So, you are in the market for email and text marketing software.
Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you.
If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option.
Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.
Enjoy the list!
The Best email and text marketing software specifically.
Email and text marketing are crucial parts of digital marketing strategies. It helps you build a personalized engagement channel with your clients. An email marketing tool that offers text marketing and content designing will be the perfect fit for this category. Have a look at the products below to choose the best email and text marketing software specifically:
Sendinblue is an all-in-one email marketing platform providing the right marketing and sales tools per requirement. Sendinblue helps businesses scale and nurture better relationships with their customers through end-to-end digital campaigns, transactional messaging and marketing automation.
Here are some exclusive features of Sendinblue:
Engagement: Sendinblue helps businesses contact customers creatively and efficiently by providing them with professional email marketing tools. It enables enterprises to send innovative emails to customers and offers SMS marketing for communicating more directly with the audience. Additionally, you can use chat features to help customers with queries.
Personalization: Sendinblue has a built-in CRM, allowing users to manage their clientele without using multiple software to store customer records. It also helps users to find the right time to send emails, messages and promotional offers to their customers. Additionally, you can use machine learning algorithms to target specific market segments.
Conversion: Sendinblue allows users to build their own targeted and dedicated landing pages, helping them turn visitors into customers. It also provides a Facebook ads feature, which enables users to reach new audiences on a bigger platform. With SendinBlue, you can enhance conversions by understanding your prospect's requirements.
Improvement: Sendinblue enables users to gain deeper insights into marketing by equipping them with an email performance monitor. It provides real-time statistics, which helps users to get feedback on their current clientele and engagement rate. Sendinblue also has an A/B testing feature, which allows users to test two ideas through email and find the better one.
Sendinblue offers 4 Pricing options for its marketing services to businesses.
The "Free" plan is priced: at $0. It comes with unlimited contacts, upto 300 emails per day and a chat feature(1 User).
The "Lite" plan is priced: at $25-$65 per month. In this plan, users get a 20k-100k monthly email limit, email support and multiple features such as A/B testing and advanced statistics.
The "Premium" plan is priced: at $65-$599 per month. It is for marketing pros who have a bigger audience. In the premium plan, users get access to all Lite features. Additionally, you get marketing automation, Facebook ads, landing pages, multi-user access and telephone support.
The "Enterprise" plan is for users who are looking for personalized support. To avail this plan, users must get in contact with Sendinblue's team to get the best deal. Features include priority sending, 20+ landing pages, a customer success manager and more.
AWeber is an email marketing tool with over 20 years of experience in the email marketing business. Based in Pennsylvania, AWeber claims to be the inventor of the autoresponder, which is a bold claim. Aweber allows its users to create mailing lists, automate email marketing, analyze their strategy and work and much more.
Here are some exclusive features of AWeber:
Self-Designing emails: Aweber offers self-designing emails to automate the process of email structuring. So users get extra time to put effort into different marketing fields. It also allows you to create email templates in seconds using their website URL or Facebook page. Moreover, Aweber helps you create eye-catching images with Canva, which can be used to attract more subscribers.
Easy-to-use UI: Users can create emails with an easy-to-use drag-and-drop builder. AWeber also gives custom signup forms and landing page features to its users. So they can grow their email list efficiently. Not only this, AWeber contains a pre-built autoresponder feature which helps users to welcome new subscribers.
Dynamic: AWeber enables users to segment subscribers and sends emails according to their recent demand, purchases etc. It also helps you create effective content according to the liking of your subscribers, making them think the particular email was just made for them. It gives world-class email deliverability with which each email reaches the inbox and not the spam of subscribers.
Observation: AWeber allows users to observe and review their strategy with pre-designed and easy-to-read reports. It also tells the right time to approach subscribers with the best content to get more clicks and sales. With AWeber's A/B split testing feature, users learn which of their strategies performs best among the audience.
AWeber offers 2 Pricing options for its marketing services to small businesses.
The "Free" plan priced at $0 is good for those who are just getting started in the marketing world. This plan offers everything needed to get started, such as upto 500 email subscribers, landing pages, web push notifications, email templates, eCommerce and more.
