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5 Best Sales Analytics Software

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for sales analytics software.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 


If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Sales Analytics Software Specifically

Sales Analytics focuses on improving customer interactions, marketing efforts and procurement decisions through business data insights. A Sales Analytics platform that offers inventory level tracking, trend discovery and drives profitability will be the perfect fit for this category. Have a look at the products below to choose the best Sales Analytics software:

1. PowerBI

With PowerBI, you can quickly connect to data and prepare, remodel or visualize it. PowerBI mainly works on business intelligence and helps you create amazing data experiences. You can get the most out of your big data investments by connecting your data sources and sharing insights across the organization.

PowerBI Features

Here are some exclusive features of PowerBI:

Unify Self-service and Enterprise analytics: PowerBI meets both self-service and enterprise data analytics requirements. You can access powerful semantic models, an application lifecycle management toolkit, open connectivity framework and pixel-perfect paginated reports. PowerBI is a flexible platform that serves all business industries.

Industry-leading AI: With PowerBI, you can take advantage of the latest advances in Microsoft AI to build machine learning models. It helps you swiftly find insights from structured or unstructured data. PowerBI has the best-in-market AI capabilities and amplifies your business decisions through quality data insights.

Improved Publishing Efficiency: PowerBI allows you to quickly identify differences and move content from development and testing to production with confidence. Additionally, it ensures your datasets are ready for analysis by preparing them beforehand. PowerBI provides unrivalled publishing efficiency.

Analytics Streaming: PowerBI provides you access to real-time analytics from factory sensors or social media sources. It helps you anticipate negative sentiments around your business or uncover hidden trends so you can make timely business decisions to improve your brand image.

Actionable Insights: PowerBI connects with the Microsoft business ecosystem to help you turn your data into a competitive edge. With PowerBI, you can connect, combine and analyze your entire data estate. Additionally, PowerBI offers unparalleled Excel interoperation by connecting excel data models and reports to its dashboard.

PowerBI Pricing

PowerBI offers 2 Pricing options for its business intelligence and analytics platform.

The "Pro" plan is priced at $9.99/user/month and offers live dashboards, self-service analytics and insight sharing.

The "Premium" plan is priced at $20 /user/month and offers all available features of PowerBI.

2. Tableau

Tableau is a visual analytics platform that helps you comprehend data and solve problems. Founded in 2003, Tableau is the leading data analytics software in almost every industry. With Tableau, you can formulate successful campaigns and business forecasts. It helps you derive maximum critical information from your data records.

Tableau Features

Here are some exclusive features of Tableau:

Tableau Desktop: Tableau delivers everything you require to access and analyze your business data. You can uncover hidden business insights to make faster impactful decisions. Additionally, Tableau powers real-time data exploration by quickly building calculations from existing data. You can combine and clean data within Tableau without any coding.

CRM Analytics: With Tableau, you can find patterns and experience actionable insights specific to your business. You can then infuse these insights into every process. Tableau drives faster decisions with AI-powered predictions and recommendations. It allows you to auto-scale across all users and leverage permissions.

Tableau Prep: Tableau Prep Builder offers a modern approach to data preparation, resulting in swift combining, cleaning and shaping. It provides 3 Coordinated views to show granular details. With Tableau, you can see immediate results while analyzing data and combine multiple data subsets for deeper analysis.

Advanced Management: Tableau offers server and cloud hosting options, allowing you to manage every aspect of the platform. With Tableau's highly configurable abilities, you can pass tough security requirements without compromising on the end-to-end experience.

Data Management: With Tableau's virtual connections, you can design and share a central access point to your data source rather than connecting several workbooks independently. It enables you to curate relevant tables for analysis and simplifies management by consolidating your data.

Tableau Pricing

Tableau offers 3 Pricing options for its data analytics platform. All subscription plans have a custom pricing option.

The "Creator" plan offers a prep builder, Tableau Desktop and one creator license on the cloud server.

The "Explorer" plan offers advanced management and data exploration through self-service analytics.

The "Viewer" plan allows you to interact with dashboards and create data visualizations.

3. QlikView

QlikView claims to be the pioneer of the modern analytics era. It has since transformed by incorporating the game-changing associative analytics engine for better data analysis. QlikView augments and enhances human intuition with AI-powered insights, helping businesses move from passive to active analytics.

QlikView Features

Here are some exclusive features of QlikView:

Visualization and Dashboards: QlikView's one-of-a-kind associative technology brings unmatched power to the core of its industry-leading analytics experience. QlikView empowers your users to explore freely at the speed of thought with hyperfast and contextual calculations. With QlikView's interactive dashboards, you can create stunning reports and uncover hidden patterns or trends.

Augmented Analytics: QlikView uses AI to help hour users understand and utilize data more effectively, minimizing cognitive bias, amplifying discovery, and elevating data literacy. QlikView combines a real-time data pipeline with action-oriented analytics capabilities, creating active intelligence that provides in-the-moment insights.

High-Performance SaaS: With QlikView, you get unmatched analytics performance and flexibility. You can deploy a full enterprise SaaS solution or use QlikForts. QlikView is committed to giving you full control of your data and analytics, supporting any combination of public cloud, private cloud and on-premise sites.

Mobility: QlikView is built for mobility, with responsive design and touch interaction native to the platform. You can easily create and explore analytics through QlikView's responsive web client or native applications. QlikView enables you to build an analytics app once and get fully interactive offline analysis.

Reporting: QlikView lets you easily subscribe yourself and others to QlikView's sheets and individual analytics for scheduled PDF delivery routinely. You can create reports using QlikView analytics, with highly flexible design and formatting control. QlikView simplifies data reporting by offering swift distribution and customization.

