20 Best Social Media Agencies in Los Angeles
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The modern world runs on social media. From individuals to businesses, everyone has access to social media and uses it for various purposes. Having a good social media presence can boost a company’s brand visibility and popularity among old as well as new, potential customers.
However, creating and maintaining a strong social media presence requires an investment of time, effort, and finances.
This is why many big as well as small businesses decide to hire social media agencies to develop, run, and manage the social media marketing strategies, pages, and campaigns.
If you are a business looking for the best social media agencies in Los Angeles, your search ends here. We have curated a list of the top agencies you can hire to boost your social media presence.
A social media agency is a specialized company that manages and optimizes an organization's social media presence. These agencies develop and execute strategies to engage with target audiences, grow followers, and achieve business goals through platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and more. They offer a range of services, including content creation, community management, paid social advertising, and analytics to enhance a brand's visibility and interaction on social media.
A social media agency offers a range of services to help businesses enhance their online presence and achieve their marketing goals. Here are some key activities they engage in:
Strategy Development: They create comprehensive social media strategies tailored to your business goals and target audience.
Content Creation: Agencies produce engaging and relevant content, including posts, images, videos, and stories, to capture audience interest.
Social Media Management: They manage your social media accounts, ensuring consistent posting and timely responses to comments and messages.
Community Engagement: Agencies foster relationships with your audience by interacting with followers, answering questions, and encouraging discussions.
Paid Advertising: They develop and manage social media ad campaigns to boost visibility, drive traffic, and generate leads.
Analytics and Reporting: Agencies track and analyze the performance of your social media efforts, providing insights and recommendations for improvement.
Influencer Collaboration: They identify and collaborate with influencers to expand your reach and credibility within your target market.
Crisis Management: Agencies handle negative comments or PR issues on social media to protect and maintain your brand's reputation.
By leveraging these services, social media agencies help businesses grow their online presence, engage with their audience, and achieve their marketing objectives.
To better understand the distinction between a social media agency and a digital marketing agency, here’s a side-by-side comparison:
Social Media Agency vs. Digital Marketing Agency
Social media agencies specialize in managing and optimizing a business’s presence on social media platforms. Digital marketing agencies provide a broader range of online marketing services beyond social media.
| Services | Social Media Agencies | Digital Marketing Agencies |
|---|---|---|
| Social Media Strategy | ✔ | ✔ |
| Content Creation | ✔ | ✔ |
| Community Management | ✔ | ✔ |
| Social Media Advertising | ✔ | ✔ |
| Influencer Marketing | ✔ | ✔ |
| Analytics & Reporting | ✔ | ✔ |
| Search Engine Optimization (SEO) | ✔ | |
| Pay-Per-Click (PPC) Advertising | ✔ | |
| Email Marketing | ✔ | |
| Content Marketing | ✔ | |
| Website Design & Optimization | ✔ |
In summary, while both agencies offer services related to social media, social media agencies focus exclusively on social media platforms, whereas digital marketing agencies cover a wider range of online promotional strategies and services.
Alright, let’s break it down. If you’re thinking about hiring a social media agency, the costs can vary a lot depending on what you need and the agency’s expertise. Here’s the lowdown on what you can expect to pay:
1. The Big Picture
Social media is growing like crazy. With new platforms popping up and more people using social media to discover and decide on purchases, having a solid social media presence is more important than ever. So, agencies are stepping up their game, and that’s reflected in their pricing.
2. Pricing Models
Hourly Rates
- Range: $50 to $150 per hour
- Why: This is a flexible option if you need help every now and then or have a small project. It’s straightforward – you pay for the hours worked.
Monthly Retainers
- Range: $1,500 to $25,000 per month
- Why: For ongoing social media management, this is the go-to model. You pay a fixed amount each month for a package of services like content creation, posting, and managing your community.
Project-Based Fees
- Range: $5,000 to $30,000 per project
- Why: Perfect for one-time campaigns or specific projects. Agencies estimate the total hours, costs, and add their profit margin.
Performance-Based Fees
- Percentage: 10% to 20% of revenue generated or conversions
- Why: You pay based on the results, like the number of conversions or revenue generated. Usually, there’s an upfront fee plus a performance bonus.
