So, you are in the market for customer analytics software
Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you.
If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option.
Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.
Enjoy the list!
The Best Customer Analytics Software Specifically
Customer analytics revolves around monitoring consumer behaviour patterns and market trends to make impactful business decisions. A customer analytics platform that offers market segmentation, predictive analytics and lead optimization will be the perfect fit for this category. Have a look at the products below to choose the best customer analytics software:
Tableau is a visual analytics platform that helps you comprehend data and solve problems. Founded in 2003, Tableau is the leading data analytics software in almost every industry. With Tableau, you can formulate successful campaigns and business forecasts. It helps you derive maximum critical information from your data records.
Here are some exclusive features of Tableau:
Tableau Desktop: Tableau delivers everything you require to access and analyze your business data. You can uncover hidden business insights to make faster impactful decisions. Additionally, Tableau powers real-time data exploration by quickly building calculations from existing data. You can combine and clean data within Tableau without any coding.
CRM Analytics: With Tableau, you can find patterns and experience actionable insights specific to your business. You can then infuse these insights into every process. Tableau drives faster decisions with AI-powered predictions and recommendations. It allows you to auto-scale across all users and leverage permissions.
Tableau Prep: Tableau Prep Builder offers a modern approach to data preparation, resulting in swift combining, cleaning and shaping. It provides 3 Coordinated views to show granular details. With Tableau, you can see immediate results while analyzing data and combine multiple data subsets for deeper analysis.
Advanced Management: Tableau offers server and cloud hosting options, allowing you to manage every aspect of the platform. With Tableau's highly configurable abilities, you can pass tough security requirements without compromising on the end-to-end experience.
Data Management: With Tableau's virtual connections, you can design and share a central access point to your data source rather than connecting several workbooks independently. It enables you to curate relevant tables for analysis and simplifies management by consolidating your data.
Tableau offers 3 Pricing options for its data analytics platform. All subscription plans have a custom pricing option.
The "Creator" plan offers a prep builder, Tableau Desktop and one creator license on the cloud server.
The "Explorer" plan offers advanced management and data exploration through self-service analytics.
The "Viewer" plan allows you to interact with dashboards and create data visualizations.
Knime is used worldwide to solve complex problems around human resources, diversity and talent-related data for the company. Knime helps you productionize data science and implement the strategies faster for better impact. With Knime, you can gain valuable hidden insights by merging or transforming different data sets.
Here are some exclusive features of Knime:
Workflow Builder: Knime lets you create visual workflows for data analytics using its drag-and-drop graphical interface. You can model each step of data analysis, control the flow and ensure your work is current. Knime's workflow builder helps you automate data merging and collection so you can focus on analysis and reporting.
Data Shaping: With Knime, you can derive statistics, including mean, quantiles and standard deviations. You can also clean data through normalization, value handling or conversion. Knime helps you detect out-of-range values with its anomaly detection algorithms. Additionally, Knime lets you extract and select features to prepare your data sets.
Machine Learning and AI: Knime allows you to build machine learning models for classification, regression or clustering. You can optimize the model performance with hyperparameter optimization, bagging or building complex ensembles. Moreover, Knime enables you to validate models by applying performance metrics.
Data Insights: With Knime, you can visualize your data in classic or advanced charts. It displays the summary statistics in the Knime table and lets you filter out irrelevant entries. Additionally, you can store processed data or analytics results and export reports to share them with stakeholders.
Execution Scaling: Knime allows you to build workflow prototypes so you can explore various analysis approaches. You can inspect and save intermediate results to ensure the efficient discovery of new solutions. Moreover, Knime lets you exercise the power of in-database processing on Apache Spark.
Knime offers an on-demand pricing quote for its subscription plans. You can click "Pricing" and tap "Contact us". Next, fill out the required form, and Knime's sales team will contact you.
SAS drives confident decisions, maximum value and faster outcomes. With its fully integrated, open-source, cloud-native technology platform, you can predict how to pivot seamlessly and amplify your progress. Moreover, SAS is familiar with practically every business industry and delivers tailored products for each sector.
Here are some exclusive features of SAS:
Advanced analytics: SAS offers data mining within its platform to help you simplify preparation and interact intuitively using dynamic charts. SAS uses composite AI to help you push the boundaries of innovation and solve problems. With SAS, you can easily predict future trends based on your data sets.
Data Management: SAS' data management technology empowers every process within your organization. It's a crucial part of the SAS platform. SAS helps in transforming analytics programs into big opportunities by deriving insights constantly and unleashing the full potential of your data.
Decisioning: Effective decisioning is crucial for every business to scale swiftly. However, most business decisions are data-driven. SAS prepares your data, so every received insight is actually valuable. It helps you make transparent and explainable decisions to build long-term trust. With SAS Reality-tested AI, you can simulate different scenarios.
Risk Management: SAS recently acquired Kamakura Corporation, a leading risk management software provider for the banking sector. SAS has proven methodologies to help you establish a risk-aware culture, optimize capital and liquidity, and meet regulatory demands.
Marketing: SAS reimagines your marketing campaigns with its trusted analytics and powerful decisioning. Adaptive planning, journey activation and a real-time decision engine allow you to create appealing, moments-based customer experiences that boost profitability and brand loyalty.
SAS is available for free on the Azure marketplace. However, you have to incur infrastructure costs.
