20 Best Email Marketing Agencies in Dubai
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Email marketing is one of the most effective digital marketing strategies to boost your business growth and increase brand awareness among your target customers. Hiring an email marketing agency can help you promote your products and services to a wider audience. They help increase customer engagement and create a loyal fan base for your brand.
If you have an online business in Dubai, you can partner with reputed email marketing agencies to implement the best strategies and achieve your business goals. These agencies increase return on investment and customer retention by generating high-quality leads through their email newsletters and other content.
In this article, you can find a list of the best email marketing agencies in Dubai that can help effectively increase your brand's reach to the target audience.
An email marketing agency is a specialized firm that helps businesses plan, create, and execute email marketing campaigns. These agencies use targeted strategies to send personalized and engaging emails to a company's subscriber list, aiming to increase brand awareness, drive customer engagement, and boost sales. Services typically include email design, content creation, list management, automation, analytics, and reporting to ensure that campaigns are effective and yield a high return on investment (ROI).
An email marketing agency offers a variety of services to help businesses effectively reach and engage their audience through email campaigns. Here’s what they typically do:
- Strategy Development:
- Create a tailored email marketing strategy based on your business goals, target audience, and industry best practices.
- Email Design:
- Design visually appealing and responsive email templates that align with your brand identity.
- Content Creation:
- Write compelling and relevant email copy, including subject lines, body content, and calls to action.
- List Management:
- Manage your email subscriber list by segmenting it based on demographics, behavior, and preferences to ensure targeted messaging.
- Automation:
- Set up automated email sequences, such as welcome series, cart abandonment emails, and re-engagement campaigns.
- Personalization:
- Use data to personalize emails with the recipient’s name, past purchase history, and other relevant information to increase engagement.
- A/B Testing:
- Conduct A/B tests to determine the most effective email designs, content, and send times.
- Campaign Execution:
- Schedule and send emails according to the strategy, ensuring they reach the right audience at the right time.
- Analytics and Reporting:
- Track and analyze the performance of email campaigns, including open rates, click-through rates, conversions, and ROI.
- Compliance:
- Ensure that all emails comply with legal regulations such as GDPR and CAN-SPAM, and follow best practices for email deliverability.
- Optimization:
- Continuously optimize email campaigns based on performance data to improve engagement and results.
By offering these services, an email marketing agency helps businesses effectively communicate with their audience, build relationships, and drive sales through strategic and well-executed email campaigns.
To better understand the distinction between an email marketing agency and a digital marketing agency, here’s a side-by-side comparison:
Email Marketing Agency vs. Digital Marketing Agency
Email marketing agencies specialize in creating, managing, and optimizing email campaigns to engage subscribers and drive conversions.
Digital marketing agencies offer a broader range of online marketing services to enhance overall digital presence and performance.
| Services | Email Marketing Agencies | Digital Marketing Agencies |
|---|---|---|
| Email Campaign Strategy | ✔ | ✔ |
| Email Design and Content | ✔ | ✔ |
| List Management | ✔ | |
| Automation and Personalization | ✔ | |
| A/B Testing | ✔ | ✔ |
| Campaign Execution | ✔ | |
| Analytics and Reporting | ✔ | ✔ |
| SEO | ✔ | |
| PPC Advertising | ✔ | |
| Social Media Marketing | ✔ | |
| Content Marketing | ✔ | |
| Web Design and Development | ✔ | |
| Influencer Marketing | ✔ |
In summary, while both types of agencies offer email marketing services, email marketing agencies focus exclusively on optimizing email campaigns and subscriber engagement. In contrast, digital marketing agencies provide a comprehensive suite of online marketing services, including SEO, PPC, social media, content marketing, and more, to improve the overall digital presence of a business.
So, you're curious about how much email marketing agencies charge? Let's break it down. The cost can vary widely depending on the type of service you need and the pricing model the agency uses. Here’s a detailed look at the numbers and what you can expect.