3. What Affects the Cost?
Scope of Services
What you’re paying for makes a big difference. Here are some common services:
- Social Media Advertising: Creating and managing ads to ensure your money is well spent.
- Content Creation: Crafting engaging posts, graphics, and videos that resonate with your audience.
- Community Management: Responding to comments and messages to build a positive community.
- Tools and Analytics: Using software to schedule posts, track performance, and analyze audience behavior.
So, there you have it. Whether you’re a small business or a large corporation, understanding these pricing models can help you choose the right social media agency for your needs. It’s all about finding the right balance between cost and value to boost your online presence.
Hiring a social media agency can be a game-changer for your business. Here’s why you should consider bringing in the pros:
Expertise and Experience
- In-depth Knowledge: Social media agencies are staffed with experts who live and breathe social media. They know the ins and outs of various platforms, the latest trends, and best practices to maximize engagement.
- Proven Strategies: Agencies have tried-and-true strategies to boost your brand’s presence and can quickly adapt to changes in social media algorithms.
Time-Saving
- Focus on Your Core Business: Managing social media can be incredibly time-consuming. By hiring an agency, you free up time to focus on what you do best – running your business.
- Consistency: Agencies ensure that your social media accounts are active and engaging, posting regularly to keep your audience engaged.
Access to Advanced Tools
- Analytics and Reporting: Agencies use advanced tools to track and analyze your social media performance. They provide detailed reports that help you understand what’s working and what’s not.
- Scheduling Tools: With the help of scheduling tools, agencies can plan your social media calendar in advance, ensuring a steady stream of content.
Creative Content Creation
- Professional Quality: Agencies have teams of designers, writers, and videographers who can create high-quality, engaging content tailored to your brand.
- Fresh Perspectives: They bring fresh ideas and creativity to your social media strategy, keeping your content varied and interesting.
Effective Ad Management
- Targeted Campaigns: Social media agencies can create highly targeted ad campaigns to reach your ideal audience, driving traffic and conversions.
- Optimized Spending: They manage your ad spend effectively, ensuring you get the best return on investment.
Crisis Management
- Quick Response: In the event of a social media crisis, agencies are equipped to handle negative feedback or PR issues quickly and professionally.
- Reputation Management: They help maintain your brand’s reputation by monitoring and responding to mentions and reviews.
Keeping Up with Trends
- Stay Current: Social media trends change rapidly. Agencies stay on top of these changes and adapt your strategy accordingly.
- Platform Updates: They are always aware of new features and updates on social platforms, leveraging them to benefit your business.
Measurable Results
- Goal Setting: Agencies help you set clear, measurable goals for your social media efforts.
- Performance Tracking: They track your progress against these goals and adjust strategies as needed to ensure success.
Cost-Effective
- Maximize Budget: While it may seem like an added expense, hiring a social media agency can actually save you money by maximizing your marketing budget and increasing your return on investment.
- Avoid Costly Mistakes: Their expertise helps you avoid common social media pitfalls that can cost you time and money.
In short, a social media agency brings expertise, creativity, and efficiency to your social media efforts, helping you build a strong online presence and achieve your business goals.
Choosing the right social media agency can make a significant difference in your online presence and business growth. Here’s a detailed, step-by-step guide to help you find the best one:
Identify Your Goals: Determine what you want to achieve with a social media agency, such as increasing engagement, growing followers, or driving website traffic.
Set Your Budget: Establish how much you can afford to spend on social media services each month. This helps narrow down your options and ensures you find an agency that fits your financial capabilities.
Research Potential Agencies: Look for reputable social media agencies online, read reviews, and ask for recommendations from peers or industry contacts. Create a list of potential agencies to consider.
Check Their Portfolio: Review the agency’s portfolio to see their past work. Look for diversity in projects and quality in design, creativity, and execution. Make sure they have experience in the areas you need help with.
Evaluate Their Experience: Ensure the agency has experience in your industry. This ensures they understand your market and target audience, making their strategies more effective.
Read Client Testimonials: Look at reviews and testimonials from past clients. Pay attention to feedback about their reliability, creativity, and results. This gives you an idea of what to expect.
