21 Best Branding Agencies in Columbus
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Branding agencies are professional organizations that help companies create a unique brand for themselves and stand ahead of the competition. They can help boost brand visibility and awareness among target customers by creating unique marketing and promotional materials.
If you are looking to make a good impression on your local and global customers with your business in Columbus, Ohio, you must work with a reputed branding agency. They can help develop a brand strategy, create marketing materials, and provide advice on promoting your products and services.
In this article, you can find a list of the best branding agencies in Columbus to help you choose the right agency for marketing your business and outshining your competitors. They have a great reputation for developing the best brand identities and strategies for creating lasting impressions on your target customers and growing your business online.
A branding agency specializes in creating, developing, and maintaining a company’s brand. They help businesses establish a strong identity through logo design, messaging, and overall brand strategy. Their goal is to differentiate the company from its competitors and create a memorable impression on customers.
A branding agency provides a wide range of services to build and enhance a company’s brand identity. Here are the key activities they undertake:
- Brand Strategy:
- Develop a comprehensive brand strategy aligning with business goals.
- Conduct market research and competitor analysis.
- Define brand positioning and messaging.
- Logo and Visual Identity Design:
- Create a unique and memorable logo.
- Develop a cohesive visual identity, including color schemes, typography, and imagery.
- Brand Guidelines:
- Establish brand guidelines to ensure consistent use of the brand across all channels.
- Provide detailed instructions on logo usage, color palettes, fonts, and tone of voice.
- Marketing Collateral:
- Design marketing materials such as business cards, brochures, and packaging.
- Ensure all collateral reflects the brand identity.
- Digital Branding:
- Develop a consistent online presence through website design, social media graphics, and digital advertising.
- Optimize the brand for digital platforms, ensuring a seamless user experience.
- Brand Storytelling:
- Craft compelling brand narratives and stories that resonate with the target audience.
- Develop content that reflects the brand’s values and mission.
- Brand Management:
- Monitor brand perception and reputation.
- Adapt and evolve the brand strategy as needed to stay relevant in the market.
By offering these services, a branding agency helps businesses create a strong, cohesive brand that stands out in the market and connects with customers on an emotional level.
Branding agencies focus on developing and maintaining a company’s brand identity.
Creative agencies offer a broader range of creative services, including branding but extending into various other forms of creative work.
| Services | Branding Agencies | Creative Agencies |
|---|---|---|
| Brand Strategy | ✔ | ✔ |
| Logo and Visual Identity Design | ✔ | ✔ |
| Brand Guidelines | ✔ | ✔ |
| Marketing Collateral | ✔ | ✔ |
| Digital Branding | ✔ | ✔ |
| Brand Storytelling | ✔ | ✔ |
| Brand Management | ✔ | |
| Advertising Campaigns | ✔ | |
| Video Production | ✔ | |
| Web Design & Development | ✔ | |
| Graphic Design | ✔ | |
| Social Media Content Creation | ✔ | |
| Animation and Motion Graphics | ✔ | |
| Print Design (posters, flyers) | ✔ | |
| User Experience (UX) Design | ✔ |
In summary, while both agencies can handle aspects of branding, branding agencies are specialized in building and managing brand identity and strategy. Creative agencies, on the other hand, offer a wider array of creative services that can include branding but also extend to advertising, digital design, video production, and more.
How Much Does Branding Cost: Quick Computation
A complete branding campaign typically costs between $16,000 and $63,000, depending on your required marketing collateral. Here’s a sample quotation:
- Brand Identity – $1,000 – $5,000+
- Market Research – $1,000 – $7,000+
- Logo – $2,000 – $8,000+
- Visual Style Guide – $2,500 – $5,000+
- Editorial Style Guide – $1,500 – $4,000+
- Brand Book – $3,000 – $4,000+
- Website Design and Development – $5,000 – $30,000+
- Total: $16,000 – $63,000+
What Influences the Price of Branding?
The industry you’re in, your competitors, your customer base, your target audience, and how you want to be perceived as a company all factor into how much branding should cost. If you have a limited budget and are looking for a low-cost branding option, consider starting with a logo design. If you want more comprehensive branding, develop a brand awareness strategy that includes messaging and visuals while staying within your budget.
