{"id":72188,"date":"2025-06-30T16:18:35","date_gmt":"2025-06-30T16:18:35","guid":{"rendered":"https:\/\/scottmax.com\/?post_type=research&#038;p=72188"},"modified":"2025-06-30T20:14:38","modified_gmt":"2025-06-30T20:14:38","slug":"trends-in-der-digitalen-marketingbranche","status":"publish","type":"research","link":"https:\/\/scottmax.com\/de\/research\/digital-marketing-industry-trends\/","title":{"rendered":"17+ Trends und Statistiken der digitalen Marketingbranche"},"content":{"rendered":"\n<p class=\"has-text-align-center has-theme-palette-8-background-color has-background has-small-font-size wp-block-paragraph\">Fact checked 2026 | \t\t<a \n\t\t\tid=\"ctc-inline-TB9IVn0U\"\n\t\t\tclass=\"ctc-shortcode ctc-shortcode--native\"\n\t\t\tdata-ctc-analytics=\"1\"\n\t\t\tdata-ctc-copy=\"&lt;strong&gt;https:\/\/scottmax.com\/research\/digital-marketing-industry-trends\/&lt;\/strong&gt;\"\n\t\t\tdata-ctc-success=\"Copied!\"\n\t\t\tdata-ctc-format=\"text\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"javascript:void(0);\"\n\t\t\t\ttitle=\"Copy to clipboard\"\n\t\t\t\t\t>\n\t\t\t<span class=\"ctc-shortcode__text \"><strong>https:\/\/scottmax.com\/research\/digital-marketing-industry-trends\/<\/strong><\/span>\n\t\t\t<span class=\"ctc-shortcode__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 16H6a2 2 0 01-2-2V6a2 2 0 012-2h8a2 2 0 012 2v2m-6 12h8a2 2 0 002-2v-8a2 2 0 00-2-2h-8a2 2 0 00-2 2v8a2 2 0 002 2z\" \/><\/svg><\/span>\t\t\t<span class=\"ctc-shortcode__success\" aria-live=\"polite\"><\/span>\n\t\t<\/a>\n\t\t<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The digital marketing industry is poised for remarkable growth, with the global market expected to reach nearly $1.2 trillion by 2033, growing at an 11.22% CAGR. Future trends will be driven by AI, automation, and immersive technologies such as AR and VR, reshaping the way brands interact with consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data-driven insights will remain crucial, enabling marketers to optimize strategies, personalize experiences, and stay competitive in this rapidly evolving landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evolution of the Digital Marketing Landscape<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_1-1024x724.png\" alt=\"\" class=\"wp-image-72189\" srcset=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_1-1024x724.png 1024w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_1-300x212.png 300w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_1-768x543.png 768w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_1-1536x1086.png 1536w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_1-2048x1449.png 2048w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_1-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-theme-palette-8-background-color has-background has-small-font-size wp-block-paragraph\">Fact checked 2026 | \t\t<a \n\t\t\tid=\"ctc-inline-kVJstib6\"\n\t\t\tclass=\"ctc-shortcode ctc-shortcode--native\"\n\t\t\tdata-ctc-analytics=\"1\"\n\t\t\tdata-ctc-copy=\"&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;https:\/\/scottmax.com\/research\/digital-marketing-industry-trends\/&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;\"\n\t\t\tdata-ctc-success=\"Copied!\"\n\t\t\tdata-ctc-format=\"text\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"javascript:void(0);\"\n\t\t\t\ttitle=\"Copy to clipboard\"\n\t\t\t\t\t>\n\t\t\t<span class=\"ctc-shortcode__text \"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>https:\/\/scottmax.com\/research\/digital-marketing-industry-trends\/<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span>\n\t\t\t<span class=\"ctc-shortcode__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 16H6a2 2 0 01-2-2V6a2 2 0 012-2h8a2 2 0 012 2v2m-6 12h8a2 2 0 002-2v-8a2 2 0 00-2-2h-8a2 2 0 00-2 2v8a2 2 0 002 2z\" \/><\/svg><\/span>\t\t\t<span class=\"ctc-shortcode__success\" aria-live=\"polite\"><\/span>\n\t\t<\/a>\n\t\t This image is copyright free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market Size Growth and CAGR Projections<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>global digital marketing market size was USD 410.66 billion in 2024<\/strong>, projected to reach <strong>USD 1,189.5 billion by 2033<\/strong>, growing at a CAGR of <strong>11.22%<\/strong> <strong>from 2025 to 2033<\/strong>, up from approximately <strong>USD 350 billion in 2020<\/strong>.<\/li>\n\n\n\n<li><strong>In 2025<\/strong>, estimates place the market at <strong>USD 460 billion<\/strong>, expected to grow to <strong>USD 700 billion by 2030<\/strong>, reflecting a CAGR between <strong>9.5% and 11.2%<\/strong>.