19 Best Content Marketing Agencies in Fresno
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Content marketing makes businesses more competitive by increasing their brand visibility and establishing strong authority in their industries. When you post organic content on your websites and social media channels, it can drive more organic traffic to your website and increase your sales and revenue.
If you own an online business in Fresno, California, you should work with a content marketing agency to develop the right content strategies to increase your brand reach among local and global audiences. Most agencies will provide cost-effective content marketing strategies according to your business goals and budget.
Find the list of the best content marketing agencies in Fresno to work with the right agency. They can understand your specific content requirements and inform your audiences by posting engaging content on your websites and social media platforms.
These agencies will have a team of content experts who can optimize and track the performance of the content marketing campaigns to generate more brand visibility and qualified leads for your business.
A content marketing agency specializes in creating, distributing, and managing content that attracts and engages target audiences. They help businesses build brand awareness, generate leads, and drive sales through various types of content, including blogs, videos, social media posts, and more. Their goal is to provide valuable, relevant content that resonates with the audience and supports overall marketing objectives.
A content marketing agency provides a range of services to help businesses effectively reach and engage their target audience through high-quality content. Here are the key activities they undertake:
- Content Strategy Development:
- Create a comprehensive content strategy aligned with business goals.
- Conduct audience research to understand the needs and preferences of the target market.
- Content Creation:
- Produce various types of content, including blog posts, articles, videos, infographics, eBooks, and social media posts.
- Ensure all content is high-quality, engaging, and optimized for search engines (SEO).
- Content Distribution:
- Develop a distribution plan to share content across multiple channels, such as websites, social media platforms, email newsletters, and third-party sites.
- Utilize content promotion strategies to increase reach and engagement.
- SEO and Keyword Research:
- Conduct keyword research to identify relevant search terms and topics.
- Optimize content to improve search engine rankings and drive organic traffic.
- Social Media Management:
- Create and manage social media content to build brand presence and engage with followers.
- Monitor social media channels and respond to audience interactions.
- Performance Analytics and Reporting:
- Track the performance of content using analytics tools.
- Provide regular reports on key metrics such as traffic, engagement, and conversions.
- Use data insights to refine and improve content strategies.
- Content Audits and Optimization:
- Conduct content audits to assess the effectiveness of existing content.
- Optimize and update content to ensure it remains relevant and valuable over time.
By offering these services, a content marketing agency helps businesses attract, engage, and convert their target audience through strategic and compelling content.
To better understand the distinction between a content marketing agency and a digital marketing agency, here’s a side-by-side comparison:
| Services | Content Marketing Agencies | Digital Marketing Agencies |
|---|---|---|
| Content Strategy Development | ✔ | ✔ |
| Content Creation (blogs, videos) | ✔ | ✔ |
| SEO and Keyword Research | ✔ | ✔ |
| Social Media Management | ✔ | ✔ |
| Email Marketing | ✔ | |
| PPC & Native Advertising | ✔ | |
| Web Design & Development | ✔ | |
| Conversion Rate Optimization | ✔ | |
| Analytics and Reporting | ✔ | ✔ |
In summary, while both agencies focus on digital strategies to engage audiences, a content marketing agency specializes in creating and distributing high-quality content to attract and retain customers. On the other hand, a digital marketing agency offers a broader range of online marketing services, including email marketing, PPC, web development, and conversion optimization, alongside content creation and SEO.
Content marketing agencies offer a variety of services that cater to different aspects of online marketing. Each service comes with its own set of costs, reflecting the expertise and resources required to deliver high-quality results. Here is an overview of these services and their costs.
