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5 Best Website Analytics Software

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for website analytics software.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 


If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Website Analytics Software Specifically

Website analytics is a crucial aspect of digital marketing as it helps your website and content rank higher in search results. Website analytics software that offers behaviour monitoring, content optimization, web crawling and dead links detection will be the perfect fit for this category. Have a look at the products below to choose the best Website Analytics Software:

1. SEMrush

SEMrush is an SEO tool that provides all necessary features for advertising, social media campaigning, online visibility and competitive intelligence. You can perform technical SEO and keyword research on your competitor's website to analyze their strategies. SEMrush maximizes your content reach and helps you complete advertising workflows that improve your search rankings.

SEMrush Features

Here are some exclusive features of SEMrush:

Keyword Magic Tool: SEMrush's Keyword Magic tool enables you to perform keyword research and gives you insights into what your potential visitors are looking for. It allows you; to easily determine the target keywords.

Site Audit: With SEMrush, you can perform automated health checks for your website. Site Audit is a comprehensive technical audit that generates crawlability, site performance, internal linking and international SEO. Depending on the severity, the results will be categorized; into error, warning or notice.

Site Performance: Site speed is a crucial aspect of SEO. Google gives preferences to faster websites with lesser downtime, especially on mobile. With Site Performance, you can monitor and fix site speed. It is technically a part of the Site Audit that focuses on your website's loading speed and performance. You can get a list of actionable performance issues related to uncompressed resources and other inefficiencies.

SEO Content Template: You can analyze your competitor's websites by entering the keyword in the SEO content Template within SEMrush. Based on the analysis, you will get recommendations on how to craft your content to contend with your competition. Recommendations include semantically related keywords, average readability scores and text length.

SEO Writing Assistant: SEMrush's SEO writing assistant offers the crucial aspects of SEO right into WordPress as a plugin. Additionally, you can integrate it with Google Docs to get a virtual SEO helper that gives you real-time feedback on content quality. The writing assistant offers insights into your content's readability, SEO, tone of voice and originality.

On-Page SEO Checker: Google consistently pushes out new changes into its engine algorithm. With SEMrush's On-Page SEO Checker, you can automatically monitor your website's compliance. In addition, you can get actionable recommendations.

SEMrush Pricing

SEMrush offers 3 Pricing options for SEO tools and content checks depending on your requirements.

The "Pro" plan is priced at $119.95/month and allows you to track 500 keywords. Additionally, you can create 5 Projects and use keyword, domain and backlink analytics.

The "Pro" plan is priced at $229.95/month and allows you to track 1500 keywords. Additionally, you can create 15 projects and use historical data, content marketing platform and Google Data Studio integration.

The "Business" plan is priced at $449.95/month and allows you to track 5000 keywords. Additionally, you can create 40 projects and use API access and share of voice metrics.

2. QlikView

QlikView claims to be the pioneer of the modern analytics era. It has since transformed by incorporating the game-changing associative analytics engine for better data analysis. QlikView augments and enhances human intuition with AI-powered insights, helping businesses move from passive to active analytics.

QlikView Features

Here are some exclusive features of QlikView:

Visualization and Dashboards: QlikView's one-of-a-kind associative technology brings unmatched power to the core of its industry-leading analytics experience. QlikView empowers your users to explore freely at the speed of thought with hyperfast and contextual calculations. With QlikView's interactive dashboards, you can create stunning reports and uncover hidden patterns or trends.

Augmented Analytics: QlikView uses AI to help hour users understand and utilize data more effectively, minimizing cognitive bias, amplifying discovery, and elevating data literacy. QlikView combines a real-time data pipeline with action-oriented analytics capabilities, creating active intelligence that provides in-the-moment insights.

High-Performance SaaS: With QlikView, you get unmatched analytics performance and flexibility. You can deploy a full enterprise SaaS solution or use QlikForts. QlikView is committed to giving you full control of your data and analytics, supporting any combination of public cloud, private cloud and on-premise sites.

Mobility: QlikView is built for mobility, with responsive design and touch interaction native to the platform. You can easily create and explore analytics through QlikView's responsive web client or native applications. QlikView enables you to build an analytics app once and get fully interactive offline analysis.

