19 Best Email Marketing Agencies in Fresno
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Emails have become an integral part of businesses’ marketing processes, helping to keep their audiences engaged with their brand products and services. They can send announcements with the latest brand news, special offers, and discounts directly to the inboxes of existing and new customers to motivate them to improve sales and revenue.
Fresno, California, is a popular city with plenty of email marketing agencies that have a great reputation for sending automated emails for businesses to grow their customer base and get more brand visibility. They can understand your business requirements and segment the audience based on different demographic factors to send personalized emails that resonate with the customers perfectly.
In this article, we have created a list of Fresno’s best email marketing agencies to help you choose the right agency for email automation, email segmentation, and nurturing relationships with your customers. These agencies will help you send email blast and drip campaigns to promote your products and services and attract potential customers from different parts of the world.
An email marketing agency is a specialized firm that helps businesses plan, create, and execute email marketing campaigns. These agencies use targeted strategies to send personalized and engaging emails to a company’s subscriber list, aiming to increase brand awareness, drive customer engagement, and boost sales. Services typically include email design, content creation, list management, automation, analytics, and reporting to ensure that campaigns are effective and yield a high return on investment (ROI).
An email marketing agency offers a variety of services to help businesses effectively reach and engage their audience through email campaigns. Here’s what they typically do:
- Strategy Development:
- Create a tailored email marketing strategy based on your business goals, target audience, and industry best practices.
- Email Design:
- Design visually appealing and responsive email templates that align with your brand identity.
- Content Creation:
- Write compelling and relevant email copy, including subject lines, body content, and calls to action.
- List Management:
- Manage your email subscriber list by segmenting it based on demographics, behavior, and preferences to ensure targeted messaging.
- Automation:
- Set up automated email sequences, such as welcome series, cart abandonment emails, and re-engagement campaigns.
- Personalization:
- Use data to personalize emails with the recipient’s name, past purchase history, and other relevant information to increase engagement.
- A/B Testing:
- Conduct A/B tests to determine the most effective email designs, content, and send times.
- Campaign Execution:
- Schedule and send emails according to the strategy, ensuring they reach the right audience at the right time.
- Analytics and Reporting:
- Track and analyze the performance of email campaigns, including open rates, click-through rates, conversions, and ROI.
- Compliance:
- Ensure that all emails comply with legal regulations such as GDPR and CAN-SPAM, and follow best practices for email deliverability.
- Optimization:
- Continuously optimize email campaigns based on performance data to improve engagement and results.
By offering these services, an email marketing agency helps businesses effectively communicate with their audience, build relationships, and drive sales through strategic and well-executed email campaigns.
To better understand the distinction between an email marketing agency and a digital marketing agency, here’s a side-by-side comparison:
Email Marketing Agency vs. Digital Marketing Agency
Email marketing agencies specialize in creating, managing, and optimizing email campaigns to engage subscribers and drive conversions.
Digital marketing agencies offer a broader range of online marketing services to enhance overall digital presence and performance.
| Services | Email Marketing Agencies | Digital Marketing Agencies |
|---|---|---|
| Email Campaign Strategy | ✔ | ✔ |
| Email Design and Content | ✔ | ✔ |
| List Management | ✔ | |
| Automation and Personalization | ✔ | |
| A/B Testing | ✔ | ✔ |
| Campaign Execution | ✔ | |
| Analytics and Reporting | ✔ | ✔ |
| SEO | ✔ | |
| PPC Advertising | ✔ | |
| Social Media Marketing | ✔ | |
| Content Marketing | ✔ | |
| Web Design and Development | ✔ | |
| Influencer Marketing | ✔ |
In summary, while both types of agencies offer email marketing services, email marketing agencies focus exclusively on optimizing email campaigns and subscriber engagement. In contrast, digital marketing agencies provide a comprehensive suite of online marketing services, including SEO, PPC, social media, content marketing, and more, to improve the overall digital presence of a business.
So, you’re curious about how much email marketing agencies charge? Let’s break it down. The cost can vary widely depending on the type of service you need and the pricing model the agency uses. Here’s a detailed look at the numbers and what you can expect.
Average Cost Per Email
Email marketing agencies typically charge between $250 to $700 per email. This cost usually includes:
- Email Marketing Strategy
- Copywriting
- Design
- Implementation
Popular Pricing Structures
- Per Hour: Rates range from $120 to $250 per hour. This model is less common and can get expensive quickly.
