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5 Best SEO Analytics Software

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for SEO analytics software.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 


If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best SEO Analytics Software Specifically

SEO is a crucial aspect of digital marketing as it helps your website and content rank higher in search results. An SEO analytics software that offers content optimization, web crawling, and dead links detection will be the perfect fit for this category. Have a look at the products below to choose the best SEO Analytics Software:

1. SEMrush

SEMrush is an SEO tool that provides all necessary features for advertising, social media campaigning, online visibility and competitive intelligence. You can perform technical SEO and keyword research on your competitor's website to analyze their strategies. SEMrush maximizes your content reach and helps you complete advertising workflows that improve your search rankings.

SEMrush Features

Here are some exclusive features of SEMrush:

Keyword Magic Tool: SEMrush's Keyword Magic tool enables you to perform keyword research and gives you insights into what your potential visitors are looking for. It allows you; to easily determine the target keywords.

Site Audit: With SEMrush, you can perform automated health checks for your website. Site Audit is a comprehensive technical audit that generates crawlability, site performance, internal linking and international SEO. Depending on the severity, the results will be categorized; into error, warning or notice.

Site Performance: Site speed is a crucial aspect of SEO. Google gives preferences to faster websites with lesser downtime, especially on mobile. With Site Performance, you can monitor and fix site speed. It is technically a part of the Site Audit that focuses on your website's loading speed and performance. You can get a list of actionable performance issues related to uncompressed resources and other inefficiencies.

SEO Content Template: You can analyze your competitor's websites by entering the keyword in the SEO content Template within SEMrush. Based on the analysis, you will get recommendations on how to craft your content to contend with your competition. Recommendations include semantically related keywords, average readability scores and text length.

SEO Writing Assistant: SEMrush's SEO writing assistant offers the crucial aspects of SEO right into WordPress as a plugin. Additionally, you can integrate it with Google Docs to get a virtual SEO helper that gives you real-time feedback on content quality. The writing assistant offers insights into your content's readability, SEO, tone of voice and originality.

On-Page SEO Checker: Google consistently pushes out new changes into its engine algorithm. With SEMrush's On-Page SEO Checker, you can automatically monitor your website's compliance. In addition, you can get actionable recommendations.

SEMrush Pricing

SEMrush offers 3 Pricing options for SEO tools and content checks depending on your requirements.

The "Pro" plan is priced at $119.95/month and allows you to track 500 keywords. Additionally, you can create 5 Projects and use keyword, domain and backlink analytics.

The "Pro" plan is priced at $229.95/month and allows you to track 1500 keywords. Additionally, you can create 15 projects and use historical data, content marketing platform and Google Data Studio integration.

The "Business" plan is priced at $449.95/month and allows you to track 5000 keywords. Additionally, you can create 40 projects and use API access and share of voice metrics.

2. Ahrefs

Ahrefs SEO tool shows you all the keywords that are bringing traffic to your competitors, every website linking to your competitors and boosting their positions in search. Additionally, you can see what SEO mistakes you're making on your website and how to fix them. Ahrefs helps you track your website's backlink and make ranking improvements.

Ahrefs Features

Here are some exclusive features of Ahrefs:

Keyword Generation: Ahrefs offers a keyword explorer which can vastly improve your rankings. You can type a keyword and see its monthly search volume, keyword difficulty and the number of clicks that go to organic results vs paid. Additionally, you can filter through all keywords swiftly by setting the keyword difficulty score to narrow the database.

Keywords Report: Ahrefs shows all recently added keywords in its database, containing your seed keyword as a phrase match. Ahrefs consistently update the keywords database with new data, enabling you to know what new topics your prospective customers are currently searching for.

Traffic Estimation: With Ahrefs, you can see the average search volume for every keyword. Additionally, you can see the top 10 Ranking pages for a keyword phrase along with an estimate of the total monthly organic search traffic generated. You can see the traffic estimates for a country or global search.

SERP Volatility: SERP shows the websites or links trying to challenge the current top 10 ranked pages for a keyword. Ahrefs shows whether your SERPs are volatile or stable. So you can base your SEO strategy accordingly. Volatile SERP means there are constant changes in top 10 rankings, and it is usually difficult to maintain the top 10 positions in search results.

Ranking History: You can check keyword reports for your website and its ranking History within Ahrefs. It provides a history of your website and whether you've had any ranked search results in the past for a keyword.

