{"id":71895,"date":"2025-06-22T14:02:53","date_gmt":"2025-06-22T14:02:53","guid":{"rendered":"https:\/\/scottmax.com\/?post_type=research&#038;p=71895"},"modified":"2025-06-22T16:54:57","modified_gmt":"2025-06-22T16:54:57","slug":"tendencias-de-la-industria-de-bebidas","status":"publish","type":"research","link":"https:\/\/scottmax.com\/es\/research\/beverage-industry-trends\/","title":{"rendered":"25+ Tendencias y estad\u00edsticas de la industria de bebidas"},"content":{"rendered":"\n<p class=\"has-text-align-center has-theme-palette-8-background-color has-background has-small-font-size wp-block-paragraph\">Fact checked 2026 | \t\t<a \n\t\t\tid=\"ctc-inline-xrR5sScZ\"\n\t\t\tclass=\"ctc-shortcode ctc-shortcode--native\"\n\t\t\tdata-ctc-analytics=\"1\"\n\t\t\tdata-ctc-copy=\"&lt;strong&gt;https:\/\/scottmax.com\/research\/beverage-industry-trends\/&lt;\/strong&gt;\"\n\t\t\tdata-ctc-success=\"Copied!\"\n\t\t\tdata-ctc-format=\"text\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"javascript:void(0);\"\n\t\t\t\ttitle=\"Copy to clipboard\"\n\t\t\t\t\t>\n\t\t\t<span class=\"ctc-shortcode__text \"><strong>https:\/\/scottmax.com\/research\/beverage-industry-trends\/<\/strong><\/span>\n\t\t\t<span class=\"ctc-shortcode__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 16H6a2 2 0 01-2-2V6a2 2 0 012-2h8a2 2 0 012 2v2m-6 12h8a2 2 0 002-2v-8a2 2 0 00-2-2h-8a2 2 0 00-2 2v8a2 2 0 002 2z\" \/><\/svg><\/span>\t\t\t<span class=\"ctc-shortcode__success\" aria-live=\"polite\"><\/span>\n\t\t<\/a>\n\t\t<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The beverage industry is poised for dynamic growth, shaped by evolving consumer demands and rapid technological advancements. Data and analytics play a pivotal role, enabling brands to predict trends, personalize offerings, and optimize operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Future trends highlight the importance of real-time insights, AI-driven innovations, and sustainable practices, ensuring businesses remain agile and competitive in a rapidly changing market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Market Size and Growth Projections<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_1-1024x724.png\" alt=\"Beverage Industry_1\" class=\"wp-image-71896\" srcset=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_1-1024x724.png 1024w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_1-300x212.png 300w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_1-768x543.png 768w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_1-1536x1086.png 1536w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_1-2048x1449.png 2048w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_1-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-theme-palette-8-background-color has-background has-small-font-size wp-block-paragraph\">Fact checked 2026 | \t\t<a \n\t\t\tid=\"ctc-inline-kfrrjIwf\"\n\t\t\tclass=\"ctc-shortcode ctc-shortcode--native\"\n\t\t\tdata-ctc-analytics=\"1\"\n\t\t\tdata-ctc-copy=\"&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;https:\/\/scottmax.com\/research\/beverage-industry-trends\/&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;\"\n\t\t\tdata-ctc-success=\"Copied!\"\n\t\t\tdata-ctc-format=\"text\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"javascript:void(0);\"\n\t\t\t\ttitle=\"Copy to clipboard\"\n\t\t\t\t\t>\n\t\t\t<span class=\"ctc-shortcode__text \"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>https:\/\/scottmax.com\/research\/beverage-industry-trends\/<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span>\n\t\t\t<span class=\"ctc-shortcode__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 16H6a2 2 0 01-2-2V6a2 2 0 012-2h8a2 2 0 012 2v2m-6 12h8a2 2 0 002-2v-8a2 2 0 00-2-2h-8a2 2 0 00-2 2v8a2 2 0 002 2z\" \/><\/svg><\/span>\t\t\t<span class=\"ctc-shortcode__success\" aria-live=\"polite\"><\/span>\n\t\t<\/a>\n\t\t This image is copyright free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Global Beverage Market Revenue (2025)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>$276.44 billion<\/strong> projected revenue in 2025.<ul><li><strong>$235.70 billion<\/strong> alternative estimate for 2025, depending on market segmentation.<\/li><\/ul><ul><li><strong>$3.8 trillion<\/strong> to <strong>$4.7 trillion<\/strong> is estimated by some sources for the broader beverages market, including all types and packaging (2024\u20132031).