How To Make Landing Pages For Sales Funnel

Landing pages are the cornerstone of effective sales funnels, serving as the critical first impression and entry point for potential customers. A well-designed landing page can dramatically increase conversion rates and set the stage for the entire customer journey. This guide will provide essential information about making high-converting landing pages for your sales funnels.

If you're looking to optimize your marketing efforts and increase conversions, understanding the principles of effective landing page design is crucial for sales funnel success.

The first step to making effective funnel landing pages is understanding their purpose and components. Keep reading this guide to learn about landing page best practices, essential elements, and how to select the right platform for your specific needs.

The Best Platforms For Making Sales Funnel Landing Pages

When selecting a platform for your sales funnel landing pages, you need features that support conversion optimization, mobile responsiveness, A/B testing, and integration with the rest of your funnel. The ideal platform should offer customizable templates, easy form creation, and analytics tracking. Based on these criteria, here are the top 5 platforms for making sales funnel landing pages:

1. Unbounce

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Unbounce specializes in landing page creation with a focus on conversion optimization. Its Smart Traffic feature automatically directs visitors to the landing page variant where they're most likely to convert based on their characteristics. Unbounce offers hundreds of customizable templates designed specifically for different industries and campaign types. Its A/B testing capabilities and heatmaps provide valuable insights for continuous optimization.

2. Leadpages

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Leadpages offers user-friendly landing page templates with proven conversion potential. Its drag-and-drop editor makes it easy to customize pages without coding knowledge. Leadpages includes built-in alert bars and pop-ups that can enhance landing page performance, along with A/B testing to refine messaging and design elements. Integration with major email marketing platforms ensures seamless lead capture.

3. ClickFunnels

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ClickFunnels provides landing page templates specifically designed to fit within complete sales funnels. Its strength lies in how landing pages connect to subsequent funnel steps, creating a cohesive customer journey. ClickFunnels includes features like order bumps and one-click upsells that can be integrated directly into landing page design, maximizing the value of each visitor.

4. Instapage

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Instapage excels at creating personalized landing pages at scale, making it ideal for businesses running multiple campaigns. Its Instablocks feature allows teams to save and reuse high-performing page elements across campaigns. Instapage's collaboration tools facilitate feedback and approval processes, while its advanced analytics provide detailed conversion insights.

5. Elementor

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Elementor offers WordPress users a powerful way to create custom landing pages without coding. The platform includes conversion-focused widgets like countdown timers, forms, and testimonial displays. For WordPress-based businesses, Elementor provides seamless integration with existing sites while offering landing page-specific templates and features.

Essential Elements of High-Converting Landing Pages

Regardless of which platform you choose, all effective sales funnel landing pages share these critical elements:

1. Compelling Headline

Your headline must immediately communicate your unique value proposition and grab attention within seconds. It should clearly address the prospect's pain point or desire and hint at the solution you provide.

2. Persuasive Subheadline

Support your headline with a subheadline that elaborates on the primary benefit or explains how your offer delivers on the headline's promise.

3. Engaging Hero Image or Video

Include a high-quality visual representation of your offer, showing the product in use, the end result of your service, or people experiencing the benefits you promise.

4. Clear, Benefit-Focused Copy

Focus on the benefits rather than features, explaining how your offer solves problems or improves the prospect's life. Use bullet points for easy scanning and emphasize the most compelling advantages.

5. Strong Social Proof

Incorporate testimonials, reviews, case studies, trust badges, client logos, or statistical results to build credibility and reduce perceived risk.

6. Single, Prominent Call-to-Action (CTA)

Design a visually distinctive CTA button with action-oriented text that clearly indicates what happens next. Position it prominently and repeat it for longer pages.

7. Minimal Navigation

Remove typical website navigation to keep visitors focused on the offer without distractions or exit points.

8. Objection Handling

Address common concerns or objections directly within your landing page content to preemptively overcome hesitation.

9. Urgency or Scarcity Elements

When appropriate, include countdown timers, limited availability notices, or special time-sensitive offers to encourage immediate action.

10. Simple, Focused Form

For lead generation pages, keep forms as short as possible, requesting only essential information. Consider multi-step forms for complex offers that require more information.

Landing Page Best Practices for Different Funnel Types

Different funnel types require specific landing page approaches:

Lead Generation Funnels

  • Focus on the value of your lead magnet
  • Use short forms (name and email only if possible)
  • Clearly explain what the prospect will receive
  • Include preview images of the lead magnet
  • Emphasize “free” value exchange

Webinar/Event Registration Funnels

  • Highlight speaker credentials and expertise
  • Include specific date, time, and duration information
  • List key learning outcomes and takeaways
  • Show testimonials from previous attendees
  • Create urgency around limited spots

Product Sales Funnels

  • Feature product images from multiple angles
  • Include detailed specifications and dimensions
  • Address shipping, return policies, and guarantees
  • Show the product in use with context
  • Incorporate customer reviews and ratings

Service Business Funnels

  • Showcase before/after results
  • Highlight team expertise and credentials
  • Include service packages and pricing information
  • Feature client testimonials with specific results
  • Offer easy scheduling or consultation booking

Membership/Subscription Funnels

  • Clearly outline membership benefits
  • Show pricing tiers with feature comparisons
  • Include member success stories and testimonials
  • Address cancellation policies
  • Offer risk reduction (free trial, money-back guarantee)

Mobile Optimization Essentials

With over 50% of web traffic coming from mobile devices, your landing pages must be fully optimized for mobile users:

  • Ensure fast loading times (under 3 seconds)
  • Use large, tap-friendly buttons (minimum 44×44 pixels)
  • Simplify forms further for mobile completion
  • Test readability of all text on small screens
  • Ensure images resize appropriately
  • Eliminate horizontal scrolling
  • Maintain adequate space between clickable elements

Testing and Optimization Strategies

Making high-converting landing pages is an iterative process:

  1. A/B Test Key Elements: Test one element at a time (headline, CTA button color, form length, hero image) to identify what drives conversions.
  2. Heat Map Analysis: Use heat mapping tools to understand where visitors focus their attention and how far they scroll.
  3. User Testing: Gather feedback from actual users about their experience and understanding of your offer.
  4. Analyze Device Performance: Check conversion rates across different devices and optimize underperforming segments.
  5. Page Speed Optimization: Regularly test and improve page loading speed by optimizing images, reducing scripts, and leveraging browser caching.

By implementing these landing page best practices and continuously testing and refining your approach, you can make high-converting entry points for your sales funnels that effectively capture leads and move prospects to the next stage of your customer journey.