The "Pro" monthly plan starts as low as $19.99 to $149.99 per month based on the requirement for the number of subscribers. You can also go for the "Pro" annual plan, which offers a reduced price range from $16.15 to $146.15 per month. A Pro plan is perfect for those who want to grow their business. It offers unlimited email lists, advanced email automation, detailed insights and analytics, split testing and much more.
ActiveCampaign automatically generated new leads based on form completions or email responses. Leads then progress through various stages and are scored based on the prospect's actions. Each new stage reveals future tasks for your sales team to keep the lead moving forward. Moreover, if the interest cools down, ActiveCampaign automatically sends custom messages to re-establish engagement.
Here are some exclusive features of ActiveCampaign:
ActiveCampaign gives you the option of creating personalized and targeted emails within minutes. You can use drag-and-drop functionality to add any content to your mail.
Moreover, you can design targeted mails by using conditional content blocking. It allows you to set the condition to a content block, meaning the action is only triggered if the criteria are met.
ActiveCampaign's Goals allow you to remove a contact from your automation once they've achieved a goal. You can set a goal; by placing it at the end of your email sequence.
Once done, you can set a condition so the system can recognize the goal has been achieved. ActiveCampaign offers goal reporting so you can see exactly who achieved the goal and implement future actions accordingly.
Sometimes you are unsure of the best strategy to use, but as time goes on, you can increase the effectiveness of your automated follow-ups with split testing.
You can drop split actions into your sequence and even set conditions to trigger this split action. With the conditional split, you can decide which contacts will go through each pathway.
Deep Data Integrations
With ActiveCampaign Deep Data integrations, you can review purchase history within the contact's record. If you scroll past the information, you'll see an e-commerce tab listing how much this contact has spent with you and their last purchase.
Moreover, you can use the "makes a purchase" trigger to upsell your clients. With Deep Data Integrations, you can trigger a contact into automation and segment by the purchase history.
With ActiveCampaign, you can send a personalized automated text, appointment reminders or promo codes. You need to drag and drop the "Send SMS" action, create a text, personalize it through available tags and schedule the time it should be sent.
ActiveCampaign's pricing depends upon how many contacts you need. The below-listed pricing options are for 1000 Contacts.
The "Lite" plan is priced at $30/month and offers marketing automation and unlimited email sending.
The "Plus" plan is priced at $70/month and offers contact scoring, an automation map and advanced performance reporting.
The "Professional" plan is priced at $187/month and offers website personalization, predictive sending and split automations.
The "Enterprise" plan has an On-request pricing option. It offers a custom mail server domain, free design services and social data enrichment.
Marketo was acquired; by Adobe for a record-setting amount and is the sole marketing automation tool for the Adobe ecosystem. Marketo is a marketing and lead generation platform that offers advanced automation, email marketing, lead management and revenue attribution.
Here are some exclusive features of Marketo:
Content Personalization: With Marketo, you can host all relevant images or assets on a single platform. You can use AI-powered tools to personalize the content for your customers or readers. Additionally, Marketo offers Adobe Sensei, ensuring your buyers get the suitable content recommendations. Marketo has the best content personalization among its competitors and helps you use your website's content to its maximum efficiency.
Experience Automation: Marketo allows you to automate the entire customer experience and streamline team productivity. You can clone internal workflows or automation; to swiftly use them for your future marketing endeavours. With Marketo, you can provide tailored experiences to your buyers and leads with advanced automation tools.
Scoring and Routing: You can create custom scoring models within Marketo to set qualifying parameters for leads and accounts. Marketo records every action or inaction and updates the database in real-time to dynamically score and route the valuable leads. With Marketo, your leads are always routed to the correct program, improving the effectiveness of your marketing campaigns.
Marketing Impact Analysis: Marketo offers real-time analysis of your marketing strategies, helping you evaluate the actual impact. You can map buyer journeys and get to know the valuable touchpoints. With Marketo, you can deploy the right programs and channels on your leads, improving your lead conversion rate.
Cross-Channel Engagement: With Marketo, you can engage your customers on their preferred channels. Moreover, you can get an incremental rise in your search traffic by optimizing the keywords. With Cross-Channel Engagement, you save the trouble of switching between the communication mediums and handle all queries on your Marketo interface.
Marketo offers 4 Pricing options for its marketing tool. These subscription plans do not have predetermined pricing as it depends on the database size, and you have to contact the sales team to get an exact quote.
