9 Best Content Marketing Agencies in Memphis

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Content marketing is one of the most profitable marketing techniques for businesses to increase their brand awareness by posting interesting content on their digital and social media channels. It helps capture the attention of both global and local customers by promoting your products and services through authentic content.

Memphis is an interesting city in Tennessee with reputed content marketing agencies that have the potential to drive more sales and revenue for your business by creating customized content marketing strategies.

These agencies have creative professionals, content creators, and strategists who can analyze your audience, competitors, and marketplace to develop customized content marketing strategies that will help drive more organic traffic to your website and increase conversion rates.

Find the list of the best content marketing agencies in Memphis and choose the right agency for your business to generate more organic visibility for your brand. These agencies can grab the attention from the target audience by posting interesting videos, articles, blogs, infographics, and images on your website and social media channels.

They can also optimize the performance of these content marketing strategies to help you achieve your business goals within a budget.

A content marketing agency specializes in creating, distributing, and managing content that attracts and engages target audiences. They help businesses build brand awareness, generate leads, and drive sales through various types of content, including blogs, videos, social media posts, and more. Their goal is to provide valuable, relevant content that resonates with the audience and supports overall marketing objectives.

A content marketing agency provides a range of services to help businesses effectively reach and engage their target audience through high-quality content. Here are the key activities they undertake:

  • Content Strategy Development:
    • Create a comprehensive content strategy aligned with business goals.
    • Conduct audience research to understand the needs and preferences of the target market.
  • Content Creation:
    • Produce various types of content, including blog posts, articles, videos, infographics, eBooks, and social media posts.
    • Ensure all content is high-quality, engaging, and optimized for search engines (SEO).
  • Content Distribution:
    • Develop a distribution plan to share content across multiple channels, such as websites, social media platforms, email newsletters, and third-party sites.
    • Utilize content promotion strategies to increase reach and engagement.
  • SEO and Keyword Research:
    • Conduct keyword research to identify relevant search terms and topics.
    • Optimize content to improve search engine rankings and drive organic traffic.
  • Social Media Management:
    • Create and manage social media content to build brand presence and engage with followers.
    • Monitor social media channels and respond to audience interactions.
  • Performance Analytics and Reporting:
    • Track the performance of content using analytics tools.
    • Provide regular reports on key metrics such as traffic, engagement, and conversions.
    • Use data insights to refine and improve content strategies.
  • Content Audits and Optimization:
    • Conduct content audits to assess the effectiveness of existing content.
    • Optimize and update content to ensure it remains relevant and valuable over time.

By offering these services, a content marketing agency helps businesses attract, engage, and convert their target audience through strategic and compelling content.

To better understand the distinction between a content marketing agency and a digital marketing agency, here’s a side-by-side comparison:

ServicesContent Marketing AgenciesDigital Marketing Agencies
Content Strategy Development
Content Creation (blogs, videos)
SEO and Keyword Research
Social Media Management
Email Marketing
PPC & Native Advertising
Web Design & Development
Conversion Rate Optimization
Analytics and Reporting

In summary, while both agencies focus on digital strategies to engage audiences, a content marketing agency specializes in creating and distributing high-quality content to attract and retain customers. On the other hand, a digital marketing agency offers a broader range of online marketing services, including email marketing, PPC, web development, and conversion optimization, alongside content creation and SEO.

Content marketing agencies offer a variety of services that cater to different aspects of online marketing. Each service comes with its own set of costs, reflecting the expertise and resources required to deliver high-quality results. Here is an overview of these services and their costs.


