5 Best Free Email Marketing Software

So, you are in the market for free email marketing software.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 


If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Free Email Marketing Software Specifically.

Email Marketing is widely incorporated by businesses into digital marketing strategies to elevate engagement. However, not every business can buy a dedicated email marketing tool. Have a look at the products below to choose the best free email marketing software specifically:

1. EmailOctopus

Founded in 2015 with a mission of providing simpler and affordable email marketing, EmailOctopus helps users to grow their audience by equipping them with attractive features such as email builder, automation, segmentation, analysis and much more. EmailOctopus claims to have helped over 57000 organizations send more than 24 Billion emails.

EmailOctopus Features

Here are some exclusive features of EmailOctopus:

Growth: EmailOctopus provides all the necessary tools for helping users grow and increase their subscribers. With EmailOctopus’ easy-to-use signup forms, creative landing pages and integrations for flexibility, users can reach out to more people, which eventually helps their business to excel.

Captivating Designs: EmailOctopus provides users with ready-to-use email templates optimized for both mobiles and desktops, helping users create an email easily in less time and allowing them to showcase their products on every device. It also has a drag-and-drop feature, which enables users to modify the email according to their interests.

Autopilot: With EmailOctopus’ autopilot feature, users get to save a lot of time as automation does the hard work allowing users to focus their energy and time on other projects. Users get to set up scheduled emails and campaigns, which helps them to educate new subscribers about their services and products. 

Analysis: EmailOctopus allows its users to monitor their campaigns in real-time, enabling them to track and discover what their subscribers love. Easy-to-read graph view helps users to understand the campaign performance, efficiently allowing them to segment their subscribers and tailor their content as required.

EmailOctopus Pricing: 

EmailOctopus offers 2 Pricing options for its marketing services to businesses.

The “Starter” plan, priced at $0, is kept free for users who have just stepped into the marketing world. In the Starter plan, users get access to 2,500 subscribers and 10,000 emails per month. It also provides other features such as Reports(available for 30 days), EmailOctopus branding on emails, Access for 1 User and upto 3 Landing pages and form designing.

The “Pro” plan, starting at $8 a month, allows users to have 500 subscribers and 10,000 emails per month. The Pro plan includes; full control over email design, Reports, which are available forever, unlimited landing pages and forms, unlimited user access, and the authority of canceling the plan at any time. Users can have more subscribers and emails by giving more money or opting for custom plans.

2. Sendinblue

Sendinblue is an all-in-one email marketing platform providing the right marketing and sales tools per requirement. Sendinblue helps businesses scale and nurture better relationships with their customers through end-to-end digital campaigns, transactional messaging and marketing automation.

Sendinblue Features

Here are some exclusive features of Sendinblue:

Engagement: Sendinblue helps businesses contact customers creatively and efficiently by providing them with professional email marketing tools. It enables enterprises to send innovative emails to customers and offers SMS marketing for communicating more directly with the audience. Additionally, you can use chat features to help customers with queries.

Personalization: Sendinblue has a built-in CRM, allowing users to manage their clientele without using multiple software to store customer records. It also helps users to find the right time to send emails, messages and promotional offers to their customers. Additionally, you can use machine learning algorithms to target specific market segments.

Conversion: Sendinblue allows users to build their own targeted and dedicated landing pages, helping them turn visitors into customers. It also provides a Facebook ads feature, which enables users to reach new audiences on a bigger platform. With SendinBlue, you can enhance conversions by understanding your prospect’s requirements.

Improvement: Sendinblue enables users to gain deeper insights into marketing by equipping them with an email performance monitor. It provides real-time statistics, which helps users to get feedback on their current clientele and engagement rate. Sendinblue also has an A/B testing feature, which allows users to test two ideas through email and find the better one.

Sendinblue Pricing: 

Sendinblue offers 4 Pricing options for its marketing services to businesses.

The “Free” plan is priced: at $0. It comes with unlimited contacts, upto 300 emails per day and a chat feature(1 User).

The “Lite” plan is priced: at $25-$65 per month. In this plan, users get a 20k-100k monthly email limit, email support and multiple features such as A/B testing and advanced statistics.

