5 Best AI Tools for Marketing Automation

So you want answers, and you want em’ fast. Here they are:


Quick links for the Best AI Tools

1) Best Overall 🏆

GPT-4

GPT-4 is a large multimodal model (accepting image and text inputs, emitting text outputs).

Read Review

2) Good Plugins🥈

Clarifai

The fastest, production-grade, deep learning AI platform for developers and data scientists.

Read Review

3) Most Features 🥉

DatRobots

DataRobot brings all your generative and predictive workflows together into one powerful platform.

Read Review


So, you are in the market for a marketing automation AI.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers and what we see the best feedback with. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

What AI Tool would you recommend?

In short, It’s Cortical.io

It’s very well rounded, well priced, feature-rich with a large community of support and a very top-notch set of tutorials for every use case. You can’t go wrong with Cortical. It’s the number 1 AI software for Marketing Automation.

“🚀Try Cortical For Free, It’s my favorite AI Tool to use and recommend.” -Scott Max

For marketing automation, Cortical.io stands out. Its natural language understanding capabilities provide accurate insights and enhance customer engagement strategies. From understanding customer sentiment to tailoring personalized messages, Cortical.io is a revolutionary tool for automating marketing tasks.

For more details, read our Cortical Review.

The Best AI Tool for Marketing Automation Specifically 

For marketing automation, an ideal AI tool should have capabilities for predictive analytics, customer segmentation, campaign management, and content personalization. These qualities enhance efficiency, reduce costs, and improve ROI. Have a look at the products below.

1. Cortical

Cortical is an innovative AI platform that focuses on natural language understanding (NLU), providing cutting-edge solutions for complex language processing tasks. Its technology, inspired by neuroscience and the functionality of the human neocortex, offers a range of features that can be a game-changer for businesses dealing with large volumes of text data. Here’s a closer look at the key features Cortical offers.

Cortical Features

Natural Language Understanding (NLU)

At the heart of Cortical is its impressive Natural Language Understanding capabilities. Unlike traditional NLU systems that heavily rely on statistical methods, Cortical uses a symbolic approach based on semantic folding theory. This results in superior comprehension and interpretation of text data, including understanding context, detecting nuances, and managing ambiguous language.

Semantic Search

Cortical’s Semantic Search feature allows users to conduct searches based on meaning rather than exact keyword matches. This dramatically enhances the relevancy of search results, enabling a more intuitive and efficient search experience, particularly beneficial for businesses dealing with vast amounts of unstructured text data.

Text Classification

Cortical provides an effective tool for text classification. Its unique approach allows it to accurately categorize documents based on their semantic content, making it easier to organize and manage large collections of text. Whether it’s sorting customer feedback into categories or organizing a library of documents, the text classification feature simplifies the process.

Contract Intelligence

One of the standout applications of Cortical’s technology is in Contract Intelligence. It can extract key information from legal contracts regardless of their formatting or length. This makes it a powerful tool for businesses and legal professionals who need to review and manage contracts efficiently.

Email Filtering and Routing

Cortical’s NLU capabilities also shine in email filtering and routing. It can understand the semantic content of emails, classify them accurately, and direct them to the appropriate recipient or department. This feature can significantly enhance the efficiency of customer service and operations in a business setting.

Robust API

Cortical offers a robust RESTful API, making it easy for developers to integrate its capabilities into existing applications and workflows. The API provides access to all of Cortical’s features and allows for customization based on specific business needs.

In conclusion, Cortical brings a fresh perspective to NLU with its unique, neuroscience-inspired approach. Its broad set of features, coupled with its impressive performance, make it an attractive choice for any organization seeking to harness the power of AI for understanding and managing text data.

Cortical Pricing

Cortical, a provider of AI solutions for understanding unstructured text, bases their pricing model on the annual volume of documents processed. Specific tiers or price points are not disclosed on their official website, which suggests that potential customers need to contact the company directly for a personalized quote.

Get started with Cortical🔥

2. GPT-4

In the realm of artificial intelligence, GPT-4 has emerged as a colossal leap forward, exemplifying the potential of machine learning in understanding and generating human language.

This powerful language model, developed by OpenAI, pushes the boundaries of what AI can achieve, demonstrating remarkable sophistication in handling diverse and complex language tasks.