Content Gap Opportunities: Ahrefs allows you to find the content gap between 2 websites that offer similar content to yours. Moreover, you can do it at a page kt subfolder level. It helps you find the uncovered topics and keywords, helping you write unique content and improve your chances of generating more traffic.

Outbound Link Monitoring: Ahrefs provides reporting tools to audit your website for toxic outbound links. You can see the backlinks on your website and identify the link injections or possible guest bloggers selling links on your website.

Ahrefs Pricing

Ahrefs offers 4 Pricing options to help you analyze your website's SEO traffic and improve its ranking or inbound traffic.

The "Lite" plan is priced at $99/month and includes 1 Power user with 500 reports. Additionally, you get an SEO dashboard, Site explorer, Keywords explorer, Rank tracker and site audit.

The "Standard" plan is priced at $199/month and includes 1 Power user with 500 reports. Additionally, you get SERP updates, Content gaps, Domain comparison and Batch analysis.

The "Advanced" plan is priced at $399/month and includes 1 Power user with 500 reports. Additionally, you get Google data studio, Dashboard folders, Site Structure and Content master.

The "Enterprise" plan is priced at $999/month and includes 1 Power user with 500 reports. Additionally, you get Access management, Directory listing, Audit logs and SSO.

3. RapidMiner

RapidMiner recently merged with Altair to provide a superior experience. It helps you make informed business decisions by uncovering hidden patterns or trends. RapidMiner amplifies the collective impact of your data and provides you; with a competitive advantage.

RapidMiner Features

Here are some exclusive features of RapidMiner:

Data Engineering: RapidMiner ensures your data is analytics-ready before jumping into model creation. It allows you to efficiently explore, prep, catalogue and pipeline your data. Moreover, you can use over 30 Interactive visualizations to identify patterns, trends and distributions within your data set.

True Team Transparency: RapidMiner provides a central source of truth for your projects and makes results tangible and comprehensive. Additionally, it simplifies model ops to generate a real and maximum business effect. With RapidMiner, you can instil confidence in your work using explainable AI.

ML Ops: RapidMiner allows you to operationalize your models faster and continuously monitor them over time to maintain performance. You can use RapidMiner's containerized architecture and code-free model ops to avoid deployment friction. It helps you go beyond traditional accuracy stats by quantifying all factors impacting your business.

Model Building: With RapidMiner, you can empower everyone in your organization to create machine-learning models through a visual or automated approach. RapidMiner offers over 1500 algorithms and functions that support your business analytics requirements and helps you uncover new techniques.

Collaboration and Governance: With RapidMiner, you can promote real-time communication and the widespread reuse of networks. RapidMiner's project-based framework allows you to structure and organize all the work relevant to a given use case. RapidMiner facilitates collaboration regardless of your team member's data science skill level.

RapidMiner Pricing

RapidMiner offers an on-demand and customizable pricing option for its platform.

4. PowerBI

With PowerBI, you can quickly connect to data and prepare, remodel or visualize it. PowerBI mainly works on business intelligence and helps you create amazing data experiences. You can get the most out of your big data investments by connecting your data sources and sharing insights across the organization.

PowerBI Features

Here are some exclusive features of PowerBI:

Unify Self-service and Enterprise analytics: PowerBI meets both self-service and enterprise data analytics requirements. You can access powerful semantic models, an application lifecycle management toolkit, open connectivity framework and pixel-perfect paginated reports. PowerBI is a flexible platform that serves all business industries.

Industry-leading AI: With PowerBI, you can take advantage of the latest advances in Microsoft AI to build machine learning models. It helps you swiftly find insights from structured or unstructured data. PowerBI has the best-in-market AI capabilities and amplifies your business decisions through quality data insights.

Improved Publishing Efficiency: PowerBI allows you to quickly identify differences and move content from development and testing to production with confidence. Additionally, it ensures your datasets are ready for analysis by preparing them beforehand. PowerBI provides unrivalled publishing efficiency.

Analytics Streaming: PowerBI provides you access to real-time analytics from factory sensors or social media sources. It helps you anticipate negative sentiments around your business or uncover hidden trends so you can make timely business decisions to improve your brand image.

Actionable Insights: PowerBI connects with the Microsoft business ecosystem to help you turn your data into a competitive edge. With PowerBI, you can connect, combine and analyze your entire data estate. Additionally, PowerBI offers unparalleled Excel interoperation by connecting excel data models and reports to its dashboard.

PowerBI Pricing

PowerBI offers 2 Pricing options for its business intelligence and analytics platform.

