21 Best Content Marketing Agencies in Phoenix
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Content marketing has become one of the most sought-after marketing strategies by online businesses to increase customer engagement and brand visibility among their target audience. This involves creating engaging content in the form of blogs, articles, videos, webinars, emails, newsletters, podcasts, images, infographics, ebooks, and other promotional materials.
Phoenix has reputed content marketing agencies that can help small and large businesses increase their customer loyalty, return, and rates through their effective content marketing campaigns. These agencies have a team of content writers and strategists who can create and monitor the performance of these campaigns to boost the popularity of your brand's products and services.
Find the list of the best content marketing agencies in Phoenix, Arizona, to choose the right agency for promoting your brand products and services to the right audience through interesting content within your budget.
A content marketing agency specializes in creating, distributing, and managing content that attracts and engages target audiences. They help businesses build brand awareness, generate leads, and drive sales through various types of content, including blogs, videos, social media posts, and more. Their goal is to provide valuable, relevant content that resonates with the audience and supports overall marketing objectives.
A content marketing agency provides a range of services to help businesses effectively reach and engage their target audience through high-quality content. Here are the key activities they undertake:
- Content Strategy Development:
- Create a comprehensive content strategy aligned with business goals.
- Conduct audience research to understand the needs and preferences of the target market.
- Content Creation:
- Produce various types of content, including blog posts, articles, videos, infographics, eBooks, and social media posts.
- Ensure all content is high-quality, engaging, and optimized for search engines (SEO).
- Content Distribution:
- Develop a distribution plan to share content across multiple channels, such as websites, social media platforms, email newsletters, and third-party sites.
- Utilize content promotion strategies to increase reach and engagement.
- SEO and Keyword Research:
- Conduct keyword research to identify relevant search terms and topics.
- Optimize content to improve search engine rankings and drive organic traffic.
- Social Media Management:
- Create and manage social media content to build brand presence and engage with followers.
- Monitor social media channels and respond to audience interactions.
- Performance Analytics and Reporting:
- Track the performance of content using analytics tools.
- Provide regular reports on key metrics such as traffic, engagement, and conversions.
- Use data insights to refine and improve content strategies.
- Content Audits and Optimization:
- Conduct content audits to assess the effectiveness of existing content.
- Optimize and update content to ensure it remains relevant and valuable over time.
By offering these services, a content marketing agency helps businesses attract, engage, and convert their target audience through strategic and compelling content.
To better understand the distinction between a content marketing agency and a digital marketing agency, here’s a side-by-side comparison:
| Services | Content Marketing Agencies | Digital Marketing Agencies |
|---|---|---|
| Content Strategy Development | ✔ | ✔ |
| Content Creation (blogs, videos) | ✔ | ✔ |
| SEO and Keyword Research | ✔ | ✔ |
| Social Media Management | ✔ | ✔ |
| Email Marketing | ✔ | |
| PPC & Native Advertising | ✔ | |
| Web Design & Development | ✔ | |
| Conversion Rate Optimization | ✔ | |
| Analytics and Reporting | ✔ | ✔ |
In summary, while both agencies focus on digital strategies to engage audiences, a content marketing agency specializes in creating and distributing high-quality content to attract and retain customers. On the other hand, a digital marketing agency offers a broader range of online marketing services, including email marketing, PPC, web development, and conversion optimization, alongside content creation and SEO.
Content marketing agencies offer a variety of services that cater to different aspects of online marketing. Each service comes with its own set of costs, reflecting the expertise and resources required to deliver high-quality results. Here is an overview of these services and their costs.
Content Marketing Campaign Costs:
- Monthly cost for medium-sized business: $10,000 – $20,000
- Monthly cost for high competition verticals: $30,000 – $60,000
Blog Design:
- Cost range: $8,000 – $15,000
Blog Post:
- Cost per post: $1,500 – $6,000
Infographic Research + Design:
- Cost: $3,000 – $4,000
Animated Infographic Research + Design:
- Cost: $7,200
Videos:
- Cost per minute: $3,500
- Two-minute video: $6,000 – $8,000
Content with Original Photography:
- Cost per post: $4,000 – $6,000
Interactives:
- Cost: $10,000+
Content Outreach Costs:
- Hourly rate: $90 – $110/hour
- Total cost per post: $3,200 – $5,500 (for 20 to 60 hours of outreach)
Now lets go through more details in each service:
Campaign Costs
Content marketing campaigns for medium-sized businesses cost between $10,000 and $20,000 per month. In competitive industries, this can rise to $30,000 – $60,000 per month. These campaigns include a mix of services to create a comprehensive strategy.
