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What are Instagram Reels?

With Instagram Reels you can record and edit videos with one or more clips of a maximum of 15 seconds, taking advantage of different creative tools to surprise your community. Altering the speed, with audio effects, with filters, etc... This video will help explain: In addition to sharing the reels you create with your followers, […]

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What are Vanity Metrics?

Vanity metrics are metrics that are easy to measure or monitor, but can give a false impression of growth. This video will help explain: Unlike actionable metrics, vanity metrics provide information that, although useful and visible, does not indicate any specific point of improvement, so focusing on them makes us lose sight of the optimizable […]

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What is a Buyer Persona?

A buyer persona is a semi-fictitious representation of our final (or potential) consumer built from their demographic information, behavior, needs and motivations. In the end, it's about putting ourselves even more in the shoes of our target audience to understand what they need from us. This video will help explain: How do you develop your […]

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What is a Call to Action (CTA)?

A Call to Action (CTA) is a button or link located on our site that seeks to attract potential customers and convert them into final customers, usually through a form on a landing page. This video will help explain: A CTA is the link between the regular content that the user consumes and a page […]

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What is a Chatbot?

A chatbot is a computer program with which it is possible to have a conversation, whether we want to ask you for some information or to carry out an action. This video will help explain: For example, nowadays if you want to buy shoes through Asos you have to access their website, find what you […]

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What is a Community Manager?

A Community Manager is responsible for sustaining, increasing and, in a certain way, defending the company's relationships with its clients in the digital environment, thanks to the knowledge of the needs and strategic approaches of the organization and the interests of the clients. This video will help explain: If there is something that characterizes today's […]

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What is a Cookie (Internet)?

I'm sure that more than once when you enter a website you've heard the famous "accept cookies" message, but what exactly are they and what are they for? Cookies are part of the measurement methods of websites, they are data fragments that are accumulated in a text file on the computers' hard drive. This video […]

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What is a Copy (writer)?

When we talk about Copy we refer either to the person within the marketing team who is in charge of thinking about the creative strategy of a campaign, or to the creative texts themselves that are used in that strategy and who normally does this first. This video will help explain: What is copywriting? The […]

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What is a Dashboard?

A dashboard is a graphic representation of the main metrics or KPIs involved in achieving the objectives of an inbound marketing strategy. This video will help explain: This tool allows us to visualize the problem and encourage decision making aimed at improving the possible mistakes we may be making. The ultimate goal is to transform […]

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What is a Drip Campaign?

Drip campaigns are a key part of lead nurturing actions. Drip campaigns are processes that follow a logical and automated reasoning based on the actions made by the user, mostly via email campaigns but lately also with messenger, chatbot and sms campaigns. This video will help explain: We could usa a road as a metaphor, […]

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