ClickFunnels vs Copper CRM: A Comprehensive Platform Comparison

Choosing the right platform to grow your online business can be a game-changer. In this comparison of ClickFunnels vs Copper CRM, we’ll break down the features, pricing, and unique benefits of each, helping you make an informed decision on which tool will best support your sales funnel, marketing, and overall business goals. Let’s dive in and find out which platform reigns supreme!

Overview of ClickFunnels

Get Started with Clickfunnels🔥

ClickFunnels is an all-in-one platform designed to simplify the creation and management of sales funnels. Whether you’re a marketer, entrepreneur, or small business owner, ClickFunnels provides the tools needed to drive conversions and boost revenue.

With its intuitive interface and pre-designed templates, the platform enables users to build and optimize funnels without requiring advanced technical skills. From lead generation to sales and follow-up, ClickFunnels streamlines the entire process, making it an essential tool for businesses focused on growth.

Key Features of ClickFunnels

  • Sales Funnel Builder: Pre-built funnel templates for lead generation, product sales, and webinars.
  • Drag-and-Drop Editor: Easily design landing pages, opt-in forms, and sales pages.
  • Marketing Automation: Integrated tools for email sequences and follow-up funnels.
  • A/B Testing: Test different elements to optimize page performance.
  • Payment Integrations: Seamlessly connect with Stripe, PayPal, and other gateways.
  • CRM Tools: Manage leads and customer interactions within the platform.

Ideal User Base for ClickFunnels

  • Entrepreneurs and small business owners looking for an easy way to drive conversions.
  • Digital product creators and membership site managers.
  • E-commerce businesses focusing on upsells, downsells, and streamlined checkouts.
  • Coaches and consultants running webinars or selling online courses.
  • Marketers seeking an all-in-one solution for funnel creation and lead management.

Overview of Copper CRM

Get Started with Copper CRM🔥

Copper CRM is a comprehensive digital marketing platform that provides a wide range of tools to help businesses manage everything from websites to sales funnels. Whether you’re a startup, a small business, or an established brand, Copper CRM offers an array of features that allow you to build, optimize, and scale your online presence.

With its drag-and-drop interface and diverse set of tools, Copper CRM is designed to streamline the marketing process, making it ideal for entrepreneurs and marketers looking for an all-in-one solution.

Key Features of Copper CRM

  • Website Builder: Create responsive websites with drag-and-drop functionality.
  • Sales Funnel Builder: Easily design funnels for lead generation, sales, and marketing automation.
  • Email Marketing Automation: Manage email campaigns with integrated tools for automated sequences.
  • Design Tools: Access a variety of templates for landing pages, blogs, and sales pages.
  • E-commerce Features: Set up an online store with integrated payment processing and shopping cart features.
  • CRM and Marketing Automation: Manage customer relationships and automate follow-up emails.
  • App Creator: Build mobile apps for your business without coding.

Ideal User Base for Copper CRM

  • Entrepreneurs and small businesses looking for an all-in-one marketing and sales solution.
  • E-commerce businesses needing website and sales funnel integration.
  • Coaches, consultants, and digital creators looking for an affordable platform to manage their marketing efforts.
  • Marketers seeking flexibility with website, email, and funnel creation in one platform.
  • Businesses interested in using advanced design and app creation tools for better customer engagement.

Core Functionalities Comparison: ClickFunnels vs Copper CRM

When comparing ClickFunnels and Copper CRM, it’s essential to evaluate their core functionalities, as both platforms aim to support businesses in creating sales funnels and streamlining marketing efforts. However, they differ in approach, features, and usability, making it important to understand how each platform addresses these needs.

Sales Funnel Building

Both ClickFunnels and Copper CRM offer comprehensive funnel-building tools, but ClickFunnels is known for its simplicity and specialization in funnels. It offers pre-built templates tailored to various business models like lead generation, product sales, and webinars. The drag-and-drop editor allows users to quickly design and optimize their funnels without needing technical skills. ClickFunnels is ideal for businesses focused primarily on high-conversion sales funnels.

On the other hand, Copper CRM provides a similar funnel-building feature, but with a more extensive suite of tools. Copper CRM’s funnel builder includes integrations with other marketing tools within the platform, such as email marketing and CRM, offering more versatility for users who require a broader marketing approach. However, the interface and customization options can be slightly more complex compared to ClickFunnels, making it better suited for users who need more flexibility and control.

Website Building

While ClickFunnels is tailored toward building sales funnels, it does offer some website-building capabilities, such as landing pages and simple websites. However, these features are somewhat basic, primarily focused on funnel-driven designs rather than full-scale websites. Users can create landing pages, opt-in forms, and sales pages but are somewhat limited in their ability to design a complete website.

In contrast, Copper CRM provides a much more robust website builder. It includes a full suite of design tools, templates, and the ability to create fully responsive websites from scratch. Copper CRM’s website-building functionality also supports blogs, which is something ClickFunnels lacks. For businesses looking for a more traditional website in addition to funnels, Copper CRM’s advanced website builder offers more flexibility and design options.

