Course Content

Module 0: Getting Started

0.1 [VIDEO] Introducing MAX Business School

0.2 MUST READ: Getting Started

0.3 MUST READ What you need to start the course

0.4 MUST READ What happens when you graduate

0.5 [VIDEO] Our Goals

0.6 Our Mission

0.7 Discover what is possible

0.8 [VIDEO] Your Potential

0.9 Our Business Model

0.10 MUST READ: Our Rules

0.11 Evaluation Criteria

0.12 How to submit assignments

0.13 Choosing a domain name

0.14 [VIDEO] Do websites and domains have value?

0.15 [VIDEO] Setting up Hosting and Domains

0.16 [ASSIGNMENT 1] Setup Domain & Hosting

0.17 What you need to start designing your website

0.18 [VIDEO] Defining your business model

0.19 [ASSIGNMENT 2] Define your business model

0.20 [VIDEO] Concluding Module 0

Module 1: Building your Website

1.1 [VIDEO] Introduction to Module 1

1.2 [VIDEO] About WordPress

1.3 [VIDEO] Installing WordPress with your Hosting Account

1.4 [ASSIGNMENT 3] Install WordPress on your Hostgator

1.5 [VIDEO] How to create your business email

1.6 [ASSIGNMENT 4] Create Your Business Email

1.7 [VIDEO] The WordPress Dashboard

1.8 [VIDEO] Preparing your WordPress

1.9 [VIDEO] Learning pages & posts

1.10 [VIDEO] Learning categories and tags

1.11 [VIDEO] The Gutenberg Editor

1.12 [ASSIGNMENT 5] Create a page, post and category

1.13 [VIDEO] The Media Library

1.14 [ASSIGNMENT 6] Upload an Image and a pdf

1.15 [VIDEO] Learning Settings in WordPress

1.16 [VIDEO] Learning tools in wordpress

1.17 [VIDEO] Learning users in WordPress

1.18 [VIDEO] Learning plugins in WordPress

1.19 [VIDEO] Installing plugins in WordPress

1.20 [ASSIGNMENT 7] Install plugins

1.21 [VIDEO] Themes in WordPress

1.22 [ASSIGNMENT 8] Install a theme in WordPress

1.23 [VIDEO] Learning Appearance in WordPress

1.24 [VIDEO] Widgets in WordPress

1.25 [VIDEO] Menus in WordPress

1.26 [ASSIGNMENT 9] Setup a menu on your site

1.27 [VIDEO] Learning Templates

1.28 [VIDEO] Learning Elementor

1.29 [VIDEO] Building your Legal Pages

1.30 [VIDEO] Setting up your home and blog pages

1.31 [VIDEO] Setting up your services/about/portfolio pages

1.32 [VIDEO] How your wordpress journey continues

1.33 [VIDEO] Concluding module 1

Module 2: SEO

2.1 [VIDEO] Introduction to module 2

2.2 [VIDEO] Introducing SEO

2.3 [ASSIGNMENT 11] What is SEO and how can it help you?