Average Cost Per Email
Email marketing agencies typically charge between $250 to $700 per email. This cost usually includes:
- Email Marketing Strategy
- Copywriting
- Design
- Implementation
Popular Pricing Structures
- Per Hour: Rates range from $120 to $250 per hour. This model is less common and can get expensive quickly.
- Per Project: Common for setting up automated email sequences. Costs can range from $3,000 to $6,000 for a set of automated emails like welcome series, cart abandonment, and post-purchase sequences.
- Retainer Service: Monthly retainer fees range from $2,500 to $7,500, usually covering 10-15 emails per month. Some agencies may also charge a setup fee.
- Revenue Share: Agencies may take a percentage of the revenue generated from email campaigns. This model aligns the agency's success with your revenue growth.
Factors Influencing Pricing
Several factors can influence how much an email marketing agency charges:
Company Size:
- Larger agencies with more resources charge more.
- Smaller agencies or freelancers may offer lower rates but might lack the same level of service.
Email Marketing Software:
- The choice of software can impact costs.
- Popular platforms and their starting prices:
- Klaviyo: $20/month
- Omnisend: $16/month
- Drip: $19/month
- Hubspot: $45/month
- ActiveCampaign: $9/month
- Mailchimp: $9.99/month
Email Campaign Frequency:
- The more emails you send, the higher the cost.
- Each email involves copywriters, designers, editors, and implementation teams.
Email List Size:
- Larger email lists require more management and higher software costs.
- The size of your subscriber list directly impacts the pricing.
Additional Services
Email marketing agencies often provide additional services which can affect pricing:
- Design: Customized email designs as your business grows.
- Other Digital Marketing Services: Social media marketing, full marketing strategy plans, SMS marketing, sales funnel creation, web design, etc.
Summary
Understanding the costs associated with hiring an email marketing agency helps you budget effectively and choose the right agency for your needs. Rates can vary based on the complexity of your project, the expertise of the agency, and your specific goals. By evaluating these factors, you can find an email marketing agency that fits your budget and helps drive your business growth.
Hiring an email marketing agency can provide numerous benefits for your business. Here’s why you should consider it:
Expertise and Experience
Email marketing agencies bring specialized knowledge and years of experience to the table. They understand the best practices for crafting engaging emails, segmenting lists, and optimizing campaigns for maximum effectiveness.
High-Quality Content
Creating compelling email content that resonates with your audience can be challenging. An email marketing agency has skilled copywriters and designers who can produce high-quality, persuasive emails that drive engagement and conversions.
Time and Resource Efficiency
Managing email campaigns can be time-consuming. By outsourcing this task to an agency, you free up your time and resources to focus on other important aspects of your business. The agency handles everything from strategy and design to execution and analysis.
Advanced Tools and Technologies
Email marketing agencies have access to advanced tools and technologies for email automation, personalization, and analytics. These tools can be expensive and complex to use, but agencies can leverage them effectively to improve your campaign performance.
Improved Deliverability
Ensuring that your emails reach the inbox and not the spam folder is crucial. Email marketing agencies are well-versed in deliverability best practices and can help maintain your sender reputation, ensuring your emails reach your subscribers.
Data-Driven Insights
Agencies use data and analytics to track the performance of your email campaigns. They provide detailed reports and insights, helping you understand what’s working and what’s not. This data-driven approach allows for continuous optimization and better results.
Personalization and Segmentation
Personalized and segmented emails perform better than generic ones. An email marketing agency can help you segment your list and personalize your emails based on customer behavior and preferences, leading to higher engagement rates.
Scalability
As your business grows, your email marketing needs will evolve. An email marketing agency can scale your campaigns up or down based on your changing needs, ensuring you always have the right level of support.
Compliance
Email marketing agencies are knowledgeable about legal regulations such as GDPR and CAN-SPAM. They ensure that your campaigns comply with these laws, helping you avoid potential fines and legal issues.