GPT-4 Features

The array of features that GPT-4 brings to the table makes it an invaluable tool across various domains, from content creation and translation to customer service and more.

Superior Language Understanding

One of GPT-4’s standout features is its deep comprehension of human language. It’s not merely about recognizing words and phrases; GPT-4 grasps the nuances, context, and intricacies that define human language. This level of understanding allows it to generate responses that align with the given context, emulate human-like conversation, and even respond to complex queries, making it an essential tool for a broad array of applications.

Advanced Text Generation

When it comes to generating text, GPT-4 is in a league of its own. It’s capable of creating highly coherent, contextually relevant, and grammatically correct content. This feature finds utility in diverse areas like drafting emails, creating articles, or even generating creative content like poetry or stories. GPT-4’s impressive text generation ability makes it a significant asset for content creators and businesses alike.

Multilingual Capabilities

GPT-4’s prowess extends beyond English, with support for multiple languages. This feature expands its utility on a global scale, making it a versatile tool for international communication, content translation, and multilingual customer support.

Contextual Learning and Adaptation

GPT-4 learns and adapts based on the data it’s trained on. This means it can understand various writing styles, adapt to specific contexts, and even mimic particular tones or writing styles when generating text.

Real-Time Interaction

GPT-4 supports real-time interaction, making it an excellent tool for chatbots and customer service applications. Its ability to understand queries and respond in a human-like manner can significantly enhance user experiences.

GPT-4 represents a significant stride in AI language models, offering a suite of features that enable a wide range of applications. Its profound understanding of language, advanced text generation abilities, and adaptability make it an influential tool in today’s AI-driven world.

GPT-4 Pricing

OpenAI’s GPT-4 offers a broad general knowledge base and domain expertise, allowing it to follow complex instructions and solve difficult problems with accuracy.

The pricing structure for GPT-4 is based on the context size and the number of tokens used.

For an 8K context, it costs $0.03 per 1K tokens for the prompt and $0.06 per 1K tokens for the completion. For a 32K context, the cost is $0.06 per 1K tokens for the prompt and $0.12 per 1K tokens for the completion.

Additionally, you can buy the GPT+ subscription for $20/month. However, it comes with a chat limit of upto 25 messages/3 hours.

Get started with GPT-4🔥

3. Albert

In the fast-paced, data-driven world of digital marketing, standing out requires innovation and a deep understanding of the latest technology. That’s where Albert comes in, an AI-driven platform that’s reshaping the digital marketing landscape.

Leveraging machine learning, Albert offers businesses a unique way to optimize their marketing campaigns, providing unparalleled analytics and control over their digital strategies. Albert’s extensive array of features makes it an essential tool for businesses looking to elevate their marketing to new heights.

Albert Features

Advanced Machine Learning for Strategic Insights

At the heart of Albert’s prowess is its advanced machine learning algorithms. Albert is engineered to analyze data from a multitude of channels and platforms, generating insights that continuously improve your marketing strategies. With each campaign, Albert learns and adjusts, factoring in past performance, customer behaviors, and emerging market trends to optimize future marketing endeavors. The result? A smart platform that provides increasingly effective strategies with each campaign you run.

Autonomy in Your Marketing Campaigns

Albert is designed to take the hassle out of marketing campaign management. Its Autopilot feature brings a new level of automation to your campaigns, intelligently adjusting keyword bids, optimizing ad placements, and tailoring marketing messages based on real-time data. This high level of automation doesn’t just save you time; it ensures that your campaigns are running at peak efficiency around the clock.

Integrated Cross-Channel Execution

Albert understands that today’s digital audiences aren’t confined to a single platform. That’s why it provides integrated cross-channel execution, managing and optimizing campaigns across multiple platforms simultaneously. This approach ensures your marketing message is consistent across all platforms and increases your reach, allowing you to engage with your audience wherever they are.

Real-Time Analytics for Agile Decision Making

Albert offers a comprehensive analysis of your campaigns through its real-time analytics and reporting features. With up-to-the-minute updates on campaign performance, you can stay agile, adjusting your strategy as needed to ensure optimal results.

