20 Best Design Agencies in Chicago • Scottmax.com

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Design agencies work with top organizations to transform their identity by customizing different products and services to impress target customers. From graphic and web design to user experience, brand strategy, and communication tool design, design agencies play an important role in elevating the online presence of small and large businesses.

Chicago has plenty of design agencies that have a great reputation for offering customized design services at cost-effective prices. These agencies have the ability to redesign and rebuild different strategies, product packaging designs, websites, and illustrations with a team of highly experienced designers and artists.

Find a list of the best design agencies in Chicago to improve your customer experience by providing meaningful designs that reflect your brand personality.

A design agency is a specialized firm that offers creative services to enhance a business's visual identity and branding. Services often include graphic design, web design, and branding. They blend creativity with technical skills to create visually appealing and functional designs that resonate with the target audience and meet the client's goals.

A design agency offers a variety of creative services to help businesses communicate their brand effectively. Here’s what they typically do:

Graphic Design:
- Create visual content for marketing materials, advertisements, and social media.
Web Design:
- Design and develop user-friendly and visually appealing websites.
Branding:
- Develop logos, color schemes, and brand guidelines to establish a cohesive brand identity.
UX/UI Design:
- Improve the user experience and interface of websites and apps to enhance usability and engagement.
Print Design:
- Design printed materials such as brochures, flyers, posters, and business cards.
Packaging Design:
- Create packaging that is both functional and visually appealing to attract customers.
Advertising Design:
- Develop creative concepts for digital and print advertising campaigns.
Illustration:
- Provide custom illustrations to enhance brand storytelling and visual impact.
Consulting:
- Offer strategic advice on design trends, brand positioning, and marketing strategies.

Design agencies combine creativity with technical expertise to create designs that effectively communicate the client’s message and achieve their marketing goals.

To better understand the distinction between a design agency and a web design agency, here’s a side-by-side comparison:

Design Agency vs. Web Design Agency

Design agencies provide a wide range of creative services, covering various aspects of visual identity and branding. Web design agencies specialize in creating and optimizing websites, focusing on user experience and functionality.

Services	Design Agencies	Web Design Agencies
Graphic Design	✔
Web Design	✔	✔
Branding	✔
UX/UI Design	✔	✔
Print Design	✔
Packaging Design	✔
Advertising Design	✔
Illustration	✔
Consulting	✔	✔
Web Development		✔
SEO for Websites		✔

In summary, while both agencies offer web design services, design agencies provide a broader range of creative services, including graphic design, branding, and print design. In contrast, web design agencies focus specifically on designing and developing websites, enhancing user experience, and ensuring optimal functionality.

If you’re planning to hire a design agency, it’s crucial to know how much it will cost so you can budget accordingly. Here’s a breakdown of typical costs and factors influencing their rates.

Hourly Rates

Design agencies generally charge anywhere from $50 to $150 per hour. The specific rate depends on the scope of the project, the complexity of the design, and the agency’s expertise and location.

Design Asset Costs

Annual Reports & Newsletters: $100 – $149 per hour
Brochures & Pamphlets: $100 – $149 per hour
Business Cards: $25 – $49 per hour
Infographics: $25 – $49 per hour
Banners & Signage: $25 – $49 per hour

Factors Influencing Design Rates

Project Scope: The complexity and number of deliverables.
Experience: More experienced designers charge higher rates.
Location: Rates vary by region; offshore designers can be more affordable.
Team Size: Larger teams can handle bigger projects but may cost more.

Design Services and Costs

Product Design: Involves sketching, prototyping, and manufacturing considerations. Expect to pay $10,000 to $49,999.

Graphic Design: Covers infographics, logos, typography, landing page designs, images, posters, and more. Typically costs less than $10,000.

Web Design: Ensures your website reflects your brand and is functional. Usually costs less than $10,000.

UX/UI Design: Focuses on making software or websites functional and user-friendly. Costs range from $10,000 to $49,999.

Print Design: Includes designing brochures, banners, album covers, magazines, and more. Generally costs less than $10,000.

Logo Design: Involves ideation, sketching, and market research to reflect the brand’s vision. Typically costs less than $10,000.

Pricing Models

Hourly Rates: Common for print designers; based on total hours worked. Project-Based Pricing: Flat fee for the entire project; requires detailed project scoping. Retainers: Set monthly fee for ongoing design support.