<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Discrepancy Explanation:<\/strong> Narrower definitions (non-alcoholic, alcoholic, RTD) yield lower values; broader definitions (all beverages, including packaged water, soft drinks, juices, alcoholic, etc.) yield much higher values.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Growth Rate (CAGR)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>8.30% CAGR<\/strong> projected for 2025\u20132029, reaching <strong>$380.36 billion<\/strong> by 2029.<ul><li><strong>10.05% CAGR<\/strong> alternative projection for 2024\u20132029, with revenue expected to reach <strong>$380.40 billion<\/strong> by 2029.<\/li><\/ul><ul><li><strong>2.9% CAGR<\/strong> for the broader beverage market (including all types), from <strong>$3.8 trillion (2024)<\/strong> to <strong>$4.7 trillion (2031)<\/strong>.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>12.7% CAGR<\/strong> was reported for certain beverage segments (e.g., beverage services or specific product types), but this is not typical for the overall market.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">User Base and Consumer Trends<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global beverage market is expected to reach <strong>1.5 billion users by 2029<\/strong>.\n<ul class=\"wp-block-list\">\n<li><strong>The Asia-Pacific<\/strong> region is the fastest-growing, outpacing North America and Europe.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Historical Comparison<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth Acceleration:<\/strong> The beverage market has experienced a significant acceleration in growth rates compared to the 20th century, during which annual growth was typically below 3\u20134% in most regions.\n<ul class=\"wp-block-list\">\n<li><strong>Market Expansion:<\/strong> In the early 2000s, the global beverage market was valued at less than <strong>$1 trillion<\/strong> across all segments, indicating rapid growth over the last two decades.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Regional Breakdown<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>North America:<\/strong> Dominant in market share for premium and non-alcoholic beverages.<ul><li><strong>Asia-Pacific:<\/strong> The market size for non-alcoholic beverages was <strong>$450 billion (2024)<\/strong> and is projected to surpass <strong>$920 billion by 2034<\/strong> (CAGR: <strong>7.41%<\/strong>).<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>China:<\/strong> Major contributor to non-alcoholic beverage growth, with rising disposable incomes and a large population.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">E-commerce and Distribution<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Over 10% of beverage sales<\/strong> now occur through e-commerce channels, a figure that has doubled in the past five years.\n<ul class=\"wp-block-list\">\n<li><strong>Online retail<\/strong> is expected to continue growing, with a compound annual growth rate in online beverage sales exceeding that of the general market.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Future Trends and Projections<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ready-to-Drink (RTD) Beverages: Projected to grow from <strong>$732.49 billion (2024)<\/strong> to <strong>$1,227.81 billion (2032)<\/strong>, with a <strong>6.06% CAGR<\/strong>.<\/li>\n\n\n\n<li>Sparkling Water: Rapid growth, especially in Asia-Pacific, as consumers shift from sugary drinks.<\/li>\n\n\n\n<li>Healthy and Functional Beverages: The global healthy drink market was valued at <strong>$89.25 billion (2021)<\/strong> and is expected to expand at <strong>7.1% CAGR (2022\u20132030)<\/strong>.<\/li>\n\n\n\n<li>Non-Alcoholic Beverages: Market size estimated at <strong>$1.41 trillion (2025)<\/strong>, projected to reach <strong>$2.68 trillion (2034)<\/strong>, with a <strong>7.34% CAGR<\/strong>.<img decoding=\"async\" width=\"4\" height=\"6\" src=\"\"><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainability and Ethical Sourcing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Beverage Industry Carbon Emissions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3.8% of global CO\u2082e emissions<\/strong> are attributed to the beverage sector<a href=\"https:\/\/esgthereport.com\/sustainability-in-the-beverage-industry\/\" target=\"_blank\" rel=\"noopener\">.<\/a>\n<ul class=\"wp-block-list\">\n<li>Major sources: Energy use (production, refrigeration), transportation, and packaging.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Packaging Waste and Recycling Rates<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Over 50 billion water bottles<\/strong> are used annually in the U.S.