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Make Over $15k/month with a Home Decor Ecommerce Store

In Partnership with Bold.org

Hi ๐Ÿ‘‹, this is the Scott Max Newsletter. The soon-to-be daily email bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Letโ€™s get to the good stuff you'll see in this email:

  • A monthly income of over $15,000
  • A way to get out of the rat race
  • A roadmap for creating a comparable business

But first, let me introduce our partner for this email, Bold.org

If you're a student looking for a better way to pay for higher education, Bold provides thousands of students with $25k scholarships every year. Enter to win one of our monthly $25,000 scholarship to go towards your tuition, student loan debt, or other education related expenses!

Apply to a Bold scholarship today

Sign up for bold.org here.

The What ๐Ÿš€

In this week's newsletter, we will be analyzing an e-commerce website that specializes in unique and stylish home decor products.

The website has been generating over $15,000 in monthly revenue, and it was founded with the aim of providing customers with a curated collection of decor items sourced from independent designers and artists from around the world.

The store's collection of decor items is diverse, ranging from wall art to furniture and other home accessories.

They offer a wide variety of products that cater to various tastes and preferences, with an emphasis on unique designs that are not readily available elsewhere.

The How ๐Ÿ’ป

This e-commerce website has been able to generate revenue thanks to their unique product selection, marketing and pricing efforts, and sourcing strategy.

The website has a diverse range of products, including items for BED + BATH, Dร‰COR, KITCHEN + BAR, LIGHTING, and OUTDOOR..., which cater to various tastes and preferences.

In terms of website traffic, the website has been successful in generating both organic and paid traffic.

With 1.1K organic visits per month from 557 organic keywords and 38 paid visits per month from 7 paid keywords, their SEO strategy is effective in driving traffic to their website.

Additionally, with 1.2K backlinks, the website's authority and credibility are further enhanced.

SEMRUSH data analysis results

In regards to social media, their frequent daily posts utilizing a spamming strategy have allowed them to showcase their products and engage with their audience, which includes over 55k followers on Facebook and more than 13k on Instagram.

Not only that, but they also operate a store on Facebook.

In addition to the Facebook store, they regularly employ advertisements on that particular platform.

Their approach to sourcing products involves collaborating with independent artists and designers worldwide, apart from their own merchandise.

This enables them to present exclusive designs that are not easily found elsewhere.

Through such partnerships, the store is able to create a distinctive selection of items that distinguishes them from their rivals.

The Why ๐Ÿ”ฅ

This e-commerce website's success can be attributed to various factors:

Niche-focused Business:

Choosing a niche in the home decor industry has also proven to be a good strategy for this website.

By focusing on unique decor items, they are able to stand out in a crowded market and appeal to customers who are looking for something special for their homes.

Additionally, their commitment to being environmentally friendly is a key aspect of their brand.

With statements like "Our promise is to tread lightly on the earth and offset the shipment of your package to be 100% carbon neutral" they are able to differentiate themselves from competitors and appeal to customers who prioritize sustainability.

Conversion Rate Optimization (CRO):

After analyzing the website, it appears that the store has put a lot of effort into optimizing their call-to-action (CTA), landing page, and user experience.

The user experience is smooth, with easy navigation and a well-organized layout that makes it easy for visitors to find what they're looking for.

Generated using Pingdom 

The landing page is visually appealing, with high-quality images and a clean design that allows the products to shine.

Additionally, the CTAs are strategically placed and stand out, making it clear what action visitors should take to proceed with their purchase.

Moreover, the checkout process is also streamlined and straightforward, reducing the chances of cart abandonment.

Pricing strategy:

In addition, the website's pricing strategy also plays a significant role in their success.

Their prices are competitive with other online home decor stores, but they offer frequent sales and discounts to encourage customers to make a purchase.

Multi-revenue stream:

Their income is also increased through their affiliate program, which is not limited to professionals.

They provide affiliate links to individuals who wish to refer their products to their family and friends, and earn a commission in the process.

Furthermore, this website's inclusion of gift cards as a purchasing option is a considerate gesture that can not only help customers who are unsure of what to buy as a gift, but also potentially drive additional revenue.

The Opportunities ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ

Retargeting as A Key to Improved Online Advertising and Sales:

Retargeting can be a powerful tool for companies looking to improve their online advertising efforts and consequently their income.

By targeting consumers who have previously interacted with the store, retargeting can help to re-engage potential customers who may have abandoned a purchase or lost interest in a product or service.

This can lead to increased conversion rates, as retargeted ads have a higher chance of being clicked on and converting into a sale.

Analytics by TrueList

Moreover, retargeting campaigns can help to reinforce brand awareness and establish a stronger relationship between the company and the customer.

Additionally, retargeting can be more cost-effective than other forms of online advertising, as it targets a specific audience that has already shown interest in the brand or product.

Leverage influencer marketing:

In today's digital age, social media has become an indispensable tool for businesses to connect with customers and promote their products or services.

With billions of active users across various social media platforms, businesses can leverage social media to reach a vast and diverse audience, engage with customers in real-time, and create brand awareness.

That being the case, this business could work with social media influencers who have a following in their target market to promote their products.

This involves sending products to influencers to review or creating sponsored posts with them.

This strategy will increase brand awareness and drive sales.

Reports from SocialShepherd

Boosting Sales and Enhancing Website Navigation:

By implementing upsell and cross-sell strategies, this store can increase the average order value and encourage customers to purchase complementary or higher-end products.

This can be achieved by providing personalized product recommendations to customers while they browse the store, based on their purchase history, to suggest similar or higher-end products.

Furthermore, this can lead to increased engagement and customer retention, as customers are exposed to a wider range of products that may interest them.