Understand Their Services: Make sure the agency offers the services you need, such as content creation, ad management, community engagement, and analytics.
Assess Their Creativity: Look at the originality and innovation in their work. A good social media agency should bring fresh ideas and unique solutions to the table.
Check Their Process: Ask about their process from strategy development to execution and reporting. Ensure it aligns with your expectations and business needs.
Meet the Team: Get to know the team members who will be working on your project. Assess their expertise, creativity, and how well you communicate with them.
Request a Proposal: Ask for a detailed proposal outlining their strategies, timelines, and expected outcomes. This will give you a clear idea of what to expect and how they plan to achieve your goals.
Evaluate Their Tools: Inquire about the tools and technologies they use for content scheduling, social listening, and analytics. Ensure they have access to the latest and most effective tools.
Check Their Reporting: Make sure they provide regular updates and reports on your campaigns. These should include detailed analytics and insights to measure performance and inform strategy adjustments.
Understand Their Pricing Structure: Clarify their pricing model. Whether it’s a monthly retainer, project-based fee, or performance-based pricing, ensure it fits your budget and provides good value.
Look for Transparency: Ensure the agency is transparent about their processes and results. They should be open to discussing their strategies, sharing insights, and addressing any concerns you may have.
Schedule a Consultation: Have a consultation call to discuss your needs and expectations. This is a good opportunity to assess their communication style, responsiveness, and enthusiasm for your project.
Evaluate Their Cultural Fit: Ensure the agency’s values and working style align with yours. A good cultural fit can lead to a more productive and harmonious partnership.
Ask About Long-Term Strategy: Ensure the agency is committed to long-term optimization and continuous improvement. Ask how they plan to evolve your strategy as your business grows.
Consider Their Flexibility: Make sure the agency can adapt to your changing needs and provide scalable solutions as your business evolves.
Review Their Contract: Carefully read the contract terms. Ensure there are no hidden fees and that the terms are favorable to you. Clarify any points before signing.
By following these steps, you can find a social media agency that will help you achieve your business objectives and enhance your social media efforts.
What is your experience in our industry?
- Understand if they have worked with clients similar to your business, which can help in developing effective strategies.
Can you provide case studies or examples of past work?
- Request to see their previous campaigns and the results they achieved to gauge their expertise and effectiveness.
What services are included in your social media management package?
- Clarify what specific services you will be getting, such as content creation, ad management, community engagement, and analytics.
How do you develop your social media strategies?
- Ask about their process for creating strategies tailored to your business goals and target audience.
What tools do you use for social media management and analytics?
- Inquire about the tools they utilize to manage campaigns, schedule posts, track performance, and generate reports.
How do you measure success and ROI?
- Find out which metrics they use to evaluate the success of social media campaigns and how they report on these metrics.
Can you explain your process for content creation and approval?
- Understand how they create content, get it approved, and ensure it aligns with your brand’s voice and goals.
What is your approach to community management?
- Ask about their methods for engaging with followers, responding to comments and messages, and managing online communities.
How do you handle paid social media campaigns?
- Learn about their experience with paid advertising on social media platforms and how they optimize these campaigns for better results.
What is your process for crisis management and dealing with negative feedback?
- Ensure they have a plan in place for handling any negative comments or potential crises on social media.
How often will you provide updates and reports?
- Clarify the frequency and format of performance reports and updates on your social media activities.
Can you provide references from past or current clients?
- Request references to speak with other clients about their experiences and satisfaction with the agency’s services.
What is your pricing structure?
- Understand their pricing model, whether it’s hourly, monthly retainer, or project-based, and ensure it aligns with your budget.
Do you offer any additional services, such as influencer marketing or SEO?
- Inquire about other services they might provide that could complement your social media strategy.
How do you stay updated with the latest social media trends and algorithm changes?
- Ensure they are proactive in keeping up with changes in the social media landscape to maintain the effectiveness of their strategies.
What will the onboarding process look like?
- Ask about the steps they take to onboard new clients and how they plan to get up to speed with your business.
Who will be our main point of contact?
- Identify the person or team responsible for managing your account and ensure clear communication channels.
How do you tailor your approach for different social media platforms?