QlikView Pricing

QlikView offers 2 Pricing options for its data analytics platform.

The "Business" plan is priced at $30/user/month upon annual billing and offers augmented analytics, an associative engine and group collaboration.

The "Enterprise SaaS" plan offers a custom pricing option. Additionally, it provides multiple user types, increased capacity enterprise governance and best-in-class modern analytics.

4. Knime

Knime is used worldwide to solve complex problems around human resources, diversity and talent-related data for the company. Knime helps you productionize data science and implement the strategies faster for better impact. With Knime, you can gain valuable hidden insights by merging or transforming different data sets.

Knime Features

Here are some exclusive features of Knime:

Workflow Builder: Knime lets you create visual workflows for data analytics using its drag-and-drop graphical interface. You can model each step of data analysis, control the flow and ensure your work is current. Knime's workflow builder helps you automate data merging and collection so you can focus on analysis and reporting.

Data Shaping: With Knime, you can derive statistics, including mean, quantiles and standard deviations. You can also clean data through normalization, value handling or conversion. Knime helps you detect out-of-range values with its anomaly detection algorithms. Additionally, Knime lets you extract and select features to prepare your data sets.

Machine Learning and AI: Knime allows you to build machine learning models for classification, regression or clustering. You can optimize the model performance with hyperparameter optimization, bagging or building complex ensembles. Moreover, Knime enables you to validate models by applying performance metrics.

Data Insights: With Knime, you can visualize your data in classic or advanced charts. It displays the summary statistics in the Knime table and lets you filter out irrelevant entries. Additionally, you can store processed data or analytics results and export reports to share them with stakeholders.

Execution Scaling: Knime allows you to build workflow prototypes so you can explore various analysis approaches. You can inspect and save intermediate results to ensure the efficient discovery of new solutions. Moreover, Knime lets you exercise the power of in-database processing on Apache Spark.

Knime Pricing

Knime offers an on-demand pricing quote for its subscription plans. You can click "Pricing" and tap "Contact us". Next, fill out the required form, and Knime's sales team will contact you.

5. SAP

SAP Analytics Cloud brings together analytics and planning to help you derive unique insights. You can accelerate deployments with pre-packaged best practices for your industry. SAP allows you to simulate any scenario and generate plans from predictions. It drives agile business decisions, helping you scale faster.

SAP Features

Here are some exclusive features of SAP:

Analytics and BI: SAP's intuitive self-service analytics helps you explore data across the organization and deliver insights at the decision point. You can use self-service data modelling to set KPIs and hierarchies while automating data. Additionally, SAP offers interactive visualizations to discover insights and inspire audiences.

Enterprise Planning: SAP drives better business outcomes by creating and linking your financial and operational plans. You can use predictive planning to anticipate business needs and stay agile with forecasting and machine learning. Moreover, SAP allows you to modify versions of the planning model for data-driven budgeting.

Composable Analytics: SAP allows you to tailor analytics and planning applications to meet unique business requirements. You can increase application developer productivity with reusable widgets and flexible APIs. SAP enables users to easily customize and compose analytics applications.

Prebuilt Business Content: SAP offers prebuilt best-practice content packages for businesses to quickly help them get started with data analytics. You can leverage end-to-end tailored packages to work with recommended SAP data sources. Additionally, it helps you realize results quickly by accessing documentation of KPIs.

ESG Reporting and Sustainability: SAP helps you deliver environmental, social, and economic impact with actionable insights and accurate reporting. You can deliver automated and auditable ESG reporting by analyzing your business data. SAP allows you to drive targeted action for sustainability performance.

SAP Pricing

SAP offers 2 Pricing options for its data analytics platform.

The "Business Intelligence" plan is priced at $36/user/month and offers automation, actionable insights and augmented analytics.

The "Planning" plan has an on-demand pricing quote and offers integrated planning, forecast automation and scenario modelling.

Why use Analytics Software at all?

Most of the business data like; videos, customer chats, or IoT network input is complex and unstructured. This data is a goldmine for your business, but only when you can use it. Modern data analytics systems that are powered with AI, machine learning and advanced database technologies can help you comprehend and analyze big data.

You can use the insights from data analytics software to make confident and faster decisions. Instead of being buried under an Everest of big data, intelligent technologies like data analytics platforms help you take that mountain and break it down into manageable, organized blocks.

Why should you use Sales Analytics software?

For Businesses, data is both a crucial asset and the biggest challenge. It's the key to understanding and engaging your consumers. Sales Analytics lets you effectively plan the product assortment mix at the hyper-local level.

At the store level, data is at the core of effective store optimization, and when it comes to supply chain management, data means visibility and flexibility at a global level.

Businesses competing on low margins have known for decades that data is a powerful tool. However, big data supercharges your business data for the modern multi-channel retail environment.

Businesses who embrace analytics throughout their organization can unlock hidden value and many other functions. Today's consumers know more about you than ever before. Without the insights that Sales Analytics provides, you risk missing opportunities to engage your customers.

Analytics lets Businesses target consumers with personalized suggestions, upsell and cross-sell based on prior behaviour and predictive models like acquisition pattern analysis.

Best Sales Analytics Software, A Summary

Sales Analytics helps you increase in-store traffic by understanding consumer behaviour and making business decisions that put your brand on top. With Sales Analytics, you can optimize your manufacturing and raw material procurement by ensuring your inventory is in the right shape.

PowerBI offers quality analytics for Businesses and lets them identify hidden patterns or possible crises. It is our suggested pick for the best Sales Analytics software. Visit the website to get started.

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