- Per Project: Common for setting up automated email sequences. Costs can range from $3,000 to $6,000 for a set of automated emails like welcome series, cart abandonment, and post-purchase sequences.
- Retainer Service: Monthly retainer fees range from $2,500 to $7,500, usually covering 10-15 emails per month. Some agencies may also charge a setup fee.
- Revenue Share: Agencies may take a percentage of the revenue generated from email campaigns. This model aligns the agency’s success with your revenue growth.
Factors Influencing Pricing
Several factors can influence how much an email marketing agency charges:
Company Size:
- Larger agencies with more resources charge more.
- Smaller agencies or freelancers may offer lower rates but might lack the same level of service.
Email Marketing Software:
- The choice of software can impact costs.
- Popular platforms and their starting prices:
- Klaviyo: $20/month
- Omnisend: $16/month
- Drip: $19/month
- Hubspot: $45/month
- ActiveCampaign: $9/month
- Mailchimp: $9.99/month
Email Campaign Frequency:
- The more emails you send, the higher the cost.
- Each email involves copywriters, designers, editors, and implementation teams.
Email List Size:
- Larger email lists require more management and higher software costs.
- The size of your subscriber list directly impacts the pricing.
Additional Services
Email marketing agencies often provide additional services which can affect pricing:
- Design: Customized email designs as your business grows.
- Other Digital Marketing Services: Social media marketing, full marketing strategy plans, SMS marketing, sales funnel creation, web design, etc.
Summary
Understanding the costs associated with hiring an email marketing agency helps you budget effectively and choose the right agency for your needs. Rates can vary based on the complexity of your project, the expertise of the agency, and your specific goals. By evaluating these factors, you can find an email marketing agency that fits your budget and helps drive your business growth.
Hiring an email marketing agency can provide numerous benefits for your business. Here’s why you should consider it:
Expertise and Experience
Email marketing agencies bring specialized knowledge and years of experience to the table. They understand the best practices for crafting engaging emails, segmenting lists, and optimizing campaigns for maximum effectiveness.
High-Quality Content
Creating compelling email content that resonates with your audience can be challenging. An email marketing agency has skilled copywriters and designers who can produce high-quality, persuasive emails that drive engagement and conversions.
Time and Resource Efficiency
Managing email campaigns can be time-consuming. By outsourcing this task to an agency, you free up your time and resources to focus on other important aspects of your business. The agency handles everything from strategy and design to execution and analysis.
Advanced Tools and Technologies
Email marketing agencies have access to advanced tools and technologies for email automation, personalization, and analytics. These tools can be expensive and complex to use, but agencies can leverage them effectively to improve your campaign performance.
Improved Deliverability
Ensuring that your emails reach the inbox and not the spam folder is crucial. Email marketing agencies are well-versed in deliverability best practices and can help maintain your sender reputation, ensuring your emails reach your subscribers.
Data-Driven Insights
Agencies use data and analytics to track the performance of your email campaigns. They provide detailed reports and insights, helping you understand what’s working and what’s not. This data-driven approach allows for continuous optimization and better results.
Personalization and Segmentation
Personalized and segmented emails perform better than generic ones. An email marketing agency can help you segment your list and personalize your emails based on customer behavior and preferences, leading to higher engagement rates.
Scalability
As your business grows, your email marketing needs will evolve. An email marketing agency can scale your campaigns up or down based on your changing needs, ensuring you always have the right level of support.
Compliance
Email marketing agencies are knowledgeable about legal regulations such as GDPR and CAN-SPAM. They ensure that your campaigns comply with these laws, helping you avoid potential fines and legal issues.
In summary, hiring an email marketing agency provides expertise, high-quality content, efficiency, advanced tools, improved deliverability, data-driven insights, personalization, scalability, and compliance. It’s a smart investment that can significantly enhance your email marketing efforts and drive business growth.
Choosing the right email marketing agency can significantly impact your business’s success. Here’s a detailed, step-by-step guide to help you find the best one:
- Identify Your Goals: Determine what you want to achieve with an email marketing agency, such as increasing open rates, improving click-through rates, or boosting overall conversions.
- Set Your Budget: Establish how much you can afford to spend on email marketing services each month. This helps narrow down your options and ensures you find an agency that fits your financial capabilities.
