Wix Website Builder, A Simple Review (2025)
So, you are considering Wix.
You'll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.
This article will break all that down for you and more.
Plus, at the end of the article you'll find links to alternatives to Wix as well as our top picks for the options in this category.
Or, just go straight to Our top picks for Best Website Builders
Without further ado, let's get started. 🚀
Wix Features
Wix is a versatile website builder and hosting platform designed to help individuals and businesses create professional websites without coding knowledge. Its intuitive drag-and-drop editor allows users to customize every aspect of their site, while its extensive template library provides beautiful starting points for any project.
Wix combines ease of use with powerful features to offer an all-in-one solution for building and managing your online presence.
Here are some exclusive features of Wix:
Drag-and-Drop Editor: Wix's most notable feature is its highly intuitive drag-and-drop editor that gives you complete design freedom. You can position elements exactly where you want them, customize styles with precision, and create unique layouts that match your vision. The editor is visual and responsive, allowing you to see changes in real-time without needing to preview your site separately.
Wix ADI (Artificial Design Intelligence): For those who want an even faster solution, Wix ADI uses artificial intelligence to create a personalized website for you. Simply answer a few questions about your business and preferences, and the system generates a complete website that you can then customize further if desired.
App Market: The Wix App Market offers hundreds of built-in and third-party applications that extend your website's functionality. Whether you need advanced contact forms, booking systems, marketing tools, or social media integration, you can find apps that seamlessly integrate with your Wix site.
SEO Tools: Wix provides comprehensive SEO features to help your website rank better in search engines. You can customize meta titles and descriptions, URL structures, and image alt texts. The Wix SEO Wiz also offers personalized step-by-step plans to improve your site's visibility based on your specific industry and goals.
Mobile Optimization: All Wix templates are automatically mobile-responsive, ensuring your website looks great on smartphones and tablets. The mobile editor allows you to make specific adjustments for mobile devices without affecting your desktop design, giving you complete control over the user experience across all platforms.
Wix Pricing
Wix offers 5 Pricing options for its website builder and hosting services.
The “Free” plan is priced at $0 and includes Wix branding, basic features, and 500MB storage.
The “Light” plan is priced at $17/month and offers a custom domain for one year, 2GB storage, Multi-cloud hosting, 2 site collaborators and light marketing suite.
The “Core” plan is priced at $29/month and includes, 50GB storage, basic marketing suite, accept payments, 5 site collaborators Multi-cloud hosting, Basic ecommerce.
The “Business” plan is priced at $36/month and includes, 100GB storage, Standard marketing suite, accept payments, 10 site collaborators Multi-cloud hosting, Standard ecommerce.
The “Business Elite” plan is priced at $159/month and includes unlimited bandwidth, unlimited storage, Advancedmarketing suite, accept payments, 100 site collaborators Multi-cloud hosting, Advanced ecommerce.
Wix Discounts and Coupons
Wix regularly offers promotional discounts for new users, typically 50% off your first year of premium plans. You can also save up to 43% by choosing annual billing instead of monthly payments.
Wix Free Trial
Wix offers a completely free plan that you can use indefinitely with basic features. This allows you to build your site and test the platform before committing to a premium plan. There's no time limit, though the free version includes Wix branding and limited functionality.