17 Best Casting Agencies in Los Angeles

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Casting agencies have gained a lot of popularity as they help both seasoned actors and real people find different roles in the entertainment industry to showcase their creative skills and acting talents.

These agencies have casting directors who conduct auditions to choose the perfect talent according to production and film company requirements.

Los Angeles is one of the best localities to find plenty of casting agencies, as the Hollywood industry is known for making high-quality movies, films, documentaries, commercials, advertisements, digital, and social media videos.

There are plenty of reputed casting agencies that have good relationships with the top reputed brands and production companies in and around the world.

Choose a reputed casting agency in Los Angeles from our list to get interesting roles as actors, performers, dancers, musicians, and real people. They help to cast as background, extras, body doubles, and principals.

Each casting agency has reputed casting directors with years of experience in training and choosing talents for the right jobs.

A casting agency specializes in finding and selecting actors, models, and talent for various media productions, such as films, television shows, commercials, and photo shoots. They work with production companies, directors, and advertising agencies to provide the right talent for specific roles and projects, ensuring a seamless casting process.

A casting agency provides a range of services to match talent with the right roles in various media productions. Here are the key activities they undertake:

  • Talent Sourcing:
    • Identify and recruit actors, models, and other talent through auditions, open calls, and scouting.
  • Casting Calls and Auditions:
    • Organize and manage casting calls and auditions, ensuring a smooth and efficient process for both talent and clients.
  • Talent Database Management:
    • Maintain a comprehensive database of talent, including detailed profiles, headshots, and demo reels.
  • Role Matching:
    • Match talent with suitable roles based on the requirements of the production, such as age, look, skills, and experience.
  • Contract Negotiation:
    • Negotiate contracts and fees between the talent and the production companies, ensuring fair terms for both parties.
  • Coordination and Scheduling:
    • Coordinate schedules between talent and production teams to ensure availability and smooth collaboration.
  • Client Consultation:
    • Work closely with production companies, directors, and advertising agencies to understand their needs and provide tailored casting solutions.
  • Talent Development:
    • Provide guidance and coaching to talent to enhance their skills and marketability.
  • Marketing and Promotion:
    • Promote talent to potential clients through various channels, including online platforms and industry events.

By offering these services, a casting agency helps streamline the casting process, ensuring that the right talent is selected efficiently and effectively for each project.

Casting agencies play a crucial role in the entertainment industry, helping actors, musicians, models, and other performers find work. They help secure auditions, negotiate contracts, and manage careers. But how much do they charge for their services? Let’s break it down.

Commission-Based Fees

Casting agencies typically charge a commission on the work they secure for their clients. This commission usually ranges from 10% to 20% of the client’s earnings. For example, if an actor lands a role that pays $10,000, and their casting agent charges a 15% commission, the agent would earn $1,500. Importantly, casting agents can't charge upfront fees, so they only get paid when they find work for their clients. This ensures they’re motivated to secure gigs.

Additional Costs

Some casting agencies might charge a small marketing fee to cover the cost of creating and distributing promotional materials for their clients, like headshots and demo reels. This is usually a one-time charge and is significantly lower than the commission. Always check the terms and conditions of these fees to ensure they provide good value.

Factors That Influence Costs

Several factors can influence how much a casting agency charges:

  • Scope of Services: The more services an agency offers, like talent scouting and contract negotiation, the higher the cost might be.
  • Talent Level: High-profile or specialized talent might command higher commissions.
  • Project Budget: Bigger projects with larger budgets often result in higher commissions due to increased complexity and workload.

Hiring a casting agency can be a game-changer for anyone in the entertainment industry. Here’s why partnering with a casting agency is a smart move:

Expertise and Network: Casting agencies have extensive networks and industry connections. They know the right people and have access to opportunities that might not be available to the general public. This means you’ll have a better chance of landing auditions and roles that fit your talent and career goals.

Time-Saving: The process of finding auditions, submitting applications, and managing schedules can be incredibly time-consuming. A casting agency handles all of this for you, freeing up your time to focus on honing your craft. They do the legwork, so you don’t have to.

Professional Guidance: Casting agents offer valuable advice and guidance. They can help you improve your resume, provide feedback on your performances, and suggest ways to enhance your marketability. Their insights are based on industry standards and trends, ensuring you’re always a step ahead.

Negotiation Skills: Negotiating contracts can be tricky, especially if you’re new to the industry. Casting agents are skilled negotiators who ensure you get fair compensation and favorable terms. They look out for your best interests and help you navigate the complexities of contracts.

Career Management: A casting agency doesn’t just find you gigs; they help manage your entire career. They offer long-term planning and strategy, helping you make decisions that align with your career goals. This holistic approach ensures sustained growth and success.