Email Marketing and Automation

ClickFunnels includes a basic email marketing system through Actionetics, which helps users manage automated email sequences, follow-ups, and nurturing campaigns. While its automation features are effective within the context of sales funnels, it may not offer the same level of customization or depth as standalone email marketing tools.

Copper CRM, on the other hand, provides a more comprehensive email marketing solution. Its integrated autoresponder system, drag-and-drop editor, and email campaign management tools are more robust, allowing users to set up complex email sequences and target specific customer segments more effectively. Copper CRM’s email marketing automation is also deeply integrated with its CRM and funnel-building tools, providing a more holistic solution for nurturing leads and customers across various touchpoints.

Payment Integrations and E-Commerce

ClickFunnels excels in its payment integrations, allowing businesses to quickly integrate with popular gateways like PayPal, Stripe, and others. It supports digital product sales and services within funnels, including features like order bumps, upsells, and downsells, which can significantly enhance revenue. However, ClickFunnels is more focused on selling digital products and services rather than managing a full-scale e-commerce store.

In comparison, Copper CRM offers similar payment gateway integrations, but its e-commerce features are more extensive. Copper CRM supports both digital and physical product sales, with tools for managing inventory, setting up shopping carts, and processing payments. This makes it a more comprehensive solution for businesses looking to build a full online store in addition to sales funnels.

Customer Relationship Management (CRM)

While ClickFunnels includes basic CRM capabilities, such as tracking leads and customer interactions within its funnels, its CRM features are not as advanced as Copper CRM’s. ClickFunnels is more focused on managing leads in the context of a sales funnel, which may be sufficient for many businesses, but those needing detailed customer tracking and interaction history might find it lacking.

Copper CRM, however, offers a fully integrated CRM system that allows users to track customer behavior, segment their audience, and manage interactions across all marketing channels. Copper CRM’s CRM is built to provide a 360-degree view of customer interactions, making it a better choice for businesses that need to nurture relationships over time and across multiple touchpoints, beyond just funnel stages.

Pricing Comparison: ClickFunnels vs Copper CRM

When comparing the pricing of ClickFunnels and Copper CRM, it's important to note that both platforms offer different tiers with varying features. Here's a breakdown of their current pricing structures:

ClickFunnels Pricing

ClickFunnels offers two main pricing tiers:

1. Basic Plan:

  • $97/month (billed monthly) or $81/month (billed annually, saving $194/year)
  • Features: 3 Brand Workspaces, 3 Team Members, Unlimited Funnels, Courses, Members, Contacts, Pages, and Domains

2. Pro Plan (formerly ‘Funnel Hacker'):

  • $297/month (billed monthly) or $248/month (billed annually, saving $594/year)
  • Features: 10 Brand Workspaces, 10 Team Members, Unlimited Funnels, Courses, Members, Contacts, Pages, and Domains

Both plans include a 14-day free trial.

Copper CRM Pricing

Copper CRM offers four pricing plans tailored to businesses of varying sizes and needs. The Starter Plan, priced at $12 per seat per month, is ideal for individuals or small teams beginning their CRM journey. It includes essential features like a 1,000-contact limit, Google Workspace integration, tasks, activity feeds, forms, and Zapier integration.

The Basic Plan, at $29 per seat per month, caters to growing businesses by providing a higher contact limit of 2,500 and additional features such as task automation, pipelines, project management, and contact enrichment. This plan enhances team collaboration and streamlines workflows.

For scaling businesses, the Professional Plan, priced at $69 per seat per month, offers advanced tools to manage revenue and bulk communication. It includes a 15,000-contact limit, workflow automation, bulk email capabilities, reporting, and integrations with popular tools like MailChimp, DocuSign, and Slack.

The Business Plan, Copper's premium option, costs $134 per seat per month and is designed for enterprises requiring comprehensive automation and analytics. It provides unlimited contacts, email series, custom reports, multi-currency support, and premium customer support to elevate business operations.

Copper CRM is known for its seamless integration with Google Workspace, making it a preferred choice for Gmail and Google Calendar users. With a free trial available for all plans and no credit card required, businesses can explore Copper’s features to determine the best fit for their needs.

Making the Right Choice for your Business

In conclusion, both ClickFunnels and Copper CRM offer valuable tools for driving business growth, but the right choice ultimately depends on your unique needs and priorities. If your focus is on creating high-converting sales funnels with minimal hassle, ClickFunnels stands out with its ease of use and specialized features.

However, if you require a more comprehensive platform that combines website building, email marketing, CRM, and e-commerce in one package, Copper CRM provides greater versatility and value for money.

Consider the specific demands of your business, the complexity of your marketing strategies, and your budget when making your decision. By aligning the platform’s strengths with your business goals, you’ll be able to maximize efficiency, streamline your processes, and ultimately boost conversions.

Whether you choose ClickFunnels or Copper CRM, both platforms have the potential to transform your marketing efforts and contribute to long-term business success.