Conclusion

Most companies can afford to hire a design agency, especially for significant projects where high-quality designs are a great investment. By understanding the costs and various factors, you can better budget for your design needs and find the right agency to enhance your brand's visual identity.

Hiring a design agency can significantly benefit your business. Here’s why:

Expertise and Creativity

Design agencies bring a wealth of expertise and creativity to the table. They have professional designers with years of experience who can create visually appealing and effective designs that align with your brand's identity. This ensures that your brand stands out in a crowded market.

Professional Quality

High-quality design is crucial for building a professional image. A design agency can produce polished, high-standard visuals that convey trust and credibility to your audience. This can enhance your brand's reputation and make a lasting impression on potential customers.

Time and Resource Efficiency

Designing can be time-consuming and requires specific skills. By hiring a design agency, you free up your time and resources to focus on core business activities. The agency handles everything from brainstorming and creating concepts to finalizing the designs, ensuring a smooth and efficient process.

Consistency Across All Platforms

A design agency ensures that all your visual assets are consistent across various platforms, from your website and social media to print materials and packaging. Consistent design strengthens your brand identity and helps in creating a unified and professional look.

Access to Advanced Tools and Trends

Design agencies have access to the latest design tools and stay updated with current trends. This allows them to create modern, innovative designs that keep your brand relevant and appealing.

Strategic Approach

Agencies take a strategic approach to design, ensuring that every visual element aligns with your business goals and target audience. They conduct market research, understand your brand vision, and create designs that effectively communicate your message.

Cost-Effective Solutions

While it might seem like a significant investment, hiring a design agency can be cost-effective in the long run. High-quality designs can attract more customers, boost sales, and provide a higher return on investment compared to low-quality, DIY designs.

In summary, hiring a design agency provides expertise, professional quality, efficiency, consistency, access to advanced tools, a strategic approach, and cost-effective solutions, making it a valuable investment for your business.

Choosing the right design agency is crucial for your brand's success. Here’s a detailed, step-by-step guide to help you find the best one:

Identify Your Goals: Determine what you want to achieve with a design agency, such as a new logo, website redesign, or marketing materials.
Set Your Budget: Establish how much you can afford to spend on design services each month. This helps narrow down your options.
Research Potential Agencies: Look for reputable design agencies online, read reviews, and ask for recommendations from peers or industry contacts.
Check Their Portfolio: Review the agency’s portfolio to see their past work. Look for diversity in projects and quality in design, creativity, and execution.
Evaluate Their Experience: Ensure the agency has experience in your industry. This ensures they understand your market and target audience.
Read Client Testimonials: Look at reviews and testimonials from past clients. Pay attention to feedback about their reliability, creativity, and results.
Understand Their Services: Make sure the agency offers the services you need, whether it's web design, branding, graphic design, or all of the above.
Assess Their Creativity: Look at the originality and innovation in their work. A good design agency should bring fresh ideas and unique solutions to the table.
Check Their Process: Ask about their creative process from concept to execution. Ensure it aligns with your expectations and business needs.
Meet the Team: Get to know the team members who will be working on your project. Assess their expertise, creativity, and how well you communicate with them.
Request a Proposal: Ask for a detailed proposal outlining their strategies, timelines, and expected outcomes. This will give you a clear idea of what to expect.
Evaluate Their Tools: Inquire about the tools and technologies they use. Ensure they have access to the latest design tools for analytics, A/B testing, and user feedback.
Check Their Reporting: Make sure they provide regular updates and reports on your project. These should include detailed analytics and insights.
Understand Their Pricing Structure: Clarify their pricing model. Whether it’s a monthly retainer, project-based fee, or performance-based pricing, ensure it fits your budget.
Look for Transparency: Ensure the agency is transparent about their processes and results. They should be open to discussing their strategies and sharing insights.
Schedule a Consultation: Have a consultation call to discuss your needs and expectations. This is a good opportunity to assess their communication style and responsiveness.
Evaluate Their Cultural Fit: Ensure the agency’s values and working style align with yours. A good cultural fit can lead to a more productive partnership.
Ask About Long-Term Strategy: Ensure the agency is committed to long-term optimization and continuous improvement.
Consider Their Flexibility: Make sure the agency can adapt to your changing needs and provide scalable solutions as your business grows.
Review Their Contract: Carefully read the contract terms. Ensure there are no hidden fees and that the terms are favorable to you.