The “Premium” plan is priced: at $65-$599 per month. It is for marketing pros who have a bigger audience. In the premium plan, users get access to all Lite features. Additionally, you get marketing automation, Facebook ads, landing pages, multi-user access and telephone support.

The “Enterprise” plan is for users who are looking for personalized support. To avail this plan, users must get in contact with Sendinblue’s team to get the best deal. Features include priority sending, 20+ landing pages, a customer success manager and more.

3. AWeber

AWeber is an email marketing tool with over 20 years of experience in the email marketing business. Based in Pennsylvania, AWeber claims to be the inventor of the autoresponder, which is a bold claim. Aweber allows its users to create mailing lists, automate email marketing, analyze their strategy and work and much more.

AWeber Features

Here are some exclusive features of AWeber:

Self-Designing emails: Aweber offers self-designing emails to automate the process of email structuring. So users get extra time to put effort into different marketing fields. It also allows you to create email templates in seconds using their website URL or Facebook page. Moreover, Aweber helps you create eye-catching images with Canva, which can be used to attract more subscribers.

Easy-to-use UI: Users can create emails with an easy-to-use drag-and-drop builder. AWeber also gives custom signup forms and landing page features to its users. So they can grow their email list efficiently. Not only this, AWeber contains a pre-built autoresponder feature which helps users to welcome new subscribers.

Dynamic: AWeber enables users to segment subscribers and sends emails according to their recent demand, purchases etc. It also helps you create effective content according to the liking of your subscribers, making them think the particular email was just made for them. It gives world-class email deliverability with which each email reaches the inbox and not the spam of subscribers.

Observation: AWeber allows users to observe and review their strategy with pre-designed and easy-to-read reports. It also tells the right time to approach subscribers with the best content to get more clicks and sales. With AWeber’s A/B split testing feature, users learn which of their strategies performs best among the audience.

AWeber Pricing: 

AWeber offers 2 Pricing options for its marketing services to small businesses.

The “Free” plan priced at $0 is good for those who are just getting started in the marketing world. This plan offers everything needed to get started, such as upto 500 email subscribers, landing pages, web push notifications, email templates, eCommerce and more.

The “Pro” monthly plan starts as low as $19.99 to $149.99 per month based on the requirement for the number of subscribers. You can also go for the “Pro” annual plan, which offers a reduced price range from $16.15 to $146.15 per month. A Pro plan is perfect for those who want to grow their business. It offers unlimited email lists, advanced email automation, detailed insights and analytics, split testing and much more.

4. Mailjet

Founded in 2010, Mailjet is an email automation tool perfect for text emails and email marketing. It provides tools essential for designing emails, sending high volumes and tracking them, which helps small businesses to get in contact with their subscribers. Mailjet is ISO certified and claims to be GDPR compliant, which gives users a sense of security about their data.

Mailjet Features

Here are some exclusive features of Mailjet:

Attractive designs: With the help of Mailjet’s templates, creating appealing emails is effortless. Mailjet also allows users to design their own emails from scratch. It offers an intuitive and flexible drag-and-drop email editor which lets you add images, brand content links, and videos.

Management: Mailjet makes it convenient; to manage user contacts lists by allowing modification for personalized campaigns and creating widgets for GDPR compliance. It also offers analytical features which enable users to understand the need and demands of their subscribers, allowing them to grow their businesses efficiently.

Segmentation: Mailjet enables its users to send customized and personalized messages to subscribers with mutual interests, allowing users to gain deeper insights with each email. With its dynamic sections, users can send one campaign, which shows distinct messages for distinct subscribers.

Automation: Mailjet’s automation feature allows users to engage with their subscribers at crucial points, helping them; gain the trust of old subscribers and attract new ones. Automation helps save time by enabling the user to set date-based emails, send automated welcome and onboarding emails and much more.

Mailjet Pricing: 

Mailjet offers 4 Pricing options for its marketing services to businesses.

The “Free” plan is priced: at $0. It allows users to send 200 emails per day and offers features such as; Unlimited contacts, APIs, SMTP Relay, WEbhooks and Advanced Email Editor, which helps users get started with their marketing journey.

The “Essential” plan is priced: at $15. It helps users to send 15000 emails per month with no daily limit. It also provides services such as online customer support, no mailjet logo option, email previews per month, Segmentation, Email address verifications and 1 Sub-account. 

