21 Best Branding Agencies in Indianapolis
The #1 Could Be Yours. We'll Review Your Agency And Rank You On This List.
To Apply:
Branding is a great way for small, medium, and large businesses to create strong memories among their customers. Branding agencies help companies design the best logos, websites, print materials, and promotional materials using creative tools and the latest technologies to attract their target audience.
Suppose you are an online business owner in Indianapolis looking to improve your existing brand or create a new brand from scratch. In that case, you have to choose a reputed branding agency that offers versatile visual, verbal, and experiential elements for creating the best first impressions on your customers.
Find the list of the best branding agencies in Indianapolis and choose a versatile agency that can help boost your online presence by creating memorable brands. They can use the best fonts, colors, themes, typography, graphics, and illustrations to create your branding elements that help bring your brand to life.
A branding agency specializes in creating, developing, and maintaining a company’s brand. They help businesses establish a strong identity through logo design, messaging, and overall brand strategy. Their goal is to differentiate the company from its competitors and create a memorable impression on customers.
A branding agency provides a wide range of services to build and enhance a company’s brand identity. Here are the key activities they undertake:
- Brand Strategy:
- Develop a comprehensive brand strategy aligning with business goals.
- Conduct market research and competitor analysis.
- Define brand positioning and messaging.
- Logo and Visual Identity Design:
- Create a unique and memorable logo.
- Develop a cohesive visual identity, including color schemes, typography, and imagery.
- Brand Guidelines:
- Establish brand guidelines to ensure consistent use of the brand across all channels.
- Provide detailed instructions on logo usage, color palettes, fonts, and tone of voice.
- Marketing Collateral:
- Design marketing materials such as business cards, brochures, and packaging.
- Ensure all collateral reflects the brand identity.
- Digital Branding:
- Develop a consistent online presence through website design, social media graphics, and digital advertising.
- Optimize the brand for digital platforms, ensuring a seamless user experience.
- Brand Storytelling:
- Craft compelling brand narratives and stories that resonate with the target audience.
- Develop content that reflects the brand’s values and mission.
- Brand Management:
- Monitor brand perception and reputation.
- Adapt and evolve the brand strategy as needed to stay relevant in the market.
By offering these services, a branding agency helps businesses create a strong, cohesive brand that stands out in the market and connects with customers on an emotional level.
Branding agencies focus on developing and maintaining a company’s brand identity.
Creative agencies offer a broader range of creative services, including branding but extending into various other forms of creative work.
| Services | Branding Agencies | Creative Agencies |
|---|---|---|
| Brand Strategy | ✔ | ✔ |
| Logo and Visual Identity Design | ✔ | ✔ |
| Brand Guidelines | ✔ | ✔ |
| Marketing Collateral | ✔ | ✔ |
| Digital Branding | ✔ | ✔ |
| Brand Storytelling | ✔ | ✔ |
| Brand Management | ✔ | |
| Advertising Campaigns | ✔ | |
| Video Production | ✔ | |
| Web Design & Development | ✔ | |
| Graphic Design | ✔ | |
| Social Media Content Creation | ✔ | |
| Animation and Motion Graphics | ✔ | |
| Print Design (posters, flyers) | ✔ | |
| User Experience (UX) Design | ✔ |
In summary, while both agencies can handle aspects of branding, branding agencies are specialized in building and managing brand identity and strategy. Creative agencies, on the other hand, offer a wider array of creative services that can include branding but also extend to advertising, digital design, video production, and more.
How Much Does Branding Cost: Quick Computation
A complete branding campaign typically costs between $16,000 and $63,000, depending on your required marketing collateral. Here’s a sample quotation:
- Brand Identity – $1,000 – $5,000+
- Market Research – $1,000 – $7,000+
- Logo – $2,000 – $8,000+
- Visual Style Guide – $2,500 – $5,000+
- Editorial Style Guide – $1,500 – $4,000+
- Brand Book – $3,000 – $4,000+
- Website Design and Development – $5,000 – $30,000+
- Total: $16,000 – $63,000+
What Influences the Price of Branding?