<ul><li>The average American<strong> uses 800+ beverage containers per year<\/strong> (plastic, aluminum, glass).<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Less than 35% of <\/strong>beverage containers are recycled; over 60% end up in landfills.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Renewable Energy Adoption<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leading brands investing in solar, wind, and hydropower for production facilities. Renewable energy is now a core part of sustainability strategies in the beverage industry.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Water Conservation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry-wide initiatives to reduce water usage in production and supply chain. Water footprint reduction targets set by major brands (e.g., <strong>50% reduction by 2030<\/strong> in some cases).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sustainable Sourcing and Supply Chain<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The ethical sourcing of ingredients (e.g., certified coffee, cocoa, and sugar) is on the rise. Supply chain transparency and traceability are now industry standards.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Health and Wellness: The Rise of Functional and Non-Alcoholic Beverages<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_3-1024x724.png\" alt=\"Beverage Industry_3\" class=\"wp-image-71905\" srcset=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_3-1024x724.png 1024w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_3-300x212.png 300w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_3-768x543.png 768w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_3-1536x1086.png 1536w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_3-2048x1449.png 2048w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_3-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-theme-palette-8-background-color has-background has-small-font-size wp-block-paragraph\">Fact checked 2026 | \t\t<a \n\t\t\tid=\"ctc-inline-95cRlTid\"\n\t\t\tclass=\"ctc-shortcode ctc-shortcode--native\"\n\t\t\tdata-ctc-analytics=\"1\"\n\t\t\tdata-ctc-copy=\"&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;https:\/\/scottmax.com\/research\/beverage-industry-trends\/&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;\"\n\t\t\tdata-ctc-success=\"Copied!\"\n\t\t\tdata-ctc-format=\"text\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"javascript:void(0);\"\n\t\t\t\ttitle=\"Copy to clipboard\"\n\t\t\t\t\t>\n\t\t\t<span class=\"ctc-shortcode__text \"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>https:\/\/scottmax.com\/research\/beverage-industry-trends\/<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span>\n\t\t\t<span class=\"ctc-shortcode__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 16H6a2 2 0 01-2-2V6a2 2 0 012-2h8a2 2 0 012 2v2m-6 12h8a2 2 0 002-2v-8a2 2 0 00-2-2h-8a2 2 0 00-2 2v8a2 2 0 002 2z\" \/><\/svg><\/span>\t\t\t<span class=\"ctc-shortcode__success\" aria-live=\"polite\"><\/span>\n\t\t<\/a>\n\t\t This image is copyright free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Global Non-Alcoholic Beverages Market Size<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>$1.41 trillion (2025),<\/strong> projected to reach <strong>$2.68 trillion by 2034<\/strong> at a <strong>7.34% CAGR<\/strong>, which was <strong>$1.32 trillion (2024),<\/strong> up from previous years, indicating accelerated growth<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Functional Beverages Market<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It was <strong>$175.5 billion in 2022, to $164.8 billion in 2024. Projected to reach $175.84 billion in 2025, and then $220.93 billion in 2029<\/strong>. From here the projection is <strong>$339.6 billion by 2030<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Consumer Trends (U.S. and Global)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>21% of <\/strong>Gen Z do not drink alcohol<strong>, 39% <\/strong>drink occasionally.<ul><li>U.S. non-alcoholic beverage consumption surged<strong> by 20% in 2023<\/strong>.