This Tiny Digital Marketing Agency Makes $58K/Mo With SEO & PPC

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The What 🚀

A Digital Marketing agency that made over $700K in one single year!

This week's newsletter will feature a comprehensive analysis of a digital marketing agency that is well-known for its unique and effective approach to satisfying clients.

This agency has helped numerous clients achieve their business goals.

In this newsletter, we will take a closer look at how this agency has managed to stand out in a highly competitive industry and what sets them apart from their competitors.

We will explore their approach to client satisfaction and how they've leveraged their expertise to drive significant business growth for their clients.

The How 💻

This digital marketing agency has generated revenue by providing high-quality SEO (on-site optimization, content development, mobile optimization, link earning…) and PPC (Google ads, Bing ads, YouTube ads, Amazon ads…) services.

While the agency does use paid advertising and SEO to generate traffic as part of their overall digital marketing strategy, it is not a major focus for them.

Their preference is to focus on improving their services and generate more customers through the power of positive word-of-mouth recommendations.

This has enabled them to maintain a consistent flow of high-quality leads without relying heavily on paid advertising, SEO or other traffic sources.

Furthermore, they frequently upload content to their social media accounts, indicating that they are on the right track.

Additionally, this agency had their own niche websites that generated revenue.

This provided a steady stream of income that likely helped cover expenses and allowed them to invest more in their core services.

The Why 🔥

In the early stages, the agency concentrated on supplying SEO and PPC services solely to hotels, allowing them to gain a thorough comprehension of this sector's distinctive demands and hurdles.

This choice enabled them to offer exceptional service to industry operators, resulting in their becoming a favored selection for any hotel striving to enhance their rankings and traffic.

Thanks to their high-quality service, their success quickly spread through word of mouth, attracting more and more clients across a range of industries.

Their strong reputation has resulted in minimal online advertising efforts, as evidenced by SEMRUSH data, indicating low SEO and paid advertising traffic. However, when they do promote themselves, they focus on
informational and commercial search intent.

Because of their accomplishments in promoting hotels, they opted to explore other niche industries, aiming to deliver exceptional services to their clients.

They started building niche websites to test and refine their SEO and paid media strategies. As basic as it seems, this approach has allowed them to gain real-world experience and master the most effective techniques for driving traffic and generating leads.

Consequently, this agency has broadened their intended customer base and begun servicing a more extensive range of the market.

At this digital marketing agency, they recognize the importance of providing their clients with evidence of their success. That's why they offer case studies that showcase their previous work and the tangible results they've achieved.

By reviewing these case studies, clients can gain a better understanding of the agency's capabilities and the impact their services can have on their business. It's just one of the many ways the agency prioritizes transparency and client satisfaction.

In addition to their case studies, this digital marketing agency goes above and beyond to provide their clients with even more value. They provide a free growth plan by filling out and submitting a form accessible via a highly visible red CTA button prominently placed on their website.

By leveraging their expertise and reputation for quality, this agency has managed to achieve impressive growth and financial success, setting a high standard for others in the industry to follow.

Noteworthy points:

• The agency started by exclusively providing digital marketing services to hotels, concluding that diving into an industry is necessary to understand its unique needs and challenges.
   
• Their success quickly spread through word of mouth, attracting clients from other industries as well.
   
• The agency's commitment to delivering high-quality digital marketing services and value has earned them a reputation as a trusted partner.
   
• They build niche websites to refine and test their strategies. This approach allows them to gain real-world experience and master effective techniques for driving traffic and generating leads. in relevant keywords.
   
• They diversify their income streams and explore new markets through their niche approach.
   

The Opportunities 🔥🔥🔥

Premature Business Expansion:

The company advanced too quickly. Focusing on the hotel industry until they had fully dominated that sector could have been a better strategy for the agency.

By doing so, they could have solidified their position as a leader in that market and not missed out on potential profits.

Once they had established a strong foundation and gained significant market share in the hotel industry, they could have then considered expanding into other niches.

This approach may have allowed the agency to maintain their reputation for delivering top-notch services, while also ensuring a more stable future for their company.

