5 Best AI For Email Marketing

So you want answers, and you want em’ fast. Here they are:


Quick links for the Best AI Tools

1) Best Overall 🏆

GPT-4

GPT-4 is a large multimodal model (accepting image and text inputs, emitting text outputs).

Read Review

2) Good Plugins🥈

Clarifai

The fastest, production-grade, deep learning AI platform for developers and data scientists.

Read Review

3) Most Features 🥉

DatRobots

DataRobot brings all your generative and predictive workflows together into one powerful platform.

Read Review


So, you are in the market for an AI that suits Email Marketing.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers and what we see the best feedback with. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

What AI Tool would you recommend?

In short, It’s Appier

It’s very well rounded, well priced, feature-rich with a large community of support and a very top-notch set of tutorials for every use case. You can’t go wrong with Appier. It’s the number 1 AI software for Email Marketing.

“🚀Try Appier For Free, It’s my favorite AI Tool to use and recommend.” -Scott Max

Appier stands out as the top AI solution for email marketing. With its data analysis abilities, automation capabilities, and personalization features, it elevates campaign effectiveness and overall engagement.

For more details, read our Appier Review.

The Best AI For Email Marketing Specifically 

The best AI for email marketing would need to excel at personalization, analyze customer behavior, optimize send times, manage lists, craft engaging subject lines, and analyze results for continuous improvement. Please look at the products available considering these points.

1. Appier

Appier is a recognized leader in the field of artificial intelligence (AI), providing innovative tools and platforms that enable businesses to harness the power of data analytics. The company’s unique blend of AI-driven technology and user-friendly interfaces empowers organizations to optimize their marketing strategies, improve customer interactions, and accelerate growth.

Appier Features

Predictive Analytics

Appier’s predictive analytics feature stands as a testament to its innovation. Utilizing advanced AI algorithms, this feature accurately anticipates customer behavior, offering valuable insights that allow businesses to create more effective marketing strategies. The predictive analytics capability enables real-time analysis, providing businesses with immediate insights that can greatly enhance decision-making processes.

CrossX Advertising Platform

The CrossX advertising platform epitomizes Appier’s commitment to comprehensive digital marketing solutions. CrossX integrates seamlessly with various advertising channels, allowing businesses to execute multi-channel campaigns with remarkable ease. Moreover, it employs AI technology to optimize ad placements, ensuring a higher return on advertising investment. 

AIQUA – User Engagement Automation

AIQUA, Appier’s user engagement automation feature, provides businesses with an effective way to connect with their customers. This tool uses AI to understand user behavior, allowing companies to customize their engagement strategies accordingly. AIQUA’s capability to deliver personalized messages across various platforms aids businesses in enhancing user experience and loyalty.

AIXON – Data Science Platform

AIXON, Appier’s data science platform, harmonizes data from diverse sources into a unified view. The platform applies AI to analyze these vast data sets, generating actionable insights and predictive models. This capability not only eliminates the complexity of managing multiple data sources, but it also enhances strategic planning and decision-making processes.

In the dynamic digital world, Appier’s diverse array of AI-powered features offers a comprehensive toolkit for businesses seeking to thrive.

By leveraging these features, businesses can harness the power of AI, drive successful marketing campaigns, and foster more meaningful relationships with their customers. The combined strengths of Appier’s Predictive Analytics, CrossX, AIQUA, and AIXON provide the necessary tools for any business to excel in the era of digital transformation.

Appier Pricing

Appier operates with a flexible pricing model known as the “performance reward billing model”. With this approach, customers can convert more users within the same budget, making certain that every expenditure contributes directly to a performance lift.

This model does not require a significant financial commitment upfront, enabling customers to ramp up revenue in the most cost-effective way. This performance-based pricing approach reflects Appier’s commitment to deliver value to its clients.

Get started with Appier🔥

2. GPT-4

In the realm of artificial intelligence, GPT-4 has emerged as a colossal leap forward, exemplifying the potential of machine learning in understanding and generating human language.

This powerful language model, developed by OpenAI, pushes the boundaries of what AI can achieve, demonstrating remarkable sophistication in handling diverse and complex language tasks.

GPT-4 Features

The array of features that GPT-4 brings to the table makes it an invaluable tool across various domains, from content creation and translation to customer service and more.

