Unbounce vs Convertri: A Comprehensive Platform Comparison

When selecting a landing page and funnel building platform for your marketing campaigns, both Unbounce and Convertri offer powerful features to help you create high-converting pages. However, these platforms differ in their approach, specialization, and pricing structure. This detailed comparison will help you determine which solution better aligns with your specific business needs, marketing goals, and technical requirements.

Overview of Unbounce

Get Started with Unbounce🔥

Unbounce is a pioneering landing page platform designed specifically for marketers who want to create, test, and optimize high-converting landing pages without requiring developer assistance. Founded in 2009 as one of the first specialized landing page builders, Unbounce has evolved to incorporate AI-powered features that help businesses maximize conversion rates for their marketing campaigns.

Key Features of Unbounce

  • Smart Builder: AI-powered drag-and-drop builder with responsive design capabilities and conversion-focused elements.
  • Classic Builder: Traditional drag-and-drop editor offering pixel-perfect control over page elements.
  • Conversion Intelligence: Tools like Smart Traffic that automatically direct visitors to the page variant most likely to convert based on their attributes.
  • Smart Copy: AI writing assistant to help create compelling headlines, CTAs, and page content.
  • A/B Testing: Built-in split testing capabilities to optimize page performance.
  • Dynamic Text Replacement: Automatically customize page content to match search keywords from ads.
  • Pop-ups and Sticky Bars: Create targeted overlays and notification bars to boost conversions across your website.
  • Template Library: 100+ professionally designed templates optimized for conversions.
  • Integrations: Connects with major CRMs, email platforms, and marketing tools.

Ideal User Base for Unbounce

  • Digital marketers focused on lead generation campaigns
  • PPC specialists running search and social advertising
  • Marketing agencies creating client landing pages
  • Businesses prioritizing conversion rate optimization
  • Teams needing quick deployment of campaign-specific pages
  • Marketers without coding knowledge or developer resources

Overview of Convertri

Get Started with Convertri🔥

Convertri is a relatively newer entrant in the landing page and funnel building space, positioned as a high-speed page builder with an emphasis on performance, simplicity, and sales funnel creation. Founded in 2016, Convertri differentiates itself with its Accelerated Page Technology for faster loading times and a flexible, layer-based editor that allows precise placement of elements without the constraints of traditional builders.

Key Features of Convertri

  • Layer-Based Page Editor: Free-form editor allowing elements to be placed anywhere with pixel-perfect precision.
  • Accelerated Page Technology: Optimized loading technology for faster page speed performance.
  • Funnel Builder: Visual funnel mapping tool to create multi-step marketing funnels.
  • Mobile Responsiveness: Automatic and manual controls for optimizing pages across devices.
  • Template Library: 400+ templates for various marketing purposes and industries.
  • Dynamic Actions: Create interactive elements and conditional logic without coding.
  • Form Builder: Customizable forms with conditional logic and multiple integrations.
  • Split Testing: A/B testing capabilities for optimizing pages and funnels.
  • Page Importer: Tool to import existing pages from other platforms.
  • Fast Hosting: CDN-backed hosting included with all plans.

Ideal User Base for Convertri

  • Sales funnel marketers focused on multi-step conversion paths
  • Performance-focused marketers prioritizing page loading speed
  • Digital product sellers creating sales funnels with upsells/downsells
  • Designers seeking granular control over page layouts
  • Marketers wanting an all-in-one funnel building solution
  • Solo entrepreneurs and small teams creating multiple funnels

Core Functionalities Comparison

Understanding how Unbounce and Convertri compare across key functionality areas will help you determine which platform better meets your specific requirements.

1. Page Building Experience

Unbounce offers two distinct builders: the traditional Classic Builder and the newer Smart Builder. The Classic Builder provides free-form drag-and-drop functionality with a focus on precision and control, while the Smart Builder uses AI to guide design decisions with conversion best practices built in. Unbounce's builders are designed to be intuitive while providing professional results, with the Smart Builder offering intelligent suggestions for layouts, copy, and design elements.

Convertri uses a unique layer-based approach to page building that resembles design software like Photoshop more than traditional web builders. This approach allows for true pixel-perfect positioning without the constraints of rows, columns, or sections that limit many other builders. Elements can be placed anywhere on the page and precisely sized with no restrictions, giving designers complete freedom. This flexibility comes with a slightly steeper learning curve but offers greater control for those who master it.

