Optimizely, A Simple Review

by Scott Max

So, you are considering Optimizely.

You’ll be wondering if it's a good choice for you if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article, you’ll find links to alternatives to Optimizely as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best Landing Page Builders

Without further ado, let’s get started.

Optimizely Features

Optimizely is a landing page builder and conversion tool that improves your website through A/B testing. It offers an easy-to-use visual interface that allows you to create variations of your website. Optimizely simplifies the landing page designing and enables you to get higher conversions.

Here are some exclusive features of Optimizely:

Feature Flags: Optimizely offers Feature Flags that allow you to launch features to your users with a simple toggle. It ensures all your visitors see the latest updates or features available on your landing pages and websites. Additionally, you can easily toggle off a newly added feature if it's not appreciated; by your visitors or causes optimization problems.

Random and Targeted Rollouts: With Optimizely, you can launch targeted features for your internet traffic based on their click patterns, browsing behaviour or location. It helps you analyze how the latest rollouts are affecting your lead conversion. So you can make a definitive decision.

Content Management: Optimizely understands that content is the lifeblood of a website or landing page. It doesn't matter how good your landing page design is if you don't offer descriptive content about the services you're offering. With Optimizely, you can centralize and optimize your content to expedite delivery and increase sales conversions.

Web A/B Testing: Optimizely offers swift experimentation with split A/B testing. You can analyze multiple versions; of your website and publish the most optimized one. A/B testing removes the guesswork and improves your website's performance by increasing the load speed.

Visual Editor: Optimizely offers a Visual Editor that allows you to build landing pages and optimized websites with a few clicks. Optimizely is a no-code platform that enables you to design perfect websites without having any proficiency in CSS or HTML.

Optimizely Pricing

Optimizely offers pricing quotes on request for its landing page builder tools.

Alternatively, you can go for the "Welcome" plan. Here, you get 2 Predetermined subscription plans and 2 On-request pricing options.

The "Starter" subscription is priced at $0 and offers the core landing page builder tools.

The "Manage" subscription is priced at $79/user/month and offers brand compliance plus content proofing.

The "Create" and "Orchestrate" subscription plans offer pricing quotes based on your business requirements.

Optimizely Discounts and Coupons

Optimizely currently does not offer any discounts or coupons for its landing page builder tools.

Optimizely Free Trial

Optimizely offers a free trial for its "Manage" subscription plan under the "Welcome" section without any buying obligations. Once your trial period expires, you'll be downgraded to the "Starter" plan unless you purchase the subscription.

Optimizely, A short how-to guide

Optimizely makes it easy to improve your digital experiences using A/B testing. In this short how-to guide, we'll show you; how to quickly create winning experiences using Optimizely.

For this guide, we will optimize a signup form. Simply input the URL of the page you'd like to run tests on.

After loading the page, Optimizely's Visual Editor lets you make changes to any part of the page by pointing and clicking on highlighted elements.

As you hover around the page, you'll notice how each element is highlighted: in Blue. It means that you can edit the highlighted elements.

You can edit the text inside an element by simply clicking on it and inputting the new text in the "HTML" section on the leftmost panel.