<\/li>\n\n\n\n<li>The global digital advertising segment alone grew from <strong>USD 374.2 billion in 2020<\/strong> to a projected <strong>USD 763.6 billion by 2025<\/strong>, with a CAGR of <strong>15.3%<\/strong> <strong>during 2020-2025<\/strong>, and is expected to reach <strong>USD 1,449 billion by 2030<\/strong> at a CAGR of <strong>13.7%<\/strong>.<\/li>\n\n\n\n<li>The marketing research and analysis services sector grew from <strong>USD 84.37 billion in 2025<\/strong> to a forecasted <strong>USD 99.44 billion by 2029<\/strong>, at a CAGR of <strong>4.2%<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Shifts from Traditional to Digital Marketing Channels<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital marketing ad spend rose from <strong>USD 350 billion in 2020<\/strong> to an estimated <strong>USD 667 billion in 2024<\/strong>, projected to hit <strong>USD 786.2 billion by 2026<\/strong>, nearly doubling in six years.<\/li>\n\n\n\n<li>Mobile advertising is expected to account for nearly <strong>69% of digital ad spending by 2026<\/strong>, up from approximately <strong>50% in 2020<\/strong>, reflecting the shift to mobile-first consumer engagement.<\/li>\n\n\n\n<li>The search advertising market volume is expected to exceed <strong>USD 200 billion in 2024<\/strong>, with social media advertising forecasted to surpass <strong>USD 230 billion by 2023<\/strong>, growing faster than traditional display ads.<\/li>\n\n\n\n<li>Video content dominates engagement, with platforms like YouTube and TikTok accounting for <strong>over 80% of consumer video interactions<\/strong>, a significant increase from <strong>60% in 2019<\/strong>.<\/li>\n\n\n\n<li>Influencer marketing budgets grew to <strong>USD 21.1 billion in 2023<\/strong>, up from <strong>USD 9.7 billion in 2018<\/strong>, indicating a growing reliance by brands on influencer partnerships.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Adoption of Advanced Technologies in Digital Marketing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The integration of AI and machine learning in marketing is growing at a CAGR of <strong>15%-18%<\/strong>, enabling the creation of hyper-personalized campaigns and automation.<\/li>\n\n\n\n<li>AI-powered marketing tools investment reached <strong>USD 38.1 billion in 2024<\/strong>, with over <strong>105,000 finance rounds<\/strong> averaging <strong>USD 37.4 million per round<\/strong>.<\/li>\n\n\n\n<li>Digital audio advertising spending is projected to increase from <strong>USD 12.16 billion in 2025<\/strong> to <strong>USD 14.84 billion in 2029<\/strong>, reflecting the growing adoption of new formats.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Consumer Behavior and Content Trends<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smartphone penetration reached <strong>85% globally in 2024<\/strong>, up from <strong>67% in 2018<\/strong>, driving the adoption of mobile-centric marketing strategies.<\/li>\n\n\n\n<li>Content marketing budgets increased by <strong>30% between 2019 and 2024<\/strong>, with <strong>73% of marketers<\/strong> prioritizing content for lead generation and brand awareness.<\/li>\n\n\n\n<li>Email marketing ROI remains strong, averaging <strong>a $42 return per $1 spent in 2024<\/strong>, a stable trend that has persisted <strong>since 2019<\/strong>.<\/li>\n\n\n\n<li>Social media users reached <strong>4.9 billion in 2024<\/strong>, up from <strong>3.8 billion in 2019<\/strong>, expanding the audience reach for digital campaigns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Market Fragmentation and Key Players<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top marketing conglomerates, such as Omnicom, WPP, and Publicis, collectively hold a <strong>35%-40% market share<\/strong> <strong>in 2025<\/strong>, indicating a fragmented yet concentrated industry.<\/li>\n\n\n\n<li>The number of marketing professionals worldwide increased to <strong>31.2 million in 2024<\/strong>, with <strong>1.7 million new entrants in the past year<\/strong>, reflecting growth in the industry and job creation.<\/li>\n\n\n\n<li>Over <strong>28,000 startups<\/strong> in marketing technology and services are expected to emerge globally <strong>by 2025<\/strong>, highlighting innovation and sector dynamism.