How To Make A Sales Funnel For Recruiting

Recruiting and staffing firms face unique challenges in attracting qualified candidates and connecting them with the right employers. A well-designed sales funnel can help recruiters generate a consistent flow of both job seekers and hiring companies, qualify them effectively, and make successful placements. This guide will show you how to build, market, and implement a sales funnel specifically for your recruiting business.

If you're a recruiter, staffing agency owner, or talent acquisition professional looking to streamline your recruiting process and increase placements, there are several excellent platforms that can help you build effective recruiting-focused sales funnels without requiring extensive technical knowledge.

The first step to making your recruiting sales funnel is choosing the right platform. However, selecting from numerous options can be overwhelming, especially when you're focused on managing client relationships and candidate communications. Keep reading this guide to see our suggested picks and a step-by-step guide to making a sales funnel for your recruiting business.

The Best Platforms For Recruiting Sales Funnels

When choosing a platform for your recruiting sales funnel, you need specific features that address the unique needs of talent acquisition. The ideal platform should include job opportunity showcasing, candidate assessment tools, resume upload capabilities, and interview scheduling. It should also help you segment leads based on experience, industry, and career goals. Based on these requirements, we've ranked the top 5 platforms for recruiting sales funnels:

1. ClickFunnels

Get started with ClickFunnels (Free Trial) 🚀

ClickFunnels offers recruiters a comprehensive solution with templates that can be customized for both candidate acquisition and employer prospecting. Its drag-and-drop interface makes it easy to create multi-step funnels that showcase job opportunities, collect candidate information, and schedule screening calls. ClickFunnels integrates with popular ATS and CRM systems while offering powerful automation features for candidate nurturing. It provides a 14-day free trial to test all features.

2. Leadpages

Get Started with Leadpages (Free Trial) 🚀

Leadpages offers user-friendly templates ideal for recruiting lead generation. Its alert bars and pop-ups are effective for promoting hot job opportunities, career fairs, or resume reviews. Leadpages makes it easy to create lead magnets such as “Career Advancement Guides” or “Salary Negotiation Tips” that provide value while capturing job seeker information for your talent pipeline.

3. Unbounce

Get started with Unbounce (Free Trial) 🚀

Unbounce provides recruiters with highly customizable landing pages perfect for specific job positions, industries, or candidate types. Its Smart Traffic feature automatically directs potential candidates to the landing page variant where they're most likely to convert based on their background and interests. Unbounce excels at A/B testing different job presentations and offers to optimize candidate application rates.

4. Instapage

Get started with Instapage (Free Trial) 🚀

Instapage allows recruiting firms to create personalized landing pages for different job categories or employer needs. Its collaboration features make it easy for recruiting teams to work together on campaign creation. Instapage's heatmap analytics help identify which aspects of your job opportunities or employer services most resonate with your audience.

5. Elementor

Get started with Elementor (Free Version Available) 🚀

Elementor provides WordPress users with a flexible platform to create custom recruiting funnels. Its form builders, testimonial showcases, and content templates are particularly suited for recruiting and staffing businesses. The platform's free version offers sufficient functionality for many recruiters just getting started with digital marketing, with the Pro version adding features like popup builders and advanced form widgets.

Conclusion

After evaluating multiple platforms, ClickFunnels stands out as the best choice for recruiters due to its comprehensive approach combining candidate attraction, qualification, and interview scheduling in one integrated system. While it requires a monthly investment, the potential return through just one successful placement can easily justify the annual cost.

However, if you're working with a limited budget, Elementor's free version provides an excellent starting point with many essential features for showcasing job opportunities and capturing candidate information.

Now that we have identified our top choice, let's show you how to make a recruiting sales funnel using ClickFunnels.

How to Make a Sales Funnel for Recruiting Using ClickFunnels

Building an effective recruiting sales funnel involves attracting the right candidates, qualifying them efficiently, and guiding them through the hiring process. The following steps will guide you through making a funnel that works for both candidate sourcing and employer business development.

Step 1: Sign Up for ClickFunnels

Create your account and take advantage of the 14-day free trial to explore all features before committing.