The "Pro" plan is priced at $9.99/user/month and offers live dashboards, self-service analytics and insight sharing.

The "Premium" plan is priced at $20 /user/month and offers all available features of PowerBI.

5. Sistrix

Sistrix is an SEO suite tool developed by a German company in 2008 and is becoming increasingly popular for SEO use. It simplifies SEO and makes Google rankings transparent and understandable. Sistrix provides all elemental SEO features to help businesses track internet traffic and provide keyword research.

Sistrix Features

Here are some exclusive features of Sistrix:

SEO visibility index: Sistrix offers analytical tools to help you monitor your website content. It runs a thorough analysis of your website and shows its current visibility index; compared to your competitors. Moreover, you get suggestions on how to improve the visibility of your content to attract more traffic.

Traffic Estimation: You can enter your website's domain URL within Sistrix to find out; the estimated traffic according to your current content. Sistrix recognizes your keywords and their popularity among internet users and generates an estimate for how many visits you should be getting.

Keyword Ideas: With Sistrix, you can get recommendations for secondary keywords based on your content and main keyword. Sistrix analyzes search behaviours and shows which keywords will yield better ranking and more possibility of attracting visitors.

Ranking changes and Distribution: Sistrix updates its database regularly and informs you about any changes to your website's search rankings. Additionally, you can analyze your competitor's website to generate better content. It ensures you have a comprehensive understanding of your keywords and site performance.

SERPs: SERP determines how hard it is to displace the current top 10 ranked results; for a particular keyword. You can perform SERP analysis; to determine volatility and use stable keywords that ensure security. Keywords with volatile SERPs represent; that there's a constant change in the top-ranked results.

Website structure: With Sistrix, you can structure your website to make it compliant with search engines. You can make URL changes, see your hostname or identify any mischievous ad injections that redirect your visitors to your competitors.

Sistrix Pricing

Sistrix offers 4 Pricing options for businesses to perform quality SEO and analyze content for more traffic.

The "Start" plan is priced at €99/month and offers 1 User account. Additionally, you get a Sistrix visibility index, keyword research, domain analysis and backlink index. You can get 10000 results per analysis and 3-month data history.

The "Plus" plan is priced at €199/month and offers 3 User accounts. You can perform domain and competitor analysis, do mobile crawling and use content discovery. Additionally, you get 50000 results per analysis and 5-year data history.

The "Professional" plan is priced at €349/month and offers 6 User accounts. You get all SEO and content management features within this plan. Additionally, you can get 100,000 results per analysis and 13-year data history.

The "Premium" plan is priced at €599/month and offers 12 User accounts. You can get unlimited results per analysis and 13-year data history. Additionally, you can crawl up to 4,000,000 URLs.

Why use Analytics Software at all?

Most of the business data like; videos, customer chats, or IoT network input is complex and unstructured. This data is a goldmine for your business, but only when you can use it. Modern data analytics systems that are powered with AI, machine learning and advanced database technologies can help you comprehend and analyze big data.

You can use the insights from data analytics software to make confident and faster decisions. Instead of being buried under an Everest of big data, intelligent technologies like data analytics platforms help you take that mountain and break it down into manageable, organized blocks.

Why should you use SEO Analytics?

There are all kinds of websites. Some are informational, while others sell services or stuff. However, they all have a purpose or objective.

An informational site might want to attract a certain number of visitors, while an eCommerce site might want to build a loyal clientele by selling more goods. However, what every website needs to achieve objectives is; accurate and efficient SEO. 

If you think of SEO as a 3-layer cake, it would include site organization and structure, site optimization and analytics. Finally, the finishing touch or the frosting would be a promotion that includes: social media, blogging, and paid ads.

SEO analytics answers two main questions. What are your visitors doing, and how do they interact with the site's content?

SEO analytics gathers data about the how and the what of visitor behaviour so that, as a developer, you can make decisions that will optimize content and lead to better visitor interaction. By understanding how people are interacting with your content, you can tell what's working and what isn't. Then, you can tweak content for better results.

Best SEO Analytics Software, A Summary

Gathering and studying your website's SEO analytics is a low-cost way to identify improvements in your site, ensure engaging content to attract visitors, and convert them to paying customers. Incorporating SEO analytics into your business improves your digital marketing strategies and increases online sales by optimizing the user experience.

Semrush offers quality SEO optimization of both the back-end and front-end. Additionally, it detects link injections that are slowing down the loading time of your web pages. Semrush is our suggested pick for the best SEO Analytics platform. Visit the website to get started.

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