Blog Design
An engaging blog design costs between $8,000 and $15,000. A well-designed blog can significantly impact your content’s effectiveness, improving user experience and increasing reader engagement. Good design can improve outcomes by up to 50%.
Blog Posts
High-quality blog posts cost between $1,500 and $6,000. This cost covers expert writing by subject matter experts, thorough editing, and the inclusion of rich visuals. Quality content creation involves multiple roles working together to ensure the final product is engaging and effective.
Infographics
Creating infographics involves significant research and design effort, costing between $3,000 and $4,000. This investment covers the work of skilled designers and researchers to produce visually appealing content. Animated infographics cost around $7,200 due to the additional time and expertise required for animation.
Video Production
Videos are a powerful content format, with basic videos costing about $3,500 per minute. More complex productions, like a two-minute video, range from $6,000 to $8,000. These costs include casting, videography, scripting, and other production elements.
Original Photography
Adding original photography to your content costs between $4,000 and $6,000 per post. This includes expenses for professional photo shoots, studio time, and editing. Original photography helps create unique and visually appealing content that stands out.
Interactive Content
Creating interactive content starts at $10,000. This includes work by experienced UX designers and developers. Interactive content provides a differentiated user experience, making it a valuable investment for enhancing engagement.
Content Outreach
Effective content outreach costs between $3,200 and $5,500 per post. This is based on 20 to 60 hours of work at $90 – $110 per hour. Outreach activities include cold outreach, additional distribution on platforms like Reddit, and engagement within social communities.
By understanding these costs, businesses can make informed decisions about their content marketing investments.
Hiring a content marketing agency can be a game-changer for your business. Here’s why it’s worth considering.
First off, expertise. Agencies bring a team of professionals who specialize in different areas like writing, design, SEO, and social media. They know what works and what doesn’t, so you’re not wasting time and money on trial and error.
Next, quality. High-quality content isn’t just about writing well—it’s about strategy, research, and knowing how to engage your audience. Agencies have the tools and experience to create content that stands out and drives results.
Then there’s consistency. Keeping up with a regular posting schedule is tough when you’re juggling other business tasks. An agency ensures your content calendar is always full, keeping your audience engaged and coming back for more.
Let’s not forget about time. Creating great content takes a lot of it. By outsourcing to an agency, you free up your schedule to focus on what you do best—running your business.
Lastly, results. A good agency tracks the performance of your content, making data-driven adjustments to ensure you’re getting the best return on your investment. They aim for real, measurable results like increased traffic, leads, and sales.
In a nutshell, hiring a content marketing agency brings expertise, quality, consistency, time savings, and measurable results to your marketing efforts. It’s an investment that can pay off big time.
Choosing the right content marketing agency can make a significant difference in your business’s success. Here’s a detailed, step-by-step guide to help you find the best one for your needs.
- Identify Your Marketing Goals:
- Clearly outline what you aim to achieve with your content marketing. Whether it's increasing website traffic, generating leads, improving SEO, or building brand awareness, having specific goals will help you find an agency that specializes in those areas.
- Assess Your Budget:
- Determine how much you can afford to spend on content marketing. Knowing your budget will help you narrow down your options and focus on agencies within your financial range.
- Research Potential Agencies:
- Create a list of potential agencies by searching online, asking for recommendations, and checking industry directories. Look for agencies with good reviews and a strong online presence.
- Review Their Portfolio:
- Examine the portfolios of shortlisted agencies to see their previous work. Look for case studies and examples of content they've created for clients in your industry or with similar goals.
- Check Client Testimonials:
- Read client testimonials and reviews on the agency’s website and third-party sites like Google and Clutch. Pay attention to feedback about their communication, expertise, and results.