By following these steps, you can find a design agency that will help you achieve your business objectives and enhance your brand's visual identity.

Relevant Background

Do you have experience working in our industry?
Can you provide case studies or examples of your work with similar clients?

Company Services and Processes

What specific design services do you offer?
How do you develop your design strategies?
Which tools and technologies do you use for design, analytics, and user feedback?
Do you offer related services like branding, web development, or UX/UI design?

The Project

Who will be working on our project, and what are their roles?
How will you identify the areas of our brand that need design improvements?
What is your approach to creating and iterating on design concepts?
How do you incorporate user feedback into your design strategies?

Communication and Reporting

How often will we have meetings to discuss progress and strategy?
What are your preferred communication channels (email, phone, video calls)?
How often will we receive performance reports, and what information will be included?

Pricing and Contract

What is your pricing structure?
Are there any additional costs we should be aware of?
Can you provide a detailed proposal outlining your services, timelines, and costs?

Client Relationship

How do you ensure your work aligns with our business goals and brand values?
Can you provide references from current or past clients?
What is your process for handling feedback and revisions?

Long-Term Strategy

How do you plan for long-term optimization and continuous improvement?
What do you see as the most significant opportunities for improving our brand's visual identity?

By asking these key questions, you can ensure that you choose a design agency that aligns with your goals, has a proven track record, and can deliver the results you’re looking for.

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Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients' business goals. Strategies show deep understanding of the target audience, market trends, and competition.
Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients' objectives and show a good understanding of target audiences.
Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
Limited Results: Presents evidence of incremental changes in performance metrics.
Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
Lackluster Results: Demonstrates minimal positive impact on performance metrics.
Communication Issues: Communicates sporadically, often with limited insights and updates.

Contents hide

Ranked: The Best Design Agencies In Chicago

1. EightySeven

2. Multiple

3. Brand Genius

4. Office of Experience

5. Spark

6. UX 4sight

7. VerdanaBold

8. Bark

9. Equator

10. Soulsight

11. Fuzzy Math

12. One Design Company

13. Folk

14. Mauge

15. Silva Brand

16. MSTQ

17. Pivot Design

18. Colorjar

19. Minimal

20. UnitOneNine

Conclusion

Frequently Asked Questions

Why do I need a design agency?

How do I find a good design agency?

What does a design agency provide?

What are the benefits of working with the design agency?

How much do design agencies charge?

Ranked: The Best Design Agencies In Chicago

We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. EightySeven

Founded Year: 2012

Website: madebyeightyseven.com

Reputation Score: AA

About the agency: EightySeven is a design agency in Chicago specializing in designing different brand stories for attracting potential customers from all over the world.

They focus on creating different strategies according to your business goals and crafting voice and verbal ideas to convey your brand message to the right audience at the right time.

The company also excels in brand activation, packaging design, logo design, brand naming, brand messaging, and brand launch services.

Case Studies: Pending submission

2. Multiple

Founded Year: 2015

Website: multipleinc.com

Reputation Score: AA

About the agency: Multiple is a design agency in Chicago with an experienced team of design professionals who can help create impressive brand designs to attract potential customers.

The company can design products, brand names, brand strategies, and communication tools to convey your brand message to the target customers in a potential manner. They also provide data visualization, copywriting, illustrations, integrated campaigns, and digital and social media marketing services.

Case Studies: Pending submission

3. Brand Genius

Founded Year: 2021

Website: brandgenius.co

Reputation Score: AA

About the agency: Brand Genius is a design agency in Chicago that helps businesses stand out from the competition by elevating their brand experience among the target audience.

They have a team of designers who can craft beautiful products, services, and web designs to boost your online presence. The company specializes in designing brand strategies and identities according to your business goals to get a higher return on your investment.

Case Studies: Pending submission

4. Office of Experience

Founded Year: 2014

Website: officeofexperience.com

Reputation Score: AA

About the agency: Office of Experience is a design agency in Chicago specializing in customer experience, digital experience, and technical experience development to impress potential customers.

The company delivers outstanding designs and strategies for creating good relationships between the brand and its customers. They have a team of creative designers who can craft different products, services, websites, advertising, and promotional materials to create a strong online presence and attract potential customers.

Case Studies: Pending submission

5. Spark

Founded Year: 2020

Website: spark-chicago.com

Reputation Score: AA

About the agency: Spark is a design agency in Chicago that helps businesses of all sizes creatively articulate their stories to attract their target customers.