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dominant Digital Marketing Channels and Their Performance<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SEO Trends and Impact on Traffic and Conversions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global digital advertising market is projected to reach <strong>$786.2 billion by 2026<\/strong>, with search advertising accounting for the largest segment, at <strong>$202.4 billion in 2024<\/strong>, up from approximately <strong>$180 billion in 2022<\/strong>.<\/li>\n\n\n\n<li>The average click-through rate (CTR) for the #1 Google search result is <strong>31.73%<\/strong>, increasing to <strong>42.9%<\/strong> when it appears as a featured snippet, compared to <strong>29% CTR in 2022<\/strong> for top results.<\/li>\n\n\n\n<li>Approximately <strong>93% of website traffic<\/strong> originates from search engines, a rise from <strong>89% in 2021<\/strong>, underscoring the growing dominance of SEO.<\/li>\n\n\n\n<li><strong>53% of US consumers<\/strong> use search engines to research products before making a purchase, up from <strong>45% in 2020<\/strong>, highlighting the influence of SEO on buying decisions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media Marketing Growth and Platform Usage Statistics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media advertising spending is expected to reach <strong>$230 billion in 2025<\/strong>, growing from <strong>$190 billion in 2022<\/strong>, reflecting a steady annual increase.<\/li>\n\n\n\n<li>Facebook remains the most used platform, with <strong>76% of small businesses<\/strong> leveraging it for marketing, consistent with previous years, but with increased ad spend per business.<\/li>\n\n\n\n<li>Instagram hosts over <strong>4 million businesses<\/strong> using Stories ads monthly, up from <strong>3 million in 2023<\/strong>, showing rapid adoption of short-form ad formats.<\/li>\n\n\n\n<li>Global social media users reached <strong>4.9 billion in 2023<\/strong>, representing <strong>60% of the global population<\/strong>, up from <strong>4.2 billion in 2021<\/strong>.<\/li>\n\n\n\n<li>Video content is expected to account for <strong>82% of all internet traffic in 2025<\/strong>, up from <strong>75% in 2022<\/strong>, making video-centric social media campaigns increasingly effective.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Email Marketing ROI and Effectiveness<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email marketing delivers an average ROI of <strong>$36 for every $1 spent<\/strong> in 2025, maintaining its position as the top-performing marketing channel, up from <strong>$34 ROI in 2023<\/strong>.<\/li>\n\n\n\n<li>There are <strong>4 billion daily email users worldwide<\/strong>, a rise from <strong>3.9 billion in 2022<\/strong>, expanding the reach of email campaigns.<\/li>\n\n\n\n<li>The average click-through rate for email marketing increased to <strong>3.7% in 2025<\/strong>, up from <strong>3.4% in 2022<\/strong>, reflecting improvements in targeting and personalization.<\/li>\n\n\n\n<li>Nearly <strong>90% of marketers<\/strong> use email as a core channel, up from <strong>85% in 2021<\/strong>, confirming its sustained relevance.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">PPC Advertising Benchmarks and ROI Figures<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2C PPC advertisers achieve an average conversion rate of <strong>1.2% in 2025<\/strong>, consistent with the <strong>1.1% rate recorded in 2022<\/strong>.<\/li>\n\n\n\n<li>Global mobile internet advertising spending surpassed <strong>$400 billion in 2023<\/strong>, contributing significantly to PPC growth compared to <strong>$320 billion in 2020<\/strong>.<\/li>\n\n\n\n<li>Paid media accounts for <strong>25.6% of company marketing budgets<\/strong> in North America and Europe, up from <strong>22% in 2021<\/strong>, indicating an increase in investment in PPC and sponsored content.<\/li>\n\n\n\n<li>Facebook ad campaigns generate an average click-through rate of <strong>0.9% for traffic campaigns<\/strong> and <strong>1.2% for lead generation campaigns<\/strong> in 2024, a slight improvement over <strong>0.8% and 1.1% respectively, in 2022<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Emerging Technologies and Their Influence on Digital Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_3-1024x724.png\" alt=\"Digital Marketing_3\" class=\"wp-image-72194\" srcset=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_3-1024x724.png 1024w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_3-300x212.png 300w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_3-768x543.png 768w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_3-1536x1086.png 1536w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_3-2048x1449.png 2048w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_3-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-theme-palette-8-background-color has-background has-small-font-size wp-block-paragraph\">Fact checked 2026 | \t\t<a \n\t\t\tid=\"ctc-inline-zeXwVzKK\"\n\t\t\tclass=\"ctc-shortcode ctc-shortcode--native\"\n\t\t\tdata-ctc-analytics=\"1\"\n\t\t\tdata-ctc-copy=\"&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;https:\/\/scottmax.com\/research\/digital-marketing-industry-trends\/&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;\"\n\t\t\tdata-ctc-success=\"Copied!