFU, BOFU?

TOFU, MOFU, BOFU stand for Top, Middle and Bottom of the funnel, and refer to the phase of the conversion funnel to which our Inbound Marketing tactic or strategy is oriented. This video will help clear things up for you: TOFU MOFU AND BOFU are three concepts that you must take into account when creating […]

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What is User Experience (UX)?

User experience is the process that the user carries out when interacting with a product. This concept has its origin in the field of online marketing, being closely linked to the concept of Brand Experience (pretension of establishing a familiar and consistent relationship between consumer and brand). This video will help illustrate the subject for […]

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What is Viral Content?

Viral content is content that is spread at a large scale on the Internet, either through social networks, email, instant messaging, etc. This is my favourite video to illustrate the subject: With the ease of the Internet and social networks to spread ideas and content, the term viral is used for content that is massively […]

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How To Sell On Poshmark: (Step-By-Step)

Poshmark is a Marketplace where people can buy and sell mainly second-hand clothing and accessories from their own wardrobes and from retail shops at good prices. It was launched in 2011 as a community of sellers and to date, several million people in the United States are buying and selling on this platform. Apart from […]

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How To Sell On Shopify: (Step-By-Step)

If you are looking to launch an e-commerce shop or start a dropshipping business, then you may be wondering how to sell Shopify. Selling on Shopify has made the obnoxious journey of running an online shop easy. So anyone can do it. Although the platform has eliminated the need to hire a developer to build […]

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How To Start A Blog: Step-By-Step

Starting a blog is very simple, but it depends on what you want it for or what your objective is. That's why I'm going to show you how to create one with the best options according to your own case: if you want a personal blog, a professional blog, a corporate blog, a themed or […]

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How to Start an Online Store (Step-By-Step)

Not experienced? We offer you advice from those who do. In case you didn't suspect it yet, we'll tell you: an online shop is not set up for a month. You simply can't: do the market study, find a business model, find suppliers, ask them for an estimate, have them send it to you, renegotiate […]

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How to Sell On Facebook Marketplace (Step-By-Step)

Have you been to a garage sale? Well, that same concept, but online, was introduced on Facebook in 2016, under the name Marketplace. More recently, however, the Facebook Marketplace has grown in popularity to the point that 800 million people in over 70 countries use this platform to buy and sell products. So, with so […]

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