Content Marketing Campaign Costs:

  • Monthly cost for medium-sized business: $10,000 – $20,000
  • Monthly cost for high competition verticals: $30,000 – $60,000

Blog Design:

  • Cost range: $8,000 – $15,000

Blog Post:

  • Cost per post: $1,500 – $6,000

Infographic Research + Design:

  • Cost: $3,000 – $4,000

Animated Infographic Research + Design:

  • Cost: $7,200

Videos:

  • Cost per minute: $3,500
  • Two-minute video: $6,000 – $8,000

Content with Original Photography:

  • Cost per post: $4,000 – $6,000

Interactives:

  • Cost: $10,000+

Content Outreach Costs:

  • Hourly rate: $90 – $110/hour
  • Total cost per post: $3,200 – $5,500 (for 20 to 60 hours of outreach)

Now lets go through more details in each service:

Campaign Costs

Content marketing campaigns for medium-sized businesses cost between $10,000 and $20,000 per month. In competitive industries, this can rise to $30,000 – $60,000 per month. These campaigns include a mix of services to create a comprehensive strategy.

Blog Design

An engaging blog design costs between $8,000 and $15,000. A well-designed blog can significantly impact your content’s effectiveness, improving user experience and increasing reader engagement. Good design can improve outcomes by up to 50%.

Blog Posts

High-quality blog posts cost between $1,500 and $6,000. This cost covers expert writing by subject matter experts, thorough editing, and the inclusion of rich visuals. Quality content creation involves multiple roles working together to ensure the final product is engaging and effective.

Infographics

Creating infographics involves significant research and design effort, costing between $3,000 and $4,000. This investment covers the work of skilled designers and researchers to produce visually appealing content. Animated infographics cost around $7,200 due to the additional time and expertise required for animation.

Video Production

Videos are a powerful content format, with basic videos costing about $3,500 per minute. More complex productions, like a two-minute video, range from $6,000 to $8,000. These costs include casting, videography, scripting, and other production elements.

Original Photography

Adding original photography to your content costs between $4,000 and $6,000 per post. This includes expenses for professional photo shoots, studio time, and editing. Original photography helps create unique and visually appealing content that stands out.

Interactive Content

Creating interactive content starts at $10,000. This includes work by experienced UX designers and developers. Interactive content provides a differentiated user experience, making it a valuable investment for enhancing engagement.

Content Outreach

Effective content outreach costs between $3,200 and $5,500 per post. This is based on 20 to 60 hours of work at $90 – $110 per hour. Outreach activities include cold outreach, additional distribution on platforms like Reddit, and engagement within social communities.

By understanding these costs, businesses can make informed decisions about their content marketing investments.

Hiring a content marketing agency can be a game-changer for your business. Here’s why it’s worth considering.

First off, expertise. Agencies bring a team of professionals who specialize in different areas like writing, design, SEO, and social media. They know what works and what doesn’t, so you’re not wasting time and money on trial and error.

Next, quality. High-quality content isn’t just about writing well—it’s about strategy, research, and knowing how to engage your audience. Agencies have the tools and experience to create content that stands out and drives results.

Then there’s consistency. Keeping up with a regular posting schedule is tough when you’re juggling other business tasks. An agency ensures your content calendar is always full, keeping your audience engaged and coming back for more.

Let’s not forget about time. Creating great content takes a lot of it. By outsourcing to an agency, you free up your schedule to focus on what you do best—running your business.

Lastly, results. A good agency tracks the performance of your content, making data-driven adjustments to ensure you’re getting the best return on your investment. They aim for real, measurable results like increased traffic, leads, and sales.

In a nutshell, hiring a content marketing agency brings expertise, quality, consistency, time savings, and measurable results to your marketing efforts. It’s an investment that can pay off big time.

Choosing the right content marketing agency can make a significant difference in your business’s success. Here’s a detailed, step-by-step guide to help you find the best one for your needs.