\"\n\t\t\tdata-ctc-format=\"text\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"javascript:void(0);\"\n\t\t\t\ttitle=\"Copy to clipboard\"\n\t\t\t\t\t>\n\t\t\t<span class=\"ctc-shortcode__text \"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>https:\/\/scottmax.com\/research\/digital-marketing-industry-trends\/<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span>\n\t\t\t<span class=\"ctc-shortcode__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 16H6a2 2 0 01-2-2V6a2 2 0 012-2h8a2 2 0 012 2v2m-6 12h8a2 2 0 002-2v-8a2 2 0 00-2-2h-8a2 2 0 00-2 2v8a2 2 0 002 2z\" \/><\/svg><\/span>\t\t\t<span class=\"ctc-shortcode__success\" aria-live=\"polite\"><\/span>\n\t\t<\/a>\n\t\t This image is copyright free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Role of AI, Automation, and Voice Search<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The AI marketing industry reached <strong>$47.32 billion in 2025<\/strong>, up from <strong>$12.05 billion in 2020<\/strong>, with a projected growth to <strong>$107.5 billion by 2028<\/strong> <strong>at a CAGR of<\/strong> <strong>36.6%<\/strong> <strong>between 2024 and 2030<\/strong>.<\/li>\n\n\n\n<li><strong>In 2025, 88% of marketers<\/strong> use AI tools daily, up from <strong>62% in 2022<\/strong>, with <strong>93% <\/strong>employing AI for faster content creation.<\/li>\n\n\n\n<li>AI algorithms increase lead generation by <strong>50%<\/strong>, reduce call times by <strong>60%<\/strong>, and cut operational costs by up to <strong>60%<\/strong> compared to pre-AI implementations.<\/li>\n\n\n\n<li>AI-driven segmentation delivers <strong>26% better ad targeting<\/strong> and boosts conversions by <strong>32%<\/strong>. Additionally, AI-generated creatives increase click-through rates by <strong>47%<\/strong> and reduce the cost per acquisition by <strong>29%<\/strong>.<\/li>\n\n\n\n<li>Automation tools help <strong>43% of marketers<\/strong> automate repetitive tasks, a rise from <strong>30% in 2021<\/strong>, while <strong>41%<\/strong> use AI to analyze data for actionable insights.<\/li>\n\n\n\n<li>Voice search queries are projected to reach <strong>30 billion searches per month by 2025<\/strong>, up from <strong>20 billion in 2022<\/strong>, influencing SEO strategies that focus on conversational keywords.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Integration of AR, VR, and Chatbots in Campaigns<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global AR and VR market for marketing reached <strong>$18.8 billion in 2024<\/strong>, up from <strong>$11.5 billion in 2021<\/strong>, with projections to hit <strong>$45 billion by 2030<\/strong>.<\/li>\n\n\n\n<li>Brands using AR experiences report up to <strong>70% higher engagement rates<\/strong>, a significant increase compared to <strong>50% reported in 2022<\/strong>.<\/li>\n\n\n\n<li>VR marketing campaigns have increased by <strong>35% year-over-year<\/strong>, with immersive product demos boosting purchase intent by <strong>40%<\/strong>.<\/li>\n\n\n\n<li>Chatbots handle over <strong>1.4 billion interactions monthly in 2025<\/strong>, a rise from <strong>900 million in 2022<\/strong>, resulting in a reduction of up to 30% in customer service costs.<\/li>\n\n\n\n<li>Over <strong>60% of companies<\/strong> integrate chatbots into their marketing funnels, up from <strong>45% in 2021<\/strong>, highlighting accelerated adoption.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">AI-Powered Content and Personalization<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>51% of marketing teams<\/strong> use AI to optimize content creation, up from <strong>35% in 2022<\/strong>, enabling faster production and improved SEO performance.<\/li>\n\n\n\n<li>Personalized marketing campaigns powered by AI have increased customer engagement rates by <strong>73%<\/strong>, compared to <strong>55% in 2021<\/strong>.