Choosing the right platform to grow your online business can be a game-changer. In this comparison of ClickFunnels vs Ontraport, we’ll break down the features, pricing, and unique benefits of each, helping you make an informed decision on which tool will best support your sales funnel, marketing, and overall business goals. Let’s dive in and find out which platform reigns supreme!

Overview of ClickFunnels

ClickFunnels is an all-in-one platform designed to simplify the creation and management of sales funnels. Whether you’re a marketer, entrepreneur, or small business owner, ClickFunnels provides the tools needed to drive conversions and boost revenue.

With its intuitive interface and pre-designed templates, the platform enables users to build and optimize funnels without requiring advanced technical skills. From lead generation to sales and follow-up, ClickFunnels streamlines the entire process, making it an essential tool for businesses focused on growth.

Key Features of ClickFunnels

Sales Funnel Builder: Pre-built funnel templates for lead generation, product sales, and webinars.
Drag-and-Drop Editor: Easily design landing pages, opt-in forms, and sales pages.
Marketing Automation: Integrated tools for email sequences and follow-up funnels.
A/B Testing: Test different elements to optimize page performance.
Payment Integrations: Seamlessly connect with Stripe, PayPal, and other gateways.
CRM Tools: Manage leads and customer interactions within the platform.

Ideal User Base for ClickFunnels

Entrepreneurs and small business owners looking for an easy way to drive conversions.
Digital product creators and membership site managers.
E-commerce businesses focusing on upsells, downsells, and streamlined checkouts.
Coaches and consultants running webinars or selling online courses.
Marketers seeking an all-in-one solution for funnel creation and lead management.

Overview of Ontraport

Ontraport is a comprehensive digital marketing platform that provides a wide range of tools to help businesses manage everything from websites to sales funnels. Whether you’re a startup, a small business, or an established brand, Ontraport offers an array of features that allow you to build, optimize, and scale your online presence.

With its drag-and-drop interface and diverse set of tools, Ontraport is designed to streamline the marketing process, making it ideal for entrepreneurs and marketers looking for an all-in-one solution.

Key Features of Ontraport

Website Builder: Create responsive websites with drag-and-drop functionality.
Sales Funnel Builder: Easily design funnels for lead generation, sales, and marketing automation.
Email Marketing Automation: Manage email campaigns with integrated tools for automated sequences.
Design Tools: Access a variety of templates for landing pages, blogs, and sales pages.
E-commerce Features: Set up an online store with integrated payment processing and shopping cart features.
CRM and Marketing Automation: Manage customer relationships and automate follow-up emails.
App Creator: Build mobile apps for your business without coding.

Ideal User Base for Ontraport

Entrepreneurs and small businesses looking for an all-in-one marketing and sales solution.
E-commerce businesses needing website and sales funnel integration.
Coaches, consultants, and digital creators looking for an affordable platform to manage their marketing efforts.
Marketers seeking flexibility with website, email, and funnel creation in one platform.
Businesses interested in using advanced design and app creation tools for better customer engagement.

Core Functionalities Comparison: ClickFunnels vs Ontraport

When comparing ClickFunnels and Ontraport, it’s essential to evaluate their core functionalities, as both platforms aim to support businesses in creating sales funnels and streamlining marketing efforts. However, they differ in approach, features, and usability, making it important to understand how each platform addresses these needs.

Sales Funnel Building

Both ClickFunnels and Ontraport offer comprehensive funnel-building tools, but ClickFunnels is known for its simplicity and specialization in funnels. It offers pre-built templates tailored to various business models like lead generation, product sales, and webinars. The drag-and-drop editor allows users to quickly design and optimize their funnels without needing technical skills. ClickFunnels is ideal for businesses focused primarily on high-conversion sales funnels.

On the other hand, Ontraport provides a similar funnel-building feature, but with a more extensive suite of tools. Ontraport’s funnel builder includes integrations with other marketing tools within the platform, such as email marketing and CRM, offering more versatility for users who require a broader marketing approach. However, the interface and customization options can be slightly more complex compared to ClickFunnels, making it better suited for users who need more flexibility and control.

Website Building

While ClickFunnels is tailored toward building sales funnels, it does offer some website-building capabilities, such as landing pages and simple websites. However, these features are somewhat basic, primarily focused on funnel-driven designs rather than full-scale websites. Users can create landing pages, opt-in forms, and sales pages but are somewhat limited in their ability to design a complete website.