The industry you’re in, your competitors, your customer base, your target audience, and how you want to be perceived as a company all factor into how much branding should cost. If you have a limited budget and are looking for a low-cost branding option, consider starting with a logo design. If you want more comprehensive branding, develop a brand awareness strategy that includes messaging and visuals while staying within your budget.
Below are some of the considerations when planning branding costs:
Brand Visuals (Average Cost: $2,500 – $8,000)
- Logo design can help up to 75% of consumers remember your brand. Your logo is the face of your company. It’s how people identify with you, and it’s one of the essential factors in how your company is perceived. Note that logo design is a highly competitive industry with a wide range of pricing options.
- Other brand visuals include typography, palette, and photography. These visual elements make up your brand and can be just as important as a logo. If you’re looking to build a new brand from scratch, you’ll want to hire someone specializing in branding. A graphic designer and creative strategist might be able to help with some aspects of this process.
Brand Messaging and Brand Visuals (Average Cost: $2,500 – $30,000)
- Brand strategy is the backbone of logo design, color palettes, and messaging. The brand strategy is a plan that involves figuring out your target audience, where you want to be as a company, and what your customers need.
- You need to understand who your audience is and what they value. You’ll want a plan for how you will develop messaging that will resonate with your customers. This is where a branding strategist comes in. A brand strategist is responsible for bringing everything together into one cohesive strategy.
Brand Strategy, Messaging, and Visuals (Average Cost: $30,000+)
- A complete branding campaign can go beyond the simple logo and color scheme you thought you were getting when you first started diving into branding. A branding campaign can include everything from website design to social media content creation. It can include the creation of merchandise or other visual marketing pieces that can tie your brand together.
Website Design and Development (Average Cost: $5,000 – $30,000+)
- A website is crucial to any brand identity, providing a platform for showcasing products/services and helping up to 73% of companies gain a competitive edge. However, there are different types of websites — from simple brochure sites to complex eCommerce platforms — each with its unique costs associated with them.
- For example, if you simply want to display information about your organization, product, or service, then prioritize web design and development. It’s the first point of contact with anyone interested in learning more about your offer. It’s also one of the most expensive processes because so many things go into creating a modern and user-friendly website (e.g., responsive design, search engine optimization, mobile compatibility).
Hiring a branding agency can be a game-changer for your business, providing expertise and resources that are often difficult to develop in-house. Here’s why investing in a branding agency is a smart move:
Expertise and Experience: Branding agencies bring a wealth of experience and specialized knowledge to the table. They understand the nuances of brand development, from crafting a compelling brand story to designing a memorable logo. Their expertise ensures that your brand is cohesive, professional, and appealing to your target audience.
Comprehensive Services: A branding agency offers a wide range of services that go beyond just logo design. They provide comprehensive brand strategies, market research, visual identity development, and more. This holistic approach ensures that every aspect of your brand is aligned and working together to create a strong, unified presence.
Objective Perspective: An external agency can offer an objective perspective on your brand. They can identify strengths and weaknesses that you might overlook and provide fresh, innovative ideas that can differentiate your brand in a crowded market. This outside viewpoint is invaluable for creating a brand that truly stands out.
Efficiency and Focus: Developing a brand in-house can be time-consuming and distract your team from other critical business activities. A branding agency allows your team to focus on what they do best while the agency handles the branding efforts. This not only improves efficiency but also accelerates the branding process, getting your brand to market faster.
Access to Resources: Branding agencies have access to the latest tools, technologies, and industry trends. They stay updated with the latest design software, market research tools, and branding strategies, ensuring that your brand is modern and relevant. This access to resources can give your brand a competitive edge.
Long-Term Value: Investing in a professional branding agency can yield long-term benefits. A well-crafted brand can build customer loyalty, justify premium pricing, and create a strong market position. The initial investment in professional branding can pay off significantly in terms of increased brand equity and business growth.
In conclusion, hiring a branding agency is a strategic investment that provides expertise, efficiency, and a fresh perspective. By partnering with a professional agency, you can build a strong, cohesive brand that resonates with your audience and drives business success.
Choosing the right branding agency is crucial for your business’s success. Here’s a step-by-step guide to help you make the best choice:
- Define Your Goals:
- Start by clearly defining your branding goals. Do you need a complete rebrand, a new logo, or a brand strategy? Knowing what you want will help you find an agency that specializes in those areas.
