10 Best Content Marketing Agencies in New York City

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Content marketing is one of the latest marketing techniques used by small and large businesses to promote their products and services through interesting and informative content and attract potential customers.

Many content marketing agencies in New York City help startups and established businesses develop high-quality creative content strategies and campaigns.

They publish videos, blog posts, podcasts, infographics, newsletters, and images on different digital channels to increase the online visibility of brands and improve their conversion rates.

In this article, you can find a list of the best contact marketing agencies in New York City. These agencies have the reputation and experience to develop contact marketing strategies according to your target audience to improve your sales and revenue.

A content marketing agency specializes in creating, distributing, and managing content that attracts and engages target audiences. They help businesses build brand awareness, generate leads, and drive sales through various types of content, including blogs, videos, social media posts, and more. Their goal is to provide valuable, relevant content that resonates with the audience and supports overall marketing objectives.

A content marketing agency provides a range of services to help businesses effectively reach and engage their target audience through high-quality content. Here are the key activities they undertake:

  • Content Strategy Development:
    • Create a comprehensive content strategy aligned with business goals.
    • Conduct audience research to understand the needs and preferences of the target market.
  • Content Creation:
    • Produce various types of content, including blog posts, articles, videos, infographics, eBooks, and social media posts.
    • Ensure all content is high-quality, engaging, and optimized for search engines (SEO).
  • Content Distribution:
    • Develop a distribution plan to share content across multiple channels, such as websites, social media platforms, email newsletters, and third-party sites.
    • Utilize content promotion strategies to increase reach and engagement.
  • SEO and Keyword Research:
    • Conduct keyword research to identify relevant search terms and topics.
    • Optimize content to improve search engine rankings and drive organic traffic.
  • Social Media Management:
    • Create and manage social media content to build brand presence and engage with followers.
    • Monitor social media channels and respond to audience interactions.
  • Performance Analytics and Reporting:
    • Track the performance of content using analytics tools.
    • Provide regular reports on key metrics such as traffic, engagement, and conversions.
    • Use data insights to refine and improve content strategies.
  • Content Audits and Optimization:
    • Conduct content audits to assess the effectiveness of existing content.
    • Optimize and update content to ensure it remains relevant and valuable over time.

By offering these services, a content marketing agency helps businesses attract, engage, and convert their target audience through strategic and compelling content.

To better understand the distinction between a content marketing agency and a digital marketing agency, here’s a side-by-side comparison:

ServicesContent Marketing AgenciesDigital Marketing Agencies
Content Strategy Development
Content Creation (blogs, videos)
SEO and Keyword Research
Social Media Management
Email Marketing
PPC & Native Advertising
Web Design & Development
Conversion Rate Optimization
Analytics and Reporting

In summary, while both agencies focus on digital strategies to engage audiences, a content marketing agency specializes in creating and distributing high-quality content to attract and retain customers. On the other hand, a digital marketing agency offers a broader range of online marketing services, including email marketing, PPC, web development, and conversion optimization, alongside content creation and SEO.

Content marketing agencies offer a variety of services that cater to different aspects of online marketing. Each service comes with its own set of costs, reflecting the expertise and resources required to deliver high-quality results. Here is an overview of these services and their costs.


Content Marketing Campaign Costs:

  • Monthly cost for medium-sized business: $10,000 – $20,000
  • Monthly cost for high competition verticals: $30,000 – $60,000

Blog Design:

  • Cost range: $8,000 – $15,000

Blog Post:

  • Cost per post: $1,500 – $6,000

Infographic Research + Design:

  • Cost: $3,000 – $4,000

Animated Infographic Research + Design:

  • Cost: $7,200

Videos:

  • Cost per minute: $3,500
  • Two-minute video: $6,000 – $8,000

Content with Original Photography:

  • Cost per post: $4,000 – $6,000

Interactives:

  • Cost: $10,000+

Content Outreach Costs:

  • Hourly rate: $90 – $110/hour
  • Total cost per post: $3,200 – $5,500 (for 20 to 60 hours of outreach)

Now lets go through more details in each service:

Campaign Costs

Content marketing campaigns for medium-sized businesses cost between $10,000 and $20,000 per month. In competitive industries, this can rise to $30,000 – $60,000 per month. These campaigns include a mix of services to create a comprehensive strategy.

Blog Design

An engaging blog design costs between $8,000 and $15,000. A well-designed blog can significantly impact your content’s effectiveness, improving user experience and increasing reader engagement. Good design can improve outcomes by up to 50%.

Blog Posts

High-quality blog posts cost between $1,500 and $6,000. This cost covers expert writing by subject matter experts, thorough editing, and the inclusion of rich visuals. Quality content creation involves multiple roles working together to ensure the final product is engaging and effective.