In contrast, Ontraport provides a much more robust website builder. It includes a full suite of design tools, templates, and the ability to create fully responsive websites from scratch. Ontraport’s website-building functionality also supports blogs, which is something ClickFunnels lacks. For businesses looking for a more traditional website in addition to funnels, Ontraport’s advanced website builder offers more flexibility and design options.

Email Marketing and Automation

ClickFunnels includes a basic email marketing system through Actionetics, which helps users manage automated email sequences, follow-ups, and nurturing campaigns. While its automation features are effective within the context of sales funnels, it may not offer the same level of customization or depth as standalone email marketing tools.

Ontraport, on the other hand, provides a more comprehensive email marketing solution. Its integrated autoresponder system, drag-and-drop editor, and email campaign management tools are more robust, allowing users to set up complex email sequences and target specific customer segments more effectively. Ontraport’s email marketing automation is also deeply integrated with its CRM and funnel-building tools, providing a more holistic solution for nurturing leads and customers across various touchpoints.

Payment Integrations and E-Commerce

ClickFunnels excels in its payment integrations, allowing businesses to quickly integrate with popular gateways like PayPal, Stripe, and others. It supports digital product sales and services within funnels, including features like order bumps, upsells, and downsells, which can significantly enhance revenue. However, ClickFunnels is more focused on selling digital products and services rather than managing a full-scale e-commerce store.

In comparison, Ontraport offers similar payment gateway integrations, but its e-commerce features are more extensive. Ontraport supports both digital and physical product sales, with tools for managing inventory, setting up shopping carts, and processing payments. This makes it a more comprehensive solution for businesses looking to build a full online store in addition to sales funnels.

Customer Relationship Management (CRM)

While ClickFunnels includes basic CRM capabilities, such as tracking leads and customer interactions within its funnels, its CRM features are not as advanced as Ontraport’s. ClickFunnels is more focused on managing leads in the context of a sales funnel, which may be sufficient for many businesses, but those needing detailed customer tracking and interaction history might find it lacking.

Ontraport, however, offers a fully integrated CRM system that allows users to track customer behavior, segment their audience, and manage interactions across all marketing channels. Ontraport’s CRM is built to provide a 360-degree view of customer interactions, making it a better choice for businesses that need to nurture relationships over time and across multiple touchpoints, beyond just funnel stages.

Pricing Comparison: ClickFunnels vs Ontraport

When comparing the pricing of ClickFunnels and Ontraport, it's important to note that both platforms offer different tiers with varying features. Here's a breakdown of their current pricing structures:

ClickFunnels Pricing

ClickFunnels offers two main pricing tiers:

1. Basic Plan:

$97/month (billed monthly) or $81/month (billed annually, saving $194/year)
Features: 3 Brand Workspaces, 3 Team Members, Unlimited Funnels, Courses, Members, Contacts, Pages, and Domains

2. Pro Plan (formerly ‘Funnel Hacker'):

$297/month (billed monthly) or $248/month (billed annually, saving $594/year)
Features: 10 Brand Workspaces, 10 Team Members, Unlimited Funnels, Courses, Members, Contacts, Pages, and Domains

Both plans include a 14-day free trial.

Ontraport Pricing

Ontraport's pricing structure is not as clearly defined, but they offer multiple plans:

1. Premium Plan:

Exact pricing depends on user requirements
Includes access to over 25 marketing tools

2. Mailingboss High Volume Plans (for email marketing):

25,001 – 50,000 subscribers: $150/month
50,001 – 100,000 subscribers: $175month

ClickFunnels appears to have a more straightforward pricing structure with two clear tiers, while Ontraport's pricing is less clearly defined in the available information. ClickFunnels focuses more on sales funnel creation and related tools, whereas Ontraport offers a wider array of digital marketing tools. The choice between the two would depend on your specific business needs and budget constraints.

Making the Right Choice for your Business

In conclusion, both ClickFunnels and Ontraport offer valuable tools for driving business growth, but the right choice ultimately depends on your unique needs and priorities. If your focus is on creating high-converting sales funnels with minimal hassle, ClickFunnels stands out with its ease of use and specialized features.

However, if you require a more comprehensive platform that combines website building, email marketing, CRM, and e-commerce in one package, Ontraport provides greater versatility and value for money.