Below are some of the considerations when planning branding costs:
Brand Visuals (Average Cost: $2,500 – $8,000)
- Logo design can help up to 75% of consumers remember your brand. Your logo is the face of your company. It’s how people identify with you, and it’s one of the essential factors in how your company is perceived. Note that logo design is a highly competitive industry with a wide range of pricing options.
- Other brand visuals include typography, palette, and photography. These visual elements make up your brand and can be just as important as a logo. If you’re looking to build a new brand from scratch, you’ll want to hire someone specializing in branding. A graphic designer and creative strategist might be able to help with some aspects of this process.
Brand Messaging and Brand Visuals (Average Cost: $2,500 – $30,000)
- Brand strategy is the backbone of logo design, color palettes, and messaging. The brand strategy is a plan that involves figuring out your target audience, where you want to be as a company, and what your customers need.
- You need to understand who your audience is and what they value. You’ll want a plan for how you will develop messaging that will resonate with your customers. This is where a branding strategist comes in. A brand strategist is responsible for bringing everything together into one cohesive strategy.
Brand Strategy, Messaging, and Visuals (Average Cost: $30,000+)
- A complete branding campaign can go beyond the simple logo and color scheme you thought you were getting when you first started diving into branding. A branding campaign can include everything from website design to social media content creation. It can include the creation of merchandise or other visual marketing pieces that can tie your brand together.
Website Design and Development (Average Cost: $5,000 – $30,000+)
- A website is crucial to any brand identity, providing a platform for showcasing products/services and helping up to 73% of companies gain a competitive edge. However, there are different types of websites — from simple brochure sites to complex eCommerce platforms — each with its unique costs associated with them.
- For example, if you simply want to display information about your organization, product, or service, then prioritize web design and development. It’s the first point of contact with anyone interested in learning more about your offer. It’s also one of the most expensive processes because so many things go into creating a modern and user-friendly website (e.g., responsive design, search engine optimization, mobile compatibility).
Hiring a branding agency can be a game-changer for your business, providing expertise and resources that are often difficult to develop in-house. Here’s why investing in a branding agency is a smart move:
Expertise and Experience: Branding agencies bring a wealth of experience and specialized knowledge to the table. They understand the nuances of brand development, from crafting a compelling brand story to designing a memorable logo. Their expertise ensures that your brand is cohesive, professional, and appealing to your target audience.
Comprehensive Services: A branding agency offers a wide range of services that go beyond just logo design. They provide comprehensive brand strategies, market research, visual identity development, and more. This holistic approach ensures that every aspect of your brand is aligned and working together to create a strong, unified presence.
Objective Perspective: An external agency can offer an objective perspective on your brand. They can identify strengths and weaknesses that you might overlook and provide fresh, innovative ideas that can differentiate your brand in a crowded market. This outside viewpoint is invaluable for creating a brand that truly stands out.
Efficiency and Focus: Developing a brand in-house can be time-consuming and distract your team from other critical business activities. A branding agency allows your team to focus on what they do best while the agency handles the branding efforts. This not only improves efficiency but also accelerates the branding process, getting your brand to market faster.
Access to Resources: Branding agencies have access to the latest tools, technologies, and industry trends. They stay updated with the latest design software, market research tools, and branding strategies, ensuring that your brand is modern and relevant. This access to resources can give your brand a competitive edge.
Long-Term Value: Investing in a professional branding agency can yield long-term benefits. A well-crafted brand can build customer loyalty, justify premium pricing, and create a strong market position. The initial investment in professional branding can pay off significantly in terms of increased brand equity and business growth.
In conclusion, hiring a branding agency is a strategic investment that provides expertise, efficiency, and a fresh perspective. By partnering with a professional agency, you can build a strong, cohesive brand that resonates with your audience and drives business success.
Choosing the right branding agency is crucial for your business’s success. Here’s a step-by-step guide to help you make the best choice:
- Define Your Goals:
- Start by clearly defining your branding goals. Do you need a complete rebrand, a new logo, or a brand strategy? Knowing what you want will help you find an agency that specializes in those areas.
- Research and Shortlist Agencies:
- Look for agencies with a proven track record. Check their portfolios, case studies, and client testimonials. Shortlist agencies that have experience in your industry or have successfully handled similar projects.