The "Jumpstart" plan offers core Segmentation and automation. It is best suited for small teams aspiring to target less than 50k contacts.
The "Select" plan offers marketing channels and measurement functionalities. It is best suited for growing teams looking to scale their marketing exploits.
The "Prime" plan offers AI personalization and full-scale marketing. It is best suited for established teams requiring automation tools for swift progression.
The "Ultimate" plan offers all attributes of Marketo, making it perfect for digital marketing agencies.
Mailchimp is a great tool for businesses looking to; significantly grow their audience and revenue. It provides you with all-round marketing software that increases your online presence and helps you generate maximum returns from your marketing campaigns. Mailchimp solely focuses on the advertising aspect of the business and is one of the best available marketing tools in the market.
Here are some exclusive features of Mailchimp:
Email Builder: With Mailchimp's Email Builder, you can add and customize different blocks using a drag-and-drop editor to plan out the design for your email. Mailchimp lets you add elements like text, headers, images and videos. Additionally, you can choose templates from Mailchimp's library for inspiration. After designing your email, you can create and send campaigns manually.
Automation: With Mailchimp, you can build customer journeys using a drag and drop flowchart. You can set the starting points to decide how customers get added to a campaign and add branching points or delays to personalize email campaigns as per customer behaviour. You can further customize emails by adding tags to customer profiles and send them content that's relevant to their interests.
Analytics: Mailchimp comes with an Analytics feature that shows key metrics like unsubscribes and bounces, delivery rates and opening click rates. Moreover, Mailchimp also offers helpful reports like the campaign benchmark report to see how an individual campaign performs against your average campaign performance.
Creative Tools: Mailchimp offers an AI-powered creative assistant and several content creation tools to enhance your marketing campaigns. With Mailchimp's creative assistant, you get design recommendations for your website or landing pages. Mailchimp understands your branding requirements and accordingly suggests the best designs.
Audience Management: Mailchimp acts like a marketing CRM, helping you evaluate the audience data to convert prospects into clients. You can segment your audience according to different demographics and run targeted advertising campaigns to improve the effectiveness and chances of getting a conversion.
Mailchimp offers 4 Pricing options for its marketing automation tool.
The "Premium" plan is priced at $299/month and offers advanced features plus complete control over customization.
The "Standard" plan is priced at $17/month and offers data-driven automation plus campaign optimization.
The "Essentials" plan is priced at $11/month and offers email marketing, making it ideal for businesses with limited clientele.
The "Free" plan is priced at $0 and offers core features of Mailchimp with some limitations.
All the above pricing plans are for upto 500 Contacts.
Why use email marketing software at all?
Digital marketing strategies are crucial for every business to expand clientele. Email marketing software is an intrinsic part of your digital marketing strategies. It helps you design personalized email promotions and target new prospects. Email marketing software lets you create high-converting emails and generate interest.
With email marketing software, you can gain insight into your campaign's performance. Additionally, you can send the same mail to different recipients by personalizing the email content. Nowadays, every business is using email marketing software to get more newsletter subscribers.
Why should you use email and text marketing software?
Email and text marketing are mostly used to build a clientele through newsletters and promotional emails. They push your subscribers towards purchasing by offering lifetime deals and special coupons. However, to create accurate and effective email or text marketing campaigns, you need a dedicated tool.
Email and text marketing software allows you to personalize emails and send them to prospects. Moreover, you get notified whenever the email leads to a purchase. Similarly, you can send promotional texts on the mobile phones of your clients to increase sales.
It ensures you can reach multiple recipients with the same newsletter and personalize the content according to the client. Moreover, email and text marketing saves costs by targeting a larger audience section. It brings instant traffic to your online stores and increases revenue.
Email and text marketing software allows you to create and send multiple emails to several recipients. Additionally, you can track your emails to see when they have been opened or read. Email marketing software lets you track your digital campaigns and see the effectiveness of your promotional emails.
Email and Text Marketing Software, A Summary
Digital marketing is the most effective marketing technique in the current business world. Email and text marketing form an intrinsic part of your digital marketing strategies. Having a quality email marketing tool helps you report your customer growth and increase engagement.
SendinBlue offers email and text marketing functionalities within its interface. SendinBlue is our suggested pick for email and text marketing software. Visit the website to get started.