SAP Analytics Cloud brings together analytics and planning to help you derive unique insights. You can accelerate deployments with pre-packaged best practices for your industry. SAP allows you to simulate any scenario and generate plans from predictions. It drives agile business decisions, helping you scale faster.
Here are some exclusive features of SAP:
Analytics and BI: SAP's intuitive self-service analytics helps you explore data across the organization and deliver insights at the decision point. You can use self-service data modelling to set KPIs and hierarchies while automating data. Additionally, SAP offers interactive visualizations to discover insights and inspire audiences.
Enterprise Planning: SAP drives better business outcomes by creating and linking your financial and operational plans. You can use predictive planning to anticipate business needs and stay agile with forecasting and machine learning. Moreover, SAP allows you to modify versions of the planning model for data-driven budgeting.
Composable Analytics: SAP allows you to tailor analytics and planning applications to meet unique business requirements. You can increase application developer productivity with reusable widgets and flexible APIs. SAP enables users to easily customize and compose analytics applications.
Prebuilt Business Content: SAP offers prebuilt best-practice content packages for businesses to quickly help them get started with data analytics. You can leverage end-to-end tailored packages to work with recommended SAP data sources. Additionally, it helps you realize results quickly by accessing documentation of KPIs.
ESG Reporting and Sustainability: SAP helps you deliver environmental, social, and economic impact with actionable insights and accurate reporting. You can deliver automated and auditable ESG reporting by analyzing your business data. SAP allows you to drive targeted action for sustainability performance.
SAP offers 2 Pricing options for its data analytics platform.
The "Business Intelligence" plan is priced at $36/user/month and offers automation, actionable insights and augmented analytics.
The "Planning" plan has an on-demand pricing quote and offers integrated planning, forecast automation and scenario modelling.
Minitab is a powerful data analysis and statistical software that can predict, visualize, analyze and harness the power of your data to solve complex business challenges. Minitab can look at current and past data to discover trends, find and predict behaviours, uncover hidden relations between variables and create stunning visualizations.
Here are some exclusive features of Minitab:
Discover: Regardless of statistical background, Minitab empowers all parts of an organization to predict better outcomes, design better products and improve processes to generate higher revenues and reduce costs. Only Minitab offers a unique, integrated approach by providing software and services that drive business excellence.
Predict: With Minitab, you can access modern data analysis and explore your data further using advanced analytics. It enables you to skillfully predict, compare alternatives, and forecast your business with ease using Minitab's revolutionary predictive analytics techniques.
Classical Methods: Minitab allows you to use classical methods in its statistical software. You can integrate with open-source languages R or Python and boost your capabilities further with machine learning algorithms like CART TreeNet and Random Forests, now available in Minitab's module.
Graphics: Minitab offers a graph builder and lets you depict data in binned scatterplots, boxplots, bubble plots, bar charts, correlograms and more. Additionally, you can use contour and rotating 3D plots to make data analysis easier. Minitab also offers probability distribution plots and automatically updates graphs according to data changes.
Achieve: Visualizations are critical; to accurately communicate discoveries and achievements. Minitab's new Interactive tool with an easy-to-browse gallery lets you view and explore multiple graph options without re-running your analysis. Minitab makes it easier to choose the best visuals for your insights.
Minitab offers 2 Pricing options for its data analysis platform.
The "Single Named User" plan is priced: at $1610/year. It allows you to visualize, analyze and harness the power of your data to find insights.
The "Single Named User + Predictive analysis module" is priced at $2754/year. It offers automated machine-learning capabilities and tree-based algorithms.
Why use Analytics Software at all?
Most of the business data like; videos, customer chats, or IoT network input is complex and unstructured. This data is a goldmine for your business, but only when you can use it. Modern data analytics systems that are powered with AI, machine learning and advanced database technologies can help you comprehend and analyze big data.
You can use the insights from data analytics software to make confident and faster decisions. Instead of being buried under an Everest of big data, intelligent technologies like data analytics platforms help you take that mountain and break it down into manageable, organized blocks.
Why should you use Customer Analytics Software?
Customers are the primary source of income for any business. Almost all avenues for maximizing revenue and minimizing costs in a business are directly related to its customers. So, it's a no-brainer that elevating the customer experience and satisfaction should be a prime concern for every business.
In customer analytics, consumer data is analyzed to gain insights. It helps businesses measure and improves their products consistently to cater the changing needs of their clientele. Moreover, customer analytics also lets you know what methods of customer retention are working and what aren't.
Having a track of such metrics as a whole gives a business a much-needed edge over competitors. Customer analytics drives client acquisition by helping you understand the most common customer journey from awareness to advocacy.
Additionally, customer analytics helps to identify what type of feature resonates with your customers and provides an elevated experience. With customer analytics, you can gain insight into the most popular revenue channels and predict the profitable customers for your business.
Best Customer Analytics Software, A Summary
Customer analytics helps you understand the reason behind the loss of customers. You can identify the behaviours needed to improve customer retention. Customer analytics fully utilizes consumer data to offer deeper insights into sales and predict future events.
Tableau is an allround analytics platform that serves all businesses. It's well-known for stunning visual depictions and efficient data modelling. Tableau is our suggested pick for the best customer analytics software. Visit the website to get started.