- Evaluate Expertise and Services:
- Ensure the agencies on your shortlist offer the services you need, such as brand strategy, logo design, market research, and digital branding. Look for agencies with a team of experts in various aspects of branding.
- Check Their Process:
- Understand their approach to branding. A good agency will have a well-defined process that includes research, strategy development, creative design, and implementation. Make sure their process aligns with your expectations and business needs.
- Assess Communication and Collaboration:
- Effective communication is key to a successful partnership. Choose an agency that listens to your ideas, understands your vision, and communicates clearly. Assess how they plan to collaborate with your team throughout the project.
- Review Pricing and Value:
- Branding can be a significant investment, so it’s important to understand the agency’s pricing structure. Look for transparency in pricing and ensure you get good value for your money. Compare quotes from different agencies to find a balance between cost and quality.
- Ask for References:
- Speak to their previous clients to get insights into their experience working with the agency. Ask about the agency’s reliability, creativity, and ability to meet deadlines.
- Consider Cultural Fit:
- Your branding agency should align with your company’s values and culture. A good cultural fit ensures smoother collaboration and a more cohesive branding outcome.
- Evaluate Long-Term Partnership Potential:
- Consider whether the agency can be a long-term partner. Branding is not a one-time effort; it requires ongoing support and updates. Choose an agency that offers long-term collaboration and support.
By following these steps, you can choose a branding agency that not only meets your needs but also helps you build a strong, memorable brand that drives your business forward.
When hiring a branding agency, asking the right questions can help you gauge their expertise and fit for your needs. Here are key questions to consider:
Relevant Background
- Do you have experience working in our industry?
- Can you provide case studies or examples of similar projects you’ve completed?
Company Services and Processes
- What specific services do you offer beyond branding, such as digital marketing or content production?
- How do you develop and execute a brand strategy?
- What is your process for market research and competitor analysis?
- Which tools and platforms do you use, and can we have access to them?
- How do you stay updated with industry trends and changes?
The Project
- How will you tailor your approach to fit our business needs and goals?
- What do you believe will be the most effective branding tactics for our brand, and why?
- How long will it take to see the results of our branding efforts?
- Who will be working on our account, and what are their qualifications?
- How do you handle project management and ensure deadlines are met?
- What will our involvement in the process be, and how often will we communicate?
Reporting and Metrics
- How often will we receive updates on the project’s progress?
- What kind of reports will you provide, and what information will they include?
- How do you measure the success of your branding efforts?
Budget and Pricing
- Can you provide a detailed breakdown of your pricing structure?
- Are there any additional costs we should be aware of?
- How do you ensure that the project stays within budget?
Long-Term Relationship
- What ongoing support do you offer after the initial branding project is completed?
- How do you handle revisions or changes to the branding strategy?
- Can you help with other aspects of marketing and brand growth?
By asking these questions, you’ll gain a clearer understanding of the agency’s capabilities, their approach to branding, and how well they align with your business needs and values. This will help you make an informed decision and choose the best branding agency for your company.
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Our Rating Guidelines
Ranked: The Best Branding Agencies in Columbus
We’ve shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.
However, before you decide to go with anyone I recommend 2 things:
Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.
Or, if you are sure you’d like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.
And most important, don’t fall for short-term hacks some poor quality agencies try to sell you on.
Look for long-term strategy, protecting your brand and clear timelines.
1. Brave Little Beast
Founded Year: 2016
Website: bravelittlebeast.com
Reputation Score: AA
About the Agency: Brave Little Beast is a top branding agency in Columbus, creating brands that attract attention from customers all around the world. The company specializes in brand identity, brand strategy, brand personality, brand voice, brand positioning, brand messaging, brand taglines, and name development.
They also offer visual strategy, logo design, typography, brand guidelines, and brand activation services. Their branding team will help you create lasting impressions on your target customers and keep them interested in your products and services.
Case Studies: Pending submission
2. Social Firm
Founded Year: 2010
Website: socialfirm.com
Reputation Score: AA
About the agency: Social Firm is a leading branding agency in Columbus that offers branding services for small and large businesses. They have great expertise in brand development to set you apart from your competition and attract new customers.
