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What are Vanity Metrics?

By Scott Max

Vanity metrics are metrics that are easy to measure or monitor, but can give a false impression of growth.

This video will help explain:

Unlike actionable metrics, vanity metrics provide information that, although useful and visible, does not indicate any specific point of improvement, so focusing on them makes us lose sight of the optimizable points of our strategy.

Some examples of optimizable metrics would be the number of twitter followers or facebook fans, the number of visits to a web page, or the number of downloads of an application. Their actionable counterparts would be the engagement by type of publication, the conversion rate segmented by user origin and the average revenue per user and platform.

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