Reporting: QlikView lets you easily subscribe yourself and others to QlikView's sheets and individual analytics for scheduled PDF delivery routinely. You can create reports using QlikView analytics, with highly flexible design and formatting control. QlikView simplifies data reporting by offering swift distribution and customization.

QlikView Pricing

QlikView offers 2 Pricing options for its data analytics platform.

The "Business" plan is priced at $30/user/month upon annual billing and offers augmented analytics, an associative engine and group collaboration.

The "Enterprise SaaS" plan offers a custom pricing option. Additionally, it provides multiple user types, increased capacity enterprise governance and best-in-class modern analytics.

3. SAP

SAP Analytics Cloud brings together analytics and planning to help you derive unique insights. You can accelerate deployments with pre-packaged best practices for your industry. SAP allows you to simulate any scenario and generate plans from predictions. It drives agile business decisions, helping you scale faster.

SAP Features

Here are some exclusive features of SAP:

Analytics and BI: SAP's intuitive self-service analytics helps you explore data across the organization and deliver insights at the decision point. You can use self-service data modelling to set KPIs and hierarchies while automating data. Additionally, SAP offers interactive visualizations to discover insights and inspire audiences.

Enterprise Planning: SAP drives better business outcomes by creating and linking your financial and operational plans. You can use predictive planning to anticipate business needs and stay agile with forecasting and machine learning. Moreover, SAP allows you to modify versions of the planning model for data-driven budgeting.

Composable Analytics: SAP allows you to tailor analytics and planning applications to meet unique business requirements. You can increase application developer productivity with reusable widgets and flexible APIs. SAP enables users to easily customize and compose analytics applications.

Prebuilt Business Content: SAP offers prebuilt best-practice content packages for businesses to quickly help them get started with data analytics. You can leverage end-to-end tailored packages to work with recommended SAP data sources. Additionally, it helps you realize results quickly by accessing documentation of KPIs.

ESG Reporting and Sustainability: SAP helps you deliver environmental, social, and economic impact with actionable insights and accurate reporting. You can deliver automated and auditable ESG reporting by analyzing your business data. SAP allows you to drive targeted action for sustainability performance.

SAP Pricing

SAP offers 2 Pricing options for its data analytics platform.

The "Business Intelligence" plan is priced at $36/user/month and offers automation, actionable insights and augmented analytics.

The "Planning" plan has an on-demand pricing quote and offers integrated planning, forecast automation and scenario modelling.

4. Minitab

Minitab is a powerful data analysis and statistical software that can predict, visualize, analyze and harness the power of your data to solve complex business challenges. Minitab can look at current and past data to discover trends, find and predict behaviours, uncover hidden relations between variables and create stunning visualizations.

Minitab Features

Here are some exclusive features of Minitab:

Discover: Regardless of statistical background, Minitab empowers all parts of an organization to predict better outcomes, design better products and improve processes to generate higher revenues and reduce costs. Only Minitab offers a unique, integrated approach by providing software and services that drive business excellence.

Predict: With Minitab, you can access modern data analysis and explore your data further using advanced analytics. It enables you to skillfully predict, compare alternatives, and forecast your business with ease using Minitab's revolutionary predictive analytics techniques.

Classical Methods: Minitab allows you to use classical methods in its statistical software. You can integrate with open-source languages R or Python and boost your capabilities further with machine learning algorithms like CART TreeNet and Random Forests, now available in Minitab's module.

Graphics: Minitab offers a graph builder and lets you depict data in binned scatterplots, boxplots, bubble plots, bar charts, correlograms and more. Additionally, you can use contour and rotating 3D plots to make data analysis easier. Minitab also offers probability distribution plots and automatically updates graphs according to data changes.

Achieve: Visualizations are critical; to accurately communicate discoveries and achievements. Minitab's new Interactive tool with an easy-to-browse gallery lets you view and explore multiple graph options without re-running your analysis. Minitab makes it easier to choose the best visuals for your insights.

Minitab Pricing

Minitab offers 2 Pricing options for its data analysis platform.

The "Single Named User" plan is priced: at $1610/year. It allows you to visualize, analyze and harness the power of your data to find insights.