Content Marketing Campaign Costs:
- Monthly cost for medium-sized business: $10,000 – $20,000
- Monthly cost for high competition verticals: $30,000 – $60,000
Blog Design:
- Cost range: $8,000 – $15,000
Blog Post:
- Cost per post: $1,500 – $6,000
Infographic Research + Design:
- Cost: $3,000 – $4,000
Animated Infographic Research + Design:
- Cost: $7,200
Videos:
- Cost per minute: $3,500
- Two-minute video: $6,000 – $8,000
Content with Original Photography:
- Cost per post: $4,000 – $6,000
Interactives:
- Cost: $10,000+
Content Outreach Costs:
- Hourly rate: $90 – $110/hour
- Total cost per post: $3,200 – $5,500 (for 20 to 60 hours of outreach)
Now lets go through more details in each service:
Campaign Costs
Content marketing campaigns for medium-sized businesses cost between $10,000 and $20,000 per month. In competitive industries, this can rise to $30,000 – $60,000 per month. These campaigns include a mix of services to create a comprehensive strategy.
Blog Design
An engaging blog design costs between $8,000 and $15,000. A well-designed blog can significantly impact your content’s effectiveness, improving user experience and increasing reader engagement. Good design can improve outcomes by up to 50%.
Blog Posts
High-quality blog posts cost between $1,500 and $6,000. This cost covers expert writing by subject matter experts, thorough editing, and the inclusion of rich visuals. Quality content creation involves multiple roles working together to ensure the final product is engaging and effective.
Infographics
Creating infographics involves significant research and design effort, costing between $3,000 and $4,000. This investment covers the work of skilled designers and researchers to produce visually appealing content. Animated infographics cost around $7,200 due to the additional time and expertise required for animation.
Video Production
Videos are a powerful content format, with basic videos costing about $3,500 per minute. More complex productions, like a two-minute video, range from $6,000 to $8,000. These costs include casting, videography, scripting, and other production elements.
Original Photography
Adding original photography to your content costs between $4,000 and $6,000 per post. This includes expenses for professional photo shoots, studio time, and editing. Original photography helps create unique and visually appealing content that stands out.
Interactive Content
Creating interactive content starts at $10,000. This includes work by experienced UX designers and developers. Interactive content provides a differentiated user experience, making it a valuable investment for enhancing engagement.
Content Outreach
Effective content outreach costs between $3,200 and $5,500 per post. This is based on 20 to 60 hours of work at $90 – $110 per hour. Outreach activities include cold outreach, additional distribution on platforms like Reddit, and engagement within social communities.
By understanding these costs, businesses can make informed decisions about their content marketing investments.
Hiring a content marketing agency can be a game-changer for your business. Here’s why it’s worth considering.
First off, expertise. Agencies bring a team of professionals who specialize in different areas like writing, design, SEO, and social media. They know what works and what doesn’t, so you’re not wasting time and money on trial and error.
Next, quality. High-quality content isn’t just about writing well—it’s about strategy, research, and knowing how to engage your audience. Agencies have the tools and experience to create content that stands out and drives results.
Then there’s consistency. Keeping up with a regular posting schedule is tough when you’re juggling other business tasks. An agency ensures your content calendar is always full, keeping your audience engaged and coming back for more.
Let’s not forget about time. Creating great content takes a lot of it. By outsourcing to an agency, you free up your schedule to focus on what you do best—running your business.
Lastly, results. A good agency tracks the performance of your content, making data-driven adjustments to ensure you’re getting the best return on your investment. They aim for real, measurable results like increased traffic, leads, and sales.
In a nutshell, hiring a content marketing agency brings expertise, quality, consistency, time savings, and measurable results to your marketing efforts. It’s an investment that can pay off big time.
Choosing the right content marketing agency can make a significant difference in your business’s success. Here’s a detailed, step-by-step guide to help you find the best one for your needs.
- Identify Your Marketing Goals:
- Clearly outline what you aim to achieve with your content marketing. Whether it’s increasing website traffic, generating leads, improving SEO, or building brand awareness, having specific goals will help you find an agency that specializes in those areas.
- Assess Your Budget:
- Determine how much you can afford to spend on content marketing. Knowing your budget will help you narrow down your options and focus on agencies within your financial range.
- Research Potential Agencies:
- Create a list of potential agencies by searching online, asking for recommendations, and checking industry directories. Look for agencies with good reviews and a strong online presence.