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Non-alcoholic beer consumers in the<strong> U.S.: 61% millennials (2024), up from 45% the previous year<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Asia-Pacific Growth<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>$450 billion (2024),<\/strong> projected to surpass <strong>$920 billion by 2034<\/strong> at a <strong>7.41% CAGR<\/strong>. Functional beverages held the largest share of the non-alcoholic market<strong> in 2024<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Technology and Personalization in Beverage Marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">AI and Data-Driven Personalization<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-driven product recommendations: <strong>60%<\/strong> of beverage brands now use AI to personalize online shopping experiences, up from <strong>30% in 2020<\/strong>.<ul><li>Personalized promotions: AI analyzes consumer data to deliver targeted offers, resulting in a <strong>15\u201325% <\/strong>increase in conversion rates compared to traditional methods.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Customer segmentation: <strong>75%<\/strong> of top beverage brands leverage advanced analytics for hyper-targeted marketing campaigns.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Engagement and E-Commerce<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online beverage sales: <strong>Over 10%<\/strong> of total beverage sales now occur online, a significant increase <strong>from 2020<\/strong>.<ul><li>Direct-to-consumer (DTC) channels: Subscription models and DTC sales are growing at a <strong>20%<\/strong> year-over-year rate, with <strong>40%<\/strong> of new drink launches now available exclusively online.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Social media influence<strong>:<\/strong> TikTok and Instagram drive up to <strong>30%<\/strong> of beverage discovery for Gen Z, with viral trends boosting sales by <strong>50\u2013100%<\/strong> for featured products.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Immersive and Interactive Experiences<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmented Reality (AR): <strong>25%<\/strong> of leading brands use AR for virtual product exploration and interactive packaging.<ul><li>Live Q&A and influencer events: Brands host live sessions with influencers, resulting in <strong>2\u20133x<\/strong> higher engagement rates compared to traditional ads.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Interactive shopping carts featuring clickable hotspots and instant add-to-cart functionality increase online beverage purchases by <strong>18%<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Personalization Technologies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital configurators:<\/strong> 50% of new beverage brands offer customizable flavor or function options, up from 20% in 2020.<ul><li><strong>Modular product lines:<\/strong> Flexible production systems allow for rapid innovation and tailored product offerings.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>AI-powered analytics:<\/strong> Real-time consumer data is utilized to refine marketing strategies, resulting in a 30% improvement in campaign ROI.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Comparative Analysis<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2019\u20132020:<\/strong> Limited use of AI and personalization; most marketing was mass-targeted.<ul><li><strong>2023\u20132025:<\/strong> AI adoption surged, with personalization becoming a standard feature in digital marketing and product development.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>E-commerce and digital engagement: Online sales and influencer marketing have become primary drivers of growth.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Alcoholic Beverage Trends: Challenges and Opportunities<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_2-1024x724.png\" alt=\"Beverage Industry_2\" class=\"wp-image-71901\" srcset=\"https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_2-1024x724.png 1024w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_2-300x212.png 300w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_2-768x543.png 768w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_2-1536x1086.png 1536w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_2-2048x1449.png 2048w, https:\/\/scottmax.com\/wp-content\/uploads\/2025\/06\/Beverage-Industry_2-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-theme-palette-8-background-color has-background has-small-font-size wp-block-paragraph\">Fact checked 2026 | \t\t<a \n\t\t\tid=\"ctc-inline-F6u2Weg4\"\n\t\t\tclass=\"ctc-shortcode ctc-shortcode--native\"\n\t\t\tdata-ctc-analytics=\"1\"\n\t\t\tdata-ctc-copy=\"&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;&lt;strong&gt;https:\/\/scottmax.com\/research\/beverage-industry-trends\/&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;&lt;\/strong&gt;\"\n\t\t\tdata-ctc-success=\"Copied!