Max Incubator
Land your first paying client in 90 days. Or your money back.
A step-by-step playbook for building lead-generation funnels for manufacturers. The most boring, most reliable beginner-friendly online business model I've found in over a decade of trying nearly every model there is. Used by 4,800 students across 47 countries to land their first paying client and earn their first online dollar.
Get the full system for $37.
Land a client in 90 days.
$147 $37 for 90 days. A 75% discount on the regular $49/month membership.
Take the 2-minute qualification quiz to see if the challenge is the right fit. 30-day money back guarantee.
There is one moment that changes everything.
It's the first time real money lands in your bank account from work you did yourself, online. Your money. From your first real client. Not theoretical. Not someone else's. Yours.
It sounds small. It isn't. For most people, it's the moment they stop believing they can't do this. The wall they've been stuck behind for years suddenly has a door in it. They walk through. The second dollar is easier. The first thousand is inevitable. A year later they look up and their time is theirs again.
I've built online businesses for over a decade. I've tried almost every model there is. Some of it worked extremely well. Most of it was interesting. Of everything I've tried, one model stands out as the fastest, fairest path to that first dollar for someone starting from scratch. Not the most exciting one. Not the most fashionable one. Just the one that actually works for the highest percentage of beginners.
That model is what Max Incubator teaches. The whole mission, if I'm allowed to be earnest about it for a moment, is to help one million people get to their first online dollar. We're at about 4,800 so far. Long way to go. You could easily be one of them.
The model: lead-gen funnels for manufacturers.
A specific, under-recommended corner of the internet where real businesses with real budgets desperately need help, and almost nobody is offering it. Three reasons it works for beginners better than anything else I've tried.
Real budgets, not $27 PDFs
Manufacturers spend serious money on marketing because the deals they close are worth tens or hundreds of thousands. A single retainer client at $1,500 to $3,000 per month covers the whole point of starting. You only need a few of them.
A market hiding in plain sight
There are over 2.4 million manufacturers across the US, EU, and UK alone. Most of them have a website older than Instagram. Trade shows are dead. Cold calling is dead. Their pipelines are drying up. They are looking for help and not finding it.
Simple funnels, fast to build
A working lead-gen funnel for a manufacturer takes about three hours to build using modern tools. Templates do most of the work. AI writes the copy. You connect three things together and the funnel runs itself. The skill is in the assembly, not the artistry.
What this is not
Ninety days, three phases, one paying client at the end.
The challenge has structure. Each phase has clear deliverables and an outcome. By the end of phase three, the goal is one signed paying client.
Foundation. Pick your niche, build the asset.
Choose your specific manufacturer niche from the proven shortlist. Build your first lead-gen funnel using our templates. Set up the tools, connect them properly, run the test traffic. By day 30 you have a working asset, not a vague plan.
- Pick a manufacturer niche from 12 vetted options
- Build your first funnel using ready-made templates
- Set up MaxFunnels with the discount code
- Run a small test campaign with real ad spend
Outreach. Find clients who need this exactly.
The system gives you the exact list of who to contact, the exact words to send them, and the exact follow-up cadence. By day 60 you have at least three live conversations with manufacturers who want what you're offering.
- Targeted outreach using the proven scripts
- Land your first three sales conversations
- Pitch your service with confidence
- Negotiate your first proposal terms
Close. First paying client signed.
Convert at least one of those conversations into a signed retainer. You deliver the funnel you've already built. Real leads start arriving. You get paid. The first dollar moment lands.
- Sign your first paying client
- Onboard them, deliver the funnel
- Generate the first batch of qualified leads
- First retainer payment in your bank account
Honest about who this is and isn't for.
Most courses sell to anyone with a credit card. This one shouldn't. The qualification quiz exists for a reason. A bad fit wastes your time and ours.
This is for you if →
- You've never run an online business but you're willing to put in five to ten hours a week for ninety days
- You're not chasing passive income. You want a real business with real clients, even if it takes effort
- You're tired of being burned by guru courses and want a 30-day money back guarantee that actually works
- You'd rather sell to a small number of serious B2B clients than chase millions of consumers
- You can read English, send a professional email, and follow a clear set of steps
- You want your first online dollar to come from real work that actually helped someone
This isn't for you if
- You want a magic button that makes money while you sleep without doing anything
- You're not willing to send outreach emails or have a sales conversation with a real person
- You think a $37 product should make you rich in a week
- You want to build a personal brand on TikTok or YouTube. This isn't a face-on-camera business
- You're already running a successful agency. You don't need this. You'd be bored
- You won't put in the hours. Five to ten per week, every week, for ninety days, is the real ask
Everything you need, nothing you don't.
No fluff modules to pad the value pitch. No “advanced mentorship” tier upsell. The whole system is what the system is, and it's all inside.