The company specializes in creating a visual narrative, verbal identity, brand activation, brand asset creation, and brand transformation services to establish a strong brand and grow your relationship with your customers. Their branding team will help in creating beautiful promotional logos and marketing materials to attract potential customers from different parts of the world.
Case Studies: Pending submission
3. New Day Creative
Founded Year: 2019
Website: newdaycreative.co
Reputation Score: AA
About the agency: New Day Creative is a skilled branding agency in Columbus, providing excellent branding services at cost-effective prices for small and large businesses. Their team has expertise in developing inspired brand standards and designs that will both reflect your vision and connect with your customers.
They can understand your marketing goals and create beautiful logos, packaging, and promotional materials with a unique color palette, typography, and fonts to bring your vision to life. Their branding team analyzes your competitors and creates beautiful branding that can provide lasting impressions on your customers for a long time.
Case Studies: Pending submission
4. Sync Creative
Founded Year: 1996
Website: synccreative.com
Reputation Score: AA
About the agency: Sync Creative is a trusted branding agency in Columbus with a great reputation for creating memorable brands to make them stand out from the competition. The company excels at providing a plethora of branding services, including brand identity, brand logo design, brand naming, brand positioning, brand architecture, brand messaging, and brand asset creation.
They also offer video production, creative services, print design, production design, and digital asset design and production services. Their team of branding experts can bring your marketing goals to life by making your business attract potential customers.
Case Studies: Pending submission
5. Marcy Design
Founded Year: 1989
Website: marcy.com
Reputation Score: AA
About the agency: Marcy Design is a unique branding agency in Columbus with a dedicated team of branding experts who can assist in creating beautiful brands that last a lifetime. Their team maintains consistent branding for your business to increase your market share and improve the relationship with your customers.
They can help in creating a strong brand to help you stay ahead of the competition and attract more potential customers from different parts of the world. The company excels in developing a unique identity for your brand and marketing your products and services in creative ways to create favorable impressions on your target audience.
Their branding team will communicate your messages and brand stories to the right audience at the right time by creating successful branding campaigns.
Case Studies: Pending submission
6. Treetree Agency
Founded Year: 2009
Website: treetreeagency.com
Reputation Score: AA
About the agency: Treetree Agency is a vibrant branding agency in Columbus that can help startup companies and large organizations create the best brands and stand out from the competition. The company specializes in brand tracking and brand strategic creation to understand the effect and impact of your brand on your target audience.
They can launch a new brand and identify the key areas for optimization and changes to keep your brand ahead of the competition and attract new customers for your business. Their branding experts will analyze your competitors, market, and target audience behavior to develop promotional and marketing materials in unique colors, fonts, themes, and typography.
Case Studies: Pending submission
7. Hayford Marketing
Founded Year: 2009
Website: hayfordmarketing.com
Reputation Score: AA
About the agency: Hayford Marketing is a dynamic branding agency in Columbus that helps businesses create lasting relationships with their customers by projecting their brand. The company can help in creating a strong, memorable brand for your audience that generates long-term growth and greater recognition.
They can help in designing logos, brochures, newsletters, flyers, packaging, and promotional materials at cost-effective prices. Their branding team will assist in creating long-lasting relationships with your customers by boosting user engagement.
Case Studies: Pending submission
8. Green Crest
Founded Year: 1990
Website: greencrest.com
Reputation Score: AA
About the Agency: Green Crest is a top-notch branding agency in Columbus with great experience and reputation, creating unforgettable brands for customers. They have a team of branding professionals who can analyze your marketplace and competitors to develop unique branding strategies and campaigns.
The team will create and run branding campaigns and optimize their performance to make your brand a successful entity. The company has talented designers and thinkers who can develop unique brand identities and visual elements to capture your audience’s attention.
Case Studies: Pending submission
9. Linear Creative
Founded Year: 2001
Website: linearcreative.com
Reputation Score: AA
About the agency: Linear Creative is a popular branding agency in Columbus that helps businesses capture the attention of their target audience with beautiful branding solutions. The company excels in brand development, brand logo design, brand naming, brand messaging, brand strategy, marketing collateral design, and brand reporting services.
They can design your marketing and promotional materials using unique colors, fonts, and themes to make your business stand out from the competition. The team of professionals will help in designing customized branding campaigns and strategies to market your products and services to global and local customers.