\"\n\t\t\tdata-ctc-format=\"text\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"javascript:void(0);\"\n\t\t\t\ttitle=\"Copy to clipboard\"\n\t\t\t\t\t>\n\t\t\t<span class=\"ctc-shortcode__text \"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>https:\/\/scottmax.com\/research\/beverage-industry-trends\/<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span>\n\t\t\t<span class=\"ctc-shortcode__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 16H6a2 2 0 01-2-2V6a2 2 0 012-2h8a2 2 0 012 2v2m-6 12h8a2 2 0 002-2v-8a2 2 0 00-2-2h-8a2 2 0 00-2 2v8a2 2 0 002 2z\" \/><\/svg><\/span>\t\t\t<span class=\"ctc-shortcode__success\" aria-live=\"polite\"><\/span>\n\t\t<\/a>\n\t\t This image is copyright free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market Value and Growth<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global alcoholic beverage market: Projected to reach <strong>$806.44 billion by 2033<\/strong> (from <strong>$543.13 billion in 2024<\/strong>), growing at <strong>4.99% CAGR<\/strong>.<\/li>\n\n\n\n<li>U.S. alcohol market: Valued at <strong>$543.13 billion (2024)<\/strong>, expected to grow to <strong>$806.44 billion by 2033<\/strong><\/li>\n\n\n\n<li>Beer, wine, and spirits share in the U.S. market: <strong>Beer 34%, wine 33%, and liquor 29%<\/strong>.<\/li>\n\n\n\n<li>Beer consumption decline: Dropped from <strong>41% to 34%<\/strong> among U.S. consumers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Category Trends<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ready-to-drink (RTD) beverages: <strong>89% of consumers<\/strong> now prefer RTDs.<\/li>\n\n\n\n<li>RTD cocktails market: Currently <strong>$1.01 billion<\/strong>, expected to more than double to <strong>$2.23 billion by 2029<\/strong>.<\/li>\n\n\n\n<li>Agave-based spirits: Outselling vodka in many bars; tequila and mezcal are market leaders.<\/li>\n\n\n\n<li>Premiumization: Premium products and price increases drive market growth, not volume.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Moderation and Non-Alcoholic Trends<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No\/low-alcohol volumes: Forecasted <strong>+4% CAGR (2024\u20132028)<\/strong>, with no-alcohol at <strong>+7% CAGR<\/strong>.<\/li>\n\n\n\n<li>No-alcohol category: Expected to add <strong>$4 billion+ by 2028<\/strong>.<\/li>\n\n\n\n<li>Non-alcoholic beer, wine, and spirits: Sales surged <strong>20% in 2023<\/strong>, projected <strong>17% CAGR through 2028<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Regional and Demographic Shifts<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emerging markets: India, China, Brazil, Mexico, South Africa, Vietnam, and Nigeria are major growth engines.<\/li>\n\n\n\n<li>U.S. regional differences: Per capita consumption ranges from <strong>1.35 gallons (Utah) to 4.67 gallons (New Hampshire)<\/strong> annually.<\/li>\n\n\n\n<li>Age and gender preferences: Younger consumers prefer beer (42%) and spirits (36%), while older demographics split between beer and wine.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Challenges<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inflation and economic uncertainty: Pressures consumer purchasing power, especially in mature markets.<\/li>\n\n\n\n<li>Declining beer and wine volumes: Both categories saw decreases in sales and volume in 2023 and 2024.<\/li>\n\n\n\n<li>Mixed spirits growth: Growth mainly in tequila and RTDs, with other categories declining.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Opportunities<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premiumization: High-end products and brand storytelling drive value growth.<\/li>\n\n\n\n<li>Digital and e-commerce: <strong>40% of Americans order alcohol for delivery<\/strong>.<\/li>\n\n\n\n<li>Sustainability: Lightweight packaging, energy-efficient brewing, and affordable sustainability initiatives.<\/li>\n\n\n\n<li>Innovation: New product formats, flavors, and functional ingredients.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Data Collection and Analysis Evolution<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>20th century:<\/strong> Limited, manual data collection; basic sales tracking.<\/li>\n\n\n\n<li><strong>2000s\u20132010s:<\/strong> Digitalization, POS systems, and early analytics.