Free Masters in Digital Marketing & Business

Go from beginner to expert.

Our highly practical master's program will turn you into a digital marketing professional capable of:

✔️ Starting and running your own online business
✔️ Getting the digital marketing job you want.


And you can have it all for free:

    Join 1M+ students in our free master's course in digital marketing & business.

    Seven modules. All practical.

    No fluff modules. No theory for theory's sake. Every lesson connects to something you actually build or do. Work through it at your own pace, start to finish, about 40-60 hours of real work.

    1

    Build a real website

    WordPress from scratch. Your own domain, your own hosting, yours to keep. By the end of module 1 you have a working website, not a theoretical one.

    33 lessons · 9 assignments
    2

    Search engine optimization

    Keywords, on-page SEO, technical SEO, link building. How to actually rank in Google. Implemented on your real site, not in theory.

    27 lessons · 4 assignments
    3

    Web analytics

    Google Analytics set up properly. Which numbers actually matter. How to read what your visitors are telling you and act on it.

    4 lessons · 1 assignment
    4

    Email marketing

    List building, segmentation, automations, and campaigns. Set up a real email system on your site and send your first campaign by the end of the module.

    13 lessons · 3 assignments
    5

    Search engine marketing

    Google Search & Display ads, properly. Includes Google's own official certifications as assignments, earned for free as part of the course.

    6 lessons · 2 official certifications
    6

    Social media marketing

    The platforms that matter, what each one is useful for, and how to build a real social presence without becoming an exhausted content machine.

    9 lessons · 1 assignment
    7

    Facebook & Instagram ads

    Set up, run, scale, and optimize paid social campaigns. The platform where most beginners quietly lose money, done properly.

    4 lessons · Facebook Blueprint assignment
    ✓

    Graduation & certification

    Pass the assignments, earn your certification. Add it to LinkedIn. Put it on your CV. Use it however you like. It's yours.

    Free forever · No hidden charges

    Course Content

    Module 0: Getting Started
    0.1 [VIDEO] Introducing MAX Business School
    0.2 MUST READ: Getting Started
    0.3 MUST READ What you need to start the course
    0.4 MUST READ What happens when you graduate
    0.5 [VIDEO] Our Goals
    0.6 Our Mission
    0.7 Discover what is possible
    0.8 [VIDEO] Your Potential
    0.9 Our Business Model
    0.10 MUST READ: Our Rules
    0.11 Evaluation Criteria
    0.12 How to submit assignments
    0.13 Choosing a domain name
    0.14 [VIDEO] Do websites and domains have value?
    0.15 [VIDEO] Setting up Hosting and Domains
    0.16 [ASSIGNMENT 1] Setup Domain & Hosting
    0.17 What you need to start designing your website
    0.18 [VIDEO] Defining your business model
    0.19 [ASSIGNMENT 2] Define your business model
    0.20 [VIDEO] Concluding Module 0

    Module 1: Building your Website
    1.1 [VIDEO] Introduction to Module 1
    1.2 [VIDEO] About WordPress
    1.3 [VIDEO] Installing WordPress with your Hosting Account
    1.4 [ASSIGNMENT 3] Install WordPress on your Hostgator
    1.5 [VIDEO] How to create your business email
    1.6 [ASSIGNMENT 4] Create Your Business Email
    1.7 [VIDEO] The WordPress Dashboard
    1.8 [VIDEO] Preparing your WordPress
    1.9 [VIDEO] Learning pages & posts
    1.10 [VIDEO] Learning categories and tags
    1.11 [VIDEO] The Gutenberg Editor
    1.12 [ASSIGNMENT 5] Create a page, post and category
    1.13 [VIDEO] The Media Library
    1.14 [ASSIGNMENT 6] Upload an Image and a pdf
    1.15 [VIDEO] Learning Settings in WordPress
    1.16 [VIDEO] Learning tools in wordpress
    1.17 [VIDEO] Learning users in WordPress
    1.18 [VIDEO] Learning plugins in WordPress
    1.19 [VIDEO] Installing plugins in WordPress
    1.20 [ASSIGNMENT 7] Install plugins
    1.21 [VIDEO] Themes in WordPress
    1.22 [ASSIGNMENT 8] Install a theme in WordPress
    1.23 [VIDEO] Learning Appearance in WordPress
    1.24 [VIDEO] Widgets in WordPress
    1.25 [VIDEO] Menus in WordPress
    1.26 [ASSIGNMENT 9] Setup a menu on your site
    1.27 [VIDEO] Learning Templates
    1.28 [VIDEO] Learning Elementor
    1.29 [VIDEO] Building your Legal Pages
    1.30 [VIDEO] Setting up your home and blog pages
    1.31 [VIDEO] Setting up your services/about/portfolio pages
    1.32 [VIDEO] How your wordpress journey continues
    1.33 [VIDEO] Concluding module 1