<\/li>\n\n\n\n<li>AI-driven email marketing generates <strong>41.29% higher market revenue<\/strong>, with <strong>4 billion daily email users<\/strong> worldwide in 2025, up from <strong>3.9 billion in 2022<\/strong>.<\/li>\n\n\n\n<li>Predictive analytics tools are used by <strong>74% of businesses<\/strong> to forecast customer behavior, a rise from <strong>50% in 2020<\/strong>, improving campaign targeting accuracy and ROI.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Future Outlook and Market Impact<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global generative AI market is valued at <strong>$62.75 billion in 2025<\/strong>, expected to surge to <strong>$356.05 billion by 2030<\/strong> with a CAGR of <strong>41.52%<\/strong>.<\/li>\n\n\n\n<li>By 2025, <strong>80% of enterprise marketing teams<\/strong> are predicted to use autonomous AI systems for campaign ideation, execution, and optimization, compared to less than <strong>30% in 2022<\/strong>.<\/li>\n\n\n\n<li>AI-enabled ad spend worldwide is forecasted to reach <strong>$370 billion by 2032<\/strong>, a significant increase from <strong>$150 billion in 2025<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Consumer Behavior and Digital Marketing Adaptations<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile Internet Usage and Mobile Optimization Trends<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global mobile internet users reached <strong>5.5 billion in 2025<\/strong>, up from <strong>4.8 billion in 2022<\/strong>, marking a growth of <strong>700 million users in three years<\/strong>.<\/li>\n\n\n\n<li>Mobile devices accounted for <strong>69% of <\/strong>total digital ad spend<strong> in 2025<\/strong>, increasing from <strong>63% in 2022<\/strong>, indicating a steady shift towards mobile-first marketing.<\/li>\n\n\n\n<li>Mobile e-commerce sales reached <strong>$3.98 trillion in 2024<\/strong>, up from <strong>$2.91 trillion in 2021<\/strong>, representing a growth rate of <strong>$350 billion annually<\/strong>.<\/li>\n\n\n\n<li>Over <strong>70% of websites<\/strong> globally are now optimized for mobile devices, up from <strong>55% in 2020<\/strong>, enhancing user experience and SEO rankings.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Online Shopping Growth and eCommerce Marketing Strategies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global eCommerce sales reached <strong>$6.3 trillion in 2024<\/strong>, up from <strong>$4.9 trillion in 2021<\/strong>, with an annual increase of <strong>$460 billion<\/strong>.<\/li>\n\n\n\n<li>The number of digital buyers worldwide increased to <strong>2.14 billion in 2025<\/strong>, up from <strong>1.92 billion in 2022<\/strong>, representing an addition of <strong>220 million new shoppers<\/strong> over the three years.<\/li>\n\n\n\n<li>Social commerce sales are projected to reach <strong>$1.2 trillion in 2025<\/strong>, up from <strong>$800 billion in 2022<\/strong>, driven by platforms such as Instagram and TikTok.<\/li>\n\n\n\n<li>Email marketing drives <strong>20% of eCommerce revenue<\/strong>, with automated cart abandonment emails recovering <strong>$5.3 billion in lost sales annually<\/strong>, up from <strong>$4 billion in 2021<\/strong>.<\/li>\n\n\n\n<li>Influencer marketing budgets for e-commerce are projected to <strong>reach $16.4 billion in 2025<\/strong>, up from <strong>$12 billion in 2022<\/strong>, reflecting the growing impact on purchase decisions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Content Consumption Patterns and Content Marketing Effectiveness<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video content is expected to account for <strong>82% of all internet traffic in 2025<\/strong>, up from <strong>75% in 2022<\/strong>. Short-form videos are projected to increase engagement by <strong>80%<\/strong> compared to static content.<\/li>\n\n\n\n<li>Blogs remain a key channel, used by <strong>76% of marketers in 2025<\/strong>, up from <strong>70% in 2021<\/strong>, contributing to <strong>55% more website traffic<\/strong> than non-blogging sites.<\/li>\n\n\n\n<li>Podcasts have grown to <strong>424 million monthly listeners worldwide in 2025<\/strong>, up from <strong>354 million in 2022<\/strong>, thereby expanding the reach of audio content.<\/li>\n\n\n\n<li>Content marketing generated <strong>$94 billion in revenue in 2025<\/strong>, up from <strong>$75 billion in 2022<\/strong>, representing a <strong>25%<\/strong> increase from the previous year, with an annual growth rate of <strong>$6.3 billion<\/strong>.