- Review Their Portfolio:
- Examine the portfolios of shortlisted agencies to see their previous work. Look for case studies and examples of content they’ve created for clients in your industry or with similar goals.
- Check Client Testimonials:
- Read client testimonials and reviews on the agency’s website and third-party sites like Google and Clutch. Pay attention to feedback about their communication, expertise, and results.
- Verify Industry Experience:
- Ensure the agency has experience in your specific industry. Agencies with industry-specific knowledge will better understand your target audience and how to engage them effectively.
- Evaluate Their Content Quality:
- Review the quality of the agency’s own content, including blog posts, social media, and website. High-quality, engaging content on their own platforms indicates their capability to deliver the same for you.
- Understand Their Process:
- Ask the agency to explain their content creation process. Understand how they develop content strategies, conduct research, create content, and measure success. Ensure their process aligns with your expectations.
- Meet the Team:
- Request to meet the team members who will be working on your account. This can include writers, designers, strategists, and account managers. Assess their expertise and how well you communicate with them.
- Discuss SEO Strategies:
- Inquire about their approach to SEO. Ensure they perform comprehensive keyword research, optimize on-page elements, and have a strategy for building high-quality backlinks.
- Explore Content Distribution Methods:
- Understand how they plan to distribute your content. Effective distribution methods include social media, email marketing, guest blogging, and influencer outreach.
- Check Their Reporting and Analytics:
- Ask how they measure and report on the success of their content. Ensure they provide regular, detailed reports on key performance indicators (KPIs) like traffic, engagement, leads, and ROI.
- Review Their Tools and Technologies:
- Find out what tools and technologies the agency uses for content creation, SEO, analytics, and project management. Ensure they use reputable and effective platforms.
- Understand Their Pricing Structure:
- Get a clear understanding of their pricing. Ask for a detailed breakdown of costs and what is included in their services. Be wary of hidden fees and ensure their pricing fits your budget.
- Assess Communication and Collaboration:
- Ensure the agency is responsive and willing to collaborate with your team. Establish how often you will have meetings, who your main point of contact will be, and their preferred communication methods.
- Request a Proposal:
- Ask the agency to provide a proposal outlining their recommended strategy, services, timelines, and costs. Review this proposal in detail to ensure it aligns with your goals and budget.
- Ask for References:
- Request references from current or past clients. Contact these references to get an honest assessment of the agency’s performance, reliability, and results.
- Evaluate Long-Term Potential:
- Consider the agency’s potential for a long-term partnership. Content marketing is a continuous effort, and you’ll want an agency that can evolve with your business and continue to deliver results.
- Check for Cultural Fit:
- Ensure the agency’s culture aligns with your company’s values and working style. A good cultural fit can lead to a more productive and enjoyable partnership.
- Make a Decision:
- After thorough evaluation, compare your findings and choose the agency that best meets your criteria. Trust your instincts and select the agency you believe will help you achieve your content marketing goals most effectively.
By following these detailed steps, you can confidently choose the best content marketing agency for your business.
Agency Background and Experience
- Do you have experience working in our industry?
- Can you provide case studies or examples of your work with similar clients?
Services and Processes
- What specific content marketing services do you offer?
- How do you develop content strategies?
- What tools and platforms do you use for content creation, SEO, and analytics?
Content Quality and Expertise
- Can you provide examples of high-quality content you have produced?
- Who will be responsible for creating our content (writers, editors, designers)?
SEO and Content Distribution
- What is your approach to SEO and keyword research?
- What are your strategies for content distribution and promotion?
Reporting and Analytics
- How do you measure the success of your content marketing efforts?
- What key performance indicators (KPIs) do you track?
- How often will we receive performance reports?
Communication and Collaboration
- How often will we have meetings to discuss progress and strategy?
- Who will be our main point of contact?
Pricing and Contracts
- What is your pricing structure?
- Are there any additional costs we should be aware of?
By asking these key questions, you can ensure that you choose a content marketing agency that aligns with your goals, has a proven track record, and can deliver the results you’re looking for.