Infographics

Creating infographics involves significant research and design effort, costing between $3,000 and $4,000. This investment covers the work of skilled designers and researchers to produce visually appealing content. Animated infographics cost around $7,200 due to the additional time and expertise required for animation.

Video Production

Videos are a powerful content format, with basic videos costing about $3,500 per minute. More complex productions, like a two-minute video, range from $6,000 to $8,000. These costs include casting, videography, scripting, and other production elements.

Original Photography

Adding original photography to your content costs between $4,000 and $6,000 per post. This includes expenses for professional photo shoots, studio time, and editing. Original photography helps create unique and visually appealing content that stands out.

Interactive Content

Creating interactive content starts at $10,000. This includes work by experienced UX designers and developers. Interactive content provides a differentiated user experience, making it a valuable investment for enhancing engagement.

Content Outreach

Effective content outreach costs between $3,200 and $5,500 per post. This is based on 20 to 60 hours of work at $90 – $110 per hour. Outreach activities include cold outreach, additional distribution on platforms like Reddit, and engagement within social communities.

By understanding these costs, businesses can make informed decisions about their content marketing investments.

Hiring a content marketing agency can be a game-changer for your business. Here’s why it’s worth considering.

First off, expertise. Agencies bring a team of professionals who specialize in different areas like writing, design, SEO, and social media. They know what works and what doesn’t, so you’re not wasting time and money on trial and error.

Next, quality. High-quality content isn’t just about writing well—it’s about strategy, research, and knowing how to engage your audience. Agencies have the tools and experience to create content that stands out and drives results.

Then there’s consistency. Keeping up with a regular posting schedule is tough when you’re juggling other business tasks. An agency ensures your content calendar is always full, keeping your audience engaged and coming back for more.

Let’s not forget about time. Creating great content takes a lot of it. By outsourcing to an agency, you free up your schedule to focus on what you do best—running your business.

Lastly, results. A good agency tracks the performance of your content, making data-driven adjustments to ensure you’re getting the best return on your investment. They aim for real, measurable results like increased traffic, leads, and sales.

In a nutshell, hiring a content marketing agency brings expertise, quality, consistency, time savings, and measurable results to your marketing efforts. It’s an investment that can pay off big time.

Choosing the right content marketing agency can make a significant difference in your business’s success. Here’s a detailed, step-by-step guide to help you find the best one for your needs.

  1. Identify Your Marketing Goals:
    • Clearly outline what you aim to achieve with your content marketing. Whether it’s increasing website traffic, generating leads, improving SEO, or building brand awareness, having specific goals will help you find an agency that specializes in those areas.
  2. Assess Your Budget:
    • Determine how much you can afford to spend on content marketing. Knowing your budget will help you narrow down your options and focus on agencies within your financial range.
  3. Research Potential Agencies:
    • Create a list of potential agencies by searching online, asking for recommendations, and checking industry directories. Look for agencies with good reviews and a strong online presence.
  4. Review Their Portfolio:
    • Examine the portfolios of shortlisted agencies to see their previous work. Look for case studies and examples of content they’ve created for clients in your industry or with similar goals.
  5. Check Client Testimonials:
    • Read client testimonials and reviews on the agency’s website and third-party sites like Google and Clutch. Pay attention to feedback about their communication, expertise, and results.
  6. Verify Industry Experience:
    • Ensure the agency has experience in your specific industry. Agencies with industry-specific knowledge will better understand your target audience and how to engage them effectively.
  7. Evaluate Their Content Quality:
    • Review the quality of the agency’s own content, including blog posts, social media, and website. High-quality, engaging content on their own platforms indicates their capability to deliver the same for you.
  8. Understand Their Process:
    • Ask the agency to explain their content creation process. Understand how they develop content strategies, conduct research, create content, and measure success. Ensure their process aligns with your expectations.
  9. Meet the Team:
    • Request to meet the team members who will be working on your account. This can include writers, designers, strategists, and account managers. Assess their expertise and how well you communicate with them.
  10. Discuss SEO Strategies:
    • Inquire about their approach to SEO. Ensure they perform comprehensive keyword research, optimize on-page elements, and have a strategy for building high-quality backlinks.
  11. Explore Content Distribution Methods:
    • Understand how they plan to distribute your content. Effective distribution methods include social media, email marketing, guest blogging, and influencer outreach.
  12. Check Their Reporting and Analytics:
    • Ask how they measure and report on the success of their content. Ensure they provide regular, detailed reports on key performance indicators (KPIs) like traffic, engagement, leads, and ROI.
  13. Review Their Tools and Technologies:
    • Find out what tools and technologies the agency uses for content creation, SEO, analytics, and project management. Ensure they use reputable and effective platforms.
  14. Understand Their Pricing Structure:
    • Get a clear understanding of their pricing. Ask for a detailed breakdown of costs and what is included in their services. Be wary of hidden fees and ensure their pricing fits your budget.
  15. Assess Communication and Collaboration:
    • Ensure the agency is responsive and willing to collaborate with your team. Establish how often you will have meetings, who your main point of contact will be, and their preferred communication methods.
  16. Request a Proposal:
    • Ask the agency to provide a proposal outlining their recommended strategy, services, timelines, and costs. Review this proposal in detail to ensure it aligns with your goals and budget.
  17. Ask for References:
    • Request references from current or past clients. Contact these references to get an honest assessment of the agency’s performance, reliability, and results.
  18. Evaluate Long-Term Potential:
    • Consider the agency’s potential for a long-term partnership. Content marketing is a continuous effort, and you’ll want an agency that can evolve with your business and continue to deliver results.
  19. Check for Cultural Fit:
    • Ensure the agency’s culture aligns with your company’s values and working style. A good cultural fit can lead to a more productive and enjoyable partnership.
  20. Make a Decision:
    • After thorough evaluation, compare your findings and choose the agency that best meets your criteria. Trust your instincts and select the agency you believe will help you achieve your content marketing goals most effectively.