Superior Language Understanding

One of GPT-4’s standout features is its deep comprehension of human language. It’s not merely about recognizing words and phrases; GPT-4 grasps the nuances, context, and intricacies that define human language. This level of understanding allows it to generate responses that align with the given context, emulate human-like conversation, and even respond to complex queries, making it an essential tool for a broad array of applications.

Advanced Text Generation

When it comes to generating text, GPT-4 is in a league of its own. It’s capable of creating highly coherent, contextually relevant, and grammatically correct content. This feature finds utility in diverse areas like drafting emails, creating articles, or even generating creative content like poetry or stories. GPT-4’s impressive text generation ability makes it a significant asset for content creators and businesses alike.

Multilingual Capabilities

GPT-4’s prowess extends beyond English, with support for multiple languages. This feature expands its utility on a global scale, making it a versatile tool for international communication, content translation, and multilingual customer support.

Contextual Learning and Adaptation

GPT-4 learns and adapts based on the data it’s trained on. This means it can understand various writing styles, adapt to specific contexts, and even mimic particular tones or writing styles when generating text.

Real-Time Interaction

GPT-4 supports real-time interaction, making it an excellent tool for chatbots and customer service applications. Its ability to understand queries and respond in a human-like manner can significantly enhance user experiences.

GPT-4 represents a significant stride in AI language models, offering a suite of features that enable a wide range of applications. Its profound understanding of language, advanced text generation abilities, and adaptability make it an influential tool in today’s AI-driven world.

GPT-4 Pricing

OpenAI’s GPT-4 offers a broad general knowledge base and domain expertise, allowing it to follow complex instructions and solve difficult problems with accuracy.

The pricing structure for GPT-4 is based on the context size and the number of tokens used.

For an 8K context, it costs $0.03 per 1K tokens for the prompt and $0.06 per 1K tokens for the completion. For a 32K context, the cost is $0.06 per 1K tokens for the prompt and $0.12 per 1K tokens for the completion.

Additionally, you can buy the GPT+ subscription for $20/month. However, it comes with a chat limit of upto 25 messages/3 hours.

Get started with GPT-4🔥

3. Albert

In the fast-paced, data-driven world of digital marketing, standing out requires innovation and a deep understanding of the latest technology. That’s where Albert comes in, an AI-driven platform that’s reshaping the digital marketing landscape.

Leveraging machine learning, Albert offers businesses a unique way to optimize their marketing campaigns, providing unparalleled analytics and control over their digital strategies. Albert’s extensive array of features makes it an essential tool for businesses looking to elevate their marketing to new heights.

Albert Features

Advanced Machine Learning for Strategic Insights

At the heart of Albert’s prowess is its advanced machine learning algorithms. Albert is engineered to analyze data from a multitude of channels and platforms, generating insights that continuously improve your marketing strategies. With each campaign, Albert learns and adjusts, factoring in past performance, customer behaviors, and emerging market trends to optimize future marketing endeavors. The result? A smart platform that provides increasingly effective strategies with each campaign you run.

Autonomy in Your Marketing Campaigns

Albert is designed to take the hassle out of marketing campaign management. Its Autopilot feature brings a new level of automation to your campaigns, intelligently adjusting keyword bids, optimizing ad placements, and tailoring marketing messages based on real-time data. This high level of automation doesn’t just save you time; it ensures that your campaigns are running at peak efficiency around the clock.

Integrated Cross-Channel Execution

Albert understands that today’s digital audiences aren’t confined to a single platform. That’s why it provides integrated cross-channel execution, managing and optimizing campaigns across multiple platforms simultaneously. This approach ensures your marketing message is consistent across all platforms and increases your reach, allowing you to engage with your audience wherever they are.

Real-Time Analytics for Agile Decision Making

Albert offers a comprehensive analysis of your campaigns through its real-time analytics and reporting features. With up-to-the-minute updates on campaign performance, you can stay agile, adjusting your strategy as needed to ensure optimal results.

Personalization at Scale

In the digital age, personalization is key to engaging customers. Albert uses AI to segment your audience based on behaviors, preferences, and past interactions, enabling you to deliver highly personalized marketing that resonates with each individual customer.

Albert’s marriage of AI and machine learning, combined with its comprehensive suite of features, provides a holistic solution for digital marketing. Its capacity to learn, adapt, and optimize ensures that businesses can achieve a level of marketing success that goes beyond human capabilities.