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Our Rating Guidelines
Ranked: The Best Content Marketing Agencies in Fresno
We’ve shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.
However, before you decide to go with anyone I recommend 2 things:
Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.
Or, if you are sure you’d like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.
And most important, don’t fall for short-term hacks some poor quality agencies try to sell you on.
Look for long-term strategy, protecting your brand and clear timelines.
1. Nettra Media
Founded Year: 2012
Website: nettramedia.com
Reputation Score: AA
About the Agency: Nettra Media is a top content marketing agency in Fresno that uses compelling content to engage and educate your target audience. The company produces high-quality content to improve your organic traffic to your website and convert the visitors into potential customers.
They can develop inspiring blogs, articles, videos, images, and emails to convey your brand messages clearly to customers. Their content marketing experts develop good relationships with your customers and produce the highest return on investment in your content marketing campaigns.
Case Studies: Pending submission
2. Real-Time Outsource
Founded Year: 2009
Website: realtimeoutsource.com
Reputation Score: AA
About the agency: Real-Time Outsource is a leading content marketing agency in Fresno that helps create interesting content for your brand to attract more potential customers. The company can promote your products and services by posting content on your websites and social media channels.
Through their content marketing services, they can effectively generate plenty of qualified leads and prospects for your business. Their professionals provide guides, promotional content, product reviews, and effective social media posts.
Case Studies: Pending submission
3. Ozelot Media
Founded Year: 2019
Website: ozelotmedia.com
Reputation Score: AA
About the Agency: Ozelot Media is a skilled content marketing agency in Fresno that uses relevant and engaging content to improve your brand’s visibility. They can help you create unique and relevant content using video, infographics, and optimized blogs and service pages.
Whatever your content needs, they have an experienced team of content creators to help you care for them. Their professionals will keep your audience interested in your brand with information that reflects it.
Case Studies: Pending submission
4. WorldLight Media
Founded Year: 2005
Website: worldlightmedia.com
Reputation Score: AA
About the agency: WorldLight Media is a popular content marketing agency in Fresno that creates digital media, graphics, video, and written content that is a fit for your business. They can create interesting content for your website, your social media, and your ads.
The company develops a comprehensive content marketing strategy designed to help boost SEO and brand awareness, build trust and authority with your target market, and generate leads. Their professionals optimize the content based on market trends for your target demographic to get measurable results.
Case Studies: Pending submission
5. Digital Marketing 1on1
Founded Year: 2012
Website: digitalmarketing1on1.com
Reputation Score: AA
About the agency: Digital Marketing 1on1 is a professional content marketing agency in Fresno that delivers relevant content to reach prospective buyers and drive revenue. Through strategic content marketing campaigns, they help you build loyalty and retention with existing customers.
The company produces engaging blog posts, white papers, videos, eBooks, and other content to attract potential customers for your business. Its professionals excel at optimizing content for search to help drive organic visitors to your website and convert them into potential customers.
Case Studies: Pending submission
6. Projekt15
Founded Year: 2016
Website: projekt15.com
Reputation Score: AA
About the Agency: Projekt15 is a prominent content marketing agency in Fresno that educates your audience with informative content on your websites and social media channels. The company will create interesting articles, blogs, images, videos, and eBooks to demonstrate your knowledge and establish a strong authority in your industry.
They will produce content that keeps customers returning to your site to learn more, increasing the likelihood that they will make repeat purchases and remain loyal to your company. Their team can target potential buyers with highly relevant and influential content to boost your brand’s visibility and traffic.
Case Studies: Pending submission
7. Exactly Write Online Marketing
Founded Year: 2009
Website: exactlywritewebcontent.com
Reputation Score: AA
About the agency: Exactly Write Online Marketing is a renowned content marketing agency in Fresno with a dedicated team of content creators, writers, and marketers who provide effective content marketing strategies for businesses. The company will develop engaging blogs, articles, and social media content to keep your audience engaged with your brand.