Personalization at Scale

In the digital age, personalization is key to engaging customers. Albert uses AI to segment your audience based on behaviors, preferences, and past interactions, enabling you to deliver highly personalized marketing that resonates with each individual customer.

Albert’s marriage of AI and machine learning, combined with its comprehensive suite of features, provides a holistic solution for digital marketing. Its capacity to learn, adapt, and optimize ensures that businesses can achieve a level of marketing success that goes beyond human capabilities.

Albert Pricing

Albert’s pricing structure is designed with flexibility in mind to cater to businesses of various sizes and needs. While the exact costs are not publicly disclosed on their website, the pricing is primarily based on the scale and complexity of your marketing needs.

Albert’s team emphasizes a tailored approach to each business, ensuring that the platform’s capabilities align with your specific marketing goals.

Get Started With Albert🔥

It’s advisable to get in touch with Albert’s sales team directly for a customized quote. They will provide a comprehensive breakdown of costs based on your requirements, ensuring you get the most value from your investment. Remember, investing in Albert is an investment in AI-driven marketing success.

4. DataRobot

DataRobot is a pioneering platform in the realm of AI and machine learning, enabling businesses to transform raw data into actionable insights. It represents the forefront of automated machine learning technology, offering a suite of features that simplify and accelerate the process of creating predictive models.

DataRobot Features

Let’s delve into the core functionalities of DataRobot and how these features are shaping the future of data-driven decision-making.

Automated Machine Learning

The crown jewel of DataRobot’s offerings is its automated machine learning capability. This feature enables users to create predictive models without the need for extensive coding knowledge. Simply upload a dataset, and DataRobot automatically tests numerous machine learning algorithms, choosing the best fit for your data. This accelerates the process of model development and lowers the entry barrier to machine learning, democratizing data analytics.

Model Interpretability

DataRobot doesn’t just build predictive models; it also helps users understand them. Its Model Interpretability feature provides clear explanations for model predictions, helping stakeholders understand the decision-making process of the AI. This transparency fosters trust in the AI’s capabilities and supports ethical and accountable use of AI technology.

Data Prep

DataRobot’s Data Prep feature streamlines the often tedious process of preparing data for analysis. The platform can automatically handle tasks such as missing data imputation, outlier detection, and variable transformation. By automating these steps, DataRobot saves users time and ensures that data is appropriately formatted for optimal analysis.

Deployment and Monitoring

A predictive model is only as good as its real-world application, and DataRobot excels in this area. Its Deployment and Monitoring feature allows users to easily implement their models within business processes. It also monitors model performance over time, alerting users to any changes in prediction accuracy or data patterns. This ensures that the AI system remains reliable and effective in changing environments.

Model Optimization

The Model Optimization functionality of DataRobot hones the efficacy of predictive models. It employs hyperparameter tweaking to fine-tune model parameters, aligning them with specific performance indicators. This guarantees that users consistently possess the most precise and streamlined model tailored for their dataset.

DataRobot’s powerful and user-friendly features are revolutionizing the way businesses approach machine learning and data analytics. With its automated machine learning, model interpretability, and deployment features, DataRobot simplifies the process of creating and using predictive models. 

DataRobot Pricing

Get Started With DataRobot🔥

DataRobot’s AI platform is offered as an annual subscription, with customizable pricing plans to meet various business goals. The purchasing process is flexible, with multiple pathways to best suit an organization’s needs. Comprehensive support plans and training via DataRobot University further enhance the platform’s value.

5. Kensho

Kensho Technologies is renowned for their revolutionary artificial intelligence products designed to transform data analysis and provide deep, actionable insights. Here are some of their key offerings:

Kensho Features

Here are some exclusive features of Kensho:

Kensho Scribe: 

This product leverages the power of natural language processing to transcribe and analyze spoken words from various financial sources such as earnings calls and presentations. It goes beyond simple transcription by indexing and analyzing the content to extract key insights, sentiments, and trends, which can provide organizations with an edge in the financial markets.

Kensho NERD

 The Named Entity Recognition and Disambiguation (NERD) tool uses machine learning to identify and categorize entities within text. This helps businesses extract structured information from unstructured text data, enabling them to uncover insights that can drive strategic decision-making.

