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5 Best Analytics Software For Marketers

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for Analytics Software that suits Marketers.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Analytics Software For Marketers Specifically

Marketing is crucial for every business to enhance brand loyalty and attract new clientele. However, formulating a successful marketing campaign is necessary to impact your sales positively. With marketing analytics, you can use business data to formulate strategies and analyze their effectiveness. Have a look at the products below to choose the best Analytics Software For Marketers:

1. Knime

Knime is used worldwide to solve complex problems around human resources, diversity and talent-related data for the company. Knime helps you productionize data science and implement the strategies faster for better impact. With Knime, you can gain valuable hidden insights by merging or transforming different data sets.

Knime Features

Here are some exclusive features of Knime:

Workflow Builder: Knime lets you create visual workflows for data analytics using its drag-and-drop graphical interface. You can model each step of data analysis, control the flow and ensure your work is current. Knime's workflow builder helps you automate data merging and collection so you can focus on analysis and reporting.

Data Shaping: With Knime, you can derive statistics, including mean, quantiles and standard deviations. You can also clean data through normalization, value handling or conversion. Knime helps you detect out-of-range values with its anomaly detection algorithms. Additionally, Knime lets you extract and select features to prepare your data sets.

Machine Learning and AI: Knime allows you to build machine learning models for classification, regression or clustering. You can optimize the model performance with hyperparameter optimization, bagging or building complex ensembles. Moreover, Knime enables you to validate models by applying performance metrics.

Data Insights: With Knime, you can visualize your data in classic or advanced charts. It displays the summary statistics in the Knime table and lets you filter out irrelevant entries. Additionally, you can store processed data or analytics results and export reports to share them with stakeholders.

Execution Scaling: Knime allows you to build workflow prototypes so you can explore various analysis approaches. You can inspect and save intermediate results to ensure the efficient discovery of new solutions. Moreover, Knime lets you exercise the power of in-database processing on Apache Spark.

Knime Pricing

Knime offers an on-demand pricing quote for its subscription plans. You can click "Pricing" and tap "Contact us". Next, fill out the required form, and Knime's sales team will contact you.

2. PowerBI

With PowerBI, you can quickly connect to data and prepare, remodel or visualize it. PowerBI mainly works on business intelligence and helps you create amazing data experiences. You can get the most out of your big data investments by connecting your data sources and sharing insights across the organization.

PowerBI Features

Here are some exclusive features of PowerBI:

Unify Self-service and Enterprise analytics: PowerBI meets both self-service and enterprise data analytics requirements. You can access powerful semantic models, an application lifecycle management toolkit, open connectivity framework and pixel-perfect paginated reports. PowerBI is a flexible platform that serves all business industries.

Industry-leading AI: With PowerBI, you can take advantage of the latest advances in Microsoft AI to build machine learning models. It helps you swiftly find insights from structured or unstructured data. PowerBI has the best-in-market AI capabilities and amplifies your business decisions through quality data insights.

Improved Publishing Efficiency: PowerBI allows you to quickly identify differences and move content from development and testing to production with confidence. Additionally, it ensures your datasets are ready for analysis by preparing them beforehand. PowerBI provides unrivalled publishing efficiency.

Analytics Streaming: PowerBI provides you access to real-time analytics from factory sensors or social media sources. It helps you anticipate negative sentiments around your business or uncover hidden trends so you can make timely business decisions to improve your brand image.

Actionable Insights: PowerBI connects with the Microsoft business ecosystem to help you turn your data into a competitive edge. With PowerBI, you can connect, combine and analyze your entire data estate. Additionally, PowerBI offers unparalleled Excel interoperation by connecting excel data models and reports to its dashboard.

PowerBI Pricing

PowerBI offers 2 Pricing options for its business intelligence and analytics platform.

The "Pro" plan is priced at $9.99/user/month and offers live dashboards, self-service analytics and insight sharing.

The "Premium" plan is priced at $20 /user/month and offers all available features of PowerBI.

3. Tableau

Tableau is a visual analytics platform that helps you comprehend data and solve problems. Founded in 2003, Tableau is the leading data analytics software in almost every industry. With Tableau, you can formulate successful campaigns and business forecasts. It helps you derive maximum critical information from your data records.

Tableau Features

Here are some exclusive features of Tableau:

Tableau Desktop: Tableau delivers everything you require to access and analyze your business data. You can uncover hidden business insights to make faster impactful decisions. Additionally, Tableau powers real-time data exploration by quickly building calculations from existing data. You can combine and clean data within Tableau without any coding.

CRM Analytics: With Tableau, you can find patterns and experience actionable insights specific to your business. You can then infuse these insights into every process. Tableau drives faster decisions with AI-powered predictions and recommendations. It allows you to auto-scale across all users and leverage permissions.

Tableau Prep: Tableau Prep Builder offers a modern approach to data preparation, resulting in swift combining, cleaning and shaping. It provides 3 Coordinated views to show granular details. With Tableau, you can see immediate results while analyzing data and combine multiple data subsets for deeper analysis.

Advanced Management: Tableau offers server and cloud hosting options, allowing you to manage every aspect of the platform. With Tableau's highly configurable abilities, you can pass tough security requirements without compromising on the end-to-end experience.

Data Management: With Tableau's virtual connections, you can design and share a central access point to your data source rather than connecting several workbooks independently. It enables you to curate relevant tables for analysis and simplifies management by consolidating your data.

Tableau Pricing

Tableau offers 3 Pricing options for its data analytics platform. All subscription plans have a custom pricing option.