Case Studies: Pending submission
10. Nonfiction
Founded Year: 2016
Website: madebynonfiction.com
Reputation Score: AA
About the Agency: Nonfiction is a well-known branding agency in Columbus that has great expertise in They specialize in brand messaging, brand identity, brand strategy, brand voice competitor analysis, naming logo design, visual identity design, brand architecture, creative strategy, brand audits, and brand guidelines services.
The company also provides brand experiences by developing the best strategies and messages to attract potential customers using illustration, digital design, packaging, copywriting, art direction, photography, content planning, and social media assets.
Case Studies: Pending submission
11. Masman Media
Founded Year: 1996
Website: masmanmedia.com
Reputation Score: A
About the agency: Masman Media is a professional branding agency in Columbus that offers a visual identity for brands to market their products and services to the right audience at the right time. The company offers a variety of branding services, including logo design, brochures, newsletters, copywriting, illustrations, websites, print ads, and event material design services.
They can help in creating lasting impressions on your customers and making them buy your products and services to boost your sales and revenue. The branding team can position your brand to slowly build a perception of your credibility, generating more qualified leads.
Case Studies: Pending submission
12. Slantics
Founded Year: 2018
Website: slantics.com
Reputation Score: A
About the agency: Slantics Advertising is a renowned branding agency in Columbus that can drive new business and increase your market value through their branding services. They offer excellent branding services, including graphic design, social media graphics, print design, promotional materials, presentations, packaging design, illustrations, branding materials, and advertising assets.
Their branding packages include brand identity, brand strategy, brand naming, brand logo design, brand guidelines, brochures, flyers, business cards, brandboards, and paid ad designs. The company has reputed professionals who can help in developing your branding identity by showcasing your brand personality in unique ways to your audience.
Case Studies: Pending submission
13. Shoutout Studio
Founded Year: 2011
Website: shoutoutstudio.com
Reputation Score: A
About the agency: Shoutout Studio is a reputed branding agency in Columbus that helps businesses creatively showcase their products and services to attract potential customers. The company specializes in brand clarity, brand identity, brand strategy, brand research, brand development, brand voice and tone, tagline development, naming, and brand book delivery.
They can streamline your ideas and showcase your brand personality to impress both existing and new customers. The team of branding professionals can analyze your competitors and marketplace to improve interactions and relationships with your customers through their branding services.
Case Studies: Pending submission
14. Origo Branding
Founded Year: 1985
Website: origobranding.com
Reputation Score: A
About the agency: Origo Branding is a credible branding agency in Columbus that can help businesses develop a strong branding strategy to make their brand more recognizable among their target audience. They offer a range of branding services, such as brand strategy development, brand identity, brand concepts, brand messaging, brand positioning, brand voice, brand guidelines, brand campaigns, logo design, collateral and packaging design, branded materials, and internal communications.
The company can help you maintain a positive reputation by advising you on how to promote your products and services and avoid mistakes. Their knowledgeable branding team helps you determine your target audience, differentiate your brand from the competition, develop your unique value, and create a clear plan for achieving successful results.
Case Studies: Pending submission
15. Upward
Founded Year: 2007
Website: goupward.com
Reputation Score: A
About the agency: Upward is a knowledgeable branding agency in Columbus that brings your brand to life. Their branding services include brand identity, branding design, branding communications, brand literature, media, and advertising.
They ensure the highest level of quality and consistency in all areas of your branding and marketing efforts. The company will provide you with an overview of the branding process and help you develop strategies for building an effective brand.
Case Studies: Pending submission
16. Summerfield Advertising
Founded Year: 2004
Website: summerfieldadvertising.com
Reputation Score: A
About the agency: Summerfield Advertising is a reliable branding agency in Columbus that focuses on specific branding elements to capture the attention of your target audience. They are skilled in offering brand position strategy, brand communication strategy, brand messaging, brand voice, brand story and brand design, brand activation, brand amplification, and brand promotion services.
Their talented branding team assists in helping you develop a unique proposition and create a differentiated identity for your company. The company helps boost brand visibility and customer loyalty through its branding solutions.