Increased Opportunities: With a casting agency, you’re more likely to get a steady stream of opportunities. They actively seek out roles that match your profile and submit you for consideration, increasing your chances of getting noticed by casting directors and producers.

Select the best casting agency by following these steps:

  1. Identify Your Goals:
    • Determine the types of roles you're aiming for (film, television, theater, commercials).
  2. Research and Shortlist Agencies:
    • Look for agencies with a solid reputation and a proven track record. Check online reviews, industry forums, and ask for recommendations.
  3. Evaluate Their Network:
    • Ensure the agency has strong connections with casting directors, producers, and industry professionals relevant to your goals.
  4. Review Their Client Roster:
    • Look at the talent they currently represent. Successful clients in your desired field indicate a good fit.
  5. Meet with Agents:
    • Schedule meetings to assess their professionalism, communication style, and understanding of your aspirations. Ensure you feel comfortable and confident in their ability to represent you.
  6. Ask About Fees and Contracts:
    • Understand the agency’s fee structure and contract terms. Reputable agencies work on a commission basis, typically taking 10% to 20% of your earnings. Avoid agencies that ask for upfront fees.
  7. Assess Their Support Services:
    • Consider what additional services the agency offers, such as career guidance, audition preparation, and professional development resources.
  8. Trust Your Instincts:
    • Choose an agency that not only meets your professional needs but also feels right on a personal level. Your agent should be someone you trust and feel comfortable working with.

By following these steps, you can choose a casting agency that will effectively support and enhance your career, helping you achieve your professional goals.

Relevant Background

  • Do you have experience working in my specific industry (film, television, theater, commercials)?
  • Can you provide case studies or examples of similar projects you’ve completed?

Company Services and Processes

  • What specific services do you offer beyond casting, such as contract negotiation or career management?
  • How do you develop and execute your casting strategies?
  • What is your process for talent scouting and auditions?
  • Which tools and platforms do you use, and can I have access to them?
  • How do you stay updated with industry trends and changes?

The Project

  • How will you tailor your approach to fit my career goals and needs?
  • What do you believe will be the most effective strategies for my career, and why?
  • How long do you typically take to secure roles for your clients?
  • Who will be working on my account, and what are their qualifications?
  • How do you handle project management and ensure deadlines are met?
  • What will my involvement in the process be, and how often will we communicate?
  • How often will I receive updates on the progress of my casting opportunities?
  • What kind of reports will you provide, and what information will they include?

Budget and Pricing

  • Can you provide a detailed breakdown of your pricing structure?
  • Are there any additional costs I should be aware of?

Long-Term Relationship

  • What ongoing support do you offer after securing a role?
  • How do you handle revisions or changes to the casting strategy?
  • Can you help with other aspects of my career growth, such as marketing or public relations?

These questions will help you understand the agency’s capabilities, their approach to casting, and how well they align with your career needs and goals, aiding you in making an informed decision.

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Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

  1. Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients' business goals. Strategies show deep understanding of the target audience, market trends, and competition.
  2. Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
  3. Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
  4. Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
  5. Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
  6. Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

  1. Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients' objectives and show a good understanding of target audiences.
  2. Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
  3. Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
  4. Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
  5. Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

  1. Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
  2. Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
  3. Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
  4. Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

  1. Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
  2. Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
  3. Limited Results: Presents evidence of incremental changes in performance metrics.
  4. Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

  1. Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
  2. Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
  3. Lackluster Results: Demonstrates minimal positive impact on performance metrics.
  4. Communication Issues: Communicates sporadically, often with limited insights and updates.
Contents hide
Ranked: The Best Casting Agencies In Los Angeles
1. AHC Casting
2. Broad-Cast
3. Casting Frontier
4. Central Casting
5. Good People Casting
6. Mel and Liz Casting
7. Dan Bell Casting
8. Sertified Casting
9. Berland Casting
10. Elaine Craig
11. Prime Casting
12. ASG Casting
13. L.A. Casting
14. Idell James
15. RMB Casting
16. SPOT Casting
17. Eyde Belasco Casting
Conclusion
Frequently Asked Questions
What does a casting agency do?
How do I choose a good casting agency?
Why should a brand hire a casting agency?
What will a casting agency do for a brand?
How will the casting agency get paid?

Ranked: The Best Casting Agencies In Los Angeles

We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. AHC Casting

AHC Casting

Founded Year: 2010

Website: ahccasting.com

Reputation Score: AA

About the agency: AHC Casting is a top casting agency in Los Angeles, finding unique faces and the best comedy talents for different movies, talent shows, films, documentaries, and commercials.

They have a team of casting directors who can choose the perfect talent for different genres and meet the expectations of different producers and film companies.

They carefully craft different auditions based on the actor’s abilities to get the best opportunities for different projects.