In summary, hiring an email marketing agency provides expertise, high-quality content, efficiency, advanced tools, improved deliverability, data-driven insights, personalization, scalability, and compliance. It’s a smart investment that can significantly enhance your email marketing efforts and drive business growth.
Choosing the right email marketing agency can significantly impact your business's success. Here’s a detailed, step-by-step guide to help you find the best one:
- Identify Your Goals: Determine what you want to achieve with an email marketing agency, such as increasing open rates, improving click-through rates, or boosting overall conversions.
- Set Your Budget: Establish how much you can afford to spend on email marketing services each month. This helps narrow down your options and ensures you find an agency that fits your financial capabilities.
- Research Potential Agencies: Look for reputable email marketing agencies online, read reviews, and ask for recommendations from peers or industry contacts. Create a list of potential agencies to consider.
- Check Their Portfolio: Review the agency’s portfolio to see their past work. Look for diversity in projects and quality in design, creativity, and execution. Make sure they have experience in the areas you need help with.
- Evaluate Their Experience: Ensure the agency has experience in your industry. This ensures they understand your market and target audience, making their strategies more effective.
- Read Client Testimonials: Look at reviews and testimonials from past clients. Pay attention to feedback about their reliability, creativity, and results. This gives you an idea of what to expect.
- Understand Their Services: Make sure the agency offers the services you need, such as strategy development, email design, content creation, list management, automation, and analytics.
- Assess Their Creativity: Look at the originality and innovation in their work. A good email marketing agency should bring fresh ideas and unique solutions to the table.
- Check Their Process: Ask about their process from strategy development to execution and reporting. Ensure it aligns with your expectations and business needs.
- Meet the Team: Get to know the team members who will be working on your project. Assess their expertise, creativity, and how well you communicate with them.
- Request a Proposal: Ask for a detailed proposal outlining their strategies, timelines, and expected outcomes. This will give you a clear idea of what to expect and how they plan to achieve your goals.
- Evaluate Their Tools: Inquire about the tools and technologies they use for email automation, personalization, and analytics. Ensure they have access to the latest and most effective tools.
- Check Their Reporting: Make sure they provide regular updates and reports on your campaigns. These should include detailed analytics and insights to measure performance and inform strategy adjustments.
- Understand Their Pricing Structure: Clarify their pricing model. Whether it’s a monthly retainer, project-based fee, or performance-based pricing, ensure it fits your budget and provides good value.
- Look for Transparency: Ensure the agency is transparent about their processes and results. They should be open to discussing their strategies, sharing insights, and addressing any concerns you may have.
- Schedule a Consultation: Have a consultation call to discuss your needs and expectations. This is a good opportunity to assess their communication style, responsiveness, and enthusiasm for your project.
- Evaluate Their Cultural Fit: Ensure the agency’s values and working style align with yours. A good cultural fit can lead to a more productive and harmonious partnership.
- Ask About Long-Term Strategy: Ensure the agency is committed to long-term optimization and continuous improvement. Ask how they plan to evolve your strategy as your business grows.
- Consider Their Flexibility: Make sure the agency can adapt to your changing needs and provide scalable solutions as your business evolves.
- Review Their Contract: Carefully read the contract terms. Ensure there are no hidden fees and that the terms are favorable to you. Clarify any points before signing.
By following these steps, you can find an email marketing agency that will help you achieve your business objectives and enhance your email marketing efforts.
Relevant Background
- Do you have experience working in our industry?
- Can you provide case studies or examples of your work with similar clients?
Services and Processes
- What specific email marketing services do you offer?
- How do you develop your email marketing strategies?
- Which tools and technologies do you use for email automation, personalization, and analytics?
- Do you offer related services like content creation, list management, or CRM integration?
The Project
- Who will be working on our project, and what are their roles?
- How will you identify the key areas that need improvement in our current email marketing strategy?
- What is your approach to creating and executing email campaigns?
- How do you incorporate data and analytics into your strategy?
Communication and Reporting
- How often will we have meetings to discuss progress and strategy?
- What are your preferred communication channels (email, phone, video calls)?