The "Creator" plan offers a prep builder, Tableau Desktop and one creator license on the cloud server.

The "Explorer" plan offers advanced management and data exploration through self-service analytics.

The "Viewer" plan allows you to interact with dashboards and create data visualizations.

4. SAP

SAP Analytics Cloud brings together analytics and planning to help you derive unique insights. You can accelerate deployments with pre-packaged best practices for your industry. SAP allows you to simulate any scenario and generate plans from predictions. It drives agile business decisions, helping you scale faster.

SAP Features

Here are some exclusive features of SAP:

Analytics and BI: SAP's intuitive self-service analytics helps you explore data across the organization and deliver insights at the decision point. You can use self-service data modelling to set KPIs and hierarchies while automating data. Additionally, SAP offers interactive visualizations to discover insights and inspire audiences.

Enterprise Planning: SAP drives better business outcomes by creating and linking your financial and operational plans. You can use predictive planning to anticipate business needs and stay agile with forecasting and machine learning. Moreover, SAP allows you to modify versions of the planning model for data-driven budgeting.

Composable Analytics: SAP allows you to tailor analytics and planning applications to meet unique business requirements. You can increase application developer productivity with reusable widgets and flexible APIs. SAP enables users to easily customize and compose analytics applications.

Prebuilt Business Content: SAP offers prebuilt best-practice content packages for businesses to quickly help them get started with data analytics. You can leverage end-to-end tailored packages to work with recommended SAP data sources. Additionally, it helps you realize results quickly by accessing documentation of KPIs.

ESG Reporting and Sustainability: SAP helps you deliver environmental, social, and economic impact with actionable insights and accurate reporting. You can deliver automated and auditable ESG reporting by analyzing your business data. SAP allows you to drive targeted action for sustainability performance.

SAP Pricing

SAP offers 2 Pricing options for its data analytics platform.

The "Business Intelligence" plan is priced at $36/user/month and offers automation, actionable insights and augmented analytics.

The "Planning" plan has an on-demand pricing quote and offers integrated planning, forecast automation and scenario modelling.

5. SiSense

SiSense essentially lets you embed analytics into any application or workflow to make critical business decisions. With SiSense, you can build customized experiences leveraging code-first, low-code and no code to create transformational workflows. SiSense provides you with actionable insights to empower your business journey.

SiSense Features

Here are some exclusive features of SiSense:

Data Modeling: SiSense lets you join and blend data together without specialized data engineering teams or platform-specific technologies. It enables data teams to easily ingest, prepare, transform, visualize and augment complex data using cloud data warehouse and development workflows.

Visualization: With SiSense, you can track metrics or embed dashboards, widgets and filters into applications. Its intuitive dashboard exploration empowers everyone to build, explore and deliver insights. SiSense offers smart calculation and charting options based on your data set.

Explainability: SiSense takes the guesswork out of your analytic insights, helping you quickly assess your data outcomes with easy-to-interpret analytics. You can visually summarize statistically powerful insights and surface them via new automatically created widgets. Exploration paths leverage machine learning to uncover new insights that otherwise would remain hidden.

Embedding: SiSense lets you embed analytics within your products and applications to create a seamless analytical experience. You can embed dashboards and widgets with an iFrame HTML tag if you have no coding knowledge. Additionally, SiSense helps you rapidly build an integrated user experience that embeds analytics.

Actionable Intelligence: With SiSense's powerful AI-enhanced analytics, infusing intelligence into your business workflows is simple. You can do predictive analysis through forecasting and understand patterns in your data. Moreover, SiSense's machine learning algorithms continuously run to detect anomalies and variations in your business.

SiSense Pricing

SiSense offers custom pricing options for its platform. It claims to be committed to "no-surprise" pricing to create a customized solution for your budget and business needs.

Why use Analytics Software at all?

Most of the business data like; videos, customer chats, or IoT network input is complex and unstructured. This data is a goldmine for your business, but only when you can use it. Modern data analytics systems that are powered with AI, machine learning and advanced database technologies can help you comprehend and analyze big data.

You can use the insights from data analytics software to make confident and faster decisions. Instead of being buried under an Everest of big data, intelligent technologies like data analytics platforms help you take that mountain and break it down into manageable, organized blocks.

Why should you use Analytics Software For Marketers?

The first rule in the marketing handbook is "know your audience". You must know who you're targeting to maximize the effectiveness of your campaigns. By analyzing your marketing and sales, you can gain a better understanding of engagement statistics and create personalized promotional strategies.

Throughout a marketing cycle, you usually try new strategies and designs to see the change in response from the targeted audience. However, it is difficult to pinpoint the single change that drove the spike in responses. With marketing analytics, you can look at the specific impact of every factor and identify the positive changes.

A/B testing is super helpful for digital marketing. The basic idea is that you try out two different tactics to see which one performs better. Marketing analytics tools enable you to weed out the less effective tactics and implement effective strategies.

Marketing analytics helps you figure out the weak spot in your marketing campaigns. You can identify which parts are not meeting the benchmarks and replace them with growth-driving factors. By incorporating marketing analytics into your business, you can improve the efficiency, reach and results of your campaigns.

Best Analytics Software For Marketers, A Summary

Nowadays, marketing analytics is necessary to understand audience sentiment before implementing a strategy. It helps you avoid troublesome business situations by alerting you in advance and improves the overall efficiency of your advertising strategies.

Knime offers quality marketing analytics to help businesses dive deeper into audience engagement and find hidden behaviours or patterns. It is our suggested pick for Analytics Software that suits Marketers. Visit the website to get started.

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