Metrics provided by HubSpot

In turn, this can also help in internal backlinking, as customers navigate through the website to view the recommended products and potentially purchase them.

This can improve the overall user experience and make it easier for customers to find what they are looking for on the website.

The Big Reveal ๐Ÿ‘€

In this week's newsletter, we are excited to reveal the brand behind the exceptional home decor products that we have analyzed - Breck and Fox.

Breck and Fox is not just another home decor brand. They believe that home living should be easy, expressive, and sustainable.

With a mission to curate those "wow, where did you get that" pieces, while preserving the integrity of our planet, they promise to tread lightly on the earth and offset the shipment of your package to be 100% carbon neutral.


Headquartered in Canada, Breck and Fox Ventures Inc. source their product catalogue from manufacturers around the globe and use fulfillment warehouses in multiple locations worldwide.

Their unique approach to sustainable home decor sets them apart in the industry and we are excited to see where their mission takes them in the future.

The Takeaway, What We Learned ๐ŸŽ“

  • Choosing a niche and focusing on having unique trait in addition to it can help a business stand out in a crowded market.
  • Optimization of call-to-action, landing page, and user experience can lead to increased conversion rates, and a streamlined checkout process can reduce the chances of cart abandonment.
  • Offering competitive prices, frequent sales, discounts, and an affiliate program can encourage customers to make a purchase and potentially drive additional revenue.
  • Retargeting can help re-engage potential customers who may have abandoned a purchase or lost interest in a product, leading to increased conversion rates and brand awareness.
  • Leveraging influencer marketing can help businesses reach a wider and diverse audience, engage with customers in real-time, and increase brand awareness.
  • Implementing upsell and cross-sell strategies can increase the average order value, encourage customers to purchase complementary or higher-end products, and improve the overall user experience by providing personalized product recommendations.
  • Diversifying income streams can help an online business increase its revenue and reduce its reliance on a single source of income. This can include an affiliate program, gift card sales, sponsored content, and other sources of revenue.

Action Steps, From Day 0 To โˆž๐Ÿ‘ฉโ€๐Ÿ’ป

So, you will have your own website, hosting account, and a good grasp of digital marketing fundamentals if you are a student/graduate of Max Business School.

If not, get started here, itโ€™s totally free and will teach you all the skills you need to build yourself a business (and the freedom it provides you) similar to the one weโ€™ve analyzed today.

Day 0

Youโ€™ve read this email and love this particular business model and/or niche.

If not, we'll be sending more ideas in our next email or check our archive here.

If yes;

Consider if this is a business you can happily commit to for 3-5 years.

If yes;

Is it a customer/topic/day-to-day activity you can get passionate about?

If yes;

Would starting this business cause you to lose focus on the business that you are currently building?

If yes, donโ€™t do it.

Focus on building what you have and take lessons from my analysis above to implement them into your current business.

But if not, then move to day 1.

Day 1

  • Choose a niche that you are passionate about and has a high demand in the market. Research the industry to understand the trends, competitors, and target audience. To analyze your competitors, you have the option of using tools like SEMRUSH.
  • Identify the unique selling point (USP) of your business. Determine what sets you apart from the competition and what value you can provide to your customers.
  • Create a business plan that outlines your goals, budget, target audience, product selection, pricing strategy, and marketing plan.
  • Register your business and choose a brand name that is memorable, relevant to your niche, and available as a domain name. We highly suggest that you make use of our attractive DreamHost promotion.
  • Set up your website using WordPress and an ecommerce plugin like WooCommerce. Customize the design and layout to match your brand identity and target audience.
  • Source high-quality products from reliable suppliers or manufacturers that align with your niche and USP. You can find suppliers through online directories, trade shows, industry associations, and referrals from other businesses or professionals.

Course material for Day 1:

Module 0: Getting Started

Module 1: Building Your Website

Day 2

  • Create a content marketing strategy that includes blog posts, social media posts, videos, and email newsletters. Focus on providing value and educating your audience about your niche industry.
  • Use social media to connect with your target audience and engage with them. Choose the platforms that your audience is most active on and create compelling content that resonates with them.
  • Optimize your website for search engines by conducting keyword research and incorporating relevant keywords into your product descriptions, titles, and blog posts. You can use tools like Ubersuggest to do so.
  • Set up and run targeted ads on social media and search engines to reach potential customers who are interested in your niche.
  • Leverage influencer marketing by collaborating with social media influencers and bloggers in your niche to promote your products and brand.
  • Offer incentives such as discounts, free shipping, or referral programs to incentivize customers to make a purchase and recommend your store to others.

Course material for Day 2:

Module 2: Search Engine Optimization (SEO)

Module 4: Email Marketing

Module 5: Search Engine Marketing (SEM)

Module 6: Social Media Marketing

Module 7: Facebook and Instagram Ads

Day 3 to โˆž

  • Use analytics tools to track website traffic, sales, and customer behavior. Use this data to optimize your website and marketing strategies.
  • Offer excellent customer service by responding to inquiries promptly, providing detailed product information, and resolving any issues or complaints.
  • Create a loyalty program or reward system to incentivize repeat customers and foster brand loyalty.
  • Offer upsells and cross-sells during products browsing or the checkout process to increase the average order value.
  • Diversify your product range to provide a broader range of options that align with the changing demands and tastes of your target market, while still staying within the boundaries of your niche.
  • Continue to research and stay up-to-date on industry trends, customer needs, and marketing strategies to ensure the long-term success of your niche ecommerce business.

Course material for Day 3:

Module 3: Web Analytics

Before You Go ๐Ÿ‘‹

Thank you for reading.

In my next email, Iโ€™ll have another business breakdown for you. 

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where youโ€™ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max

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