- Verify Industry Experience:
- Ensure the agency has experience in your specific industry. Agencies with industry-specific knowledge will better understand your target audience and how to engage them effectively.
- Evaluate Their Content Quality:
- Review the quality of the agency’s own content, including blog posts, social media, and website. High-quality, engaging content on their own platforms indicates their capability to deliver the same for you.
- Understand Their Process:
- Ask the agency to explain their content creation process. Understand how they develop content strategies, conduct research, create content, and measure success. Ensure their process aligns with your expectations.
- Meet the Team:
- Request to meet the team members who will be working on your account. This can include writers, designers, strategists, and account managers. Assess their expertise and how well you communicate with them.
- Discuss SEO Strategies:
- Inquire about their approach to SEO. Ensure they perform comprehensive keyword research, optimize on-page elements, and have a strategy for building high-quality backlinks.
- Explore Content Distribution Methods:
- Understand how they plan to distribute your content. Effective distribution methods include social media, email marketing, guest blogging, and influencer outreach.
- Check Their Reporting and Analytics:
- Ask how they measure and report on the success of their content. Ensure they provide regular, detailed reports on key performance indicators (KPIs) like traffic, engagement, leads, and ROI.
- Review Their Tools and Technologies:
- Find out what tools and technologies the agency uses for content creation, SEO, analytics, and project management. Ensure they use reputable and effective platforms.
- Understand Their Pricing Structure:
- Get a clear understanding of their pricing. Ask for a detailed breakdown of costs and what is included in their services. Be wary of hidden fees and ensure their pricing fits your budget.
- Assess Communication and Collaboration:
- Ensure the agency is responsive and willing to collaborate with your team. Establish how often you will have meetings, who your main point of contact will be, and their preferred communication methods.
- Request a Proposal:
- Ask the agency to provide a proposal outlining their recommended strategy, services, timelines, and costs. Review this proposal in detail to ensure it aligns with your goals and budget.
- Ask for References:
- Request references from current or past clients. Contact these references to get an honest assessment of the agency’s performance, reliability, and results.
- Evaluate Long-Term Potential:
- Consider the agency’s potential for a long-term partnership. Content marketing is a continuous effort, and you’ll want an agency that can evolve with your business and continue to deliver results.
- Check for Cultural Fit:
- Ensure the agency’s culture aligns with your company’s values and working style. A good cultural fit can lead to a more productive and enjoyable partnership.
- Make a Decision:
- After thorough evaluation, compare your findings and choose the agency that best meets your criteria. Trust your instincts and select the agency you believe will help you achieve your content marketing goals most effectively.
By following these detailed steps, you can confidently choose the best content marketing agency for your business.
Agency Background and Experience
- Do you have experience working in our industry?
- Can you provide case studies or examples of your work with similar clients?
Services and Processes
- What specific content marketing services do you offer?
- How do you develop content strategies?
- What tools and platforms do you use for content creation, SEO, and analytics?
Content Quality and Expertise
- Can you provide examples of high-quality content you have produced?
- Who will be responsible for creating our content (writers, editors, designers)?
SEO and Content Distribution
- What is your approach to SEO and keyword research?
- What are your strategies for content distribution and promotion?
Reporting and Analytics
- How do you measure the success of your content marketing efforts?
- What key performance indicators (KPIs) do you track?
- How often will we receive performance reports?
Communication and Collaboration
- How often will we have meetings to discuss progress and strategy?
- Who will be our main point of contact?
Pricing and Contracts
- What is your pricing structure?
- Are there any additional costs we should be aware of?
By asking these key questions, you can ensure that you choose a content marketing agency that aligns with your goals, has a proven track record, and can deliver the results you’re looking for.
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Our Rating Guidelines
Ranked: The Best Content Marketing Agencies In Phoenix
We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.
However, before you decide to go with anyone I recommend 2 things:
Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.
Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.
And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.
Look for long-term strategy, protecting your brand and clear timelines.
1. SEO Phoenix
Founded Year: 2015
Website: seophoenix.net
Reputation Score: AA
About the agency: SEO Phoenix is a top content marketing agency in Phoenix, finely crafting eye-catching content for your websites to attract visitors and convert them into potential customers.