Albert Pricing

Albert’s pricing structure is designed with flexibility in mind to cater to businesses of various sizes and needs. While the exact costs are not publicly disclosed on their website, the pricing is primarily based on the scale and complexity of your marketing needs.

Albert’s team emphasizes a tailored approach to each business, ensuring that the platform’s capabilities align with your specific marketing goals.

Get Started With Albert🔥

It’s advisable to get in touch with Albert’s sales team directly for a customized quote. They will provide a comprehensive breakdown of costs based on your requirements, ensuring you get the most value from your investment. Remember, investing in Albert is an investment in AI-driven marketing success.

4. IBM Watson

IBM Watson, developed by IBM, is a pioneering figure in the world of artificial intelligence (AI). Notable for its victory on the quiz show “Jeopardy!” in 2011, IBM Watson leverages cognitive computing capabilities and natural language processing to deliver versatile applications spanning numerous industries.

IBM Watson Features

Watson’s ability to comprehend, reason, learn, and interact parallels human intelligence, but with the added benefits of machine-like speed, scalability, and consistency. This section delves into the key features that make IBM Watson a powerful AI solution.

IBM Watson: Natural Language Understanding

One of the standout features of IBM Watson is its Natural Language Understanding (NLU). This cutting-edge component empowers Watson to interpret and analyze human language with an unprecedented degree of sophistication. NLU allows Watson to discern sentiment, emotion, and context, as well as extract key concepts, entities, categories, and semantic roles from unstructured data. By comprehending the subtleties of human language, Watson excels in areas like customer service and content analysis, thereby enhancing user experiences and delivering actionable insights.

IBM Watson: Machine Learning Capabilities

Machine learning forms the backbone of Watson’s adaptive intelligence. Through advanced machine learning algorithms, Watson can learn and evolve from its interactions, continually enhancing its performance and accuracy. This learning process involves training Watson on specific data sets and adjusting its responses based on the insights it gains. This continuous learning ability translates into highly personalized and effective AI solutions for businesses across industries.

IBM Watson: Visual Recognition

Watson’s Visual Recognition feature brings AI into the realm of image analysis. It can identify objects, people, text, scenes, and activities in images and videos, as well as detect specific visual features. This enables businesses to leverage visual data for various purposes, such as product recognition in retail, facial recognition in security, or medical imaging in healthcare.

IBM Watson: Speech to Text and Text to Speech

Watson’s Speech to Text and Text to Speech features further broaden its applicability. These features enable Watson to convert spoken language into written text and vice versa, facilitating seamless and natural interactions. This is particularly useful in applications such as voice assistants, transcription services, and accessibility solutions.

IBM Watson, with its myriad of features and broad applicability, is revolutionizing the way businesses operate and how they interact with their customers. As a powerful AI solution, it is set to continue making waves in the technological landscape.

IBM Watson Pricing

IBM Watson offers a versatile pricing structure, providing options that cater to different users.

The starting point is the “Free” plan, costing $0 per month, offering 1 user access, 1MB of storage, up to 1MB file upload, data visualizations, insights discovery, self-service dashboards, and public forum support.

Next, the “Plus” plan at $30 per month expands upon the free features, offering 1 user access, 2GB storage, up to 10GB file upload, 10GB storage increments for a minimal fee, relational databases access, 18 data connectors, public forum support, support case, and chat support.

The “Professional” plan, priced at $80 per month, enhances the offerings even further. It encompasses all features in the Plus plan, while providing access for 1 user or more, 100GB storage, 50GB storage increments for a minimal fee, and 19 data connectors.

Get started with Watson🔥

5. Cortical

Cortical is an innovative AI platform that focuses on natural language understanding (NLU), providing cutting-edge solutions for complex language processing tasks. Its technology, inspired by neuroscience and the functionality of the human neocortex, offers a range of features that can be a game-changer for businesses dealing with large volumes of text data. Here’s a closer look at the key features Cortical offers.

Cortical Features

Natural Language Understanding (NLU)

At the heart of Cortical is its impressive Natural Language Understanding capabilities. Unlike traditional NLU systems that heavily rely on statistical methods, Cortical uses a symbolic approach based on semantic folding theory. This results in superior comprehension and interpretation of text data, including understanding context, detecting nuances, and managing ambiguous language.