Case Studies: Pending submission
17. Stopwatch Creative
Founded Year: 2017
Website: stopwatchcreative.com
Reputation Score: A
About the agency: Stopwatch Creative is a distinguished branding agency in Columbus that provides you with guidance and expertise at every stage by creating branding designs that reflect your values. They can create tailored branding solutions to suit all types of customers and increase your brand’s popularity.
Their branding professionals are up-to-date on the latest trends in branding and marketing, so you can stay ahead of the competition. The company can help you increase brand equity, brand identity, and brand loyalty and attract new prospective customers.
Case Studies: Pending submission
18. Reimagine
Founded Year: 2019
Website: reimagine-branding.com
Reputation Score: A
About the agency: Reimagine is a dependable branding agency in Columbus that can create a brand that expresses your business vision, culture, and objectives. They ensure that the brand logo and design are always ahead of the curve, which will divert the customers’ focus towards your brand.
Their team members are well-versed in the latest branding trends within your industry, which will skyrocket your brand’s visibility and reach. The company will give your brand a new voice, look, and feel that can multiply the return on your investment.
Case Studies: Pending submission
19. Attache
Founded Year: 1993
Website: yourattache.co
Reputation Score: A
About the agency: Attache is a prominent branding agency in Columbus with great experience in boosting your visual, tonal, and behavioral brand components. The company provides a variety of branding services, including logo design, brand naming, brand taglines, brand messaging, branding elements, graphics, and digital displays.
They also help in designing marketing collateral, including brochures, newsletters, flyers, business cards, posters, and white papers. Their professionals help capture your audience’s attention by knowing the key to developing a successful brand.
Case Studies: Pending submission
20. Signal Interactive
Founded Year: 2014
Website: signal-interactive.com
Reputation Score: A
About the agency: Signal Interactive is a premier branding agency in Columbus that knows the best way to develop and deliver your brand message and identity to the target audience.
The company offers logo design, brand naming, brand identity, brand strategy, brand archetypes, brand messaging, brand collateral, brand guidelines, brochures, flyers, postcards, business cards, and design services.
Case Studies: Pending submission
21. The Tiber Group
Founded Year: 1989
Website: thetibergroup.com
Reputation Score: A
About the agency: The Tiber Group is a versatile branding agency in Columbus that can help with repositioning your brand within your business market. At reasonable rates, the company specializes in traditional and digital collateral brand design, advertising, and branding services.
They can bring your brand to life in expressions like your name, tagline, logo, website, and packaging. Their branding team helps boost brand awareness and create a foundation upon which to build brand equity.
Case Studies: Pending submission
Conclusion
Branding is the most critical part of your business strategy to be known for your company’s products, services, and reputation. By establishing your brand’s identity through visual branding and promotional strategies, you can build a strong presence in customers’ minds.
Working with a branding agency can help you achieve long-lasting impressions on your target audience and market. Whether you’re building a new brand or growing an existing one, choose a reputed branding agency to create visual assets that speak to your brand’s vision and personality.
Frequently Asked Questions
1. Why is branding important?
Branding helps to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Branding is important for building business recognition, increasing business value, generating new customers, and improving trust with prospects.
2. Why hire a branding agency?
Hiring a branding agency will bring a fresh pair of eyes to your brand. Their knowledge is up-to-date, making it easy for you to create innovative branding designs and strategies. They will generate new opportunities, which in turn will grow your business, bringing in more revenue.
3. What does a branding agency do?
Different branding agencies define their service areas in different ways; some will focus on creating brand identity and strategies, while others focus on brand positioning and rebranding. Most agencies will work on your brand name, logo design, visual identity, and other elements.
4. How do I choose a branding agency?
Choose a branding agency with a team of experienced professionals who offer diverse areas of expertise to create unique and memorable brands. The company should have a good reputation for providing best-in-class brand research, strategy, and identity services. They must identify opportunities for differentiation within the competitive landscape and optimally position your brand for long-term success.
5. What is the cost of working with a branding agency?
The cost of working with a branding agency can vary depending on your business goals, business size, competitors, and target audience. If you want to brand a new business with logos, names, identities, and visual elements, then the prices can be higher. However, the cost of rebranding and repositioning an existing brand in the marketplace will be slightly less. Businesses can also customize the packages according to their branding requirements.