Kensho Classify:

 Kensho Classify is an AI-powered categorization tool that automatically classifies documents into predefined categories. It uses machine learning algorithms to understand the content of a document and accurately assign it to the appropriate category. This tool can greatly enhance the efficiency of document management and information retrieval in large organizations.

Kensho Extract: 

This tool is designed to extract structured data from unstructured documents. By leveraging advanced natural language processing techniques, Kensho Extract can identify and extract relevant information, enabling organizations to convert their vast reserves of unstructured data into actionable insights.

Kensho Link: 

Kensho Link is a powerful tool that uses AI to discover and visualize relationships between different data points. Creating a network of interconnected data allows organizations to uncover hidden patterns and insights, enhancing their understanding of complex systems and processes.

Kensho Datasets: 

Kensho offers a wide range of high-quality, curated datasets that span various industries and sectors. These datasets provide organizations with reliable, accurate data that they can use to fuel their analytics and machine learning models, driving innovation and growth.

Kensho Pricing

Kensho typically offers custom solutions tailored to the unique needs of its clients, and therefore, the cost of its products and services can vary. Pricing is likely determined based on factors such as the organization’s size, the data’s complexity, the specific products or services used, and the length and terms of the contract. For the most accurate and up-to-date information, contacting Kensho or S&P Global is recommended.

Get Started With Kensho🔥

Why you need an AI Tool at all?

An AI tool is a valuable asset for any industry in today’s digital age. It automates repetitive tasks, freeing up human resources to focus on more critical, creative aspects of the business.

Furthermore, AI offers unparalleled speed and accuracy, handling massive amounts of data and making predictions with a precision beyond human capabilities. It enhances decision-making by providing data-driven insights.

AI also helps in personalizing user experiences, predicting customer behaviors, and making recommendations based on user preferences. Overall, AI tools aid in increasing efficiency, enhancing productivity, reducing costs, and improving outcomes, which is why they are becoming indispensable in many sectors.

Why you need an AI Tool for Marketing Automation?

In the ever-evolving digital landscape, businesses are under constant pressure to stay relevant and engage customers effectively. Marketing automation through AI tools comes to the rescue here, offering myriad benefits. 

Firstly, marketing automation powered by AI simplifies complex processes. Manual segmentation, customer journey mapping, and other tedious tasks become a breeze with AI, which can rapidly analyze vast datasets and offer precise outputs. 

Secondly, AI tools enable businesses to deliver highly personalized customer experiences. They can analyze customers’ online behavior, social media interactions, and buying patterns, allowing companies to tailor their marketing strategies to individual preferences. This level of personalization is key to building strong customer relationships and fostering loyalty.

Additionally, AI tools provide valuable predictive analytics. They can predict trends and customer behavior based on past data, which aids in creating proactive marketing strategies. This forward-looking approach helps businesses stay ahead of the curve and adapt to changes in customer needs and market conditions.

AI-powered marketing automation also allows for constant optimization. The AI tools can assess the success of marketing campaigns in real-time, providing actionable insights that marketers can use to refine their strategies. This ability to continually optimize based on real-time data is essential in a rapidly changing market landscape.

Moreover, AI tools can handle 24/7 customer interaction through chatbots. These AI-driven bots can handle routine queries, lead generation, and even direct sales round the clock, providing customers with immediate responses and improving overall customer satisfaction.

Lastly, cost efficiency is a major advantage of AI in marketing automation. By handling repetitive tasks, AI tools free up marketing professionals to focus on strategic tasks, thus maximizing their productivity. Moreover, AI-driven precision in targeting customers can minimize wasted ad spend, offering businesses a better return on their marketing investment.

Best AI Tool for Marketing Automation 

In summary, the integration of AI tools in marketing automation can help businesses deliver personalized customer experiences, make data-driven decisions, optimize marketing strategies in real-time, and improve cost efficiency. As the market becomes increasingly competitive, these advantages make AI tools an indispensable asset in marketing automation.

For marketing automation, Cortical.io stands out. Its natural language understanding capabilities provide accurate insights and enhance customer engagement strategies. From understanding customer sentiment to tailoring personalized messages, Cortical.io is a revolutionary tool for automating marketing tasks.

Get started with Cortical🔥