They will promote your products and services through relevant and informative content at cost-effective prices. Their team produces the best content that can help ensure that your customers remain loyal long-term.
Case Studies: Pending submission
8. Growth Marketing Group
Founded Year: 2018
Website: gmgmarketing.org
Reputation Score: AA
About the agency: Growth Marketing Group is a premier content marketing agency in Fresno. It provides valuable content that meets the needs of your target audience. Through consistent content marketing services, the company can establish your business as an industry leader and build trust with potential customers.
They post the best website and social media content that can lead to increased website traffic, higher conversion rates, and ultimately, more sales.
Case Studies: Pending submission
9. SagaReach
Founded Year: 2021
Website: sagareach.com
Reputation Score: AA
About the agency: SagaReach is a well-known content marketing agency in Fresno that creates and distributes valuable content to attract and engage potential customers. They can develop content in various forms, such as blog posts, videos, infographics, and eBooks.
They use content marketing to demonstrate your expertise and increase brand recognition. Their expert team ensures your business remains at the forefront of potential customers’ minds when making a purchase.
Case Studies: Pending submission
10. Ad Edge Marketing Group
Founded Year: 2007
Website: adedgemg.com
Reputation Score: AA
About the agency: Ad Edge Marketing is a credible and reputed content marketing agency in Fresno that uses the right content to speak to your audience’s values and beliefs and engage them emotionally. The company produces interesting blogs, podcasts, social media posts, infographics, and videos.
They will help your business stand out from competitors by developing the right content marketing strategy according to your business goals and target audience behavior. The team of content marketing experts will identify the right customers who are truly interested in learning about your brand, products, and services and optimize the content that will resonate with them.
Case Studies: Pending submission
11. Viral Digital Marketing
Founded Year: 2023
Website: viraldigitalmarketing.co
Reputation Score: A
About the agency: Viral Digital Marketing is a reliable content marketing agency in Fresno that offers high-quality content creation and marketing services. Their team will take the time to understand your brand and find the most effective way to convey it to your audience.
The company has the answer for all your content marketing needs from strategy to implementation. They will ensure your audiences are engaged with your brand by consistently posting regular content on different platforms.
Case Studies: Pending submission
12. Fresno Agency SEO & Web Designs
Founded Year: 2023
Website: fresno.agency
Reputation Score: A
About the agency: Fresno Agency SEO & Web Designs is a dedicated content marketing agency in Fresno. It provides high-quality, relevant content to attract and retain customers. Its content marketing experts craft compelling blog posts, articles, infographics, and more to engage your audience.
The company will develop the best content marketing strategies to establish your brand as a thought leader in your industry and improve SEO results. They will keep your audiences interested in your brand by promoting the products and services through various social media channels and websites.
Case Studies: Pending submission
13. Redizel
Founded Year: 2017
Website: redizel.com
Reputation Score: A
About the agency: Redizel is a dependable content marketing agency in Fresno that crafts compelling content that resonates with your audience, sparking their interest and engagement. The company offers valuable resources such as eBooks and guides for collecting visitors’ contact information.
They will drive more organic traffic to your website and keep the users on social media channels engaged with your brand by consistently posting content. Their professionals will understand your brand requirements and track the performance of your content marketing strategies to boost your conversion rates and customer engagement.
Case Studies: Pending submission
14. DIWL Agency
Founded Year: 2022
Website: diwlagency.com
Reputation Score: A
About the agency: DIWL Agency is a unique content marketing agency in Fresno. Creating high-quality, engaging content improves visibility. They offer blog posts, social media content, email newsletters, white papers, and videos.
The company designs content marketing strategies to provide value to the audience by giving them information, solutions, and insights that help them solve their problems. Their content marketing team will help you reach your business goals and content needs by developing informative content that truly reflects your brand personality.
Case Studies: Pending submission
15. En Fuego Media
Founded Year: 2020
Website: enfuegomedia.com
Reputation Score: A
About the agency: En Fuego Media is a terrific content marketing agency in Fresno that will help you create engaging, high-quality content for your business. Their team of skilled writers can create content that fits your brand’s message and is optimized for search engines.