They have a design studio with designers and creative thinkers who can create multi-dimensional experiences for every client's needs at cost-effective prices. The company provides customized design solutions, including logo design, product design, packaging design, and graphic design.

Case Studies: Pending submission

6. UX 4sight

Founded Year: 2009

Website: ux4sight.com

Reputation Score: AA

About the agency: UX 4sight is a design agency in Chicago that provides intuitive professional experiences for small and large businesses and their customers.

The company specializes in designing user-friendly experiences to elevate brands' online presence. They provide intuitive application design, web design, UX design, UI design, and engaging brand designs.

Case Studies: Pending submission

7. VerdanaBold

Founded Year: 2016

Website: verdanabold.com

Reputation Score: AA

About the agency: VerdanaBold is a design agency in Chicago with a team of creative designers who can craft engaging brand ideas to create lasting impressions on the target customers.

The company specializes in storytelling, illustrations, brand identity design, and communication tools to help your business grow by boosting its online presence. They also provide visual representations and animations for promoting your products and services.

Case Studies: Pending submission

8. Bark

Founded Year: 1997

Website: barkdesignchicago.com

Reputation Score: AA

About the agency: Bark is a design agency in Chicago that produces extraordinary designs for small and large businesses to grow their online presence.

The company provides brand design, communication design, print design, and interactive design services at cost-effective prices. They have a team of professional designers who help design creative products and services according to the objectives of the business, with customizations.

Case Studies: Pending submission

9. Equator

Founded Year: 2010

Website: equator-design.com

Reputation Score: AA

About the agency: Equator is a design agency in Chicago that transforms businesses to create lasting impressions on their target customers by providing amazing designs to create impactful brands.

The company provides illustrations, brand concept design, product design, photography, and packaging design services with artistic expressions. They have a beautiful creative design studio near the Chicago River that facilitates a unique approach to meeting the expectations of both their clients and their customers.

Case Studies: Pending submission

10. Soulsight

Founded Year: 1997

Website: soulsight.com

Reputation Score: AA

About the agency: Soulsight is a design agency in Chicago that develops emotive brands by following a unique creative approach. They connect businesses with their customers by developing branch strategies and identities that create lasting impressions.

The company provides brand strategy design, creative strategy design, packaging design, and digital and social media design services at cost-effective prices.

Case Studies: Pending submission

11. Fuzzy Math

Founded Year: 2009

Website: fuzzymath.com

Reputation Score: AA

About the agency: Fuzzy Math is a design agency in Chicago that designs complex and meaningful digital experiences for businesses of all sizes.

The company provides digital product strategy design, digital transformation consulting, UI/UX design, UX research, and UX organization design.

Case Studies: Pending submission

12. One Design Company

Founded Year: 2005

Website: onedesigncompany.com

Reputation Score: AA

About the agency: One Design Company is a design agency in Chicago that expands the online presence of small and large businesses by developing innovative designs to attract their potential customers.

The company provides brand design, brand strategy, brand identity development, logo design, website design, and packaging design. They have a team of passionate designers, artists, and illustrators who can design different products and services to increase your sales and revenue.

Case Studies: Pending submission

13. Folk

Founded Year: 1979

Website: folkbranding.com

Reputation Score: AA

About the agency: Folk is a design agency in Chicago with a team of innovative designers who can transform, redesign, and re-imagine the identities of different brands to make them successful among target customers.

The company excels in brand design, brand strategy, brand expression, and brand communication services.

They also provide product design, brand identity design, logo design, illustrations, brand messaging design, brand naming, brand guidelines, brand activations, and marketing collateral designs.

Case Studies: Pending submission

14. Mauge

Founded Year: 1995

Website: mauge.com

Reputation Score: AA

About the agency: Mauge is a design agency in Chicago that is excellent at transforming businesses with new identities and strategies for creating a great impact among potential audiences.

The company helps brands grow by developing creative ideas for their brand identity, including logo design, packaging design, product design, brand naming, and strategy design. They also provide photography, videography, illustrations, digital media, and social media marketing collateral design.

Case Studies: Pending submission

15. Silva Brand

Founded Year: 2014

Website: silvabrand.com

Reputation Score: AA

About the agency: Silva Brand is a design agency in Chicago that transforms small and large businesses, especially in the real estate, corporate, and digital worlds.