- How often will we receive performance reports, and what information will be included?
Pricing and Contract
- What is your pricing structure?
- Are there any additional costs we should be aware of?
- Can you provide a detailed proposal outlining your services, timelines, and costs?
Client Relationship
- How do you ensure your work aligns with our business goals and brand values?
- Can you provide references from current or past clients?
- What is your process for handling feedback and revisions?
Long-Term Strategy
- How do you plan for long-term optimization and continuous improvement?
- What do you see as the most significant opportunities for improving our email marketing efforts?
By asking these key questions, you can ensure that you choose an email marketing agency that aligns with your goals, has a proven track record, and can deliver the results you’re looking for.
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Our Rating Guidelines
Ranked: The Best Email Marketing Agencies In Dubai
We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.
However, before you decide to go with anyone I recommend 2 things:
Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.
Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.
And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.
Look for long-term strategy, protecting your brand and clear timelines.
1. Leads Dubai
Founded Year: 2006
Website: leadsdubai.com
Reputation Score: AA
About the Agency: Leads Dubai is a top email marketing agency in Dubai experienced in sending emails to your target audience, which may include promotional content, announcements about product launches, and new services to keep them hooked on your brand.
The company has two types of databases: the quality database and the volume database, which includes information about the consumer's age, locality, nationality, gender, and income for creating customized email strategies.
Case Studies: Pending submission
2. Pentacodes
Founded Year: 2015
Website: pentacodes.com
Reputation Score: AA
About the agency: Pentacodes is a skilled email marketing agency in Dubai capable of sending highly interesting and informative emails to your customers to popularize your brand, services, and products.
They use email marketing campaigns to generate more website traffic, product signups, sales, and customer loyalty. Their email marketing process includes content strategy, customer database management, design and content creation, and email automation.
Case Studies: Pending submission
3. EDS
Founded Year: 2006
Website: edsfze.com
Reputation Score: AA
About the Agency: EDS is a credible email marketing agency in Dubai. It creates email marketing strategies for businesses to communicate with their existing customers and reach new customers worldwide.
The company helps turn prospects into customers and retains them for a long time through emails. The different types of email marketing campaigns include newsletters, marketing offers, event invitations, and emails to capture the attention of customers.
Case Studies: Pending submission
4. Aspiration Worx
Founded Year: 2011
Website: aspirationworx.com
Reputation Score: AA
About the Agency: Aspiration Worx is a reputed email marketing agency in Dubai. It creates engaging emails to inform your target audience about your products and services by directly delivering them to their inbox.
The company has experts who design highly interesting invitations, webinars, blog posts, newsletters, and emails to communicate about your brand effectively. They help in creating good relationships with your customers and analyze their behavior and click reports to generate better sales.
Case Studies: Pending submission
5. Prism
Founded Year: 2006
Website: prism-me.com
Reputation Score: AA
About the Agency: Prism is a popular email marketing agency in Dubai, creating the best email marketing solutions with personalization to generate maximum ROI.
The different types of email marketing services include new product announcements, testimonial emails, survey emails, standalone emails, transactional emails, and email advertisements.
Case Studies: Pending submission
6. Volga Tigris
Founded Year: 2011
Website: volgatigris.com
Reputation Score: AA
About the agency: Volga Tigris is a leading email marketing agency in Dubai, creating affordable and easy-to-use email marketing solutions for targeting potential customers.
The company helps drive more revenue through effective email campaigns for small and large businesses. They market through emails, newsletters, personalized information, custom mail for subscribers, and segmented emails. The company helps generate high-quality reports for these campaigns and provides you with real-time performance analysis to increase your ROI.
Case Studies: Pending submission
7. Brandstory
Founded Year: 2001
Website: brandstory.ae
Reputation Score: AA
About the agency: Brandstory is a professional email marketing agency in Dubai, providing cost-effective email marketing solutions for small businesses and large enterprises in the region. They help boost sales and conversion rates by improving customer retention through qualified emails.