- Research and Shortlist Agencies:
- Look for agencies with a proven track record. Check their portfolios, case studies, and client testimonials. Shortlist agencies that have experience in your industry or have successfully handled similar projects.
- Evaluate Expertise and Services:
- Ensure the agencies on your shortlist offer the services you need, such as brand strategy, logo design, market research, and digital branding. Look for agencies with a team of experts in various aspects of branding.
- Check Their Process:
- Understand their approach to branding. A good agency will have a well-defined process that includes research, strategy development, creative design, and implementation. Make sure their process aligns with your expectations and business needs.
- Assess Communication and Collaboration:
- Effective communication is key to a successful partnership. Choose an agency that listens to your ideas, understands your vision, and communicates clearly. Assess how they plan to collaborate with your team throughout the project.
- Review Pricing and Value:
- Branding can be a significant investment, so it’s important to understand the agency’s pricing structure. Look for transparency in pricing and ensure you get good value for your money. Compare quotes from different agencies to find a balance between cost and quality.
- Ask for References:
- Speak to their previous clients to get insights into their experience working with the agency. Ask about the agency’s reliability, creativity, and ability to meet deadlines.
- Consider Cultural Fit:
- Your branding agency should align with your company’s values and culture. A good cultural fit ensures smoother collaboration and a more cohesive branding outcome.
- Evaluate Long-Term Partnership Potential:
- Consider whether the agency can be a long-term partner. Branding is not a one-time effort; it requires ongoing support and updates. Choose an agency that offers long-term collaboration and support.
By following these steps, you can choose a branding agency that not only meets your needs but also helps you build a strong, memorable brand that drives your business forward.
When hiring a branding agency, asking the right questions can help you gauge their expertise and fit for your needs. Here are key questions to consider:
Relevant Background
- Do you have experience working in our industry?
- Can you provide case studies or examples of similar projects you’ve completed?
Company Services and Processes
- What specific services do you offer beyond branding, such as digital marketing or content production?
- How do you develop and execute a brand strategy?
- What is your process for market research and competitor analysis?
- Which tools and platforms do you use, and can we have access to them?
- How do you stay updated with industry trends and changes?
The Project
- How will you tailor your approach to fit our business needs and goals?
- What do you believe will be the most effective branding tactics for our brand, and why?
- How long will it take to see the results of our branding efforts?
- Who will be working on our account, and what are their qualifications?
- How do you handle project management and ensure deadlines are met?
- What will our involvement in the process be, and how often will we communicate?
Reporting and Metrics
- How often will we receive updates on the project's progress?
- What kind of reports will you provide, and what information will they include?
- How do you measure the success of your branding efforts?
Budget and Pricing
- Can you provide a detailed breakdown of your pricing structure?
- Are there any additional costs we should be aware of?
- How do you ensure that the project stays within budget?
Long-Term Relationship
- What ongoing support do you offer after the initial branding project is completed?
- How do you handle revisions or changes to the branding strategy?
- Can you help with other aspects of marketing and brand growth?
By asking these questions, you’ll gain a clearer understanding of the agency’s capabilities, their approach to branding, and how well they align with your business needs and values. This will help you make an informed decision and choose the best branding agency for your company.
Why spend hours looking for the right agency when you can do it in just 2 minutes? Seriously, our Free Agency Finder is here to save you all that time and effort.
Here's the Deal:
- Quick Survey: Answer a few questions about what you’re looking for. It takes no time at all.
- Perfect Matches: We’ll find agencies that fit exactly what you need.
- No Stress: Skip the hassle and let us handle the search. Plus, it’s completely free—no hidden costs.
Ready to find the perfect agency without all the fuss? Click the button below and give it a try.
Our Rating Guidelines
Ranked: The Best Branding Agencies in Indianapolis
We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.
However, before you decide to go with anyone I recommend 2 things:
Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.
Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.
And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.
Look for long-term strategy, protecting your brand and clear timelines.
1. MarketTING
Founded Year: 2009
Website: market-ting.com
Reputation Score: AA
About the agency: MarketTING is a top branding agency in Indianapolis, providing branding services for small and large businesses. The company specializes in developing the best brand strategies for making you stand out from the competition and attract potential customers for your business.