<\/li>\n\n\n\n<li>Personalized content campaigns improve customer engagement by <strong>73% in 2025<\/strong>, compared to <strong>55% in 2021<\/strong>, driven by AI-powered content recommendations.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges, Opportunities, and Future Outlook<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_2-1-1024x724.png\" alt=\"\" class=\"wp-image-72193\" srcset=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_2-1-1024x724.png 1024w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_2-1-300x212.png 300w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_2-1-768x543.png 768w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_2-1-1536x1086.png 1536w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_2-1-2048x1449.png 2048w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Digital-Marketing_2-1-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-theme-palette-8-background-color has-background has-small-font-size wp-block-paragraph\">Fact checked 2026 | \t\t<a \n\t\t\tid=\"ctc-inline-VI3SqLQu\"\n\t\t\tclass=\"ctc-shortcode ctc-shortcode--native\"\n\t\t\tdata-ctc-analytics=\"1\"\n\t\t\tdata-ctc-copy=\"&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;https:\/\/scottmax.com\/research\/digital-marketing-industry-trends\/&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;\"\n\t\t\tdata-ctc-success=\"Copied!\"\n\t\t\tdata-ctc-format=\"text\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"javascript:void(0);\"\n\t\t\t\ttitle=\"Copy to clipboard\"\n\t\t\t\t\t>\n\t\t\t<span class=\"ctc-shortcode__text \"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>https:\/\/scottmax.com\/research\/digital-marketing-industry-trends\/<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span>\n\t\t\t<span class=\"ctc-shortcode__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 16H6a2 2 0 01-2-2V6a2 2 0 012-2h8a2 2 0 012 2v2m-6 12h8a2 2 0 002-2v-8a2 2 0 00-2-2h-8a2 2 0 00-2 2v8a2 2 0 002 2z\" \/><\/svg><\/span>\t\t\t<span class=\"ctc-shortcode__success\" aria-live=\"polite\"><\/span>\n\t\t<\/a>\n\t\t This image is copyright free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data Privacy and Regulatory Impacts<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Privacy regulations such as <strong>GDPR, CCPA, and IDFA<\/strong> have led to a <strong>30% decline in <\/strong>third-party data availability <strong>since 2022<\/strong>, forcing marketers to pivot to first-party data strategies.<\/li>\n\n\n\n<li>Investment in first-party data platforms increased to <strong>$7.2 billion in 2024<\/strong>, up from <strong>$4.5 billion in 2021<\/strong>, as companies seek compliant data collection methods.<\/li>\n\n\n\n<li>Contextual advertising spend grew to <strong>$18 billion in 2024<\/strong>, doubling from <strong>$9 billion in 2021<\/strong>, as an alternative to behavioral targeting.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Innovations in Marketing Technology and Strategy Adaptation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global AI marketing spend reached <strong>$47.3 billion in 2025<\/strong>, up from <strong>$12 billion in 2020<\/strong>, with adoption accelerating across content creation, customer segmentation, and campaign optimization.<\/li>\n\n\n\n<li>Automation tools now manage <strong>43% of repetitive marketing tasks<\/strong>, up from <strong>30% in 2021<\/strong>, improving efficiency and reducing operational costs by up to <strong>60%<\/strong>.<\/li>\n\n\n\n<li>The adoption of generative AI in marketing increased from <strong>30% in 2022<\/strong> to <strong>65% in 2025<\/strong>, enabling faster content production and more personalized campaigns.<\/li>\n\n\n\n<li>Social media ad spend reached <strong>$267 billion in 2025<\/strong>, up from <strong>$190 billion in 2022<\/strong>, driven by platform innovations and the increasing dominance of short-form video formats in terms of engagement.<\/li>\n\n\n\n<li>Marketers allocate <strong>25.6% of budgets to paid media<\/strong> in North America and Europe, up from <strong>22% in 2021<\/strong>, reflecting increased competition and demand for measurable ROI.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Forecasts for Digital Marketing Market Size and Spending<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global digital ad spend is projected to surpass <strong>$765 billion in 2025<\/strong>, growing from <strong>$695 billion in 2023<\/strong>, with a compound annual growth rate (CAGR) of approximately <strong>10%<\/strong>.