Semantic Search

Cortical’s Semantic Search feature allows users to conduct searches based on meaning rather than exact keyword matches. This dramatically enhances the relevancy of search results, enabling a more intuitive and efficient search experience, particularly beneficial for businesses dealing with vast amounts of unstructured text data.

Text Classification

Cortical provides an effective tool for text classification. Its unique approach allows it to accurately categorize documents based on their semantic content, making it easier to organize and manage large collections of text. Whether it’s sorting customer feedback into categories or organizing a library of documents, the text classification feature simplifies the process.

Contract Intelligence

One of the standout applications of Cortical’s technology is in Contract Intelligence. It can extract key information from legal contracts regardless of their formatting or length. This makes it a powerful tool for businesses and legal professionals who need to review and manage contracts efficiently.

Email Filtering and Routing

Cortical’s NLU capabilities also shine in email filtering and routing. It can understand the semantic content of emails, classify them accurately, and direct them to the appropriate recipient or department. This feature can significantly enhance the efficiency of customer service and operations in a business setting.

Robust API

Cortical offers a robust RESTful API, making it easy for developers to integrate its capabilities into existing applications and workflows. The API provides access to all of Cortical’s features and allows for customization based on specific business needs.

In conclusion, Cortical brings a fresh perspective to NLU with its unique, neuroscience-inspired approach. Its broad set of features, coupled with its impressive performance, make it an attractive choice for any organization seeking to harness the power of AI for understanding and managing text data.

Cortical Pricing

Cortical, a provider of AI solutions for understanding unstructured text, bases their pricing model on the annual volume of documents processed. Specific tiers or price points are not disclosed on their official website, which suggests that potential customers need to contact the company directly for a personalized quote.

Get started with Cortical🔥

Why you need an AI Tool at all?

Artificial Intelligence (AI) tools are pivotal in the modern era for their capacity to streamline processes, enhance decision-making, and boost productivity. The ability of AI to parse vast amounts of data allows for the extraction of meaningful insights and patterns that might otherwise be overlooked.

These insights facilitate informed decisions, giving businesses a competitive edge. Furthermore, AI tools can automate repetitive tasks, freeing up human resources for more complex and strategic work.

This improves efficiency and reduces the likelihood of errors. AI’s predictive capabilities also allow for future trend prediction, enabling proactive decision-making. Ultimately, adopting AI tools can lead to improved outcomes and significant time and cost savings.

Why you need AI For Email Marketing?

Implementing Artificial Intelligence (AI) in email marketing is a strategic move that can significantly enhance the efficiency and effectiveness of your campaigns. With the increasing amount of data available, it is crucial to have a sophisticated tool that can sift through this information to provide actionable insights and automation capabilities.

AI’s data analysis proficiency allows marketers to segment their audiences more accurately based on factors such as behavioral patterns, engagement rates, and purchasing history. This personalized approach increases the likelihood of higher open rates and conversions as emails are targeted to the interests and needs of the recipient.

Furthermore, AI can determine the optimal timing for email dispatch. It does this by studying each recipient’s past interaction with emails, ensuring that messages land in the inbox when they are most likely to be read. This capability alone can drastically improve email marketing performance.

AI can also assist with content creation. Advanced AI tools can generate subject lines, email body text, and call-to-actions that resonate with specific audience segments, increasing the potential for engagement.

Automation is another key advantage. AI can automate repetitive tasks such as sending welcome emails or responses to certain customer actions. This not only saves time but also ensures consistency and promptness in communication, enhancing customer experience.

Finally, AI provides robust tracking and reporting capabilities, offering real-time insights into campaign performance. This includes tracking open rates, click-through rates, and conversions, providing valuable information that can be used to tweak and improve future campaigns.

Best AI For Email Marketing, A Conclusion 

In an era where personalization, timing, and relevancy are critical for successful email marketing, leveraging AI is no longer optional but necessary. It serves as a strategic partner that can automate processes, provide data-driven insights, and ultimately, contribute to creating more impactful email marketing campaigns.

Appier stands out as the top AI solution for email marketing. With its data analysis abilities, automation capabilities, and personalization features, it elevates campaign effectiveness and overall engagement.

Get started with Appier🔥