<\/li>\n\n\n\n<li><strong>2020s:<\/strong> AI-driven analytics, real-time consumer insights, predictive modeling, and digital marketing optimization.<\/li>\n\n\n\n<li><strong>Current:<\/strong> Data-driven personalization, e-commerce integration, and dynamic pricing based on consumer behavior.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The beverage industry is rapidly evolving as consumer priorities shift toward health, convenience, and sustainability. Trends such as plant-based milks, non-alcoholic spirits, and functional drinks are gaining momentum, while technology and data analytics enable personalized experiences and efficient operations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As inflation and economic uncertainty persist, brands that embrace transparency, innovation, and digital engagement are best positioned for growth. Emerging markets and premium, ready-to-drink products offer new opportunities. Still, success will depend on understanding nuanced consumer preferences and leveraging data-driven strategies to stay relevant in a dynamic and competitive landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Insights on Beverage Industry Trends and Statistics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are the main trends shaping the beverage industry in 2025<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Key trends include moderation strategies (low- or no-alcohol beverages), premiumization, ready-to-drink (RTD) innovations, experiential marketing, and a strong focus on health and sustainability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How is technology impacting the beverage sector?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Technology is enabling data-driven personalization, digital engagement, and real-time consumer insights, which help brands tailor products and marketing for better customer experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which beverage categories are expected to grow the most<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ready-to-drink cocktails, functional beverages, and non-alcoholic options are among the fastest-growing segments, with premium and innovative products gaining traction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What role does sustainability play in consumer choices<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers are increasingly preferring brands with transparent, eco-friendly practices and sustainable packaging, which in turn influences their purchasing decisions and brand loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How are emerging markets influencing global beverage trends&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Emerging markets are driving growth through younger demographics, expanding middle classes, and a rising preference for premium, innovative beverages.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><em>References & Citations:<\/em><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list has-small-font-size\">\n<li>Five Key Trends Shifting the Beverage Alcohol Market in 2025<br><em>IWSR<\/em> <em>(Feb 2025), Five Key Trends Shifting the Beverage Alcohol Market in 2025<\/em><\/li>\n\n\n\n<li>2025 Alcohol and Beverage Trends: Key Statistics on What\u2019s Pouring in Bars and Homes<br><em>Auguste Escoffier School of Culinary Arts (Jan 2025), 2025 Alcohol and Beverage Trends: Key Statistics on What\u2019s Pouring in Bars and Homes<\/em><\/li>\n\n\n\n<li>Alcohol Marketing 2025 Trends and Forecast<br><em>Vas Art (Apr 2025), Alcohol Marketing 2025 Trends and Forecast<\/em><\/li>\n\n\n\n<li>Sip On This: Beverage Alcohol Trends In The US 2025<br><em>Vivian (May 2025), Sip On This: Beverage Alcohol Trends In The US 2025<\/em><\/li>\n\n\n\n<li>2025 Wine, Spirits, and Beer Industry Trends<br><em>James Savage<\/em> <em>(Mar 2025), 2025 Wine, Spirits, and Beer Industry Trends<\/em><\/li>\n\n\n\n<li>Alcoholic Beverages Top Trends Analysis Report 2025: Effectively Marketing Low\/No Alcohol, Capitalizing on eCommerce, Marketing Premium Products Effectively, Coaxing Consumers Out<br><em>Research and Markets<\/em> <em>(May 2025), Alcoholic Beverages Top Trends Analysis Report 2025: Effectively Marketing Low\/No Alcohol, Capitalizing on eCommerce, Marketing Premium Products Effectively, Coaxing Consumers Out<\/em><\/li>\n\n\n\n<li>Diving deep: Escoffier\u2019s report uncovers shifting alcohol trends in 2025<br><em>Keith Gribbins<\/em> <em>(Feb 2025), Diving deep: Escoffier\u2019s report uncovers shifting alcohol