2. Page Speed and Performance

Unbounce provides solid page performance with standard optimization practices and AMP (Accelerated Mobile Pages) support in higher-tier plans. The platform focuses on ensuring pages load reasonably quickly across devices and connection speeds, with common performance best practices implemented. While not specifically positioning itself as the fastest solution on the market, Unbounce delivers acceptable loading times for most marketing applications.

Convertri makes page speed a central selling point with its proprietary Accelerated Page Technology. The platform claims page loading times of under 3 seconds even with complex elements and designs. This focus on performance stems from the understanding that faster pages typically achieve higher conversion rates, especially on mobile devices. Convertri's architecture is designed to minimize code bloat and optimize resource loading for maximum speed, giving it an edge in performance-focused comparisons.

3. Funnel Building Capabilities

Unbounce is primarily designed for creating standalone landing pages rather than complete marketing funnels. While pages can be connected to form simple funnels, Unbounce lacks a dedicated visual funnel builder or specialized features for managing multi-step conversion paths. The platform's strength lies in optimizing individual landing pages rather than orchestrating complete funnel experiences across multiple pages.

Convertri places funnel building at the center of its feature set with a dedicated visual funnel builder. Users can map out complete user journeys from initial landing page through upsells, downsells, order forms, and thank you pages. The platform's funnel-centric approach makes it easier to create cohesive multi-step campaigns with consistent tracking throughout the conversion process. This makes Convertri particularly well-suited for digital product sales, course launches, and other marketing scenarios that benefit from sophisticated funnel structures.

4. Conversion Optimization Features

Unbounce excels in intelligent conversion optimization with its AI-powered features. Smart Traffic automatically distributes visitors to the page variant where they're most likely to convert based on their attributes, providing automated optimization without traditional A/B testing requirements. Dynamic Text Replacement customizes page content to match search keywords, increasing relevance for paid traffic. These advanced conversion intelligence features give Unbounce an edge for marketers focused on data-driven optimization.

Convertri offers more traditional conversion optimization tools, including standard A/B testing functionality. While effective for basic optimization, Convertri lacks the AI-powered conversion intelligence of Unbounce's Smart Traffic. The platform compensates with faster page loading (which itself improves conversion rates) and greater design flexibility for implementing conversion-focused designs. Convertri's approach emphasizes giving marketers the tools to implement their own optimization strategies rather than providing automated intelligence.

5. Templates and Design Options

Unbounce provides approximately 100+ professionally designed templates across various industries and campaign types. Templates are categorized by objective (lead generation, click-through, sales, etc.) and focus on proven conversion layouts. While not offering the largest template library, Unbounce emphasizes quality and conversion effectiveness in its template designs, with a polished, professional aesthetic throughout.

Convertri offers a larger library of 400+ templates covering various marketing objectives and industries. The templates range from simple lead capture pages to complete sales funnels with multiple steps. While template quality varies, the larger selection provides more starting points for different campaign types. Convertri's layer-based editor also makes it easier to customize templates extensively without breaking responsiveness, allowing for significant departure from the original design if desired.

6. Integrations and Ecosystem

Unbounce integrates with approximately 100+ popular marketing and business tools, including major CRMs, email marketing platforms, and analytics services. Key integrations include Mailchimp, HubSpot, Salesforce, and Google Analytics. Unbounce also connects with Zapier, extending its compatibility to thousands of additional applications. The platform's established market position means it's well-supported by the broader marketing technology ecosystem.

Convertri offers fewer direct integrations compared to Unbounce but covers the essential services needed for most marketing applications. The platform integrates with major email marketing services, payment processors, webinar platforms, and CRMs. Like Unbounce, Convertri also connects with Zapier to extend its integration capabilities. While sufficient for most users, those with complex tech stacks or specialized integration requirements may find Unbounce's broader direct integration library advantageous.

Pricing Comparison: Unbounce vs Convertri

Understanding the pricing structures of both platforms is crucial for making a cost-effective decision based on your business requirements.