They have an experienced content marketing team that can post blogs, videos, infographics, and images on websites, digital channels, search engines, and social media platforms to boost customer engagement.
The company specializes in creating high-quality content marketing campaigns according to your business objectives, target audience, and budget to capture the attention of both existing and new customers. Their content marketing services help boost your brand's awareness and reputation.
Case Studies: Pending submission
2. We Do SEO
Founded Year: 2013
Website: wedoseollc.com
Reputation Score: AA
About the agency: We Do SEO is a leading content marketing agency in Phoenix, providing engaging content marketing services for boosting your online reach and brand visibility. They have a content marketing team that provides high-quality content that attracts potential customers and sets your brand apart from your competitors.
Their content creators offer captivating, value-driven content that resonates with your audience and drives conversions. The company can promote your content and reach your target audience efficiently through a diverse range of digital and social media channels.
Case Studies: Pending submission
3. MWi
Founded Year: 1999
Website: mwi.com
Reputation Score: AA
About the agency: MWi is a skilled content marketing agency in Phoenix that combines expert knowledge, creative content, and targeted outreach to boost your brand's visibility and traffic. They provide engaging and informative content through blogs, articles, videos, images, and infographics to attract quality leads, website visitors, and customer engagement.
The company excels at creating, implementing, and monitoring content marketing strategies for boosting customer loyalty and retention rates. Their talented experts ensure revenue growth through content marketing services at reasonable prices.
Case Studies: Pending submission
4. Manifest
Founded Year: 2016
Website: manifest.com
Reputation Score: AA
About the agency: Manifest is a credible content marketing agency in Phoenix that provides interesting content materials for boosting your brand's visibility among your target audience.
They have a content marketing team that conducts deep research about your audience and competitors to develop contact marketing strategies to boost customer engagement. The company specializes in providing highly engaging videos, infographics, ebooks, podcasts, social media posts, commercials, and blogs.
Case Studies: Pending submission
5. Metonymy
Founded Year: 2013
Website: metonymy.org
Reputation Score: AA
About the agency: Metonymy is a reputed content marketing agency in Phoenix that offers informative content that engages with your target audience.
They have an expert team of content creators who can help boost your brand visibility and customer engagement through interesting content such as blogs, articles, videos, and images. The company has experience in developing content marketing strategies and campaigns according to your target audience's behavior to enhance your brand image.
Case Studies: Pending submission
6. eCreations
Founded Year: 1997
Website: ecreations.net
Reputation Score: AA
About the agency: eCreations is a reliable content marketing agency in Phoenix that creates valuable and relevant content according to your target audience and competitors to boost your brand visibility.
The company has experience with a content marketing team that provides engaging content that delivers qualified leads and boosts sales and revenue. They make sure that the content has relevant keywords that help attract potential audiences from different parts of the world on diverse digital and social media channels.
Case Studies: Pending submission
7. Invata Global
Founded Year: 2011
Website: invataglobal.com
Reputation Score: AA
About the agency: Invata Global is a distinguished content marketing agency in Phoenix that helps small and large businesses connect with their target audience through effective and engaging content.
The company develops targeted content marketing campaigns to position your brand identity in front of the right audience at the right time. Their team can deliver your brand stories through compelling blogs, articles, ebooks, podcasts, infographics, images, and videos.
To improve customer engagement, they can produce shareable content for websites, digital channels, and social media platforms.
Case Studies: Pending submission
8. Upswing Interactive
Founded Year: 2008
Website: upswinginteractive.com
Reputation Score: AA
About the agency: Upswing Interactive is a dependable content marketing agency in Phoenix with experience in developing long-format content for businesses to increase their brand visibility and awareness.
The company uses relevant keywords to rank your website higher on different search engine platforms. They develop customized content marketing campaigns to attract potential customers according to your business objectives.
Their content creators can develop videos, infographics, images, and social media posts to popularize your brand among the target audience.
Case Studies: Pending submission
9. Get Visible
Founded Year: 2005
Website: getvisible.com
Reputation Score: AA
About the agency: Get Visible is an excellent content marketing agency in Phoenix, helping businesses grow their market by offering engaging content through different digital and social media channels.
The company creates and promotes professionally written articles, blogs, and videos that attract customer attention and generate engagement. Their team of content creators creates compelling content that reflects your brand personality at economical prices.
