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$15k/Month From A Simple Online Course Affiliate Site

The Scott Max Newsletter

In Partnership with Refind

Hi πŸ‘‹, this is the Scott Max Newsletter. The soon-to-be daily email bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

  • A thriving business generating $15,000 in monthly earnings
  • Unique techniques that enable this business to stand out in its niche and achieve success.
  • A step-by-step guide to setting up a business like this one for yourself!

But first, let me introduce our partner for this email, Refind

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Every day they pick 5 articles that make you smarter, tailored to your interests. Refind is loved by 200,000+ curious minds.

This is definitely a fantastic newsletter to be subscribed to.

The What πŸš€

An Affiliate Niche Site With $15,000 Monthly Earnings and Over 100k Monthly Traffic!

In this week's newsletter, we provide you with insight into a niche site monetized with affiliate networks, and a breakdown of the distinctive technique it uses to gain thousands of organic traffic and revenue.

Our in-depth analysis shows what this business did to go from 6 blog posts, and $15 on the first pay-day, to making more than half a million dollars over the last three years, in affiliate commissions.

This niche site does something truly uniqueβ€”it provides brutally honest reviews of affiliate marketing courses to its audienceβ€”regardless of whether it benefits from the product or not.

Additionally, we analyse how this business achieves success in a highly competitive "make money online" niche, by publishing crowd-sourced reviews.

The How πŸ’»

This niche site earns 95% of its revenue through affiliate commissions from a vast number of product and service providers like Udemy, Swagbucks, and Flexjobs among many others.

Most of the content on this site are reviews of online business courses, which are rated following a unique system that we will explore further in this newsletter.

These review posts also include honest feedback from real users who have used the course over a period of time.

Ubersuggest shows that this site ranks between 1-3 on the search results page for the keywords; Hustlers university, Six figure mentors, Outpost opinion, and Pinecone research.

Findings from Ubersuggest

The articles driving the most traffic to this site according to Ubersuggest

Affiliate links are strategically placed throughout blog posts, using clear, enticing CTA's with buttons or links that are fixed into the content. This contributes to a higher click-through rate, increased conversion and earnings.

Another revenue source for this business is Patreon which is a platform that allows creators to receive financial support from their fans or patrons.

Users can subscribe to various packages for $2, $5 or $10 per month and get early access to new content, access to a private Facebook group and other wonderful offers.

However, the monthly sum of this doesn't amount to much, especially relative to the earnings from affiliate commissions.

Other peripheral sources of revenue for this business include;

  • Book sales via Amazon
  • Tips, Gifts & Donations
  • Consulting
  • Newsletter Sponsorships

The Why πŸ”₯

From our analysis, this business has achieved considerable success due to the following;

  • Employing SEO best practices and keyword research
  • A templatized content writing process
  • User Engagement
  • Optimized marketing

Employing Optimal SEO Strategies and Keyword Research

SEO is pivotal to the success of a niche business like this one and quite frankly, this business is doing well for itself in this aspect. To begin with, this site has a well-defined niche that it concentrates on and is building credibility in that area.

Flourishing traffic as seen in this analysis from Semrush

This business prioritizes keyword research using proven tools like Ahrefs to discover what courses people are searching for. They do in-depth research and collect feedback from real users in order to give honest reviews to readers.

When they find a course review keyword with a good number of search traffic, they apply a unique approach which involves writing a stub review for that course.

The short stub review contains only facts about the course in question, without a judgement or rating. They then publish it and observe to see how the traffic performs over a period of months.

This approach enables them to know if writing a full review and making the effort to collect reviews from real users would be worthwhile.

After all, finding real users for each course and convincing them to leave reviews is no easy feat.

In addition, they use recommendations from professional tools like Surfer SEO, to tweak the course reviews and improve rankings.

Altogether, these efforts contribute to providing high-quality content that satisfies users' search queries and improves search engine rankings for the website.

A Templatized Content Writing Process

This business employs a unique strategy for its content writing process. All courses that are reviewed are evaluated based on a 31-factor process.

The scores from this evaluation process are run through an algorithm which projects an overall rating of each course.

The final review is written following a template which improves consistency, brand recognition and user experience.