By following these detailed steps, you can confidently choose the best content marketing agency for your business.

Agency Background and Experience

  1. Do you have experience working in our industry?
  2. Can you provide case studies or examples of your work with similar clients?

Services and Processes

  1. What specific content marketing services do you offer?
  2. How do you develop content strategies?
  3. What tools and platforms do you use for content creation, SEO, and analytics?

Content Quality and Expertise

  1. Can you provide examples of high-quality content you have produced?
  2. Who will be responsible for creating our content (writers, editors, designers)?

SEO and Content Distribution

  1. What is your approach to SEO and keyword research?
  2. What are your strategies for content distribution and promotion?

Reporting and Analytics

  1. How do you measure the success of your content marketing efforts?
  2. What key performance indicators (KPIs) do you track?
  3. How often will we receive performance reports?

Communication and Collaboration

  1. How often will we have meetings to discuss progress and strategy?
  2. Who will be our main point of contact?

Pricing and Contracts

  1. What is your pricing structure?
  2. Are there any additional costs we should be aware of?

By asking these key questions, you can ensure that you choose a content marketing agency that aligns with your goals, has a proven track record, and can deliver the results you’re looking for.

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Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

  1. Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients’ business goals. Strategies show deep understanding of the target audience, market trends, and competition.
  2. Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
  3. Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
  4. Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
  5. Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
  6. Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

  1. Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients’ objectives and show a good understanding of target audiences.
  2. Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
  3. Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
  4. Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
  5. Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

  1. Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
  2. Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
  3. Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
  4. Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

  1. Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
  2. Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
  3. Limited Results: Presents evidence of incremental changes in performance metrics.
  4. Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

  1. Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
  2. Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
  3. Lackluster Results: Demonstrates minimal positive impact on performance metrics.
  4. Communication Issues: Communicates sporadically, often with limited insights and updates.

Ranked: The Best Content Marketing Agencies In New York City

We’ve shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you’d like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don’t fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. No Good

No Good

Founded Year: 2016

Website: nogood.io

Reputation Score: AA

About the agency: No Good is a top content marketing agency in New York City, helping businesses grab attention with engaging content marketing services at reasonable prices.

They have a team of content marketing experts who can deliver your grand message to the target audience by creating unique stories and impactful marketing strategies.

The company specializes in creating content with a purpose and making sure that your content reaches the target audience at the right time by posting blog posts, ebooks, newsletters, infographics, and social media content.

Case Studies: Pending submission

2. Lasting Trend

Lasting Trend

Founded Year: 2017

Website: lastingtrend.co

Reputation Score: AA

About the agency: Lasting Trend is a leading content marketing agency in New York City, helping businesses attract new customers and increase brand visibility through their effective content marketing services.

They can help your business stand out from the competition by developing highly engaging and impactful content with graphics, videos, and written materials.

The company helps in growing your revenue sales and maximizing your return on investment through their content marketing strategies and campaigns according to your business needs and target audience behavior.

Their content marketing process includes content marketing strategy, content marketing planning, content marketing creation and implementation, content marketing audit, and content marketing measurement and performance optimization.

Case Studies: Pending submission

3. East End Yovth

East End Yovth

Founded Year: 2019

Website: eastendyovth.com

Reputation Score: AA

About the agency: East End Yovth is a top-notch content marketing agency in New York City, offering powerful contact marketing services to deliver your message to the target audience and create good impressions to convert them into potential customers.

The company executes compelling content with photography, graphic design, video production, editing, and animation services.

Their contact marketing services include professional-grade video production, dynamic custom graphics, creative digital animation, and beautiful photography services to increase brand awareness and generate more qualified leads.

