The churn rate is the percentage of customers or subscribers who stop using the services offered by a company during a given period of time, usually measured on a month by month basis.
This video will help explain churn more in detail:
Although it is a term associated with email marketing, it is also used in other sectors to refer to the loss of customers. For example, if we have 500,000 subscribers to our weekly newsletter and we have received cancellation requests from 5,000 of them, we divide 5,000/500,000 obtaining a 10% churn rate.
Although having 0% is almost impossible, we can apply these practices to reduce our church rate or cancellation rate as much as possible:
In short, the balance between attracting subscribers who are sympathetic to our product or service and maintaining those we already have is the key to keeping our churn from skyrocketing.