The "Single Named User + Predictive analysis module" is priced at $2754/year. It offers automated machine-learning capabilities and tree-based algorithms.

5. Zoho Analytics

Zoho Analytics is a modern self-service business intelligence and analytics platform that helps you create stunning data visualizations. Moreover, Zoho Analytics lets you search for trends to deliver deep insights based on business data. With Zoho Analytics, you can maximize your data to formulate and implement successful business strategies.

Zoho Analytics Features

Here are some exclusive features of Zoho Analytics:

Data Preparation: You can use the self-service data preparation and management app Zoho DataPrep to get your raw data cleansed and enriched for better analysis. Zoho Analytics automatically identifies data types and offers suggestions for joining datasets. Additionally, you can improve the data quality by removing invalid entries.

Visual Analysis: Zoho Analytics allows you; to effortlessly create meaningful reports and dashboards using a drag-and-drop designer. You can use several interactive options like contextual filters and drill-downs to perform ad-hoc exploratory analysis. With Zoho Analytics, you can compare and measure key metrics across countries, regions or states.

Augmented Analytics: Zoho Analytics augments your data analysis with AI, machine learning and NLP/G for faster insights. With Zoho Analytics, you can get actionable and contextual insights that go beyond visualizations. Additionally, you can engage in colloquial conversations with Ask Zia and get relevant reports.

Unified Business Insights: Zoho Analytics enables you to unify business data across your organization. You can automatically blend data from multiple apps, define metrics that span across data from multiple departments, plus create reports and dashboards with those metrics.

Data Storytelling: Zoho Analytics allows you to tell engrossing stories with your data. You can use ZohoShow to craft immersive analytics presentations by adding rich narratives in text, images and shapes, along with reports and dashboards. Additionally, you can create purpose-built analytics portals for your users.

Zoho Analytics Pricing

Zoho Analytics offers 4 Pricing options for its cloud-based data analytics platform.

The "Basic" plan is priced at $30/month and offers 250+ data connectors, along with unlimited reports.

The "Standard" plan is priced at $60/month and offers 5 User accounts, data snapshots, advanced slideshow and group support.

The "Premium" plan is priced at $145/month and offers 15 user accounts, Zia insights, advanced data preparation and logo rebranding.

The "Enterprise" plan is priced at $575/month and offers 50 user accounts, 5× performance and an analytics portal.

Why use Analytics Software at all?

Most of the business data like; videos, customer chats, or IoT network input is complex and unstructured. This data is a goldmine for your business, but only when you can use it. Modern data analytics systems that are powered with AI, machine learning and advanced database technologies can help you comprehend and analyze big data.

You can use the insights from data analytics software to make confident and faster decisions. Instead of being buried under an Everest of big data, intelligent technologies like data analytics platforms help you take that mountain and break it down into manageable, organized blocks.

Why should you use Website Analytics?

There are all kinds of websites. Some are informational, while others sell services or stuff. However, they all have a purpose or objective.

An informational site might want to attract a certain number of visitors, while an eCommerce site might want to build a loyal clientele by selling more goods. However, what every website needs to achieve objectives is; accurate and efficient SEO. 

If you think of a Website as a 3-layer cake, it would include site organization and structure, site optimization and analytics. Finally, the finishing touch or the frosting would be a promotion that includes; social media, blogging, and paid ads.

Website analytics answers two main questions. What are your visitors doing, and how do they interact with the site's content?

Website analytics gathers data about the how and the what of visitor behaviour so that, as a developer, you can make decisions that will optimize content and lead to better visitor interaction. By understanding how people are interacting with your content, you can tell what's working and what isn't. Then, you can tweak content for better results.

Best Website Analytics Software, A Summary

Gathering and studying your website's analytics is a low-cost way to identify improvements in your site, ensure engaging content to attract visitors, and convert them to paying customers. Incorporating Website analytics into your business improves your digital marketing strategies and increases online sales by optimizing the user experience.

Semrush offers quality Website optimization of both back-end and front-end. Additionally, it detects link injections that are slowing down the loading time of your web pages. Semrush is our suggested pick for the best Website Analytics platform. Visit the website to get started.

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