  1. Identify Your Marketing Goals:
    • Clearly outline what you aim to achieve with your content marketing. Whether it's increasing website traffic, generating leads, improving SEO, or building brand awareness, having specific goals will help you find an agency that specializes in those areas.
  2. Assess Your Budget:
    • Determine how much you can afford to spend on content marketing. Knowing your budget will help you narrow down your options and focus on agencies within your financial range.
  3. Research Potential Agencies:
    • Create a list of potential agencies by searching online, asking for recommendations, and checking industry directories. Look for agencies with good reviews and a strong online presence.
  4. Review Their Portfolio:
    • Examine the portfolios of shortlisted agencies to see their previous work. Look for case studies and examples of content they've created for clients in your industry or with similar goals.
  5. Check Client Testimonials:
    • Read client testimonials and reviews on the agency’s website and third-party sites like Google and Clutch. Pay attention to feedback about their communication, expertise, and results.
  6. Verify Industry Experience:
    • Ensure the agency has experience in your specific industry. Agencies with industry-specific knowledge will better understand your target audience and how to engage them effectively.
  7. Evaluate Their Content Quality:
    • Review the quality of the agency’s own content, including blog posts, social media, and website. High-quality, engaging content on their own platforms indicates their capability to deliver the same for you.
  8. Understand Their Process:
    • Ask the agency to explain their content creation process. Understand how they develop content strategies, conduct research, create content, and measure success. Ensure their process aligns with your expectations.
  9. Meet the Team:
    • Request to meet the team members who will be working on your account. This can include writers, designers, strategists, and account managers. Assess their expertise and how well you communicate with them.
  10. Discuss SEO Strategies:
    • Inquire about their approach to SEO. Ensure they perform comprehensive keyword research, optimize on-page elements, and have a strategy for building high-quality backlinks.
  11. Explore Content Distribution Methods:
    • Understand how they plan to distribute your content. Effective distribution methods include social media, email marketing, guest blogging, and influencer outreach.
  12. Check Their Reporting and Analytics:
    • Ask how they measure and report on the success of their content. Ensure they provide regular, detailed reports on key performance indicators (KPIs) like traffic, engagement, leads, and ROI.
  13. Review Their Tools and Technologies:
    • Find out what tools and technologies the agency uses for content creation, SEO, analytics, and project management. Ensure they use reputable and effective platforms.
  14. Understand Their Pricing Structure:
    • Get a clear understanding of their pricing. Ask for a detailed breakdown of costs and what is included in their services. Be wary of hidden fees and ensure their pricing fits your budget.
  15. Assess Communication and Collaboration:
    • Ensure the agency is responsive and willing to collaborate with your team. Establish how often you will have meetings, who your main point of contact will be, and their preferred communication methods.
  16. Request a Proposal:
    • Ask the agency to provide a proposal outlining their recommended strategy, services, timelines, and costs. Review this proposal in detail to ensure it aligns with your goals and budget.
  17. Ask for References:
    • Request references from current or past clients. Contact these references to get an honest assessment of the agency’s performance, reliability, and results.
  18. Evaluate Long-Term Potential:
    • Consider the agency’s potential for a long-term partnership. Content marketing is a continuous effort, and you’ll want an agency that can evolve with your business and continue to deliver results.
  19. Check for Cultural Fit:
    • Ensure the agency’s culture aligns with your company’s values and working style. A good cultural fit can lead to a more productive and enjoyable partnership.
  20. Make a Decision:
    • After thorough evaluation, compare your findings and choose the agency that best meets your criteria. Trust your instincts and select the agency you believe will help you achieve your content marketing goals most effectively.

By following these detailed steps, you can confidently choose the best content marketing agency for your business.

Agency Background and Experience

  1. Do you have experience working in our industry?
  2. Can you provide case studies or examples of your work with similar clients?

Services and Processes

  1. What specific content marketing services do you offer?
  2. How do you develop content strategies?
  3. What tools and platforms do you use for content creation, SEO, and analytics?

Content Quality and Expertise

  1. Can you provide examples of high-quality content you have produced?
  2. Who will be responsible for creating our content (writers, editors, designers)?

SEO and Content Distribution

  1. What is your approach to SEO and keyword research?
  2. What are your strategies for content distribution and promotion?

Reporting and Analytics

  1. How do you measure the success of your content marketing efforts?
  2. What key performance indicators (KPIs) do you track?
  3. How often will we receive performance reports?