Consistent course review format as seen on the site.

Consistent course review format as seen on the site.

User Engagement

By requesting feedback from users, this business is improving credibility, user trust, user engagement with the brand, conversions and customer satisfaction.

Similarly, the use of Patreon provides a platform for the business to build a loyal community, receive direct feedback and suggestions from its supporters, and increase revenue.

This business' strong presence on Youtube with over 12,000 subscribers and 67 posts also contributes to its visibility, user engagement, and access to a new audience.

Source: Youtube

Optimized marketing

This business sends out emails twice weekly to over 28,000 subscribers. What's more, they leverage lead magnets to entice potential subscribers by displaying bold, visible offers of free cheat sheets or discounts.

With a decent audience like this one, this business is using email marketing to effectively improve its traffic, user engagement and conversion rates.

The Opportunities πŸ”₯πŸ”₯πŸ”₯

This business is doing great, but it could be making more! From our analysis, it can improve its earnings and brand growth by adopting the following;

Active Link Building

While this business has a commendable number of backlinks, most of them were built back when the website was used as a travel blog.

Backlinks for this site as seen from Semrush

Having backlinks from referring domains in a completely different niche can harm a site's SEO performance.

Backlinks are a crucial factor in determining a site's domain authority and search engine ranking. When a site receives backlinks from a different niche, it can signal to search engines that the site's content is not relevant or credible within its own niche.

This site can build high-quality, relevant backlinks within its own niche by getting the site to be listed in directories, cross-promotions, interviews, guest posts and social media promotion.

Utilizing Social Media

Although this business has an impressive Youtube presence, it could do better with other social media platforms like Instagram, Twitter and Facebook.

Source: Twitter

Source: Instagram

The activity on Instagram is still picking up probably because the account became active in December 2022 and the content basically consists of tweets that are repurposed for Instagram carousels.

Repurposing content from the website and Youtube is a great option for keeping the social media presence alive. However, it's important for the business to know its audience on every platform and make content that appeals to them specifically.

They should also identify and follow trends, practices and algorithms that are unique to every platform.

Leveraging Display Ads for Increased Revenue

There are no display ads on this site, and while it might be advantageous to keep it that way, it could also be a potential loss of additional revenue.

Some businesses choose to exclude ads from their website or Youtube channel because ads can be intrusive, inappropriate or contain malware if they're not managed properly.

In such a situation, they may go ahead to collect donations from supporters to disable ads and cover the costsβ€”just like this business achieves using Patreon.

However, a business looking to earn from display ads can sell ad space directly to advertisers instead of through an ad network or program. That way, they can have a level of control over the ads that are displayed to ensure that they are safe, relevant, and appropriate for their audience.

The Big Reveal πŸ‘€

Are you ready for the moment you've been waiting for? The wonderful business we analysed in this newsletter is eBiz Facts founded and owned by Niall Doherty.

Before eBiz Facts, Niall was a Digital Nomad and Freelance Web Designer. He left his full-time role in Ireland to work for himself and travel the world.

He ran an online course for a few years, teaching people how to travel the world and work online as a freelancer like he had been doing.

He also blogged about travel and personal development but didn't hit the ROI he wanted, so he repurposed the site and launched eBiz Facts.

The initial big idea behind eBiz Facts, was to publish in-depth, carefully researched, and brutally honest reviews of "make money online" courses and gurus.

So far, Niall has stayed true to this idea, his rating of a course isn't determined by whether or not he has an affiliate partnership with the course creator. This approach sometimes causes him to be kicked out of affiliate programs, however, he is more interested in the long-term benefit of building trust with readers.

The Takeaway, What We Learned πŸŽ“

Here are some core ideas that you should know from this week's analysis;

  • Clear Niche Focus: Having a clear focus on a specific niche, allows you to establish authority for your business and attract a loyal following of readers.
  • Use SEO best practices to improve your site's visibility in search engine rankings and attract more traffic. This includes keyword research, using relevant keywords, optimizing meta tags and descriptions, and building high-quality backlinks.
  • Prioritize the use of high-quality content. It helps to know users' search intents and satisfy them using well-researched articles, engaging blog posts, and honest, informative reviews.
  • Optimize marketing efforts by using captivating CTAs, lead magnets and email marketing.
  • Templatizing your content process can make a difference in brand consistency, and efficiency among other things.
  • Leverage viable opportunities to broaden your income source.
  • Utilize social media for direct engagement with the audience, improved visibility, targeted marketing, and increased traffic.