    Module 2: SEO
    2.1 [VIDEO] Introduction to module 2
    2.2 [VIDEO] Introducing SEO
    2.3 [ASSIGNMENT 11] What is SEO and how can it help you?
    2.4 [VIDEO] Basic SEO tools
    2.5 [VIDEO] Introducing Long tail keywords
    2.6 [VIDEO] How to outrank your competitor
    2.7 [VIDEO] Introducing competitor research
    2.8 [ASSIGNMENT 12] Who are your competitors for 5 keywords
    2.9 [VIDEO] Finding the best keywords for you
    2.10 [VIDEO] Creating content to rank for keywords
    2.11 [VIDEO] Introducing Silos, Hubs and Spokes
    2.12 [ASSIGNMENT 13] Plan your website URLs in google sheets
    2.13 [VIDEO] Introducing Technical SEO
    2.14 [VIDEO] Learning Metadata
    2.15 [VIDEO] Header (H) Tags
    2.16 [ASSIGNMENT 14] Create a post with h1, h2, h3 tags
    2.17 [VIDEO] Introducing google search console
    2.18 Create your sitemap
    2.19 [VIDEO] Upload your site to search console
    2.20 Backlinks and SEO
    2.21 Brand signals and CTR in SEO
    2.22 URL length and SEO
    2.23 User Experience and SEO
    2.24 Introducing schema
    2.25 Things to avoid with SEO
    2.26 Summarizing the best core SEO strategy
    2.27 [VIDEO] Concluding Module 2

    Module 3: Web Analytics
    3.1 [VIDEO] Introducing Module 3
    3.2 [VIDEO] Installing Google Analytics in WordPress
    3.3 [ASSIGNMENT] Finish and pass the Assesments 1-4
    3.4 Concluding module 3

    Module 4: Email Marketing
    4.1 [VIDEO] Introducing Module 4
    4.2 [VIDEO] Email Marketing Basics
    4.3 [VIDEO] List Building Tactics
    4.4 [VIDEO] Setup a FREE Sendinblue Account
    4.5 [ASSIGNMENT] Setup a FREE Sendinblue Account
    4.6 [VIDEO] Learning Audiences & Segmentation
    4.7 [VIDEO] Learning Automation
    4.8 [VIDEO] Setting up Sendinblue with WordPress
    4.9 [ASSIGNMENT] Setup Sendinblue in WordPress
    4.10 [VIDEO] Designing an opt-in form
    4.11 [ASSSIGNMENT] Design an opt-in form
    4.12 [VIDEO] Sending an email campaign to subscribers
    4.13 [VIDEO] Concluding module 4

    Module 5: Search Engine Marketing (SEM)
    5.1 [VIDEO] Introducing Module 5
    5.2 [VIDEO] Learning Google Search Ads
    5.3 [ASSIGNMENT] Google Search Official Certification
    5.4 [VIDEO] Learning Google Display Ads
    5.5 [ASSIGNMENT] Google Display Official Certification
    5.6 [VIDEO] Concluding Module 5

    Module 6: Social Media Marketing
    6.1 [VIDEO] Introducing module 6
    6.2 [VIDEO] Social media basics
    6.3 [VIDEO] 4 Roles in Social Media
    6.4 [VIDEO] Social media management app
    6.5 [VIDEO] A social media plan
    6.6 [VIDEO] Content for social media
    6.7 [VIDEO] Social Media, Platform-by-Platform
    6.8 [ASSIGNMENT] Create your social profiles
    6.9 [VIDEO] Concluding Module 6

    Module 7: Facebook and Instagram Ads
    7.1 [VIDEO] Introducing module 7
    7.2 [VIDEO] Introducing Facebook Blueprint
    7.3 [ASSIGNMENT] Screenshot your created ad setup
    7.4 [VIDEO] Concluding module 7

    Graduation
    Graduation