<\/li>\n\n\n\n<li>Mobile advertising is expected to constitute <strong>69% of digital ad spend in 2025<\/strong>, up from <strong>63% in 2022<\/strong>, with mobile e-commerce sales reaching <strong>$3.98 trillion in 2024<\/strong>, a growth from <strong>$2.91 trillion in 2021<\/strong>.<\/li>\n\n\n\n<li>Video advertising revenue reached <strong>$70 billion in 2024<\/strong>, increasing from <strong>$45 billion in 2021<\/strong>, with projections to exceed <strong>$100 billion by 2027<\/strong>.<\/li>\n\n\n\n<li>Influencer marketing budgets are expected to <strong>reach $16.4 billion by 2025<\/strong>, up from <strong>$12 billion in 2022<\/strong>, reflecting the growing role of influencers in driving brand awareness and conversions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The digital marketing industry has experienced rapid growth, with the global market expected to surpass $800 billion by 2025 and reach $1.3 trillion by 2033. Future trends are expected to highlight the rise of AI-driven tools, the increasing dominance of mobile advertising in spending, and the growing importance of video and content marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketers must leverage data-driven insights and adapt to evolving technologies and consumer behaviors to stay competitive and maximize ROI in this dynamic landscape. Embracing personalization and privacy-compliant strategies will be key to future success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Insights On Digital Marketing Industry Trends and Statistics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How large is the digital marketing industry today?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The digital marketing market is projected to grow from $366 billion in 2023 to over $1.3 trillion by 2033, reflecting a rapid expansion driven by technological advancements and increasing consumer adoption.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which digital marketing channels are currently most effective?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Search advertising leads with a market volume over $200 billion, while social media advertising is expected to exceed $230 billion by 2023, offering high ROI for marketers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What role does mobile advertising play in digital marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile advertising is expected to dominate, accounting for nearly 69% of digital ad spending by 2026, underscoring the shift toward mobile-first consumer engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How is AI shaping the future of digital marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI and automation enable personalized, scalable marketing campaigns, predictive analytics, and enhanced customer targeting, transforming the way brands connect with their audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why are data-driven strategies essential in digital marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Data-driven insights optimize campaign performance, enhance personalization, and improve ROI by enabling real-time adjustments and informed decision-making.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><em>References & Citations:<\/em><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list has-small-font-size\">\n<li>Digital Marketing Market Size, Share, Trends and Forecast by Digital Channel, End Use Industry, and Region, 2025-2033<br><em>IMARC Group (2025), Digital Marketing Market Size, Share, Trends and Forecast by Digital Channel, End Use Industry, and Region, 2025-2033<\/em><\/li>\n\n\n\n<li>[Updated] Digital Marketing Statistics 2025<br><em>Cameron (2025), [Updated] Digital Marketing Statistics 2025<\/em><\/li>\n\n\n\n<li>Marketing Statistics Every Team Needs to Grow in 2025<br><em>HubSpot, Inc.<\/em> <em>(2025), Marketing Statistics Every Team Needs to Grow in 2025<\/em><\/li>\n\n\n\n<li>180+ Strategy-Changing Digital Marketing Statistics for 2025<br><em>Susie Marino<\/em> <em>(May 2025), 180+ Strategy-Changing Digital Marketing Statistics for 2025<\/em><\/li>\n\n\n\n<li>Digital Marketing Global Market Insights 2025, Analysis and Forecast to 2030, by Market Participants, Regions, Technology, Application<br><em>The Market Publishers<\/em> <em>(Feb 2025), Digital Marketing Global Market Insights 2025, Analysis and Forecast to 2030, by Market Participants, Regions, Technology, Application<\/em><\/li>\n\n\n\n<li>Global digital advertising market to reach $764 billion by 2025, research<br><em>Bob