The company has a team of creative thinkers, strategists, designers, and artists who can help in creating a new identity for different brands to create lasting impressions on potential customers. They help in creating logos, packaging designs, product designs, brand messages, brand collateral, websites, brochures, and graphic designs.

Case Studies: Pending submission

16. MSTQ

Founded Year: 2016

Website: mstq.io

Reputation Score: AA

About the agency: MSTQ is a design agency in Chicago that provides end-to-end design services for startups and established brands with a team of experienced designers. The company specializes in user research, story framing, product design, and development.

They can optimize engagement, user experience, and conversion rates with their innovative strategies by crafting meaningful design services with amazing outcomes.

Case Studies: Pending submission

17. Pivot Design

Founded Year: 1992

Website: pivotdesign.com

Reputation Score: AA

About the agency: Pivot Design is a design agency in Chicago that provides marketing, website design, and marketing collateral design services for a variety of small and large businesses.

The company provides innovative designs for improving user engagement and experiences by providing lasting impressions. They also provide brand strategy design, brand identity design, print design, packaging design, and promotional material design.

Case Studies: Pending submission

18. Colorjar

Founded Year: 2008

Website: colorjar.com

Reputation Score: AA

About the agency: Colorjar is a design agency in Chicago that provides insightful strategy and breakthrough designs for standing out from the competition.

The company specializes in brand strategy, brand activation, logo design, website design, print design, packaging design, and visual design. They have a team of experienced design professionals who have the ability to create meaningful designs according to your business objectives and target audience interests.

Case Studies: Pending submission

19. Minimal

Founded Year: 2007

Website: mnml.com

Reputation Score: AA

About the agency: Minimal is a design agency in Chicago that helps small and large businesses transform their brand personality to create meaningful connections with their customers and grow their business effectively.

The company can design different brand strategies according to your business objectives and increase the user experience on your websites to maximize conversion rates and customer engagement.

They develop innovative products, strategies, brand stories, and messaging tools for redefining companies.

Case Studies: Pending submission

20. UnitOneNine

Founded Year: 2004

Website: unitonenine.com

Reputation Score: AA

About the agency: UnitOneNine is a design agency in Chicago that creates new brands and refreshes old ones with innovative strategies and technologies to attract potential customers from all over the world.

The company provides brand design, brand strategy design, creative consultation, and website design to enhance the user experience and customer engagement.

Case Studies: Pending submission

Conclusion

Design agencies are one of the best tools for startups and established brands to make themselves stand out from the crowd through their innovative strategies and design opportunities.

Companies can work with the design agency to improve their user experience and attract potential customers to grow their business widely.

Choose a reputed design agency in Chicago from our list to elevate your online presence and attract potential customers by developing innovative designs for your products and services.

Frequently Asked Questions

Why do I need a design agency?

A design agency has become a growing demand in recent years for small and large businesses to establish a meaningful connection with their customers by providing innovative strategies and a high-quality user experience.

These agencies have a team of creative designers and artists who develop compelling brand stories and websites to impress the audience.

How do I find a good design agency?

Finding a good design agency requires research and understanding your business goals perfectly. Contact different design agencies and consult them about the different strategies they have developed for improving the user experience and transforming the identity of different businesses.

Review their clients, testimonials, and proposals, and choose the right design agency according to your target audience and budget.

What does a design agency provide?

A design agency can provide meaningful and interesting branch strategy design, brand identity design, product designs, print design, logo designs, website designs, and marketing collateral design services.

They have a team of creative thinkers and strategists who can research your target customers interests and behaviors and redefine the business objectives and brand strategies to get a better return on your investment and make your business grow.

What are the benefits of working with the design agency?

Design agencies have the ability to create innovative designs that strongly represent your brand identity. They have a team of knowledgeable designers who can develop strategies to make you stand out from the competition and attract potential customers.

These companies have multi-dimensional design services, which include logo design, product design, packaging design, and website design, which you can get at one destination. They can understand your business objectives and budget and provide all the services in a timely manner.

How much do design agencies charge?

The pricing of design agencies will vary according to your business objectives and target audience. If you are a startup company trying to establish a firm identity among target customers, then the pricing can vary because they have to design your logos, websites, and marketing collateral.

If you are reestablishing the existing brand, then the pricing can vary depending on the exact design services you require for your company. Most design agencies will charge hourly pricing as well as a monthly fee, and you can choose it according to your preferences.