- Understand how they customize strategies for platforms like Facebook, Instagram, LinkedIn, Twitter, and others based on their unique characteristics and audience.
What are your contract terms and termination policies?
- Clarify the length of the contract, renewal terms, and the process for terminating the agreement if necessary.
How do you ensure the security and confidentiality of our data?
- Ensure they have measures in place to protect your sensitive information and maintain confidentiality.
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Our Rating Guidelines
Ranked: The Best Social Media Agencies In Los Angeles
We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.
However, before you decide to go with anyone I recommend 2 things:
Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.
Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.
And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.
Look for long-term strategy, protecting your brand and clear timelines.
1. Lounge Lizard
Founded Year: 1998
Website: loungelizard.com
Reputation Score: AA
About The Agency: Lounge Lizard is a digital marketing and web design company that uses world-class technologies, modern content development strategies, and award-winning design to enhance its client’s social media presence.
The company boasts of an experienced and highly hardworking team of high-quality professionals who work tirelessly to exceed client expectations.
Using some of the most modern, innovative technologies and extensive industry knowledge, Lounge Lizard has quickly escalated up the ladder to become an industry-leading, customer-favorite social media agency.
Case Studies: Pending submission
2. Unusual
Founded Year: 2015
Website: unusual.la
Reputation Score: AA
About The Agency: Formerly known as Gush, Unusual is one of the top social media agencies in Los Angeles that intensively understands the market and its unique needs.
The company comprises less than 50 employees who all understand the importance of being unique and standing out in this competitive market.
From video production to content marketing, web design, social media marketing, and concerning themselves with all the nitty gritty details of social media marketing, Unusual is a brilliant agency to hire.
Their brilliant marketing tactics and brain-churning wordplay are what makes viewers stop their mindless scrolling and focus on your brand.
Case Studies: Pending submission
3. Major Tom
Founded Year: 2018
Website: majortom.com
Reputation Score: AA
About The Agency: Understanding the complexities of social media and the market is no easy task. However, Major Tom is one of the few full-service social media agencies in Los Angeles that specializes in that.
Founded with the merger of Drive Digital and 6S marketing, this agency handles everything for businesses; from content creation to development, strategizing, planning, marketing, and much more.
Case Studies: Pending submission
4. Social House, INC
Founded Year: 2010
Website: socialhouseinc.com
Reputation Score: AA
About The Agency: An award-winning social media agency in Los Angeles, Social House, INC comprises a small team of spectacular employees that specialize in video production, graphic design, social media marketing, and public relations.
The company’s motto is to humanize social media by creating enriching conversations and using interactive features to form an organic bond between a brand and its audience.
Using paid media, elevated content, and brilliant social marketing tactics, Social House, INC can drive a business’s growth and performance exponentially.
Case Studies: Pending submission
5. SEOtonic
Founded Year: 2006
Website: seotonic.com
Reputation Score: AA
About The Agency: Businesses looking for social media marketing, link building, LinkedIn marketing, Facebook marketing, Instagram marketing, and pay-per-click management can hire SEOtonic for their world-class services.
Based in India, SEOtonic has extended its branches to multiple cities all over the world, including Los Angeles.
With its high-speed delivery, impeccable services, modern technologies, and a highly professional and passionate team, this social media agency is a well-loved customer favorite all over the world.
Case Studies: Pending submission
6. Cleverly
Founded Year: 2016
Website: cleverly.co
Reputation Score: AA
About The Agency: Generating leads on auto-pilot is no easy task. However, Cleverly uses intelligent tactics and a unique approach to ensure businesses can close their deals on LinkedIn.
The company has an extremely dedicated team that works diligently to support its clients. From weekly reporting to monthly strategy calls, Cleverly ensures that it delivers results that exceed expectations.
Case Studies: Pending submission
7. Vrrb
Founded Year: 2007
Website: vrrb.com
Reputation Score: AA
About The Agency: Vrrb is a top-rated social media agency in Los Angeles that specializes in understanding the unique needs of any business.
While some businesses want to generate more leads, others may want customers to learn more about their brand, download their apps, or get more subscribers.
Whatever the needs of a business are, Vrrb understands them intensively and provides the best solutions and actions to get there.