Case Studies: Pending submission

4. Markacy

Markacy

Founded Year: 2017

Website: markacy.com

Reputation Score: AA

About the agency: Markacy is a skilled content marketing agency in New York City focusing on developing content marketing strategies according to your business goals to attract the right audience at the right time.

They develop cross-channel strategies aligned with your target audience’s behavior and demographics to convey your brand message and generate revenue for your business.

Case Studies: Pending submission

5. Contently

Contently

Founded Year: 2011

Website: contently.com

Reputation Score: AA

About the agency: Contently is a professional content marketing agency in New York City that provides optimized content marketing solutions for increasing your brand visibility and attracting potential customers for your business.

They help in developing creative content strategies according to your business needs to drive content marketing based on investment and generate more qualified leads.

Case Studies: Pending submission

6. Infographic World

Infographic World

Founded Year: 2009

Website: infographicworld.com

Reputation Score: AA

About the agency: Infographic World is a premier content marketing agency in New York City, helping businesses increase qualified traffic and conversion rates through their innovative content marketing strategies.

The company specializes in developing creative content marketing campaigns and strategies according to your target audience.

Their content marketing process includes content audit, content creation, content marketing, and content promotion to help businesses stay ahead of the competition.

Case Studies: Pending submission

7. GeistM

GeistM

Founded Year: 2017

Website: geistm.com

Reputation Score: AA

About the agency: GeistM is an excellent content marketing agency in New York City with a team of content marketing experts who can help in creating optimized content according to your target audience and business requirements.

They help in developing creative concepts and provide transparent reporting of all content marketing campaigns on different channels to help increase your brand visibility, website traffic, and conversion rates.

Case Studies: Pending submission

8. Siege Media

Siege Media

Founded Year: 2012

Website: siegemedia.com

Reputation Score: AA

About the agency: Siege Media is a credible content marketing agency in New York City, offering full-service content marketing services under one roof.

They have a team of content marketing specialists who offer content strategy, content design, content development, and content optimization for small and large businesses to promote their content on different digital channels.

Case Studies: Pending submission

9. Indicate Media

Indicate Media

Founded Year: 2011

Website: indicatemedia.com

Reputation Score: AA

About the agency: Indicate Media is a reliable content marketing agency in New York City, providing fresh content customized according to your business needs and industry.

The company excels in writing and editing creative content according to your target audience to deliver your grand message and attract new customers for your business.

They also carefully develop content marketing strategies and optimize them to increase your return on investment.

Case Studies: Pending submission

10. New Bird

New Bird

Founded Year: 2017

Website: newbird.com

Reputation Score: AA

About the agency: New bird is a renowned content marketing agency in New York City understands your business goals and customer needs, and develops the best contact marketing strategies to engage your audience and drive results.

They have a team of writers, journalists, researchers, and strategists who can create meaningful content to boost your brand’s visibility among target customers.

The company excels at developing articles, podcasts, videos, and commercials to get your brand message to a global audience.

Case Studies: Pending submission

Conclusion

Content marketing is a long-term strategy that helps boost your customer base’s sales and revenue. Small and large businesses need to work with a content marketing agency to promote their products and services to a wider audience.

Work with reputed content marketing agencies from our list to create engaging content strategies and campaigns to attract potential customers and improve your brand visibility.

Frequently Asked Questions

What is content marketing?

Content marketing is the process of creating innovative and engaging content through videos, images, blog posts, infographics, and newsletters to capture the attention of target customers.

This is a popular marketing technique for small and large businesses to improve their sales and revenue by promoting their products and services on different digital channels.

How can content marketing help a business?

Content marketing can help startup companies and established brands stand ahead of the competition by creating innovative and creative content strategies. It’s a way to boost your website’s traffic, conversion rates, and revenue.

What are the benefits of content marketing?

Content marketing can help small and large businesses increase their online visibility by posting content that captures the attention of the right audience at the right time. It can generate more leads by improving the conversion rates of visitors into potential customers.

When you post creative content regularly on your website and other social media channels, it can boost customer engagement.

It is one of the most cost-effective solutions for marketing your products and services by creating engaging content through podcasts, blog posts, videos, and images.

What will the content marketing agency do?

A content marketing agency will have a team of content marketing specialists who will identify your target audience and create authentic content strategies. They will develop creative videos and social media posts promoting your products and services.

They have the ability to develop visual content that captures the attention of a global audience, improving your sales, revenue, and customer base.

How much do content marketing agencies charge?

The cost of content marketing will depend on the size, industry, and target audience. Most content marketing agencies will charge a monthly rate for posting images, videos, blog posts, podcasts, and infographics.

Depending on the different content strategies your company requires, they will either increase or decrease the price.