trends in 2025<\/em><\/li>\n\n\n\n<li>What will we be drinking in 2025? Americans are chasing moderation<br><em>Mike Snider<\/em> <em>(Jan 2025), What will we be drinking in 2025? Americans are chasing moderation<\/em><\/li>\n\n\n\n<li>Trends Taking Over the Food & Beverage Industry in 2025<br><em>Aanchal Vombatkere<\/em> <em>(Feb 2025), Trends Taking Over the Food & Beverage Industry in 2025<\/em><\/li>\n\n\n\n<li>Taking on 2025: Top Trends Shaping the Beverage Industry<br><em>Publicis Sapient<\/em> <em>(2025), Taking on 2025: Top Trends Shaping the Beverage Industry<\/em><\/li>\n\n\n\n<li>6 Key Trends Shaping the Beverage Industry in 2025<br><em>Canable<\/em> <em>(2025), 6 Key Trends Shaping the Beverage Industry in 2025<\/em><\/li>\n\n\n\n<li>The Rise of Sustainability: Food and Beverage Trends for 2025<br><em>Samrawit Berhe (2025), The Rise of Sustainability: Food and Beverage Trends for 2025<\/em><\/li>\n\n\n\n<li>The Evolving World of Beverage Marketing: Navigating Trends, Innovation, and Consumer Behavior in 2025<br><em>Ronn Torossian (Apr 2025), The Evolving World of Beverage Marketing: Navigating Trends, Innovation, and Consumer Behavior in 2025<\/em><\/li>\n\n\n\n<li>The State of Online Beverage Sales in 2025<br><em>NIQ (Jun 2025), The State of Online Beverage Sales in 2025<\/em><\/li>\n\n\n\n<li>Market Your Business for 9 2025 Food and Beverage Trends<br><em>WebFX<\/em> <em>(2025), Market Your Business for 9 2025 Food and Beverage Trends<\/em><\/li>\n\n\n\n<li>Beverage Industry Trends Shaping 2025<br><em>Caroline Price (2024), Beverage Industry Trends Shaping 2025<\/em><\/li>\n\n\n\n<li>Food & Beverage Industry Report 2025<br><em>Mindful Awards (2025), Food & Beverage Industry Report 2025<\/em><\/li>\n\n\n\n<li>2025 Beverage Industry Trends: A Comprehensive Analysis<br><em>Protis Global (Mar 2025), 2025 Beverage Industry Trends: A Comprehensive Analysis<\/em><\/li>\n\n\n\n<li>Arash Farin, Ming-Tai Huh and Sherry Jackman Share Insights on the Food & Beverage Industry in 2025<br><em>Arash Farin, Sherry Jackman and Ming-Tai Huh (May 2025), Arash Farin, Ming-Tai Huh and Sherry Jackman Share Insights on the Food & Beverage Industry in 2025<\/em><\/li>\n\n\n\n<li>Sustainability in the Beverage Industry<br><em>ESG The Report (Jan 2025), Sustainability in the Beverage Industry<\/em><\/li>\n\n\n\n<li>Sustainability in the Beverage Industry 2025: What are the Potential Scenarios?<br><em>Beverage Industry Environmental Roundtable (2025), Sustainability in the Beverage Industry 2025: What are the Potential Scenarios?<\/em><\/li>\n\n\n\n<li>Exploring 2025 Trends in the Beverage Industry<br><em>Reed's (Jan 2025), Exploring 2025 Trends in the Beverage Industry<\/em><\/li>\n\n\n\n<li>Non-Alcoholic Beverages Market Size, Share, and Trends 2025 to 2034<br><em>Deepa Pandey, Aditi Shivarkar<\/em> <em>(Jun 2025), Non-Alcoholic Beverages Market Size, Share, and Trends 2025 to 2034<\/em><\/li>\n\n\n\n<li>U.S. Non-Alcoholic Beverages Market Size, Share & Industry Analysis, By Type (Fruits & Vegetable Juice, RTD Coffee, RTD Tea, Functional Drinks, Flavored Water, Coffee, Tea, Smoothies, and Others), By Distribution Channel (Food Service and Retail [Supermarkets\/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, and Others]), and Regional Forecast, 2025-2032<br><em>Fortune Business Insights<\/em> <em>(Jun 2025), U.S. Non-Alcoholic Beverages Market Size, Share & Industry Analysis, By Type (Fruits & Vegetable Juice, RTD Coffee, RTD Tea, Functional Drinks, Flavored Water, Coffee, Tea, Smoothies, and Others), By Distribution Channel (Food Service and Retail [Supermarkets\/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, and Others]), and Regional Forecast, 2025-2032<\/em><\/li>\n\n\n\n<li>Non-Alcoholic Drinks &#8211; Worldwide<br><em>Statista<\/em> <em>(2025), Non-Alcoholic Drinks &#8211; Worldwide<\/em><\/li>\n\n\n\n<li>The Rise Of Functional Beverages Among Millennials And Gen Z<br><em>Jess Cording (Apr 2025), The Rise Of Functional Beverages Among Millennials And Gen Z<\/em><\/li>\n\n\n\n<li>Non Alcoholic &#8211; Beverages Global Market Report 2025 \u2013 By Type (Coffee And Tea, Soft Drink And Ice), By Distribution Channel (Off-Trade Channels, On-Trade Channels), By Category (Mass, Premium) \u2013 Market Size, Trends, And Global Forecast 2025-2034<br><em>The Business Research Company (Jan 2025), Non Alcoholic &#8211; Beverages Global Market Report 2025 \u2013 By Type (Coffee And Tea, Soft Drink And Ice), By Distribution Channel (Off-Trade Channels, On-Trade Channels), By