Case Studies: Pending submission
8. Social Media 55
Founded Year: 2014
Website: socialmedia55.com
Reputation Score: AA
About The Agency: A company that goes above and beyond to satisfy its customers, Social Media 55 is an expert in social media management and content creation.
The company uses advanced technologies, strategies, and tactics to help businesses increase conversions.
Social media provides extensive services, such as branding and media, email marketing, SEO optimization, CBD marketing, hotel marketing, video production, and Pay-per-click, to name a few.
Case Studies: Pending submission
9. LikeSocialBiz
Founded Year: 2014
Website: likesocialbiz.com
Reputation Score: AA
About The Agency: Most businesses would trust an agency that has received multiple awards and accolades for its services. However, LikeSocialBiz not only boasts of awards but also a brilliant portfolio and impeccable work by a dedicated team.
Be it web design, photoshoots, content creation, branding, SEO, LikeSocialBiz can do it all – and more, making your business reach great heights.
Case Studies: Pending submission
10. Absolute Web
Founded Year: 1999
Website: absoluteweb.com
Reputation Score: AA
About The Agency: A brand that has been in the industry since the conception of the internet, Absolute Web is a popular social media agency based in Miami and LA.
The agency has been evolving through the years, understanding the unique and growing needs of the market and delivering impeccable results.
With an expert team of digital marketers, trend forecasters, designers, project managers, digital strategists, and certified developers, Absolute Web provides all the solutions to help businesses grow.
Case Studies: Pending submission
11. Branmire
Founded Year: 2019
Website: branmire.com
Reputation Score: AA
About The Agency: Every business has a story to tell, and using the right logo, branding, and marketing can help businesses tell their stories in a unique way.
Branmire uses a customer-centric approach to deeply understand the unique needs of every business and offer them the best solutions.
Branding, logo design, performance marketing, design, and development are just a few tricks up Branmire’s sleeve.
Case Studies: Pending submission
12. Fresh Content Society
Founded Year: 2014
Website: freshcontentsociety.com
Reputation Score: AA
About The Agency: Fresh Content Society is a social media agency that is true to its name. This agency provides some of the freshest content, strategies, and tactics that have helped brands like KFC, Manny’s Deli, Peak Auto, and others, grow in the industry.
This brand has also won Best of Tweets on Twitter for its work with Manny’s Deli and has won awards for being one of the top 21 best social media agencies in LA.
Case Studies: Pending submission
13. Digital Silk
Founded Year: 2019
Website: digitalsilk.com
Reputation Score: AA
About The Agency: Digital Silk is a top-rated social media agency that is known for its custom solutions and creative approach. The agency has also won the Latest Web Design Award from CSS Design Awards, giving it a strong reputation.
Their expert team of industry-leading professional provide high-end custom strategies, planning, and execution that have helped companies like Northwestern University, EV Universe, Paul Stuart, Sony, and others grow exponentially.
Case Studies: Pending submission
14. Surge Marketing
Founded Year: 2015
Website: surgemarketing.com
Reputation Score: AA
About The Agency: Named as one of the “50 Most Admired Companies in Los Angeles”, Surge Marketing boasts of a small team of hardworking professionals who are brilliant at their job. It is no wonder that this agency has won several awards and accolades.
The agency has worked with over 500 brands and has a unique work style – 30-day sprints. They are not focused on taking on long-term contracts, and rather, they provide SEO services only for short, one-month contracts.
This agency believes that its clients should pay only for what they get and not waste time, money, or effort on extending long contracts.
Case Studies: Pending submission
15. Rossman Media
Founded Year: 2016
Website: rossmanmedia.com
Reputation Score: AA
About The Agency: Rossman Media has one simple motto – to become an extension of the brands that it works with.
Although this social media agency boasts a very small team, the creative heads are highly talented and hardworking, making impossible tasks seem effortless.
From social media to content creation, media buying, influencer, and consulting, Rossman Media offers some of the most innovative and fresh concepts to its clients.
Case Studies: Pending submission
16. Bureau of Small Projects
Founded Year: 2014
Website: smallprojectsbureau.com
Reputation Score: AA
About The Agency: An agency that believes that Kindness makes the world go round, Bureau of Small Projects has some of the smartest people in the world working for them. From Bill Nye, The Science Guy to Elon Musk, everyone is proud to be a part of this agency.