Step 2: Define Your Recruiting Strategy and Audience

Before building your funnel:

  • Clarify your recruiting specialization (industry, roles, permanent vs. contract)
  • Identify your ideal candidate profiles and qualification criteria
  • Determine your target employer types and their hiring needs
  • Gather testimonials from both placed candidates and satisfied employers
  • This clarity will guide your dual-audience funnel design

Step 3: Make Your Candidate-Focused Landing Page

For candidate acquisition:

  • Add a compelling headline highlighting career advancement opportunities
  • Include featured job listings with clear requirements and benefits
  • Add testimonials from successfully placed candidates with career progress stories
  • Feature logos of employers you work with to build credibility
  • Offer a valuable candidate lead magnet (career guide, interview tips, etc.)
  • Create a simple form to capture basic professional information
  • Add trust indicators like years in business, placements made, and specializations

Step 4: Design Your Employer-Focused Landing Page

For client company acquisition:

  • Create a separate landing page targeting hiring managers and HR professionals
  • Highlight your expertise in finding hard-to-source candidates
  • Showcase your process and average time-to-fill metrics
  • Include testimonials from satisfied employers about quality of candidates
  • Offer an employer-focused lead magnet (hiring trends report, retention guide, etc.)
  • Feature a simple form to capture company hiring needs
  • Include case studies of successful placements in relevant industries

Step 5: Build Your Candidate Qualification System

Create an interactive assessment that:

  • Collects detailed professional experience and skills
  • Gathers salary expectations and availability
  • Identifies career goals and preferences
  • Allows for resume/CV upload
  • Provides immediate value through personalized job matches
  • Creates a natural transition to interview scheduling
  • Segments candidates by experience level, industry, and job type

Step 6: Make Your Employer Needs Assessment

Design a process to understand hiring requirements:

  • Create a detailed form for position specifications
  • Include budget range and timeline questions
  • Gather information about company culture and team dynamics
  • Provide fields for must-have and nice-to-have skills
  • Add options for recurring hiring needs vs. one-time placements
  • Include immediate feedback on candidate availability
  • Make it easy to schedule a consultation call

Step 7: Develop Your Screening Call Booking System

For both candidates and employers:

  • Create a streamlined calendar booking interface
  • Set clear expectations about call duration and topics
  • Include preparation questions or materials
  • Send automatic confirmations and reminders
  • Provide options for video or phone calls
  • Include preliminary information gathering to maximize call efficiency
  • Make rescheduling simple if needed

Step 8: Implement Nurture Sequences for Candidates

Set up automated email campaigns for:

  • New candidate welcome and guidance
  • Personalized job opportunity alerts
  • Interview preparation resources
  • Follow-up communications after interviews
  • Career development content between placements
  • Re-engagement for passive candidates
  • Success stories and testimonials from placed professionals

Step 9: Create Client Company Nurture Sequences

Develop email campaigns for employers:

  • New client onboarding information
  • Talent market insights and trends
  • Candidate availability updates
  • Hiring process optimization tips
  • Success stories from similar companies
  • Regular check-ins for upcoming needs
  • Referral requests and testimonial collection

Step 10: Make Industry-Specific Recruiting Funnels

Create separate funnel paths for different specializations:

  • Technology and IT
  • Healthcare
  • Finance and accounting
  • Sales and marketing
  • Executive search
  • Each with tailored content, job types, and qualification questions

Step 11: Build Your Placement and Onboarding System

Design processes for successful matches:

  • Interview coordination workflows
  • Offer negotiation guidance
  • Reference and background check systems
  • Placement confirmation procedures
  • Candidate onboarding support
  • Employer satisfaction check-ins
  • Post-placement follow-up sequences

Step 12: Measure, Track, and Optimize

Monitor key metrics to continuously improve performance:

  • Candidate acquisition cost by source
  • Application-to-interview conversion rates
  • Interview-to-placement percentages
  • Average time in funnel stages
  • Employer lead-to-client conversion rates
  • Placement fee averages
  • Candidate and employer satisfaction scores

By following these steps with ClickFunnels, recruiting professionals can make an effective sales funnel that attracts qualified candidates and employers, streamlines the matching process, and increases successful placements. This systematic approach helps recruiting firms build both a robust talent pipeline and a steady stream of job orders to fill.