When making a summary, I always feel less is more.
If you've gone through all the content in the module, you'll have a solid grasp of all the foundations of a good SEO strategy.
But to sum it all up, here are the few, important steps to focus on:
And that's it 🙂
For more competitive spaces, you will need to add an additional step of getting backlinks, and we will cover that in an additional module if there is popular demand (you can ask for it in the chatbox on the bottom right).
I did not include much content about backlinks in this module on purpose.
Most SEOs make the mistake of focusing too heavily on backlinks and neglecting the core pillars of SEO, the right keywords and serving user intent best.
Therefore, focus on steps 1-3 and you'll do great in the long term.