They can also help in brand design by designing unique colors, fonts, themes, and typography to make your business unique in your industry. Their branding experts will develop promotional and marketing materials for selling your products and services.
Case Studies: Pending submission
2. Boldthink
Founded Year: 2011
Website: boldthinkcreative.com
Reputation Score: AA
About the Agency: Boldthink is a leading branding agency in Indianapolis, building innovative brands by creating powerful stories, engaging designs, and impactful marketing. They use in-depth research and a process-driven design approach to deliver actionable brand experiences.
Their team gives your brand a competitive edge and helps it stand out in a crowded marketplace. The company offers attention-grabbing brand identities, product packaging, or immersive website experiences.
Case Studies: Pending submission
3. Collective Alternative
Founded Year: 2008
Website: collectivealternative.com
Reputation Score: AA
About the agency: Collective Alternative is a trusted branding agency in Indianapolis that uses branding services to send the right message to your customers and prospects. They help in choosing your company name, colors, and a fancy logo that increases the brand value and gives a virtual representation of your entire personality.
Their team can help you build a strong brand for your business to attract potential customers and increase your sales and revenue. The company helps in developing your brand recognition by choosing the best strategies that work best for your target customers.
Case Studies: Pending submission
4. Ayokay
Founded Year: 2002
Website: ayokay.com
Reputation Score: AA
About the agency: Ayokay is a skilled branding agency in Indianapolis that identifies the latest trends that help your brand grow in the digital universe. They create powerful brand positioning tactics and take the proper measures to escalate brand awareness.
The company delivers high-quality brand strategy outputs that continuously exceed expectations within your budget. They unlock your brand potential by establishing good relationships between your brand and the target audience.
Case Studies: Pending submission
5. Proof Digital
Founded Year: 2012
Website: proofdigital.com
Reputation Score: AA
About the agency: Proof Digital is a professional branding agency in Indianapolis that promotes your brand work and communicates in a manner that resonates with your target customers. They research your target audience and competitors and build the best strategies and marketing materials.
The company offers a variety of branding services, which include logo development, website design, brand narrative, brand messaging, brand taglines, and brand strategy. Their team will showcase your products and services through brand stories that can transform your business.
Case Studies: Pending submission
6. Kicks Digital Marketing
Founded Year: 2014
Website: kicksdigitalmarketing.com
Reputation Score: AA
About the agency: Kicks Digital Marketing is a prominent branding agency in Indianapolis that helps you build and maintain brand awareness through creative messaging, engaging design, and thoughtful strategies.
Their team has the industry knowledge to rebuild your brand to be stronger, more relatable, and more impactful. They create customized, timeless logos, websites, and marketing materials representing your brand and speaking directly to your audience.
Case Studies: Pending submission
7. Well Done Marketing
Founded Year: 2005
Website: welldonemarketing.com
Reputation Score: AA
About the agency: Well Done Marketing is a popular branding agency in Indianapolis, creatively pushing your brand forward to connect more deeply with your people. The company helps in developing a strong brand identity that makes you stand out from your competition and attracts more potential customers for your business.
Their branding services include logo designs, brand guidelines, brand messaging, brand voice, and photography. Their team offers a fresh look and feel that can visually transform your business faster.
Case Studies: Pending submission
8. Swank & Co.
Founded Year: 2014
Website: swank-co.com
Reputation Score: AA
About the Agency: Swank & Co. is a reputed branding agency in Indianapolis, helping you create a visual identity that tells your story in a grand way to the right audience. The company helps create the best logos, websites, and marketing materials to popularize your brand among your target customers.
They use the best colors, themes, fonts, illustrations, and graphics that clearly reflect your brand image and personality. Their branding team will analyze your competitors and the target audience to develop the best branding strategies for boosting customer engagement.
Case Studies: Pending submission
9. Section 127
Founded Year: 2015
Website: section127.com
Reputation Score: AA
About the Agency: Section 127 is a credible branding agency that is located in downtown Indianapolis, helping businesses create a unique brand in their industry. Their team members listen to your needs and collaborate with you to develop a targeted brand strategy.
