Instapage, A Simple Review

by Scott Max

So, you are considering Instapage.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article, you’ll find links to alternatives to Instapage as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best Landing Page Builders

Without further ado, let’s get started.

Instapage Features

Instapage is a landing page builder and lead conversion tool popular because of its versatility. It enables businesses to formulate several digital marketing campaigns and maximize the ROI by converting maximum leads. Instapage is ideal for all team sizes and is a scalable platform that grows with your business.

Here are some exclusive features of Instapage:

On-page Collaboration: Instapage is a collaborative landing page builder platform that allows you to work with your colleagues and speed up your workflows. Instapage accelerates the designing and reviewing process by automating and centralizing all communication.

Image Asset Manager: Instapage enables you; to add and edit photos on your landing page to offer a more personalized view. Additionally, you can arrange the images in folders; to easily locate them. Moreover, Instapage fastens the loading speed of your landing pages with the AMP framework.

Instablocks: Instablocks offers a unique way to build landing pages. It ensures you don't waste your time recreating content and offers several pre-built Instablock templates. Instapage scales the post-click experience for every ad and provides message-matched landing pages to turn ad clicks into conversions.

Custom Code Editing: With Instapage, you can use HTML, CSS and JavaScript settings to incorporate custom HTML widgets into your landing pages. Instapage's CSS inline editor allows you to make fine level adjustments and CSS styling to isolate individual page elements.

Optimization: Turning data into information, information into insight and insight into action is the essence of optimization. With Instapage, you can make your data more actionable by adding greater depth to your analytic insights. You can track mouse movements, clicks and scroll depth to identify how your visitors are interacting; with your landing pages.

Instapage Pricing

Instapage offers 2 Subscription plans for its landing page builder tools.

The "Building" plan is priced at $299/month and offers unlimited domains. Additionally, you can use sophisticated A/B testing and get unlimited conversions.

The "Converting" plan is a customizable subscription plan for larger agencies. It offers global blocks, Heatmaps and global Workspace scripts. Click on "Contact Sales" to get a price quotation.

Instapage Discount and Coupons

Instapage currently does not offer any discounts or coupons for its subscription plans. However, you can get a 33% off on the "Building" subscription by opting for annual billing.

Instapage Free Trial

Instapage offers a 14 Day free trial for its "Building" subscription plan. Click on "Start 14-Day Trial" and fill in the relevant fields. Once done, you can start using Instapage for 14 Days without any buying obligations.

Instapage, A short how-to guide

Once you login to your Instapage account, you'll be redirected to the "Dashboard" section. Here, you can see your conversion rate for the last 6 Days, visitors and post-click score. The left side hosts the menu panel, enabling you; to navigate through the Instapage platform.

Go to the "Landing Pages" section to open the landing page builder. Select between "Standard Landing Page" and "AMP Landing Page", depending upon your landing page requirements.

Once done, you'll view several landing page templates based on your business niche. You can work on a pre-built template and personalize it or design a new landing page from scratch by selecting a blank page.

Once you select a template, you can edit the page settings from the menu panel on the right side. Click on "Page Background" to change the backdrop of your landing page.

Go to "Analytics" to add tracking widgets to your landing pages. Additionally, you can add JavaScript or custom widgets by clicking on "HTML/CSS" and "JavaScript".