Communication and Collaboration

  1. How often will we have meetings to discuss progress and strategy?
  2. Who will be our main point of contact?

Pricing and Contracts

  1. What is your pricing structure?
  2. Are there any additional costs we should be aware of?

By asking these key questions, you can ensure that you choose a content marketing agency that aligns with your goals, has a proven track record, and can deliver the results you’re looking for.

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Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

  1. Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients' business goals. Strategies show deep understanding of the target audience, market trends, and competition.
  2. Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
  3. Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
  4. Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
  5. Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
  6. Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

  1. Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients' objectives and show a good understanding of target audiences.
  2. Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
  3. Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
  4. Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
  5. Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

  1. Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
  2. Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
  3. Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
  4. Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

  1. Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
  2. Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
  3. Limited Results: Presents evidence of incremental changes in performance metrics.
  4. Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

  1. Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
  2. Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
  3. Lackluster Results: Demonstrates minimal positive impact on performance metrics.
  4. Communication Issues: Communicates sporadically, often with limited insights and updates.

Ranked: The Best Content Marketing Agencies in Memphis

We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. Cobblestone Marketing

Cobblestone Marketing

Founded Year: 2011

Website: cobblemarketing.com

Reputation Score: AA

About the agency: Cobblestone Marketing is a top content marketing agency in Memphis. It provides quality content that quickly converts consumers into potential customers for your business. Their team of writers and strategists will develop interesting videos, articles, blogs, and social media content to enhance your brand footprint while driving increased engagement across all platforms.

The company offers a comprehensive strategy targeted at your business goals and customers to attract and engage with the target audience. Their professionals will help build your audience and spread your message to boost search traffic and get new customers for your business.

Case Studies: Pending submission

2. Neon Canvas

Neon Canvas

Founded Year: 2016

Website: neoncanvas.com

Reputation Score: AA

About the agency: Neon Canvas is a leading content marketing agency in Memphis, developing original content that will appeal to your existing and new customers. Their experienced team is known for creating regularly scheduled blog posts, articles, videos, infographics, and images to describe your products and services in an engaging manner.

They will develop content that authentically captures your business's voice. The company excels at keeping your website rich and robust with complex keyword content to increase your brand visibility and reach among your target audience.

Case Studies: Pending submission

3. Counterpart Communication Design

Counterpart Communication Design

Founded Year: 2002

Website: counterpartcd.com

Reputation Score: AA

About the agency: Counterpart Communication Design is a trusted content marketing agency in Memphis that creates content marketing strategies that generate revenue for all sizes of businesses. The company develops the best content for marketing your products and services and increasing your sales and revenue.

They can help create the right content marketing strategy to boost your brand visibility and attract new customers for your business. Their content marketing professionals will analyze your competitors and target audience to develop the best content that will spike their interest in your brand and keep them engaged for a long time.

Case Studies: Pending submission

4. Code with Power

Code with Power

Founded Year: 2007

Website: codewithpower.com

Reputation Score: AA

About the agency: Code with Power is a skilled content marketing agency in Memphis that blends creativity and data to help you engage your current audiences and reach new ones. The company helps keep your audiences interested in your grand products and services by developing interesting content for your website and social media channels.

Their team of highly qualified writers and content creators will help you with a content marketing strategy that can make your customers take the desired actions to increase your sales and revenue. They will automatically help readers understand what you stand for with well-written, engaging, relevant content.

Case Studies: Pending submission

5. KQ Communications

KQ Communications

Founded Year: 2007

Website: kqcommunications.com

Reputation Score: AA

About the Agency: KQ Communications is a popular content marketing agency in Memphis that builds a strong brand presence by creating targeted content marketing campaigns to reach your desired audience. Their experienced and knowledgeable writers will provide your website with fresh, authentic content to boost your website's rankings.

The company can promote your products and services on your website and social media channels to attract potential customers. They can also develop content marketing strategies according to your business goals and budget to generate the best return on your investment.

Case Studies: Pending submission

6. The Profit Link

The Profit Link

Founded Year: 2017

Website: theprofitlink.com

Reputation Score: AA

About the agency: The Profit Link is a professional content marketing agency in Memphis that offers content marketing services to increase sales lead generation and website conversion rates. The company helps you share interesting content and valuable information with your website visitors.