From coding to designing to promoting websites, the Bureau of Small Projects has worked for Non-Profit Organizations and small and mid-size companies, as well as “intrapreneurial” projects for big brands.
Case Studies: Pending submission
17. Embark
Founded Year: 2020
Website: embarkwork.com
Reputation Score: AA
About The Agency: Embark is a social media agency created specifically for small businesses and Non-Profits. Being a hybrid organization, Embark offers its clients boutique-level care, at the same time, functioning as a full-service firm.
Be it paid ads, photography, design, hosting, SEO, and much more, Embark offers it all. The firm boasts of receiving the 2023 Woman Business of the Year and also the PRSA El Bronce Award of Merit for Social Media Engagement.
Case Studies: Pending submission
18. Made Online
Founded Year: 2020
Website: madeonline.com
Reputation Score: A
About The Agency: Made Online understands the importance of good digital marketing and how it can help make or break a business.
Using high-end technologies, advanced SEO tactics, strategies, and impeccable planning, this social media agency ensures that a business never loses out to its competitors.
Whether it is YouTube SEO, PPC, web development, design, or content, this agency has the most competent team to help businesses achieve greatness.
Case Studies: Pending submission
19. Top Growth Marketing
Founded Year: 2015
Website: topgrowthmarketing.com
Reputation Score: A
About The Agency: Profitably leading a business to growth is no easy task. That said, Top Growth Marketing was founded in 2015 to help businesses come up with creative, unique, and highly profitable solutions to reach great heights.
The company is known for using the best-in-class strategies that are uniquely designed for each business. Moreover, interested clients can opt for a free strategy session with the agency to better understand how it can help them grow.
Case Studies: Pending submission
20. Kobe Digital
Founded Year: 2016
Website: kobedigital.com
Reputation Score: B
About The Agency: With a unique, clearly distinguished work style, Kobe Digital is known for operating as three distinct groups.
The agency has employed some of the most intelligent and creative people who use their specialized abilities to come up with the best solutions for businesses.
Kobe Design, Kobe Media, and Kobe Studios are the three sub-groups of this agency, each providing some of the best, innovative strategies and actions.
Case Studies: Pending submission
Conclusion
Without a doubt, social media is one of the quickest and most effective ways to reach out to customers and potential clients all over the world. With the advent of the internet and digital marketing, finding new customers while learning innovative ways to retain them has become much easier.
For any business, trying to manage their social media marketing while taking care of the smaller management details of their organization can be challenging. This is why it is important to look for a reliable and reputable social media agency that can help a business reach new heights.
Frequently Asked Questions
Why Should I Hire A Social Media Agency?
Hiring a good social media agency isn’t only about delegating the marketing and campaigning work to someone else.
The right agency can help a business plan and strategize, design, code, execute, manage, and take over several minute details to ensure that a business's profit skyrockets.
How Much Does It Cost To Hire A Social Media Agency?
The cost of hiring a social media agency in Los Angeles can depend on various factors. The experience of the company, its location, popularity, its team of professionals, and the various services it provides can dictate its cost.
While some agencies charge on an hourly basis, others may opt for a flat monthly rate or charge on a contract basis.
What Services Can A Social Media Agency Offer?
Depending on the kind of social media agency a business hires, there is a list of different services that they can offer.
From coding to designing, development, establishing a social media presence, building strong and engaging relationships with customers and followers, strategizing, planning, and utilizing advanced, high-end tools and resources.
It Is Compulsory For A Small Business To Hire A Social Media Agency?
No, there is no hard and fast rule that a business, especially a small business, must hire a social media agency to gain more followers or profits.
That being said, a good social media agency not only has the right tools up its sleeve but also has immense experience and the best professionals in the industry to help a business reach greater heights.
How Does An Agency Manage The Social Media Of A Business?
There are several steps taken by a social media agency to manage the social media marketing of a business properly.
From planning and creating unique, eye-catching content, to publishing, gathering data and analytics, and ensuring that a client’s business is profitable – these are just a few essential steps taken by an agency that helps them manage their clients’ businesses.