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5 Best Social Media Analytics Software

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for social media analytics software.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 


If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Social Media Analytics Software Specifically.

Social media analytics involves analyzing data from networking sites, understanding audience sentiment and making informed business decisions. A social media analytics tool that offers social listening, engagement rates and data structuring will be the perfect fit for this category. Have a look at the products below to choose the best social media analytics software:

1. Knime

Knime is used worldwide to solve complex problems around human resources, diversity and talent-related data for the company. Knime helps you productionize data science and implement the strategies faster for better impact. With Knime, you can gain valuable hidden insights by merging or transforming different data sets.

Knime Features

Here are some exclusive features of Knime:

Workflow Builder: Knime lets you create visual workflows for data analytics using its drag-and-drop graphical interface. You can model each step of data analysis, control the flow and ensure your work is current. Knime's workflow builder helps you automate data merging and collection so you can focus on analysis and reporting.

Data Shaping: With Knime, you can derive statistics, including mean, quantiles and standard deviations. You can also clean data through normalization, value handling or conversion. Knime helps you detect out-of-range values with its anomaly detection algorithms. Additionally, Knime lets you extract and select features to prepare your data sets.

Machine Learning and AI: Knime allows you to build machine learning models for classification, regression or clustering. You can optimize the model performance with hyperparameter optimization, bagging or building complex ensembles. Moreover, Knime enables you to validate models by applying performance metrics.

Data Insights: With Knime, you can visualize your data in classic or advanced charts. It displays the summary statistics in the Knime table and lets you filter out irrelevant entries. Additionally, you can store processed data or analytics results and export reports to share them with stakeholders.

Execution Scaling: Knime allows you to build workflow prototypes so you can explore various analysis approaches. You can inspect and save intermediate results to ensure the efficient discovery of new solutions. Moreover, Knime lets you exercise the power of in-database processing on Apache Spark.

Knime Pricing

Knime offers an on-demand pricing quote for its subscription plans. You can click "Pricing" and tap "Contact us". Next, fill out the required form, and Knime's sales team will contact you.

2. Splunk

Splunk is unified security, analytics and observability platform that takes you from visibility to action. Splunk's extensible data platform unlocks innovation, drives resilience and enhances security. Moreover, it helps you use business data to tackle problems and discover game-changing opportunities.

Splunk Features

Here are some exclusive features of Splunk:

Cloud Platform: Splunk is hosted on the cloud and offers cutting-edge capabilities to tackle evolving use cases. You can use real-time stream processing to collect, process and distribute data to Splunk. Additionally, Splunk lets you trigger and correlate searches across your diverse data ecosystem.

Advanced Threat Detection: Splunk helps you prevent security incidents before they cause irrevocable damage through early and rapid behaviour-based detection. Splunk lets you monitor data for malicious behaviour and identify anomalies. You can then utilize the latest threat research to uncover stealthy adversaries.

Application Modernization: With Splunk, you can measure the impact of software changes, understand service health and consistently deliver great customer experiences. Splunk's real-time, directed troubleshooting ensures you get end-to-end visibility without any dead ends or blind spots.

SOC Automation and Orchestration: Splunk empowers your security teams to work smarter, boost productivity and respond faster by automating and orchestrating security operations processes. With Splunk, you can stop being reactive and use automation to create a proactive security operations team.

IT Modernization: Splunk helps you accelerate IT innovation without compromising service reliability. You can use Splunk's AIOps to maximize impact. It offers 360-degree monitoring with KPI-driven dashboards and predictive alerting to prevent outages from affecting end users.

Splunk Pricing

Splunk offers 4 Business solutions to help you incorporate data analysis and business intelligence.

The "Splunk Security Solutions" offers custom pricing and modernizes your security operations with advanced analytics and automated response.

The "Splunk Observability Solutions" is priced at $15/host/month upon annual billing and helps you deliver high-performing applications and better customer experiences.

The "Splunk Cloud Platform" has custom pricing and lets you search, analyze and act on your data insights.

The "Splunk Enterprise Platform" has custom pricing and offers private cloud or on-premise deployment.

3. SiSense

SiSense essentially lets you embed analytics into any application or workflow to make critical business decisions. With SiSense, you can build customized experiences leveraging code-first, low-code and no code to create transformational workflows. SiSense provides you with actionable insights to empower your business journey.

SiSense Features

Here are some exclusive features of SiSense:

Data Modeling: SiSense lets you join and blend data together without specialized data engineering teams or platform-specific technologies. It enables data teams to easily ingest, prepare, transform, visualize and augment complex data using cloud data warehouse and development workflows.

Visualization: With SiSense, you can track metrics or embed dashboards, widgets and filters into applications. Its intuitive dashboard exploration empowers everyone to build, explore and deliver insights. SiSense offers smart calculation and charting options based on your data set.

Explainability: SiSense takes the guesswork out of your analytic insights, helping you quickly assess your data outcomes with easy-to-interpret analytics. You can visually summarize statistically powerful insights and surface them via new automatically created widgets. Exploration paths leverage machine learning to uncover new insights that otherwise would remain hidden.

Embedding: SiSense lets you embed analytics within your products and applications to create a seamless analytical experience. You can embed dashboards and widgets with an iFrame HTML tag if you have no coding knowledge. Additionally, SiSense helps you rapidly build an integrated user experience that embeds analytics.