The company excels in brand identity logo design, web design, marketing collateral, visual element graphics, and packaging. They can instantly refresh your brand through your logo, color, typography, graphic elements, photography, composition, and communication.
Case Studies: Pending submission
10. Iconic Digital Agency
Founded Year: 2014
Website: iconicdigitalagency.com
Reputation Score: AA
About the agency: Iconic Digital Agency is a renowned branding agency in Indianapolis that helps businesses create powerful first impressions on their audience by enhancing their brand identity. They develop the collateral and brand guidelines that will keep your brand consistent and memorable for a long time.
The company will help craft interesting brand stories to spark the interest of your existing and new customers. Their branding team will ignite your brand potential by developing customized strategies and ideas for attracting your target audience.
Case Studies: Pending submission
11. Matchbook
Founded Year: 2011
Website: mtchbk.com
Reputation Score: AA
About the agency: Matchbook is a creative branding agency in Indianapolis that helps businesses explore names, designs, and identity systems and build foundational brand narratives to flourish in their industry.
They communicate the essence of your brand in the customer's language to create potent first impressions. The company will help build your brand strategies, marketing collateral, and brand messages to attract potential customers. Their team can help optimize the performance of your brand strategies to generate more return on your investment.
Case Studies: Pending submission
12. Elyse Myers Design
Founded Year: 2014
Website: elysemyersdesign.com
Reputation Score: AA
About the agency: Elyse Myers Design is a reliable branding agency in Indianapolis, specializing in branding and identity design services for businesses of all sizes. The company can help refresh your existing brand or create a new brand outlook to attract potential customers.
They can offer logo design and brand identity design using different fonts, colors, typography, illustrations, and graphics. Their team assists in choosing the best strategies and guidelines for making your brand stand out from the competition in your marketplace.
Case Studies: Pending submission
13. INNOVATIVE
Founded Year: 1993
Website: innovativei.com
Reputation Score: A
About the Agency: INNOVATIVE is a dynamic branding agency in Indianapolis that helps build your brand on a strong foundation through their branding services. The company offers logo design, brand strategy, brand guidelines, brand identity, marketing collateral, and environmental design services.
They can help in refreshing your brand look to create the best first impressions on your target customers. The team of branding specialists will understand your business requirements and make you stand out from the crowd by providing the best brand strategies.
Case Studies: Pending submission
14. The Flatland
Founded Year: 2004
Website: theflatland.com
Reputation Score: A
About the agency: The Flatland is a distinguished branding agency in Indianapolis that helps businesses create great brands that inspire thousands of customers all over the world. The company specializes in brand identity, brand strategy, brand naming, brand positioning, logo design, marketing collateral design, and brand guidelines services.
They can create holistic brand strategies for marketing your products and services by creating good impressions on your customers. They have a team of branding experts who can understand your competitors and target audience to develop the best branding solutions for capturing the attention of both existing and new customers.
Case Studies: Pending submission
15. Savage Media
Founded Year: 2017
Website: savagemedia.com
Reputation Score: A
About the Agency: Savage Media is a dependable branding agency in Indianapolis, helping businesses build their brand from the ground up or even revamp their look using their branding services. They can help create lasting impressions on your customers by providing the best brand identity services.
From website design to brand strategy to marketing collateral, the company can help in creating different logos, names, and guidelines according to your business goals and budget. Their branding team will analyze your brand requirements and customize the strategies to meet your business objectives.
Case Studies: Pending submission
16. Sleeping Giant Creative
Founded Year: 2008
Website: sleepinggc.com
Reputation Score: A
About the agency: Sleeping Giant Creative is a vibrant branding agency in Indianapolis that can help you define or refine your image. They can help in creating beautiful logos, websites, marketing, and promotional materials for creating the best impressions on your audience.
The company specializes in building a new brand from scratch or revamping the existing one to capture the attention of your target customers. Their branding team can help you with creative ideas, taglines, guidelines, and strategies that reflect your brand personality.
Case Studies: Pending submission
17. TBH Creative
Founded Year: 2004
Website: tbhcreative.com
Reputation Score: A
About the agency: TBH Creative is a premier branding agency in Indianapolis, developing a strong branding foundation to help businesses stay consistent across all touchpoints. They can help in analyzing your target customers and competitors to create the best strategies, guidelines, identities, and messaging for your brand.