Their email marketing process includes defining campaigns, testing them, sending emails according to the scheduled time, and measuring the performance to give timely reports. They help in designing newsletters, promotional emails, and other campaigns to help you connect with your customers and build a healthy relationship.
Case Studies: Pending submission
8. Insights Dubai
Founded Year: 2011
Website: insightsdubai.com
Reputation Score: AA
About the Agency: Insights Dubai is a premier email marketing agency in Dubai, providing targeted and segmented email marketing services for generating high-quality leads and increasing the brand image through better customer engagement.
The company offers informative newsletters to promote your products and services by sending emails to all potential customers. They have highly qualified developers who design and monitor email campaigns to generate good leads and conversions.
Case Studies: Pending submission
9. Incycle Marketing
Founded Year: 2016
Website: incyclemarketing.com
Reputation Score: AA
About the agency: Incycle Marketing is a renowned email marketing agency in Dubai, offering highly effective email campaigns to make people buy your products and become loyal customers.
They provide detailed analytics on email campaign performances and optimize them to improve the results and maximize your ROI. They study your customers' behavior and create personalized emails to build good relationships with your potential customers. Their email marketing services include email headline creation, email segmentation, and email automation.
Case Studies: Pending submission
10. Webarro
Founded Year: 2004
Website: webarro.com
Reputation Score: AA
About the agency: Webarro is a well-known email marketing agency in Dubai that creates winning marketing campaigns to influence the potential audience to make good decisions to buy your brand's products.
The company specializes in creating automated and personalized email campaigns according to your target audience and refines these strategies by producing detailed data analysis. They have a specialized team of email marketing strategists offering email template design and email marketing automation services for regular email correspondence and to build good partnerships with your audience.
Case Studies: Pending submission
11. Digital Arabia
Founded Year: 2016
Website: digitalarabia.ae
Reputation Score: AA
About the Agency: Digital Arabia is a dependable email marketing agency in Dubai, connecting your brand with new customers and increasing your conversion rates to boost sales and profits through email marketing campaigns.
They can quickly send emails promoting your products to the target audience and extensively research the demographic and behavioral patterns to optimize these campaigns for the best return on investment.
Case Studies: Pending submission
12. Red Berries
Founded Year: 2018
Website: redberries.ae
Reputation Score: AA
About the Agency: Red Berries is a distinguished email marketing agency in Dubai, helping both small and large companies reach a larger number of people through personalized email messages and increase revenue.
Their email marketing process includes analyzing the current situation and planning the best email marketing strategies to reach your target audience and automate it to create a loyal fan base and help your business grow.
Case Studies: Pending submission
13. Digital Gravity
Founded Year: 2016
Website: digitalgravity.ae
Reputation Score: AA
About the Agency: Digital Gravity is a reliable email marketing agency in Dubai that creates ROI-driven email marketing services for businesses in all sectors.
They help their email marketing services transform your business by building customer loyalty, connecting your brand with the right target audiences, and tracking the analysis of the email newsletter service and other email campaigns to improve conversion rates and revenue for your business.
Case Studies: Pending submission
14. Rewind Productions
Founded Year: 2010
Website: rewind.ae
Reputation Score: A
About the agency: Rewind Productions is a creative email marketing agency in Dubai, ensuring that your email content stands out from the competition and helping your customers engage with your products and services effectively.
The company excels in creating personalized email campaigns by helping you choose flexible packages that align with your business goals and needs. Their email marketing management services include creating comprehensive email strategies, implementation, testing, and optimization to capture the attention of your target audience.
Case Studies: Pending submission
15. Nfinity8
Founded Year: 2017
Website: nfinity8.com
Reputation Score: A
About the Agency: Nfinity8 is an innovative email marketing agency in Dubai with an experienced team assisting and creating customized email campaigns for promoting your products and services online.
The company uses result-oriented techniques for creating personalized email campaigns to generate quality leads and convert them into potential customers.