Category (Mass, Premium) \u2013 Market Size, Trends, And Global Forecast 2025-2034<\/em><\/li>\n\n\n\n<li>Functional non-alcoholic drinks are industry gamechanger<br><em>Donna Eastlake (Feb 2025), Functional non-alcoholic drinks are industry gamechanger<\/em><\/li>\n\n\n\n<li>Functional Beverages Global Market Report 2025 \u2013 By Type (Energy Drinks, Sports Drinks, Nutraceutical Drinks, Dairy-Based Beverages, Juices, Enhanced Water, Other Types), By Function (Health And Wellness, Weight Management), By Distribution Channel (Brick And Mortar, Specialty Foodservice Stores, Online) \u2013 Market Size, Trends, And Global Forecast 2025-2034<br><em><em>The Business Research Company<\/em> (Jan 2025), Functional Beverages Global Market Report 2025 \u2013 By Type (Energy Drinks, Sports Drinks, Nutraceutical Drinks, Dairy-Based Beverages, Juices, Enhanced Water, Other Types), By Function (Health And Wellness, Weight Management), By Distribution Channel (Brick And Mortar, Specialty Foodservice Stores, Online) \u2013 Market Size, Trends, And Global Forecast 2025-2034<\/em><\/li>\n\n\n\n<li>US Non-Alcoholic Beverages Market Size 2025\u20132034 | Growth and Demand<br><em><em>Amey Adsule<\/em> (Apr 2025), US Non-Alcoholic Beverages Market Size 2025\u20132034 | Growth and Demand<\/em><\/li>\n\n\n\n<li>Beverages &#8211; Worldwide<br><em><em><em>Statista<\/em> <em>(2025)<\/em><\/em>, Beverages &#8211; Worldwide<\/em><\/li>\n\n\n\n<li>Beverage Industry Data: Key Trends and Insights for 2025 and Beyond<br><em><em><em>Kelia Losa Reinoso<\/em><\/em><\/em> <em><em><em>(Mar 2025)<\/em><\/em>, Beverage Industry Data: Key Trends and Insights for 2025 and Beyond<\/em><\/li>\n\n\n\n<li>Food And Beverages Global Market Report 2025 \u2013 By Type (Alcoholic \u2013 Beverages, Non-Alcoholic \u2013 Beverages, Grain Products, Bakery And Confectionery, Frozen, Other Foods Products), By Nature (Organic, Conventional), By Distribution Channel (Supermarkets\/Hypermarkets, Convenience Stores, E-Commerce, Other Channels) \u2013 Market Size, Trends, And Global Forecast 2025-2034<br><em><em>The Business Research Company<\/em> (Jan 2025), Food And Beverages Global Market Report 2025 \u2013 By Type (Alcoholic \u2013 Beverages, Non-Alcoholic \u2013 Beverages, Grain Products, Bakery And Confectionery, Frozen, Other Foods Products), By Nature (Organic, Conventional), By Distribution Channel (Supermarkets\/Hypermarkets, Convenience Stores, E-Commerce, Other Channels) \u2013 Market Size, Trends, And Global Forecast 2025-2034<\/em><\/li>\n\n\n\n<li>Beverages Can Market Size, Share & Forecast 2025\u20132032<br><em><em>Facts & Factors<\/em> (Jun 2025), Beverages Can Market Size, Share & Forecast 2025\u20132032<\/em><\/li>\n\n\n\n<li>Beverages Market Size, Share, Growth, Trends, and Global Industry Analysis: Size, Share, Growth, Trends, and Global Industry Analysis By Type (Alcoholic Beverages and Non-Alcoholic Beverages), By Packing Type (Bottles, Tins, Cans, and Others), By Distribution Channels (Supermarkets, Food Services, Sector, Convenience Stores, Specialty Stores, and Online Retails), and Region Forecast 2020-2031<br><em><em>Pattula Sravani<\/em> (2025), Beverages Market Size, Share, Growth, Trends, and Global Industry Analysis: Size, Share, Growth, Trends, and Global Industry Analysis By Type (Alcoholic Beverages and Non-Alcoholic Beverages), By Packing Type (Bottles, Tins, Cans, and Others), By Distribution Channels (Supermarkets, Food Services, Sector, Convenience Stores, Specialty Stores, and Online Retails), and Region Forecast 2020-2031<\/em><\/li>\n\n\n\n<li>Beverages Industry Size, Share, and Growth Analysis<br><em><em>SkyQuest Technology Group<\/em> (Jan 2025), Beverages Industry Size, Share, and Growth Analysis<\/em><\/li>\n\n\n\n<li>Beverage Services Market Report 2025 (Global Edition)<br><em><em>Sneha Singh<\/em> (Apr 2025), Beverage Services Market Report 2025 (Global Edition)<\/em><\/li>\n<\/ol>\n","protected":false},"featured_media":0,"template":"","meta":{"_crdt_document":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"class_list":["post-71895","research","type-research","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/scottmax.com\/es\/wp-json\/wp\/v2\/research\/71895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scottmax.com\/es\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/scottmax.com\/es\/wp-json\/wp\/v2\/types\/research"}],"wp:attachment":[{"href":"https:\/\/scottmax.com\/es\/wp-json\/wp\/v2\/media?parent=71895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}