Case Studies: Pending submission

2. Broad-Cast

Broad-Cast

Founded Year: 2008

Website: broad-cast.tv

Reputation Score: AA

About the agency: Broad-Cast is a leading casting agency in Los Angeles, offering personalized services to place the best balance in commercial sprint and short films.

The company has a strong reputation for choosing exceptional talents based on the requirements of the producers and directors. They can also cast real people in different roles to enhance their acting abilities.

Case Studies: Pending submission

3. Casting Frontier

Casting Frontier

Founded Year: 2005

Website: castingfrontier.com

Reputation Score: AA

About the agency: Casting Frontier is a popular casting agency in Los Angeles that helps actors and performers find the best roles by connecting them with different casting directors and producers in the entertainment industry.

The company conducts different auditions and finds the best jobs for actors in films, TV shows, commercials, digital content, print, and social media.

They help professionals by posting acting projects based on their talents and scheduling casting calls and auditions through videos and in person.

Case Studies: Pending submission

4. Central Casting

Central Casting

Founded Year: 1925

Website: centralcasting.com

Reputation Score: AA

About the agency: Central Casting is a professional casting agency in Los Angeles that books hundreds of background actors, body doubles, and stand-ins for different movies and TV shows in the entertainment industry.

The company specializes in choosing the best talent and placing both adults and minor actors and performers in different roles.

Case Studies: Pending submission

5. Good People Casting

Good People Casting

Founded Year: 2014

Website: goodpeoplecasting.com

Reputation Score: AA

About the agency: Good People Casting is a reputed casting agency in Los Angeles with experience casting real people, actors, performers, dancers, and musicians in different videos, films, documentaries, commercials, and advertisements.

The company specializes in finding the best talents both nationally and internationally with a team of highly talented casting directors and producers. They have the talent to cast the most difficult-to-find personnel as well as traditional roles.

Case Studies: Pending submission

6. Mel and Liz Casting

Mel and Liz Casting

Founded Year: 2009

Website: melandlizcasting.com

Reputation Score: AA

About the agency: Mel and Liz Casting is a renowned casting agency in Los Angeles that finds the best faces and personalities for the biggest brands and companies.

They cast the best talents for commercials, comedy roles, beauty campaigns, films, movies, print, and voiceovers. They have the best connections with different talent agencies and cast real people for different jobs in the entertainment industry.

Case Studies: Pending submission

7. Dan Bell Casting

Dan Bell Casting

Founded Year: 2003

Website: danbellcasting.com

Reputation Score: AA

About the agency: Dan Bell Casting is an esteemed casting agency in Los Angeles specializing in casting real people for different roles in the entertainment industry.

The company can cast real people, athletes, body doubles, and rare roles through their experienced team of directors. They have the best relationships with different directors, producers, production companies, and film companies in the United States.

Case Studies: Pending submission

8. Sertified Casting

Sertified Casting

Founded Year: 2018

Website: sertifiedcasting.com

Reputation Score: AA

About the agency: Sertified Casting is an established casting agency in Los Angeles that finds the best talents for social media videos, commercials, TV shows, and music videos.

They offer paid casting opportunities by hiring the best talents for different projects in the entertainment industry. The company can also help in marketing your song or products through social media marketing.

They have a team of experienced casting directors who can screen the talents by conducting auditions and calling them for the right opportunities.

Case Studies: Pending submission

9. Berland Casting

Berland Casting

Founded Year: 1992

Website: berlandcasting.com

Reputation Score: AA

About the agency: Berland Casting is an excellent casting agency in Los Angeles, having the experience to cast real people, actors, and performers in the world of comedy, drama, beauty, and entertainment.

They have cast plenty of real people, models, and seasoned actors based on their creative talent in different film, Broadway, and TV projects.

The company has over 25 years of experience in casting people for animation, short films, celebrity endorsements, film festivals, and award ceremonies.

Case Studies: Pending submission

10. Elaine Craig

Elaine Craig

Founded Year: 1998

Website: elainecraig.com

Reputation Score: AA

About the agency: Elaine Craig is an innovative casting agency in Los Angeles that helps companies find the best voice talents for different entertainment projects.

They have a team of enthusiastic voice casting experts who successfully hire the best people for different production companies, studios, ad agencies, and brands. The company has decades of experience casting people for both English and Spanish projects.

Case Studies: Pending submission

11. Prime Casting

Prime Casting

Founded Year: 2009

Website: primecasting.com

Reputation Score: AA

About the agency: Prime Casting is a skilled casting agency in Los Angeles with a great reputation for delivering exceptional castings across different entertainment projects in the United States.

The company helps in finding the best talents according to the requirements of film companies and production agencies. They offer principal casting, extra casting, stand-ins, body doubles, crowd casting, and scouting services.

