Using social media for crypto marketing: what works in 2025

Despite the fact that audiences scroll quickly, they remember those who teach them something useful. Projects that are successful in attracting attention are those that provide context, show receipts, and meet people where they already congregate. The door is opened by a brief video; trust is increased when posts provide an answer to a genuine question and point to resources that are impartial.

Catch the right wave, not every wave

Attention clusters around catalysts. Halvings, major airdrops, and exchange events still set the tempo, but the angle matters. A clean play is to track Binance new listings today and post a quick primer on what the listing changes for holders, liquidity, and narrative rotation are, then follow with an update thread as on-chain data arrives.

Signal over noise on platforms

Depth converts better than hype. A simple stack works: a 20–30 second explainer that tees up the topic, a carousel that answers two practical questions, and then a pinned thread that aggregates follow-ups. Use native features for discovery and direct the most engaged readers to a newsletter or Discord where longer answers live. Pew Research reports that YouTube and Facebook continue to be the most popular platforms among adults in the United States. On the other hand, Instagram, TikTok, LinkedIn, X, and Snapchat have a slightly lower penetration rate.

Creators who teach, not hype

The best partners act like guides, not billboards. They break down token unlocks, validator sets, gas dynamics in stress, and wallet safety. They post receipts: contract docs, audits, and neutral charts. Cut anything that sounds like a promise. Claims land when they sit next to verifiable sources and plain-language risk notes.

Compliance that earns trust

Rules are clearer, and audiences notice when marketers respect them. Label ads. Keep disclosures readable on vertical video. Avoid sweeping promises about returns. Give collaborators a simple reference based on the FTC’s Endorsement Guides: What People Are Asking, which explains how to disclose material connections in influencer and endorsement content.

That document is reinforced by the updated Guides published by the FTC in 2023, which emphasize clear and conspicuous disclosures, especially in social media and reviews

What experiments still pay off

The playbook may look straightforward but is rarely easy to fake. Teach first, cite neutral sources, respect disclosure rules, and post in formats people already enjoy. Crypto audiences will take risks, but they expect clarity. 

When clear catalysts are paired with practical explanations and transparent sourcing, a feed can hold attention well beyond the next price swing. Add small rituals that keep quality high: a pre-post check for claims that need proof, a plain-English risk note, and one link that lets curious readers dig deeper. Track what earns saves and shares, not only views. Keep a running doc of questions that repeat in comments and answer them with fresh examples. Consistency wins here; even one reliable update thread per week can anchor trust more than a dozen scattered hot takes.