They will keep them coming back through authentic content, potentially making them loyal customers. Their team of content experts can develop educational and entertainment articles, e-books, webinars, and blogs.

Case Studies: Pending submission

7. Comrade

Comrade

Founded Year: 2006

Website: comradeweb.com

Reputation Score: AA

About the agency: Comrade is a dedicated content marketing agency in Memphis that establishes your brand's authority and drives customer engagement through powerful content marketing strategies. Their experts will analyze your website, execute a keyword research plan, and determine what type of content strategy will work out best for your business.

The company engages your audience with compelling content strategies to meet your business goals. They will produce interesting content and distribute it through appropriate channels to generate maximum visibility.

Case Studies: Pending submission

8. Social Link

Social Link

Founded Year: 2008

Website: sociallink.com

Reputation Score: AA

About the agency: Social Link is a credible content marketing agency in Memphis. The company helps businesses capture the attention of their target audience with effective and engaging content marketing services. The company produces interesting articles, blogs, videos, images, and infographics to drive more organic traffic to your website from different digital and social media channels.

They can optimize the performance of your content marketing strategies to boost your brand's visibility among target customers. The team of content creators will track the performance of these content marketing campaigns to generate a higher return on your investment.

Case Studies: Pending submission

9. RocketFuel

RocketFuel

Founded Year: 2007

Website: gorocketfuel.com

Reputation Score: AA

About the Agency: RocketFuel is a great content marketing agency in Memphis, offering fresh and authentic content for attracting the attention of your potential customers. The company can help in developing content marketing strategies according to your business goals and budget to drive more sales and revenue for your business.

They can strengthen the relationship with your customers by communicating your brand messages through videos, images, infographics, emails, newsletters, and blogs. Their professionals will optimize the performance to generate more brand visibility and get measurable results.

Case Studies: Pending submission

Conclusion

Content marketing is a popular strategy for small, medium, and large businesses to gain the attention of potential customers. When you post interesting articles on your website, social media channels, landing pages, and digital channels, it can help boost your brand's visibility and attract new customers for your business.

If you want to grow your local online business in Memphis, Tennessee, choose a reputed content marketing agency from our list to develop tailored content marketing strategies and optimize performance to improve your sales and revenue.

Frequently Asked Questions

1. What is content marketing?

Content marketing is the process of sharing valuable and effective content with customers to improve brand visibility and drive more sales and revenue. This process helps boost organic traffic to the website and generate more profits for brands in different industries.

2. What will a content marketing agency do?

Content marketing agencies will develop highly targeted content marketing strategies for capturing the attention of potential customers.

They can produce interesting articles, blogs, videos, images, infographics, newsletters, case studies, white papers, and webinars to promote products and services and generate new business customers.

3. How does content marketing help businesses?

Content marketing helps businesses generate new customers by promoting their products and services through interesting and engaging content on different websites, digital channels, and social media channels. It is a valuable investment for businesses to keep their existing and new customers interested in their brand for a long time.

This marketing technique helps drive more organic traffic and boost conversion rates by piqueing website visitors' interest in taking desirable actions.

4. How do I choose the right content marketing agency?

When you are looking to work with a content marketing agency, you have to check their reputation and create customized content marketing strategies for your business to meet your objectives and budget. They must have content creators and creative thinkers who can develop authentic content to promote your brand across different channels and drive more sales and revenue.

Make sure they have a team of professionals who can produce interesting articles, blogs, images, and infographics to keep your audience interested in your brand's products and services for a long time.

5. Is content marketing a cost-effective option?

Content marketing costs vary depending on your marketing needs, budget, target audience, and competitors. It is a cost-effective option for businesses to develop authentic content with the help of videos, block posts, articles, and social media content.

Many channels help you post freely, while some agencies charge hourly and monthly prices for creating content that will attract the attention of your target audience.