How To Make $10k/mo With This Consulting Business
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The What 🚀
We'll be analyzing a pediatric sleep consulting business that began its journey as a service dedicated to helping babies and infants get better sleep.
Over time, the business has expanded its offerings and now includes a paid course that teaches people how to become a sleep consultant themselves.
Despite starting with a narrow focus, this website has become very successful in the field of pediatric sleep consulting, generating over $10,000 in monthly revenue.
Its success is a testament to the quality of its services and the expertise of its consultants.
Through its innovative approach to sleep consulting and a commitment to improving the sleep habits of families, this business has established itself as a trusted partner for parents seeking better sleep for their children.
The How 💻
The business we are examining has two distinct sites, one concentrating on pediatric sleep consulting, and the other providing a complete course on sleep consulting.
Despite encountering many difficulties, this enterprise has rapidly built a reputation for providing top-notch services and earning more than $10,000 in monthly revenue.
Apart from the course, the business provides various services such as the Two-Week Sleep Consultation and Ask-Me-Anything Call, which have been successful in assisting parents to teach their children how to fall asleep and back to sleep independently.
While the business does use organic search and PPC advertising to generate leads, their primary source of leads is through the owner's outreach efforts.
The owner initially reached potential customers through Facebook groups, where she established herself as an expert in the field and offered her services.
This helped her build a loyal customer base and establish the business as a reputable provider of sleep consulting services.
The level of satisfaction that customers have with the business can be gauged based on their ratings.
They have also established a decent social media presence, regularly posting updates and engaging with their audience.
This has helped them build a loyal customer base and stay top-of-mind with their followers.
The business's success can be attributed to their personalized approach to sleep consulting, which includes an initial consultation to understand the child's sleep habits and create a customized plan that works for both the child and the parents.
Additionally, their focus on education and empowerment has helped parents become more confident in their ability to help their child sleep better, leading to long-term success.
The Why 🔥
The analyzed business has achieved significant success in the pediatric sleep consulting industry due to several key factors.
Powerful Niche Strategy:
One of the primary drivers of their success was the founder's effective niche and segmentation strategy.
By exclusively focusing on pediatric sleep consulting and establishing herself as an expert in the field, the founder was able to differentiate the business and generate a strong word-of-mouth effect.
Additionally, the owner's personal experience as a mother of two kids gave her a unique perspective and credibility in the industry, which helped her connect with her target audience and establish trust.
Timing is Key:
The decision to create a paid course on how to become a sleep consultant was a smart move that contributed to the business's success.
The founder had already established herself as an expert in the field of pediatric sleep consulting, and building a course allowed her to capitalize on her reputation and success.
By creating a course that teaches others how to become sleep consultants, the founder was able to expand her business and offer a more comprehensive solution.
This move not only provided an additional revenue stream but also enabled the founder to reach a broader audience and establish herself as a leader in the industry.
It was a timely decision that allowed the business to grow and thrive beyond its initial consulting services.
Information sourced from FiveEchelon
The founder also took advantage of existing customers to promote the course and expand her reach.
Additionally, she participated in podcasts and other media appearances to share her success story and promote her offerings.
Optimized Website:
The websites of this company are well-designed, clean, and mobile-friendly layout contributed to its success.
The fast loading times and intuitive design ensured a seamless user experience, which can lead to higher engagement and conversions.
Data generated using GTmetrix
In summary, the success of this business can be attributed to several key factors, including effective niche and segmentation, establishing a strong reputation as an expert, offering a comprehensive course, and having well-designed websites.
By focusing on a specific area and establishing themselves as a leader in their field, this business was able to differentiate itself from competitors and generate strong word-of-mouth.
Furthermore, the decision to expand their services through a paid course was a smart move that allowed them to reach a broader audience and offer a more comprehensive solution.
Finally, their user-friendly website design provided a seamless experience for customers and contributed to their overall success.
The Opportunities 🔥🔥🔥
Based on our analysis, there are several opportunities for this business to continue to grow and improve their results.
Leveling up SEO and SEM efforts:
While the owner's efficient prospecting technique has helped the company succeed, its SEO and SEM efforts are still weak.
Metrics by SEMRUSH
By devoting more time and resources to improve their search engine rankings and targeting certain keywords, the company may be able to acquire even more qualified leads and increase their overall industry awareness as the ranking difficulty is rather not high in this field.
Analytics from SERanking
Incorporating Affiliate Marketing for Extra Income:
Another opportunity for this business to grow could be through the use of affiliate marketing.
By partnering with other companies that offer products or services related to pediatric sleep, the business could earn commissions on any sales made through their referral links.
This not only provides additional revenue streams but also increases the visibility and credibility of the business.
As an example, FinnAndEmma a brand that sells organic baby clothes provides a commission of 10% for every sale made.
The product has a decent search volume, which makes it an appealing offer.
Insights by Ubersuggest
Revamping Call-to-Action (CTA):
Additionally, optimizing the call-to-action (CTA) buttons on the website could improve conversion rates.
While the buttons are aligned with the color of the website theme, they may not be as effective and appealing as they could be.
By testing different button designs and placements, the business could potentially increase the number of website visitors who take action, such as booking a consultation or purchasing the course.
Here are some tips to help you design a good CTA button:
- Use contrasting colors: The CTA button should stand out on the page. Use a color that contrasts with the rest of the page, making it easy to find.
- Make it clear: Use clear and concise language that conveys the action you want the user to take. Avoid using generic phrases like "Click here" or "Submit."
- Use action-oriented verbs: Start the CTA button with a strong action-oriented verb, such as "Download," "Sign Up," "Register," or "Buy Now."
- Keep it simple: Avoid using too much text or cluttering the button with unnecessary graphics. A simple design is often the most effective.
- Make it visible: Position the CTA button in a prominent location on the page, where users can easily find it.
- Create urgency: Use words that create a sense of urgency, such as "Limited Time Offer" or "Only a Few Spots Left."...
- Test and optimize: Test different variations of the CTA button to see which one performs best. Use analytics to track clicks and conversions, and optimize accordingly.
The Big Reveal 👀
The businesses we've analyzed are Snooze Fest and the Center for Pediatric Sleep Management (CPSM).
Owned by Jayne Havens, a certified pediatric sleep consultant, she offers a personalized approach to teach children how to fall asleep and back to sleep independently.
Her passion for sleep consulting began when she left her corporate sales job to embrace motherhood and help her son sleep through the night. Jayne's methods quickly gained attention, leading her to establish Snooze Fest and launch CPSM.
Through CPSM, Jayne has trained and certified many sleep consultants, setting them up for success as both sleep consultants and small business owners.
The Takeaway, What We Learned 🎓
- Focus on a specific area and establish yourself as a leader in your field to differentiate yourself from competitors and generate strong word-of-mouth.
- Offer personalized services that address the specific needs of your clients, and focus on education and empowerment to help them achieve long-term success.
- Leverage your personal experience, expertise, and reputation to build credibility and connect with your target audience.
- Use social media and other digital platforms to build a strong online presence, engage with your audience, and establish yourself as an expert.
- Optimize your website's design and user experience, including fast loading times, intuitive navigation, and effective call-to-action buttons to improve engagement and conversions.
- Invest in search engine optimization and search engine marketing to increase your visibility and attract qualified leads.
- Consider utilizing affiliate marketing to partner with other companies that offer complementary products or services, which can provide additional revenue streams and increase your credibility.
Before You Go 👋
Thank you for reading.
In my next email, I’ll have another business breakdown for you.
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Bye for now,
Scott Max