They have great experience in creating and sharing informative content to boost customer loyalty and retention rates.
Case Studies: Pending submission
10. BizIQ
Founded Year: 2012
Website: biziq.com
Reputation Score: AA
About the agency: BizIQ is a unique content marketing agency in Phoenix that creates successful content marketing strategies for boosting brand awareness among businesses in the vicinity.
The company helps in developing relevant content that reflects your brand personality to boost engagement with your target audience. The team of bloggers and writers can help in writing blogs, articles, ebooks, infographics, and other content marketing strategies to popularize your products and services.
They can help increase your sales revenue and qualified leads by boosting website traffic through their content marketing services.
Case Studies: Pending submission
11. Raving Fan Marketing
Founded Year: 2018
Website: ravingfan.agency
Reputation Score: AA
About the agency: Raving Fan Marketing is a vibrant content marketing agency in Phoenix that has great experience running customized content marketing strategies to improve user engagement among your target audience.
They can help in promoting your products and services to the right audience at the right time through engaging and relevant content about your brand.
The company has a team of content creators who can create engaging videos, images, infographics, ebooks, podcasts, and blogs to improve your brand visibility. Their content team helps boost your sales and profits by customizing content marketing campaigns.
Case Studies: Pending submission
12. LaneTerralever
Founded Year: 1962
Website: laneterralever.com
Reputation Score: AA
About the agency: LaneTerralever is a knowledgeable content marketing agency in Phoenix with a dedicated team of content creators and storytellers who can convey your brand messages clearly to the target audience.
The company helps create brand messages and stories that reflect your brand personality and boost user engagement. They help in developing webinars, podcasts, ebooks, blogs, articles, infographics, images, and videos for promoting your brand's products and services.
Their content marketing team can build fully functional campaigns to boost brand awareness and reach.
Case Studies: Pending submission
13. Knoodle Advertising
Founded Year: 1999
Website: knoodle.com
Reputation Score: AA
About the Agency: Knoodle Advertising is an esteemed content marketing agency in Phoenix that connects businesses with their customers through highly engaging content that improves brand visibility and reach.
The company has a content marketing team that can touch your customer’s minds and hearts through engaging content and build a fabulous community and follower base for your business.
They post interesting videos, social media posts, blogs, articles, images, infographics, ebooks, podcasts, and webinars on your digital and social media channels. Their content creators help boost customer engagement and the popularity of your brand.
Case Studies: Pending submission
14. WHYFOR
Founded Year: 2008
Website: whyforagency.com
Reputation Score: AA
About the agency: WHYFOR is an established content marketing agency in Phoenix that posts interesting blogs, articles, videos, and podcasts on different digital and social media channels to boost your brand's visibility.
They can develop high-quality content for marketing campaigns according to your business objectives and budget to attract potential customers.
Their content marketing team uses the latest technology and tools to develop strategies that can influence your audience and convert them into lucrative prospects. They provide meaningful content that can help your brand stand out from the crowd and shine among competitors.
Case Studies: Pending submission
15. Amplitude Media
Founded Year: 2006
Website: amplitude.media
Reputation Score: A
About the agency: Amplitude Media is a trusted content marketing agency in Phoenix, offering creative stories and brand messages to increase the interest of your target customers in your brand products and services.
Their content marketing team can help you write interesting content to build your community and followers on digital and social media channels.
The company has expertise in developing content marketing campaigns according to your target audience's behavior to boost customer engagement and loyalty. They can also help increase your sales profits and qualified leads by capturing the attention of new and existing customers.
Case Studies: Pending submission
16. Egochi
Founded Year: 2009
Website: egochi.com
Reputation Score: A
About the agency: Egochi is a creative content marketing agency in Phoenix that boosts your brand awareness and visibility through engaging content on different media channels.
The company helps in the delivery of your brand message to the audience, sparking their attention on your brand products and services. Their content marketing team produces high-quality, relevant, and impactful content that not only attracts but also engages and retains your audience.
Case Studies: Pending submission
17. Search Control
Founded Year: 2009
Website: searchcontrol.com
Reputation Score: A
About the agency: Search Control is a top-notch content marketing agency in Phoenix that provides unique content marketing campaigns according to your business goals and budget to attract potential audiences.