They will help you attract and keep your target audience’s attention by posting content consistently on your website and social media channels. Their professionals will help attract more potential customers to your brand by driving organic traffic and maximizing conversion rates using strategic content marketing services.
Case Studies: Pending submission
16. Moore than SEO
Founded Year: 2014
Website: moorethanseo.com
Reputation Score: A
About the agency: Moore Than SEO is a vibrant content marketing agency in Fresno that creates meaningful content that resonates with target audiences. The company specializes in developing blog posts, white papers, visual content, articles, and social posts that truly connect with the needs of your target audience.
They will help your audience learn more about your brand’s products and services by promoting them through engaging and meaningful content on different platforms. Their team of experts uses proper content marketing strategies to build trust and nurture relationships while boasting customer loyalty rates.
Case Studies: Pending submission
17. Goldleaf Creative
Founded Year: 2003
Website: goldleafonline.com
Reputation Score: A
About the agency: Goldleaf Creative is a dynamic content marketing agency in Fresno that establishes a valuable and enduring relationship with your target audience to drive profitable customer action through content marketing services.
Their team of experts can guide you through the stages of developing a content strategy to deliver appropriate content that resonates with your target audience. They will amplify the brand’s reach through impactful messages given through various content formats, including blogs, articles, videos, and eBooks.
The company can understand your unique content marketing requirements and optimize the strategies for generating measurable results.
Case Studies: Pending submission
18. ICS Creative Agency
Founded Year: 2009
Website: icscreativeagency.com
Reputation Score: A
About the agency: ICS Creative Agency is a knowledgeable content marketing agency in Fresno. They provide customers with the necessary information to purchase your products and services. They can promote your brand by creating high-quality social media posts and website content to capture the attention of website visitors and convert them into potential customers for your business.
The company has the experience to choose the right content marketing strategies to deliver your brand messages across local and global audiences. The team of content writing experts and marketers will understand your business requirements and optimize the content to drive more organic traffic to your website and increase customer engagement.
Case Studies: Pending submission
19. Egility Digital
Founded Year: 2021
Website: egilitydigital.com
Reputation Score: A
About the agency: Egility Digital is a superior content marketing agency in Fresno with the ability to attract more potential customers for your business by educating and engaging them with relevant content.
The company has plenty of experience in developing interesting articles, blogs, images, videos, white papers, and case studies to promote your product and services to the right audience at the right time.
They can optimize the performance of the content marketing strategies to generate more organic traffic and website conversions. Their content marketing team will use the right strategies to keep your audiences engaged with your brand for a long time.
Case Studies: Pending submission
Conclusion
Content marketing is one of the most valuable tools for small and large businesses to increase their brand visibility and attract more potential customers from different parts of the world.
Working with the right content marketing agency can help develop interesting and engaging content to promote your products and services to the right audience at the right time. They can also help boost your website traffic and drive higher conversion rates, which in turn leads to more sales and revenue for your business.
Frequently Asked Questions
1. What is content marketing?
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent written content to attract and retain defined audiences and customers.
2. Who can benefit from content marketing?
Any online business looking to expand its customer base by attracting more potential customers can use content marketing services. Posting content regularly on your website and social media channels can drive users to your website to make purchases of your products and services.
3.What will a content marketing agency do?
A content marketing agency will understand your business requirements, target audience behavior, and competitors to develop the right content marketing strategies to post informative content about your brand offerings on different social media and digital platforms.
4. What type of content will be used to promote my business?
Most content marketing agencies will develop interesting articles, blogs, videos, infographics, webinars, podcasts, white papers, case studies, eBooks, and images to promote your products and services to the right audience at the right time.
5. What will the cost of content marketing be?
The cost of content marketing will depend on your business size, industry, target audience, and competitors. Most content marketing agencies will provide monthly packages with specific pricing to help you post regularly on your websites and social media channels to keep your audience engaged for a long time.