The “Premium” plan is priced: at $25. It allows users to send 15000 emails per month with no daily limit and also gives them access to Advanced Statistics, Marketing Automation, Dynamic content, A/B Testing, 100 Email previews per month and much more.

The “Custom” plan is based on the user’s request and offers infinite scalability to support high volumes. The custom plan provides services like a Dedicated Technical Account Manager, Enhanced monitoring and Altering, IP performance monitoring, Advanced Platform, Content Analysis, and much more.

5. Mailchimp

Mailchimp is a great tool for businesses looking to; significantly grow their audience and revenue. It provides you with all-round marketing software that increases your online presence and helps you generate maximum returns from your marketing campaigns. Mailchimp solely focuses on the advertising aspect of the business and is one of the best available marketing tools in the market.

Mailchimp Features

Here are some exclusive features of Mailchimp:

Email Builder: With Mailchimp’s Email Builder, you can add and customize different blocks using a drag-and-drop editor to plan out the design for your email. Mailchimp lets you add elements like text, headers, images and videos. Additionally, you can choose templates from Mailchimp’s library for inspiration. After designing your email, you can create and send campaigns manually.

Automation: With Mailchimp, you can build customer journeys using a drag and drop flowchart. You can set the starting points to decide how customers get added to a campaign and add branching points or delays to personalize email campaigns as per customer behaviour. You can further customize emails by adding tags to customer profiles and send them content that’s relevant to their interests.

Analytics: Mailchimp comes with an Analytics feature that shows key metrics like unsubscribes and bounces, delivery rates and opening click rates. Moreover, Mailchimp also offers helpful reports like the campaign benchmark report to see how an individual campaign performs against your average campaign performance.

Creative Tools: Mailchimp offers an AI-powered creative assistant and several content creation tools to enhance your marketing campaigns. With Mailchimp’s creative assistant, you get design recommendations for your website or landing pages. Mailchimp understands your branding requirements and accordingly suggests the best designs.

Audience Management: Mailchimp acts like a marketing CRM, helping you evaluate the audience data to convert prospects into clients. You can segment your audience according to different demographics and run targeted advertising campaigns to improve the effectiveness and chances of getting a conversion.

Mailchimp Pricing

Mailchimp offers 4 Pricing options for its marketing automation tool.

The “Premium” plan is priced at $299/month and offers advanced features plus complete control over customization.

The “Standard” plan is priced at $17/month and offers data-driven automation plus campaign optimization.

The “Essentials” plan is priced at $11/month and offers email marketing, making it ideal for businesses with limited clientele.

The “Free” plan is priced at $0 and offers core features of Mailchimp with some limitations.

All the above pricing plans are for upto 500 Contacts.

Why use Email Marketing Software at all?

Digital marketing strategies are crucial for every business to expand clientele. Email marketing software is an intrinsic part of your digital marketing strategies. It helps you design personalized email promotions and target new prospects. Email marketing software helps you create high-converting emails and generate interest.

With email marketing software, you can gain insight into your campaign’s performance. Additionally, you can send the same mail to different recipients by personalizing the email content. Nowadays, every business is using email marketing software to get more newsletter subscribers.

Why should you use Free Email Marketing Software?

Every business must market its services and engage with clientele to increase sales. Email marketing provides a cost-efficient way of sending personalized newsletters or email to your subscribers. However, not every business is ready to buy a dedicated plan for email marketing.

Nowadays, there are several free email marketing software available that enhance your overall digital marketing strategies. With free email marketing software, you just have to pay price per mail instead of buying a subscription plan.

Free email marketing software enables you to effectively convert prospects and increase click rates on your promotional email. Additionally, you can create personalized coupon codes for your top clients and nurture them towards making a purchase.

Email marketing software empowers your business by automating email designing and sending. It ensures you stay on top of your digital marketing campaigns and boosts your business revenue by increasing your brand visibility.

Free Email Marketing Software, A Summary

Email marketing is necessary today to reach more prospects on the internet. With a free email marketing tool, you can increase your sales without spending any extra amount on marketing strategies. Additionally, you can store the customer information from the email to create the better targeted email content.

EmailOctopus offers a free plan for its email marketing software and provides quality tools to design email templates from scratch. It is our suggested pick for free email marketing software. Visit the website to get started.