2.4 [VIDEO] Basic SEO tools

2.5 [VIDEO] Introducing Long tail keywords

2.6 [VIDEO] How to outrank your competitor

2.7 [VIDEO] Introducing competitor research

2.8 [ASSIGNMENT 12] Who are your competitors for 5 keywords

2.9 [VIDEO] Finding the best keywords for you

2.10 [VIDEO] Creating content to rank for keywords

2.11 [VIDEO] Introducing Silos, Hubs and Spokes

2.12 [ASSIGNMENT 13] Plan your website URLs in google sheets

2.13 [VIDEO] Introducing Technical SEO

2.14 [VIDEO] Learning Metadata

2.15 [VIDEO] Header (H) Tags

2.16 [ASSIGNMENT 14] Create a post with h1, h2, h3 tags

2.17 [VIDEO] Introducing google search console

2.18 Create your sitemap

2.19 [VIDEO] Upload your site to search console

2.20 Backlinks and SEO

2.21 Brand signals and CTR in SEO

2.22 URL length and SEO

2.23 User Experience and SEO

2.24 Introducing schema

2.25 Things to avoid with SEO

2.26 Summarizing the best core SEO strategy

2.27 [VIDEO] Concluding Module 2

Module 3: Web Analytics

3.1 [VIDEO] Introducing Module 3

3.2 [VIDEO] Installing Google Analytics in WordPress

3.3 [ASSIGNMENT] Finish and pass the Assesments 1-4

3.4 Concluding module 3

Module 4: Email Marketing

4.1 [VIDEO] Introducing Module 4

4.2 [VIDEO] Email Marketing Basics

4.3 [VIDEO] List Building Tactics

4.4 [VIDEO] Setup a FREE Sendinblue Account

4.5 [ASSIGNMENT] Setup a FREE Sendinblue Account

4.6 [VIDEO] Learning Audiences & Segmentation

4.7 [VIDEO] Learning Automation

4.8 [VIDEO] Setting up Sendinblue with WordPress

4.9 [ASSIGNMENT] Setup Sendinblue in WordPress

4.10 [VIDEO] Designing an opt-in form

4.11 [ASSSIGNMENT] Design an opt-in form

4.12 [VIDEO] Sending an email campaign to subscribers

4.13 [VIDEO] Concluding module 4

Module 5: Search Engine Marketing (SEM)

5.1 [VIDEO] Introducing Module 5

5.2 [VIDEO] Learning Google Search Ads

5.3 [ASSIGNMENT] Google Search Official Certification

5.4 [VIDEO] Learning Google Display Ads

5.5 [ASSIGNMENT] Google Display Official Certification

5.6 [VIDEO] Concluding Module 5

Module 6: Social Media Marketing

6.1 [VIDEO] Introducing module 6

6.2 [VIDEO] Social media basics

6.3 [VIDEO] 4 Roles in Social Media

6.4 [VIDEO] Social media management app

6.5 [VIDEO] A social media plan

6.6 [VIDEO] Content for social media

6.7 [VIDEO] Social Media, Platform-by-Platform

6.8 [ASSIGNMENT] Create your social profiles

6.9 [VIDEO] Concluding Module 6

Module 7: Facebook and Instagram Ads

7.1 [VIDEO] Introducing module 7

7.2 [VIDEO] Introducing Facebook Blueprint

7.3 [ASSIGNMENT] Screenshot your created ad setup

7.4 [VIDEO] Concluding module 7

Graduation

1.6 [ASSIGNMENT 4] Create Your Business Email

FREE Master in Digital Marketing & Business 1.6 [ASSIGNMENT 4] Create Your Business Email

Screenshot your Hostgator email dashboard with your new email. Save as a .jpg

Title it: Yourname+assignment4

And keep it for submission at the end of module 1.

See you in the next video!

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Johnson Ibrahim Othow

1 year ago

its was so nice

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Eduardo Jr. Garlan

1 year ago

I cant seem to create an email. I am seeing a diffirent screen, please help me.

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Voleita Alman

1 year ago

I didn’t received an email

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Rufael Muleta

1 year ago

Nice nice nice nice nice nice nice nice.........................................

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Teshale Terefe

1 year ago

Very nice.

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1 year ago

The page you created your email from is some what different in appearance but relatively the same concept with that of the Hostgator email dashboard.

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IYEMEAIKERE Osiro

1 year ago

I am looking forward to create my own email.

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Oladokun Salami

1 year ago

What I don't seem to understand about how this lessons are arranged and presented is, you don't get to read and complete a lesson in a place but referred to the next lesson, why? Give us your thoughts on a topic both virtual and theory.

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kadhumbula reuben

11 months ago

rkadhumbula@terminalmedics.com

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Safiatou Tahirou Halidou

11 months ago

Ok thanks

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Safiatou Tahirou Halidou

11 months ago

Safiatoutahirouhalidou@gmail.com

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