Their branding professionals carefully choose colors, graphics, words, and more to represent the key components boldly. The company can build more meaningful connections with customers through branding solutions.
Case Studies: Pending submission
18. Borshoff
Founded Year: 1984
Website: borshoff.biz
Reputation Score: A
About the agency: Borshoff is a well-known branding agency in Indianapolis that helps organizations develop new brands or refresh those in need of a lift by providing the best branding solutions. They build the core brand narrative and ultimately inspire impactful executions by uncovering the core essence of your brand.
The company specializes in developing brand guidelines, brand messaging, brand voice, brand strategy, and brand positioning for creating the best relationships with their customers. Their team will ensure you stand out and command the attention you want from your target audience.
Case Studies: Pending submission
19. Thiel
Founded Year: 2014
Website: thiel.com
Reputation Score: A
About the agency: Thiel is a knowledgeable branding agency in Indianapolis that creates meaningful brands using their team of branding specialists.
The company helps in designing visual, verbal, and exponential elements for brands to make them create lasting impressions on their target customers. Their team will conduct research about your competitors and target audience to create the best branding strategies that reflect the true essence of your company.
Case Studies: Pending submission
20. BoxCrush
Founded Year: 2002
Website: boxcrush.com
Reputation Score: A
About the agency: BoxCrush is a top-notch branding agency in Indianapolis, helping small, medium, and large businesses stand out by providing the best branding strategies and identity. The company creates beautiful verbal and visual elements that reflect your true brand personality and attract potential customers to your business.
Their branding professionals will suggest certain color schemes, font styles, or taglines that further enhance your brand. They can tell your company's story and set the stage through memorable logos and website designs.
Case Studies: Pending submission
21. Nitara Marketing
Founded Year: 2020
Website: nitaramarketing.com
Reputation Score: A
About the agency: Nitara Marketing is a splendid branding agency in Indianapolis with a great reputation and experience in creating the best branding solutions for companies in this region. They can help design website logos, marketing materials, and promotional materials to capture global customers' attention.
Their team will use the latest tools and techniques for creating the visual elements of your brand to tell your story in creative ways to the target audience. The company makes sure that they fulfill your logo and branding dreams within your budget.
Case Studies: Pending submission
Conclusion
Branding has become one of the most important tools for businesses to outshine their competitors by capturing the attention of customers. It helps in creating unique logos, name tags, brand messages, and guidelines for companies to market their products and services by making their business more recognizable among local and global customers.
If you have an online business in Indiana, it is important to work with a reputed branding agency to create the best branding solutions that reflect the true essence of your brand.
Frequently Asked Questions
1. What is branding?
Branding is the process of elevating an online business using design and visual elements to make it more recognizable to potential customers. It involves creating catchy taglines, headlines, brand names, logos, printing, and packaging products and services.
2. Does a startup company require branding?
Branding has become a necessity for any type of online business, regardless of its size or industry. Startups can benefit from using branding services, as it makes it easy to market their products and services to customers from different parts of the world.
They can get the help of a branding agency to design their logos, name tags, guidelines, and strategies for improving their brand visibility and creating good first impressions on their target audience.
3. What will a branding agency do?
A branding agency will analyze your marketplace competitors and target audience to create the best branding strategies and elements for making your business more recognizable among target customers.
They will help in creating the best logos, names, taglines, and messages that match your brand personality and resonate with your target audience.
4. How do I choose the best branding agency?
Suppose you are looking to work with a branding agency. In that case, you have to check their reputation for building strong relationships with the brand by understanding the requirements and creating customized branding solutions.
Their team of branding experts must create logos, name tags, and messaging tools that match your brand objectives and budget. Read the online reviews and testimonials to understand their ability to create the best branding solutions while saving you time and money.
5. How much do branding agencies charge?
Whether you want to create a memorable brand from scratch or revamp an existing one, the prices can vary according to your interests and marketing goals.
Most agencies will create a customized package for developing your websites, logos, and brand elements. However, the rates can be slightly lower if you revamp an existing brand.