Unbounce Pricing Plans

Unbounce offers several pricing tiers based primarily on conversion volume and feature access:

Build Plan ($79/month when billed monthly)

  • 500 conversions
  • 20,000 visitors
  • 1 domain
  • Smart Builder
  • Smart Copy
  • Pop-ups and Sticky Bars
  • Email support

Experiment Plan ($112/month when billed monthly, $131/month when billed annually)

  • 1,000 conversions
  • 30,000 visitors
  • 5 domains
  • Everything in Launch
  • A/B testing
  • Smart Traffic
  • Quick loading AMP pages
  • Email and chat support

Optimize Plan ($287/month when billed monthly, $216/month when billed annually)

  • 2,500 conversions
  • 50,000 visitors
  • 10 domains
  • Everything in Optimize
  • Client sub-accounts
  • Custom reporting
  • Page redirects
  • Priority support

Agency Plan (Custom pricing)

  • Custom conversion, visitor, and domain limits
  • Everything in Accelerate
  • Custom templates and integrations
  • Dedicated success team
  • Advanced training and support

Unbounce's pricing is primarily based on conversion volume and visitor limits, with higher tiers offering more advanced features and support options

Convertri Pricing Plans

Convertri offers three pricing tiers: Convert, Scale, and Maximize, each designed to cater to businesses at different stages of growth. The Convert plan is ideal for beginners who are just starting out with landing pages. It focuses on simplicity, offering essential tools to create and publish pages while collecting leads effectively. It is priced at $99/month.

The Scale plan, Convertri’s most popular option, is tailored for growing businesses that require a more comprehensive set of features. It allows users to build funnels, membership sites, and even full-scale websites, providing the flexibility needed to manage diverse business needs. This plan is perfect for those looking to scale their operations efficiently and is priced at $199/month.

For agencies and advanced users, the Maximize plan offers the full suite of Convertri features without limitations. It’s designed for professionals managing large-scale campaigns or working with multiple clients, ensuring access to every tool necessary for high-demand scenarios. It is priced at $299/month.

Each plan comes with a 14-day free trial, allowing users to explore the platform before making a commitment. Pricing is available on both monthly and annual billing cycles, with annual subscriptions typically offering better value. To find specific pricing details for each plan, you can visit Convertri’s official website.

Making the Right Choice for Your Business

Choosing between Unbounce and Convertri depends on your specific business needs, marketing goals, and technical preferences. Here's guidance to help you make the most appropriate decision:

Choose Unbounce if:

  • You prioritize AI-powered conversion optimization features
  • You run PPC campaigns that would benefit from Dynamic Text Replacement
  • You prefer a platform with a longer market history and broader integration ecosystem
  • You want a blend of ease of use and sophisticated features
  • You need advanced pop-ups and sticky bars as part of your strategy
  • You value a platform that continuously innovates in conversion intelligence
  • You prefer a company with an established market position and extensive resources
  • You're looking for a platform widely used by agencies and marketing professionals

Choose Convertri if:

  • Page loading speed is a critical priority for your marketing campaigns
  • You need to build complete sales funnels with multiple steps
  • You prefer maximum design flexibility with pixel-perfect positioning
  • You're looking for a potentially more cost-effective solution for multiple funnels
  • You value the freedom of unlimited pages and funnels
  • Your marketing approach involves complex upsell/downsell sequences
  • You want a page builder that doesn't constrain your design choices
  • You prefer a pricing model based on impressions rather than conversions

Consider Your Business Context:

  • For PPC and Advertising Specialists: Unbounce's Dynamic Text Replacement and Smart Traffic features provide significant advantages for paid advertising campaigns, potentially justifying the higher investment.
  • For Digital Product Sellers: Convertri's funnel-focused approach and unlimited pages/funnels model may provide better value for businesses selling digital products through multi-step funnels with upsells and downsells.
  • For Agencies: Unbounce offers a more established ecosystem and reputation, while Convertri provides unlimited pages/funnels with a potentially lower cost structure, depending on impression volumes versus conversion numbers.
  • For Performance Marketers: Convertri's emphasis on page speed may deliver better results for campaigns where loading time significantly impacts conversion rates, particularly on mobile devices or in markets with slower internet connections.

Both platforms offer free trials, allowing you to test them with your specific use cases before committing. Consider your primary marketing objectives, technical preferences, and budget constraints when making your final decision. For many marketers, the choice between Unbounce and Convertri comes down to whether you prioritize Unbounce's conversion intelligence features or Convertri's focus on speed and funnel building capabilities.