The company excels at creating appealing and engaging content in the form of blog posts, email newsletters, and social media content. Their prolific content writers and storytellers can produce relevant content that reflects your brand personality.
Case Studies: Pending submission
18. Resound Creative
Founded Year: 2009
Website: resoundcreative.com
Reputation Score: A
About the agency: Resound Creative is a premier content marketing agency in Phoenix, creating consistent contact marketing campaigns for small and large businesses to boost their customer engagement and online visibility.
They can help in creating relevant content according to your business goals to capture the attention of both existing and new customers. The company specializes in strengthening the relationships between customers and the brand by delivering informative content in the form of videos, emails, newsletters, blogs, and images.
Case Studies: Pending submission
19. Markitors
Founded Year: 2012
Website: markitors.com
Reputation Score: A
About the agency: Markitors is a well-known content marketing agency in Phoenix with a talented team of content marketing professionals who can help boost brand reach among target audiences through engaging content.
They can help generate organic website traffic by posting relevant content and boosting followers and community on different social media channels. Their team of writers creates content relevant to your target audience to spike their interest in buying your products and services.
Case Studies: Pending submission
20. AZ Net Marketing
Founded Year: 2011
Website: aznetmarketing.com
Reputation Score: A
About thea: AZ Net Marketing is a renowned content marketing agency in Phoenix that crafts captivating content that engages with your audience and converts them into potential customers for your business.
Their team of writers creates unique and engaging content to boost your brand's visibility and improve customer loyalty. The company helps create videos and interesting articles to connect with your audience and maximize conversion rates.
Case Studies: Pending submission
21. Kite Rocket
Founded Year: 2016
Website: kiterocket.com
Reputation Score: A
About the agency: Kite Rocket is a professional content marketing agency in Phoenix that can craft and execute content strategies that ensure ongoing engagement with your target audience.
They can take your business to the next level by boosting the popularity of your brand on different digital and social media platforms through interesting content and brand stories. The company develops good connections between the brand and their customers by boosting loyalty and conversion rates.
Case Studies: Pending submission
Conclusion
Content marketing can help your business reach new customers and keep existing customers engaged with your brand. A reputed content marketing agency can write and publish amazing content that catches the eye of your target market and makes them want to find out more about your products and services.
Therefore, work with a professional content marketing agency in Phoenix, Arizona, to boost brand loyalty and awareness among your local and global customers.
Frequently Asked Questions
1. Does content marketing work?
Content is considered to be the king in the digital world. It is one of the most cost-effective options for boosting brand awareness and visibility among the target audience for small, medium, and large businesses.
Content marketing helps in promoting your products and services through informative and engaging videos, images, articles, blogs, and social media posts.
2. Why does my business need content marketing?
Content marketing is a powerful tool that can propel your brand to new heights. It builds brand trust, establishes authority, drives organic traffic, and fosters lasting relationships with your customers.
3. What does the content marketing agency do?
A content marketing agency can help boost awareness of your brand products and services to the right audience at the right time by conveying your brand messages through interesting and engaging content.
They have a team of content creators who can analyze, create, and monitor the performance of different content marketing campaigns to boost engagement and brand loyalty with your customers.
They produce content that resonates with your audience, including engaging blog posts, in-depth articles, visually striking infographics, and compelling videos.
4. How do I choose a good content marketing agency?
When choosing a good content marketing agency for your business, it is important to look for quality rather than quantity. They should have experience in developing content marketing campaigns according to your business goals and budget.
The company must have an experienced team of content creators and marketers who can produce interesting and relevant content in the form of infographics, videos, webinars, podcasts, newsletters, emails, and blogs.
Make sure they have transparent pricing for the different content marketing services they provide for businesses in different industries.
5. Is content marketing a cost-effective option?
Content marketing is considered a cost-effective option for startups and established businesses to promote their products and services by creating engaging content.
Many companies have professional writers and marketers who can create compelling content according to your business goals to capture the attention of target customers.
There are many social media platforms, digital channels, websites, and search engines where you can post content about your brand to increase customer engagement and loyalty.