Koigi<\/em> <em>(Nov 2021), Global digital advertising market to reach $764 billion by 2025, research<\/em><\/li>\n\n\n\n<li>Marketing Industry Report 2025: Innovation Insights of the Year<br><em>Iryna Bursuk<\/em> <em>(Nov 2024), Marketing Industry Report 2025: Innovation Insights of the Year<\/em><\/li>\n\n\n\n<li>120+ Digital Marketing Statistics for 2025 [Key Trends & Insights]<br><em>Benard Kiplangat, Leszek Dudkiewicz<\/em> <em>(Mar 2025), 120+ Digital Marketing Statistics for 2025 [Key Trends & Insights]<\/em><\/li>\n\n\n\n<li>45 Digital Marketing Statistics That Will Impact Your 2025 Strategy<br><em>Dan Shaffer<\/em> <em>(Apr 2025), 45 Digital Marketing Statistics That Will Impact Your 2025 Strategy<\/em><\/li>\n\n\n\n<li>Digital Advertising in 2025: A Comprehensive Market Analysis & Growth Forecast<br><em>Adlnsights.ai<\/em> <em>(Feb 2025), Digital Advertising in 2025: A Comprehensive Market Analysis & Growth Forecast<\/em><\/li>\n\n\n\n<li>Digital Marketing Statistics You Need to Know in 2025<br><em>Karbon Creative<\/em> <em>(Jan 2025), Digital Marketing Statistics You Need to Know in 2025<\/em><\/li>\n\n\n\n<li>47 Key digital marketing statistics for strategic growth in 2025<br><em>Ricardo Meneses Flores<\/em> <em>(Feb 2025), 47 Key digital marketing statistics for strategic growth in 2025<\/em><\/li>\n\n\n\n<li>Digital 2025: global advertising trends<br><em>Simon Kemp<\/em> <em>(Feb 2025), Digital 2025: global advertising trends<\/em><\/li>\n\n\n\n<li>50 NEW Artificial Intelligence Statistics (June 2025)<br><em>Josh Howarth<\/em> <em>(Jun 2025), 50 NEW Artificial Intelligence Statistics (June 2025)<\/em><\/li>\n\n\n\n<li>28 AI marketing statistics you need to know in 2025<br><em>SurveyMonkey<\/em> <em>(2025), 28 AI marketing statistics you need to know in 2025<\/em><\/li>\n\n\n\n<li>Artificial intelligence (AI) use in marketing &#8211; statistics & facts<br><em>Christopher Ross (Apr 2025), Artificial intelligence (AI) use in marketing &#8211; statistics & facts<\/em><\/li>\n\n\n\n<li>10 Eye Opening AI Marketing Stats in 2025<br><em>Digital Marketing Institute (Mar 2025), 10 Eye Opening AI Marketing Stats in 2025<\/em><\/li>\n\n\n\n<li>AI Marketing Statistics for 2025: Growth, ROI, Trends & Real-World Impact<br><em>Midhat Tilawat (May 2025), AI Marketing Statistics for 2025: Growth, ROI, Trends & Real-World Impact<\/em><\/li>\n\n\n\n<li>AI Marketing Predictions for 2025: Trends, Statistics, and Future Insights<br><em>SuperAGI (Jun 2025), AI Marketing Predictions for 2025: Trends, Statistics, and Future Insights<\/em><\/li>\n\n\n\n<li>50+ AI Marketing Statistics in 2025: AI Marketing Trends & Insights<br><em>Lornah Ngugi<\/em> <em>(Jun 2025), 50+ AI Marketing Statistics in 2025: AI Marketing Trends & Insights<\/em><\/li>\n\n\n\n<li>AI in Digital Marketing Stats for 2025 and Beyond<br><em>Joydeep Bhattacharya<\/em> <em>(2025), AI in Digital Marketing Stats for 2025 and Beyond<\/em><\/li>\n\n\n\n<li>What are the Digital Marketing Trends for 2025?<br><em>Digital Marketing Institute<\/em> <em>(Apr 2025), What are the Digital Marketing Trends for 2025?<\/em><\/li>\n\n\n\n<li>Top Digital Marketing Challenges And Their Solutions in 2025<br><em>Nishtha Jain<\/em> <em>(Feb 2025), Top Digital Marketing Challenges And Their Solutions in 2025<\/em><\/li>\n\n\n\n<li>Unlocking 2025: The Surprising Digital Marketing Challenges That Could Make or Break Your Marketing<br><em>Richmeyer<\/em> <em>(Dec 2024), Unlocking 2025: The Surprising Digital Marketing Challenges That Could Make or Break Your Marketing<\/em><\/li>\n\n\n\n<li>30 Game-Changing Digital Marketing Statistics You Need to Know in 2025<br><em>Derek Andersen (Feb 2025), 30 Game-Changing Digital Marketing Statistics You Need to Know in 2025<\/em><\/li>\n\n\n\n<li>Top 20 Digital Marketing Statistics You Should Know In 2025<br><em>Nikhil Khedlekar (2025), Top 20 Digital Marketing Statistics You Should Know In 2025<\/em><\/li>\n<\/ol>\n","protected":false},"featured_media":0,"template":"","meta":{"_crdt_document":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"class_list":["post-72188","research","type-research","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/scottmax.com\/de\/wp-json\/wp\/v2\/research\/72188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scottmax.com\/de\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/scottmax.com\/de\/wp-json\/wp\/v2\/types\/research"}],"wp:attachment":[{"href":"https:\/\/scottmax.com\/de\/wp-json\/wp\/v2\/media?parent=72188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}