Actionable Intelligence: With SiSense's powerful AI-enhanced analytics, infusing intelligence into your business workflows is simple. You can do predictive analysis through forecasting and understand patterns in your data. Moreover, SiSense's machine learning algorithms continuously run to detect anomalies and variations in your business.

SiSense Pricing

SiSense offers custom pricing options for its platform. It claims to be committed to "no-surprise" pricing to create a customized solution for your budget and business needs.

4. Minitab

Minitab is a powerful data analysis and statistical software that can predict, visualize, analyze and harness the power of your data to solve complex business challenges. Minitab can look at current and past data to discover trends, find and predict behaviours, uncover hidden relations between variables and create stunning visualizations.

Minitab Features

Here are some exclusive features of Minitab:

Discover: Regardless of statistical background, Minitab empowers all parts of an organization to predict better outcomes, design better products and improve processes to generate higher revenues and reduce costs. Only Minitab offers a unique, integrated approach by providing software and services that drive business excellence.

Predict: With Minitab, you can access modern data analysis and explore your data further using advanced analytics. It enables you to skillfully predict, compare alternatives, and forecast your business with ease using Minitab's revolutionary predictive analytics techniques.

Classical Methods: Minitab allows you to use classical methods in its statistical software. You can integrate with open-source languages R or Python and boost your capabilities further with machine learning algorithms like CART TreeNet and Random Forests, now available in Minitab's module.

Graphics: Minitab offers a graph builder and lets you depict data in binned scatterplots, boxplots, bubble plots, bar charts, correlograms and more. Additionally, you can use contour and rotating 3D plots to make data analysis easier. Minitab also offers probability distribution plots and automatically updates graphs according to data changes.

Achieve: Visualizations are critical; to accurately communicate discoveries and achievements. Minitab's new Interactive tool with an easy-to-browse gallery lets you view and explore multiple graph options without re-running your analysis. Minitab makes it easier to choose the best visuals for your insights.

Minitab Pricing

Minitab offers 2 Pricing options for its data analysis platform.

The "Single Named User" plan is priced: at $1610/year. It allows you to visualize, analyze and harness the power of your data to find insights.

The "Single Named User + Predictive analysis module" is priced at $2754/year. It offers automated machine-learning capabilities and tree-based algorithms.

5. SAS

SAS drives confident decisions, maximum value and faster outcomes. With its fully integrated, open-source, cloud-native technology platform, you can predict how to pivot seamlessly and amplify your progress. Moreover, SAS is familiar with practically every business industry and delivers tailored products for each sector.

SAS Features

Here are some exclusive features of SAS:

Advanced analytics: SAS offers data mining within its platform to help you simplify preparation and interact intuitively using dynamic charts. SAS uses composite AI to help you push the boundaries of innovation and solve problems. With SAS, you can easily predict future trends based on your data sets.

Data Management: SAS' data management technology empowers every process within your organization. It's a crucial part of the SAS platform. SAS helps in transforming analytics programs into big opportunities by deriving insights constantly and unleashing the full potential of your data.

Decisioning: Effective decisioning is crucial for every business to scale swiftly. However, most business decisions are data-driven. SAS prepares your data, so every received insight is actually valuable. It helps you make transparent and explainable decisions to build long-term trust. With SAS Reality-tested AI, you can simulate different scenarios.

Risk Management: SAS recently acquired Kamakura Corporation, a leading risk management software provider for the banking sector. SAS has proven methodologies to help you establish a risk-aware culture, optimize capital and liquidity, and meet regulatory demands.

Marketing: SAS reimagines your marketing campaigns with its trusted analytics and powerful decisioning. Adaptive planning, journey activation and a real-time decision engine allow you to create appealing, moments-based customer experiences that boost profitability and brand loyalty.

SAS Pricing

Why use Analytics Software at all?

Most of the business data like; videos, customer chats, or IoT network input is complex and unstructured. This data is a goldmine for your business, but only when you can use it. Modern data analytics systems that are powered with AI, machine learning and advanced database technologies can help you comprehend and analyze big data.

You can use the insights from data analytics software to make confident and faster decisions. Instead of being buried under an Everest of big data, intelligent technologies like data analytics platforms help you take that mountain and break it down into manageable, organized blocks.

Why should you use Social Media Analytics?

Nowadays, social media is literally used by everyone to connect with their favourite personalities, discuss ideas and much more. Social media offers crucial data that can help you understand market sentiments and audience response.

However, sifting through this big data is quite complex. With social media analytics tools, you can easily prepare structured data sets and anticipate future outcomes. Social media analytics tools help you avoid crises by alerting you in advance.

Social media analytics tools enable you to perform a keyword search across the entire networking site database and find out what's the general sentiment about your business or products. You can find out the best-performing demographics and expand by engaging with the local audience.

Additionally, social media analytics tools let you see the click and engagement rates of various users. You can send promotional content across social networking sites and see how many leads were converted or lost and in which step.

Best Social Media Analytics Software, A Summary

Social media analytics is crucial to utilize social networking data and making accurate business decisions that do not upset your clientele. It enables you to prepare in advance for a problem and helps you choose the best scenario by running several A/B tests for efficiency and effectiveness.

Knime offers quality social media analytics and connects with Instagram, Facebook, Twitter and more. It is our suggested pick for the best social media analytics platform. Visit the website to get started.

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