Course Content

Module 0: Getting Started

Module 1: Building your Website

1.1 [VIDEO] Introduction to Module 1

1.2 [VIDEO] About WordPress

1.3 [VIDEO] Installing WordPress with your Hostgator Account

1.4 [ASSIGNMENT 3] Install WordPress on your Hostgator

1.5 [VIDEO] How to create your business email

1.6 [ASSIGNMENT 4] Create Your Business Email

1.7 [VIDEO] The WordPress Dashboard

1.8 [VIDEO] Preparing your WordPress

1.9 [VIDEO] Learning pages & posts

1.10 [VIDEO] Learning categories and tags

1.11 [VIDEO] The Gutenberg Editor

1.12 [ASSIGNMENT 5] Create a page, post and category

1.13 [VIDEO] The Media Library

1.14 [ASSIGNMENT 6] Upload an Image and a pdf

1.15 [VIDEO] Learning Settings in WordPress

1.16 [VIDEO] Learning tools in wordpress

1.17 [VIDEO] Learning users in WordPress

1.18 [VIDEO] Learning plugins in WordPress

1.19 [VIDEO] Installing plugins in WordPress

1.20 [ASSIGNMENT 7] Install plugins

1.21 [VIDEO] Themes in WordPress

1.22 [ASSIGNMENT 8] Install a theme in WordPress

1.23 [VIDEO] Learning Appearance in WordPress

1.24 [VIDEO] Widgets in WordPress

1.25 [VIDEO] Menus in WordPress

1.26 [ASSIGNMENT 9] Setup a menu on your site

1.27 [VIDEO] Learning Templates

1.28 [VIDEO] Learning Elementor

1.29 [VIDEO] Building your Legal Pages

1.30 [VIDEO] Setting up your home and blog pages

1.31 [VIDEO] Setting up your services/about/portfolio pages

1.32 [VIDEO] How your wordpress journey continues

1.33 [VIDEO] Concluding module 1

Module 2: SEO

2.1 [VIDEO] Introduction to module 2

2.2 [VIDEO] Introducing SEO

2.3 [ASSIGNMENT 11] What is SEO and how can it help you?

2.4 [VIDEO] Basic SEO tools

2.5 [VIDEO] Introducing Long tail keywords

2.6 [VIDEO] How to outrank your competitor

2.7 [VIDEO] Introducing competitor research

2.8 [ASSIGNMENT 12] Who are your competitors for 5 keywords

2.9 [VIDEO] Finding the best keywords for you

2.10 [VIDEO] Creating content to rank for keywords

2.11 [VIDEO] Introducing Silos, Hubs and Spokes

2.12 [ASSIGNMENT 13] Plan your website URLs in google sheets

2.13 [VIDEO] Introducing Technical SEO

2.14 [VIDEO] Learning Metadata

2.15 [VIDEO] Header (H) Tags

2.16 [ASSIGNMENT 14] Create a post with h1, h2, h3 tags

2.17 [VIDEO] Introducing google search console

2.18 Create your sitemap

2.19 [VIDEO] Upload your site to search console

2.20 Backlinks and SEO

2.21 Brand signals and CTR in SEO

2.22 URL length and SEO

2.23 User Experience and SEO

2.24 Introducing schema

2.25 Things to avoid with SEO

2.26 Summarizing the best core SEO strategy

2.27 [VIDEO] Concluding Module 2

Module 3: Web Analytics

3.1 [VIDEO] Introducing Module 3

3.2 [VIDEO] Installing Google Analytics in WordPress

3.3 [ASSIGNMENT] Finish and pass the Assesments 1-4

3.4 Concluding module 3

Module 4: Email Marketing

4.1 [VIDEO] Introducing Module 4

4.2 [VIDEO] Email Marketing Basics

4.3 [VIDEO] List Building Tactics

4.4 [VIDEO] Setup a FREE Sendinblue Account

4.5 [ASSIGNMENT] Setup a FREE Sendinblue Account

4.6 [VIDEO] Learning Audiences & Segmentation

4.7 [VIDEO] Learning Automation

4.8 [VIDEO] Setting up Sendinblue with WordPress

4.9 [ASSIGNMENT] Setup Sendinblue in WordPress

4.10 [VIDEO] Designing an opt-in form

4.11 [ASSSIGNMENT] Design an opt-in form

4.12 [VIDEO] Sending an email campaign to subscribers

4.13 [VIDEO] Concluding module 4

Module 5: Search Engine Marketing (SEM)

5.1 [VIDEO] Introducing Module 5

5.2 [VIDEO] Learning Google Search Ads

5.3 [ASSIGNMENT] Google Search Official Certification

5.4 [VIDEO] Learning Google Display Ads

5.5 [ASSIGNMENT] Google Display Official Certification

5.6 [VIDEO] Concluding Module 5

Module 6: Social Media Marketing

6.1 [VIDEO] Introducing module 6

6.2 [VIDEO] Social media basics

6.3 [VIDEO] 4 Roles in Social Media

6.4 [VIDEO] Social media management app

6.5 [VIDEO] A social media plan

6.6 [VIDEO] Content for social media

6.7 [VIDEO] Social Media, Platform-by-Platform

6.8 [ASSIGNMENT] Create your social profiles

6.9 [VIDEO] Concluding Module 6

Module 7: Facebook and Instagram Ads

7.1 [VIDEO] Introducing module 7

7.2 [VIDEO] Introducing Facebook Blueprint

7.3 [ASSIGNMENT] Screenshot your created ad setup

7.4 [VIDEO] Concluding module 7

Graduation

1.11 [VIDEO] The Gutenberg Editor

FREE Master in Digital Marketing & Business 1.11 [VIDEO] The Gutenberg Editor

See you in the next video!

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HUSSAINI ABUBAKAR (@hussaini-abubakar)

5 months ago

i learn a lot of things better trust for myself in this skill to motive how to create a email and web business

Emmanuel Tilya (@emmanuel-tilya)

2 months ago

Thanks..that is so impressive by the simple and easy to make post

Racheal Katongole

2 months ago

Can you make a heading formart on an image

Jerry Mokua Sakwa (@jerry-mokua-sakwa)

1 month ago

It is really confusing and therebarevsome feautures i can see on your website but cannot find on mine

Hassan Issak

1 month ago

This amazing really i have learned some sort website building and appreciated to scotmax business school