Case Studies: Pending submission

12. ASG Casting

ASG Casting

Founded Year: 1990

Website: asgcasting.com

Reputation Score: A

About the agency: ASG Casting is a credible casting agency in Los Angeles that finds the best talents for different commercials, music videos, television, web-based content, and new media content.

It is a woman-owned full-service casting company that has great experience in customizing the casting approach to your job needs to find you the best opportunities. They can cast people worldwide to meet your shooting location needs and make your vision come to life.

Case Studies: Pending submission

13. L.A. Casting

L.A. Casting

Founded Year: 2002

Website: lacastinginc.com

Reputation Score: A

About the agency: L.A. Casting is a reliable casting agency in Los Angeles with over two decades of experience in making the casting process easy for clients to find their dream jobs and roles in the entertainment industry.

The company can cast both principals and extras for feature films, independent films, television commercials, music videos, voiceovers, print work, live events, and industrial work.

Case Studies: Pending submission

14. Idell James

Idell James

Founded Year: 1988

Website: idelljames.com

Reputation Score: A

About the agency: Idell James is a distinguished casting agency in Los Angeles that provides the best casting services by finding both principals and background talent for different advertising, production, and film companies.

The company has massive experience in choosing the right talent for different roles by meeting the customized needs of every production.

They worked with plenty of companies in the United States and have great relationships in assisting them with casting high-quality actors and performers.

Case Studies: Pending submission

15. RMB Casting

RMB Casting

Founded Year: 2007

Website: rmbcasting.com

Reputation Score: A

About the agency: RMB Casting is a dependable casting agency in Los Angeles, helping companies find high-quality talents for commercials, promos, and music videos.

The company also conducts showcases, auditions, and workshops to get to know new actors and provide them with opportunities according to their skills and qualifications. They can find general and Hispanic people for comedy and cinema.

Case Studies: Pending submission

16. SPOT Casting

SPOT Casting

Founded Year: 2012

Website: spotcasting.net

Reputation Score: A

About the agency: Spot Casting is a vibrant casting agency in Los Angeles with a team of experienced casting directors and producers who can choose the best Italians for different shows, movies, documentaries, advertisements, and commercials.

They have good relationships with plenty of brands, film companies, ad agencies, and production companies, making it easier for them to cast real people and talented artists every day.

Case Studies: Pending submission

17. Eyde Belasco Casting

Eyde Belasco Casting

Founded Year: 2013

Website: eydebelascocasting.com

Reputation Score: A

About the agency: Eyde Belasco Casting is a premier casting agency in Los Angeles with experience in finding the right actors and performers for television, commercials, films, film festivals, and other shows. They help people find the best work by accessing their skills.

The company provides exceptional training for actors to perform better at auditions and prepare well for different roles. With experienced casting directors, they take pride in choosing actors, artists and performers as extras, background, principals and body doubles.

Case Studies: Pending submission

Conclusion

Casting agencies help production companies and reputed brands find the talent they need according to their specific niche.

Hiring casting agencies can make it easy for you to choose the best actors for different roles and also use real people as background actors in TV shows, commercials, documentaries, social media, and digital media content.

Choose a reputed casting agency from our list to schedule casting calls and find actors and real people for different projects in the entertainment industry.

Frequently Asked Questions

What does a casting agency do?

Casting agencies are independent companies that act as a bridge between performers, directors, and producers. They have good relationships with top advertising agencies, film companies, production units, and commercial officers.

These agencies have casting directors and producers who can find suitable talents according to the requirements of the film industry and match them with the specific roles.

How do I choose a good casting agency?

When you're working with a casting agency, you have to check their reputation and experience to find the right actors and performances for different projects. They should have good relationships with the top producers, directors, advertisement agencies, and television companies.

Casting directors should conduct auditions and also schedule calls and interviews with different directors by evaluating the skills of the actors.

Why should a brand hire a casting agency?

Businesses can hire casting agencies to use the best models, actors, and artists to promote their products and services and develop good recognition among their target customers. They can use the casting agency to save time and money on marketing and promotional work.

These agencies have experience in finding actors for different roles according to script demand. They can find low-budget talent for different projects and also guide the process to make it easier for these actors to understand your brand.

It makes it easy to hire kids with the help of a casting agency, as they have the license and relationships with different companies to handle kids as actors.

What will a casting agency do for a brand?

Casting agencies have experience in understanding the industry and choosing the best actors according to the director and brand requirements. They are familiar with the actors, conduct auditions for many roles, and even train new actors.

Once the actor is selected for a specific role, they prepare the actor for the audition and even have experience casting them in different projects. They will use them in events, product launches, award shows, and different corporate events.

How will the casting agency get paid?

Casting agencies do not charge actors and artists applying for different roles through their agency. The casting director or agent will receive the commission based on the role of the selected actor.

When they send different real people or seasoned actors for different roles, these agencies will receive payment from the brands and companies only.