Consider the specific demands of your business, the complexity of your marketing strategies, and your budget when making your decision. By aligning the platform’s strengths with your business goals, you’ll be able to maximize efficiency, streamline your processes, and ultimately boost conversions.

Whether you choose ClickFunnels or Ontraport, both platforms have the potential to transform your marketing efforts and contribute to long-term business success.

ClickFunnels vs Ontraport: A Comprehensive Platform Comparison

Overview of ClickFunnels

Key Features of ClickFunnels

Sales Funnel Builder: Pre-built funnel templates for lead generation, product sales, and webinars.
Drag-and-Drop Editor: Easily design landing pages, opt-in forms, and sales pages.
Marketing Automation: Integrated tools for email sequences and follow-up funnels.
A/B Testing: Test different elements to optimize page performance.
Payment Integrations: Seamlessly connect with Stripe, PayPal, and other gateways.
CRM Tools: Manage leads and customer interactions within the platform.

Ideal User Base for ClickFunnels

Entrepreneurs and small business owners looking for an easy way to drive conversions.
Digital product creators and membership site managers.
E-commerce businesses focusing on upsells, downsells, and streamlined checkouts.
Coaches and consultants running webinars or selling online courses.
Marketers seeking an all-in-one solution for funnel creation and lead management.

Overview of Ontraport

Key Features of Ontraport

Website Builder: Create responsive websites with drag-and-drop functionality.
Sales Funnel Builder: Easily design funnels for lead generation, sales, and marketing automation.
Email Marketing Automation: Manage email campaigns with integrated tools for automated sequences.
Design Tools: Access a variety of templates for landing pages, blogs, and sales pages.
E-commerce Features: Set up an online store with integrated payment processing and shopping cart features.
CRM and Marketing Automation: Manage customer relationships and automate follow-up emails.
App Creator: Build mobile apps for your business without coding.

Ideal User Base for Ontraport

Entrepreneurs and small businesses looking for an all-in-one marketing and sales solution.
E-commerce businesses needing website and sales funnel integration.
Coaches, consultants, and digital creators looking for an affordable platform to manage their marketing efforts.
Marketers seeking flexibility with website, email, and funnel creation in one platform.
Businesses interested in using advanced design and app creation tools for better customer engagement.

Core Functionalities Comparison: ClickFunnels vs Ontraport

Sales Funnel Building

Website Building

Email Marketing and Automation

Payment Integrations and E-Commerce

Customer Relationship Management (CRM)

Pricing Comparison: ClickFunnels vs Ontraport

ClickFunnels Pricing

ClickFunnels offers two main pricing tiers:

1. Basic Plan:

$97/month (billed monthly) or $81/month (billed annually, saving $194/year)
Features: 3 Brand Workspaces, 3 Team Members, Unlimited Funnels, Courses, Members, Contacts, Pages, and Domains

2. Pro Plan (formerly ‘Funnel Hacker'):

$297/month (billed monthly) or $248/month (billed annually, saving $594/year)
Features: 10 Brand Workspaces, 10 Team Members, Unlimited Funnels, Courses, Members, Contacts, Pages, and Domains

Both plans include a 14-day free trial.

Ontraport Pricing

Ontraport offers four pricing plans designed to suit various business needs. The Basic Plan, starting at $24/month, provides essential tools like email and SMS automation, web forms, and landing pages, making it ideal for small businesses aiming to grow. The Plus Plan, priced at $83/month, builds on the Basic Plan by including features like payments, memberships, advanced CRM capabilities, and website personalization, offering a more comprehensive solution for businesses expanding their operations.

For companies seeking advanced customization, the Pro Plan, starting at $124/month, includes all features from the Plus Plan while adding marketing tracking, partner programs, and user roles management. Finally, the Enterprise Plan, priced at $249/month, is tailored for large-scale organizations requiring unlimited features, enterprise-grade security, and scalability.

All plans come with a 14-day free trial, allowing users to explore the platform without providing credit card details. Additionally, Ontraport offers “Done-with-you Setup and Training” for $897, ensuring personalized guidance during setup. Annual billing options are available, offering two months free, and users can upgrade or cancel their subscription at any time, providing flexibility for evolving business needs.

Making the Right Choice for your Business

However, if you require a more comprehensive platform that combines website building, email marketing, CRM, and e-commerce in one package, Ontraport provides greater versatility and value for money.

Whether you choose ClickFunnels or Ontraport, both platforms have the potential to transform your marketing efforts and contribute to long-term business success.