The Niche Selection Map
Twelve vetted manufacturer niches, ranked by client acquisition difficulty, average retainer size, and competition. Pick one with confidence rather than guessing.
Plug-and-Play Funnel Templates
Five complete lead-gen funnel templates for the most common manufacturer types. Load straight into MaxFunnels, customize the copy, launch in three hours.
The Outreach Playbook
Word-for-word email scripts, LinkedIn message sequences, and follow-up cadences. Tested across 4,800 students. Edit your name in, send.
The Sales Conversation Framework
Exactly what to say on your first call with a manufacturer. How to price. How to handle objections. How to close. No high-pressure tactics, no scripts that feel slimy.
Onboarding & Delivery Pack
Client agreement templates, onboarding email sequences, project briefs. Go from “yes” to “first leads delivered” in two weeks.
MaxFunnels Discount
$29/month for the first twelve months on MaxFunnels Marketer OS, the software you'll use to build and run client funnels. Saves $360 in year one.
The 90-Day Community
Private community of students inside the challenge with you, plus alumni who've already done it. Weekly check-ins, peer reviews, accountability.
Weekly Live Q&A
Live calls every week with me or a senior alumni mentor. Stuck on something? Bring it. Real answers, real time, no waiting on a Slack channel.
$37 for 90 days, or $49 a month.
Same system, same access, same community. Two paths, two commitment levels. Most people start with the challenge.
The 90-Day Challenge
The whole Max Incubator system, ninety days inside the community, structured to get you to your first paying client. Take the 2-minute quiz to see if the challenge is the right fit for where you are.
- Full system, all 8 assets included
- 90 days of community & weekly Q&A
- MaxFunnels at $29/mo for first 12 months
- 30-day money back guarantee
- Single payment, nothing recurring
Monthly Membership
For people who want the system long-term — beyond the first client, into the second, third, and beyond. The right call if you've already done the challenge or know you want this for the long haul.
- Everything in the Challenge, indefinitely
- Ongoing community & weekly Q&A access
- New playbooks & templates as I build them
- Alumni network, including 4,800+ graduates
- Cancel any time, no contract
Honest questions.
What's the difference between $37 for 90 days and $49 a month?
Same content, same community, same access. The challenge is a one-time $37 payment for 90 days of access — designed as a low-friction onramp for people who want to commit to the first-client goal in a structured timebox. The membership is $49/month, ongoing, for people who want this long-term. If you bought 3 months of the membership at $49, that'd be $147. The challenge gives you the same 3 months for $37, a saving of $110. The catch is that it's a one-time deal — once your 90 days are up, you either join the membership at $49/month or you're out.
Why do I need to take a quiz before joining the challenge?
The challenge spots are limited and we want to give them to people who are actually likely to do the work and benefit. The 2-minute quiz checks four things: your time availability, your business motivation, whether the lead-gen-for-manufacturers model fits your situation, and whether you understand what the next 90 days will involve. Most people who take it qualify. If you don't, we'll suggest a different starting point — usually Max Business School or the newsletter. If you'd rather skip the quiz, the direct-join link is on this page too.
Is there really a money-back guarantee?
Yes. 30 days, no questions asked. Email the support team within 30 days of signup, get your $37 back. We don't make you justify it, prove you tried, or write us an essay. If the challenge isn't what you expected, you get out clean.
What happens after the 90 days?
Two options. You can join the ongoing membership at $49/month and keep your access to the community, weekly calls, and any new content. Or you can leave with the materials you've downloaded and the client you've signed. There's no automatic conversion — your card isn't charged anything after the initial $37 unless you actively choose to join the membership.
Do I really get a paying client in 90 days?
Most students who complete the work do, yes. Some land a client in week three. Some need the full 90 days. A small percentage take longer, usually because they didn't follow the outreach playbook closely or didn't put in the hours. The 90-day timeline exists because that's roughly the minimum window in which the full process — niche pick, build, outreach, conversations, close — fits comfortably with a real life around it.
I've never built a website or run an ad. Can I still do this?
Yes. The system assumes you've never done either. The funnel templates load with a few clicks. AI writes the copy. The ad setup is a follow-along walkthrough. If you can use Google and follow a video, you can do this. The hardest skill in the whole system is sending the first outreach email, and we give you the words for that too.
Do I have to pay for ads?
A small test campaign costs about $50 in ad spend during phase one. After that, your client pays for the ads, not you. The whole point of this model is that the manufacturer is the one funding the campaigns, because they're the one getting the qualified leads. You charge a retainer for setting up and managing the system.
What software do I need?
You'll need MaxFunnels, the all-in-one tool we built for this exact use case. Max Incubator students get $29/month for the first twelve months on Marketer OS, which is a $30 saving every month. After year one it renews at the regular $59/month, or you cancel. One client retainer covers about fifty months of MaxFunnels.