Let's consider the case of Scandiweb, a Latvian digital marketing agency that specializes in developing and implementing e-commerce strategies for businesses of all sizes.

Scandiweb has become THE specialist in this niche, particularly with regards to their expertise in Magento, and has successfully worked with over 500 companies and startups.

Their success in this field has resulted in a significant increase in SEO traffic, with a peak of 27k based on SEMRUSH, and has contributed to their overall profitability.

No Trace of Affiliate Marketing:

By incorporating affiliate marketing into their marketing strategy, this digital marketing agency can tap into a new revenue stream by promoting relevant products or services to their audience and earning a commission for each sale.

This approach not only helps the agency diversify their revenue streams, but it also presents an opportunity to build partnerships and establish collaborations with other businesses in their industry.

In fact, affiliate marketing spending is expected to skyrocket to $13 billion in the US by 2023. That's a whole lotta cash!

To demonstrate the potential for affiliate marketing in this industry, let's take a look at the top 10 search results for the query "Best keyword optimization tools":

Source: SE Ranking

Lack of Service Diversity:

This digital marketing agency can generate additional revenue while expanding their services by building partnerships with complementary businesses.

The agency can provide more comprehensive solutions to their clients by collaborating with other businesses that provide complementary services, such as web development firms or social media management agencies.

This will increase not only client satisfaction but also revenue opportunities for the agency. While this agency has established itself as an expert in SEO and PPC practices, their service offerings are still limited.

Working together with complementary companies can help them bridge that gap and become a more well-rounded digital marketing agency.

The agency can attract a broader range of clients by providing a full suite of services.

To demonstrate this point, consider email marketing, which has significant potential. According to Statistica, the estimated revenue produced by email marketing is:

Empowering Growth through Education:

As the digital marketing industry continues to expand, it is important for organizations to stay ahead of the curve and continuously enhance their skills.

This is where education and training come into play.

By offering training, workshops, and webinars, this digital marketing agency has the opportunity to not only position themselves as specialists in the field, but also to generate additional revenue by sharing their expertise with businesses.

Education and training can also play a crucial role in client retention.

Providing ongoing assistance and resources can help clients to improve their own digital marketing strategies, leading to greater success and satisfaction.

This can ultimately lead to more long-term partnerships and continued business.

Based on SEMRUSH data, the global search volume for the keyword "Digital Marketing training" is at least 8.5k, but it's essential to note that this is only one of several keywords that may have the same search intention.

The Big Reveal 👀

In this week's newsletter, we delved into the world of Nav43, a digital marketing agency that is making waves in the industry.

The agency is led by Ben Dankiw, a trained SEM expert with over 10 years of experience in managing hundreds of paid search and display media campaigns for clients including Canadian Tire, Porsche, Ceridian, and TouchBistro.

Dankiw's passion for in-depth data analysis brings immense value to the agency's search advertising strategies, and his business acumen allows him to execute these strategies flawlessly.

With Dankiw at the helm, Nav43 has established itself as a leading agency in the industry, attracting clients of all sizes and helping them to achieve their digital marketing goals.

The Takeaway, What We Learned 🎓

This analysis has yielded practical insights that can be put into action:

• Riches are in the niches: focusing on a specific niche can often lead to greater financial success than trying to appeal to a broad audience. By specializing in a particular area, a business or individual can become known as an expert in their field, which can lead to increased trust and credibility with potential customers. Additionally, targeting a specific niche often means less competition, making it easier to stand out in the marketplace.

• Finding the best path requires experimentation: means that trying out different approaches and strategies is essential to identifying the most effective one;

• Enhance your reputation: It's crucial to provide a "high-quality service" that meets or exceeds your clients' expectations consistently. By focusing on "satisfying every client," you can build a strong reputation that attracts more business and repeat customers;

• Look for opportunities to diversify your income: exploring additional revenue streams beyond your primary source of income. By doing so, you can create new income streams that can help you reach your financial goals while reducing the risks of relying solely on one source of income.

Before You Go 👋

Thank you for reading.

In my next email, I’ll have another business breakdown for you. 

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Bye for now,

Scott Max