Action Steps, From Day 0 To βˆžπŸ‘©β€πŸ’»

So, you will have your own website, hosting account, and a good grasp of digital marketing fundamentals if you are a student/graduate of Max Business School.

If not, get started here, it’s totally free and will teach you all the skills you need to build yourself a business (and the freedom it provides you) similar to the one we’ve analyzed today.

Day 0

You’ve read this email and love this particular business model and/or niche.

If not, we'll be sending more ideas in our next email or check our archive here.

If yes;

Consider if this is a business you can happily commit to for 3-5 years.

If yes;

Is it a customer/topic/day-to-day activity you can get passionate about?

If yes;

Would starting this business cause you to lose focus on the business that you are currently building?

If yes, don’t do it.

Focus on building what you have and take lessons from my analysis above to implement them into your current business.

But if not, then move to day 1.

Day 1

  • The first thing you should consider is choosing a specific niche. Choose one that you are passionate about, and ensure that it has a viable market and demand.
  • Conduct research to identify your target audience, what affiliate programs are relevant to them, their search intent, keywords and ways you can stand out from your competition. A tool like Answer The Public is great for keyword research.
  • Create a plan for your business. This should cover your marketing strategy for the affiliate niche site, including SEO strategies, email marketing campaigns, social media promotion, and other digital marketing channels. It should also contain any techniques you may want to employ in your content creation and review process.
  • Next, select a name for your business and register a domain name for your website. To give you a headstart, we recommend this beginner-friendly DreamHost offer which gives you web hosting and a domain name in one offer. Choose a domain name that is relevant to your niche and easy to remember.
  • Build your website using a content management system (CMS) such as WordPress. Module 1 of our course can help with this procedure and you can acquire the digital marketing skills you need to run this business here. Choose a theme that is responsive and optimize the site for search engines.
  • Set up analytics tools like Google Analytics to analyze the performance of your website.

Day 2

  • Create Content: Using the results of your keyword research, create high-quality content that is relevant to your niche and provides value to your audience. This can include blog posts, product reviews, and how-to guides. CloserCopy is a great tool that helps with generating high-quality content while Outranking helps with up-to-date information. Use attractive CTAs, a captivating copy and a clear writing style.
  • Join Affiliate Programs: Join affiliate programs that are relevant to your niche and offer competitive commission rates. Choose programs that provide high-quality products or services and have a good reputation. There are great affiliate programs out there like Shopify, Leadpages, and Teachable among many others.
  • Optimize Your Content: Ensure you include your target keywords and affiliate links in your blog posts and articles. Your meta tags and descriptions should be optimized for search engines. Actively build backlinks by appearing in guest posts and participating in forums.
  • Promote your content: Promote content on your affiliate niche site through social media, email marketing, and other digital marketing channels. Use SEO strategies to improve search engine rankings and attract more traffic to your site.

Day 3 to ∞

  • Consistently Create high-quality content: Creating high-quality content consistently is essential for attracting and retaining visitors to your site. Focus on creating informative and engaging content that is tailored to your audience and provides value to them.
  • Service Your Traffic Sources: Relying on a single traffic source can be risky. Diversify your traffic sources by leveraging social media, email marketing, and other digital marketing channels. Ensure to follow up on all channels and analyze them to improve performance.
  • Collaborate with Others in Your Niche: Collaborating with others in your niche can help to increase your reach and exposure. Identify influencers, bloggers, and other content creators in your niche and look for opportunities to collaborate with them. This can also improve your backlinks.
  • Analyze Performance: Analyzing the performance of your site and marketing efforts is important for identifying areas for improvement. Use metrics such as traffic, engagement, and revenue generated to evaluate the effectiveness of your strategy
  • Check here to find amazing tools that will help your business scale.

Before You Go πŸ‘‹

Thank you for reading.

In my next email, I’ll have another business breakdown for you. 

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max

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