Litmus, A Simple Review

by Scott Max

So, you are considering Litmus.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to Litmu as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best email marketing software

Without further ado, let’s get started.

Litmus Features

Founded in 2005, with its headquarters in Cambridge, MA, Litmus is an all-in-one email marketing solution that helps businesses to send appealing emails regardless of their technical knowledge. Litmus helps users to test emails on different apps and devices to provide an amazing error-free experience to its subscribers. 

Here are some exclusive features of Litmus:

Email Design: Litmus enables users to create emails with better efficiency by providing them with templates which can be reused. Litmus helps to create consistency in user emails and processes by using; email partial modules, which avoids manual adjusting of each email. Not only this, but users can easily make emails from scratch using HTML Code Editor or Visual Editor without having much knowledge about it.

Email Personalization: Litmus allows its users to retain customer loyalty and drive revenue by providing them with personalized emails. Litmus also gives advanced visibility rules, which give users full control over the subscriber experience and target subscribers with content based on CRM data.

Email Testing & Analysis: Litmus email testing ensures each email sent is on board and error-free and reduces QA time by 50%. Users can run a pre-send Litmus Test to check important elements to optimize their email for opens and conversions. Litmus also gives users reliable insights and an integrated view of performance to make future campaigns more effective.

Litmus Pricing

Litmus offers 3 Pricing options for its marketing services to businesses.

Litmus "Basic Plan", priced at $99, is for 1 User only and gives features such as unlimited read-only users, 1000 Email previews a month, automated pre-send checks, and product integrations.

Litmus "Plus Plan", priced at $199, gives access to 5 Full users with unlimited read-only users and 2000 Email previews a month. It also gives features such as pre-send spam testing, tracking of data, and ESP integrations.

Litmus "Enterprise Plan" is a custom plan for custom users which gives unlimited read-only users and custom email previews. It also boosts collaboration, reduces review and approval cycles and provides advanced security settings.

Litmus Discounts and Coupons

Litmus currently offers an annual discount of 20%.

Litmus Free Trial

Litmus offers a free trial of 7 days for its paid plans. 

Litmus, A short how-to guide

Once you login to your Litmus account, you'll enter the dashboard section. Here, you can create new email campaigns and gain insights in subscribers. Once you start creating a custom email, you'll enter the designing section.

Here, you can custom design your email templates to boost engagement and click rates. Go to the "Integrations" section to connect Litmus with CRM or marketing systems.