Case Studies: Pending submission
16. Aimstorm Solutions
Founded Year: 2007
Website: aimstormsolutions.com
Reputation Score: A
About the agency: Aimstorm Solutions is an excellent email marketing agency in Dubai that prepares and executes email campaigns according to your business needs and target audience.
The company offers 360-degree solutions to email marketing campaigns for both small and large businesses to increase their conversion rates. They use fancy templates, logos, images, and videos on their email newsletters to drive sales by attracting the attention of potential customers.
Case Studies: Pending submission
17. Brandcare Digital
Founded Year: 2015
Website: brandcaredigital.com
Reputation Score: A
About the agency: Brandcare Digital is an esteemed email marketing agency in Dubai with an experienced team of strategists who use innovative techniques to create compelling messages through emails to improve customer engagement.
They use powerful tools to attract the attention of potential customers, direct traffic to your website, and build good relationships. They track the performance of these camps to optimize them and deliver high returns.
Case Studies: Pending submission
18. Bluechip Digital
Founded Year: 2012
Website: bluechipdigital.ae
Reputation Score: B
About the Agency: Bluechip Digital is a top-notch email marketing agency in Dubai. It provides cost-effective email marketing solutions for brands to build good relationships with potential customers and increase their sales and revenue.
They use promotional emails and newsletters and send emails regularly to build good relationships with your target audience. They also measure the performance of these campaigns and optimize them according to your customer requirements to build loyalty.
Case Studies: Pending submission
19. Creativo
Founded Year: 2000
Website: creativouae.com
Reputation Score: B
About the Agency: Creativo is a trusted email marketing agency in Dubai, focusing on modern techniques to design newsletters and email campaigns for boosting sales and customer retention.
The company assists with email marketing strategies according to your target audience and reporting on the performance to optimize it according to your business needs.
Case Studies: Pending submission
20. Innovative Business Solutions
Founded Year: 2006
Website: inbdigital.ae
Reputation Score: B
About the agency: Innovative Business Solutions is an effective email marketing agency in Dubai, providing the cheapest and most effective email marketing services for small and large businesses in the region.
Their email marketing services include email newsletters, email marketing management, email marketing automation, e-commerce email marketing, and improved customer relationships to produce a higher ROI.
Case Studies: Pending submission
Conclusion
Hiring an email marketing agency can be one of the best decisions you can make for your online business. They can produce high-quality customers and boost the sales and revenue of your business through effective email marketing strategies.
Choose a good, reputed email marketing agency in Dubai from our list and convert it into the best investment that can produce massive returns for your online business.
Frequently Asked Questions
What is email marketing?
Email marketing is one of the most popular ways to promote your business products and services and build effective relationships with your target customers. This process involves the implementation of effective strategies and writing emails to your potential customers to make them buy your products and be loyal to your brand.
How do I choose an email marketing agency?
Hiring an email marketing agency requires research and investment because you can get maximum results only after a significant amount of time. Choosing the experience, reputation, and professional team available at the agency is important.
Moreover, check whether they are using business-to-business or business-to-customer strategies to market your products and services. It is also important to check the portfolios, online ratings, and effective results produced by the company among their clients.
What are the benefits of hiring an email marketing agency?
The benefits of hiring an email marketing agency include an increase in quality leads and potential clients through effective emails.
Most customers prefer to hear from businesses via email, and they will also like to see your latest products and services and would likely spend money on them by clicking on these emails. This helps in increasing the loyalty and customer retention processes of your business.
How much do email marketing agencies cost?
The cost of email marketing will depend on your business products and services and how often you would like to keep your customers in conversation about your brand. Most of these companies will charge a monthly rate for email marketing. Get a free estimate to know whether it will suit your business budget.
When should I hire an email marketing agency for my business?
Suppose you have started an online business and are looking to start an email marketing program from scratch. In that case, it is better to invest in a marketing agency over a period of time to check the performance of the email campaigns and grow your customer base. If you have to increase your new target customers, it is better to look for email campaigns, especially with automation. Email marketing can help build a strong online presence among a wider audience.