- Research Potential Agencies: Look for reputable email marketing agencies online, read reviews, and ask for recommendations from peers or industry contacts. Create a list of potential agencies to consider.
- Check Their Portfolio: Review the agency’s portfolio to see their past work. Look for diversity in projects and quality in design, creativity, and execution. Make sure they have experience in the areas you need help with.
- Evaluate Their Experience: Ensure the agency has experience in your industry. This ensures they understand your market and target audience, making their strategies more effective.
- Read Client Testimonials: Look at reviews and testimonials from past clients. Pay attention to feedback about their reliability, creativity, and results. This gives you an idea of what to expect.
- Understand Their Services: Make sure the agency offers the services you need, such as strategy development, email design, content creation, list management, automation, and analytics.
- Assess Their Creativity: Look at the originality and innovation in their work. A good email marketing agency should bring fresh ideas and unique solutions to the table.
- Check Their Process: Ask about their process from strategy development to execution and reporting. Ensure it aligns with your expectations and business needs.
- Meet the Team: Get to know the team members who will be working on your project. Assess their expertise, creativity, and how well you communicate with them.
- Request a Proposal: Ask for a detailed proposal outlining their strategies, timelines, and expected outcomes. This will give you a clear idea of what to expect and how they plan to achieve your goals.
- Evaluate Their Tools: Inquire about the tools and technologies they use for email automation, personalization, and analytics. Ensure they have access to the latest and most effective tools.
- Check Their Reporting: Make sure they provide regular updates and reports on your campaigns. These should include detailed analytics and insights to measure performance and inform strategy adjustments.
- Understand Their Pricing Structure: Clarify their pricing model. Whether it’s a monthly retainer, project-based fee, or performance-based pricing, ensure it fits your budget and provides good value.
- Look for Transparency: Ensure the agency is transparent about their processes and results. They should be open to discussing their strategies, sharing insights, and addressing any concerns you may have.
- Schedule a Consultation: Have a consultation call to discuss your needs and expectations. This is a good opportunity to assess their communication style, responsiveness, and enthusiasm for your project.
- Evaluate Their Cultural Fit: Ensure the agency’s values and working style align with yours. A good cultural fit can lead to a more productive and harmonious partnership.
- Ask About Long-Term Strategy: Ensure the agency is committed to long-term optimization and continuous improvement. Ask how they plan to evolve your strategy as your business grows.
- Consider Their Flexibility: Make sure the agency can adapt to your changing needs and provide scalable solutions as your business evolves.
- Review Their Contract: Carefully read the contract terms. Ensure there are no hidden fees and that the terms are favorable to you. Clarify any points before signing.
By following these steps, you can find an email marketing agency that will help you achieve your business objectives and enhance your email marketing efforts.
Relevant Background
- Do you have experience working in our industry?
- Can you provide case studies or examples of your work with similar clients?
Services and Processes
- What specific email marketing services do you offer?
- How do you develop your email marketing strategies?
- Which tools and technologies do you use for email automation, personalization, and analytics?
- Do you offer related services like content creation, list management, or CRM integration?
The Project
- Who will be working on our project, and what are their roles?
- How will you identify the key areas that need improvement in our current email marketing strategy?
- What is your approach to creating and executing email campaigns?
- How do you incorporate data and analytics into your strategy?
Communication and Reporting
- How often will we have meetings to discuss progress and strategy?
- What are your preferred communication channels (email, phone, video calls)?
- How often will we receive performance reports, and what information will be included?
Pricing and Contract
- What is your pricing structure?
- Are there any additional costs we should be aware of?
- Can you provide a detailed proposal outlining your services, timelines, and costs?
Client Relationship
- How do you ensure your work aligns with our business goals and brand values?
- Can you provide references from current or past clients?
- What is your process for handling feedback and revisions?
Long-Term Strategy
- How do you plan for long-term optimization and continuous improvement?
- What do you see as the most significant opportunities for improving our email marketing efforts?
By asking these key questions, you can ensure that you choose an email marketing agency that aligns with your goals, has a proven track record, and can deliver the results you’re looking for.
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Our Rating Guidelines
Ranked: The Best Email Marketing Agencies in Fresno
We’ve shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.
However, before you decide to go with anyone I recommend 2 things:
Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.
Or, if you are sure you’d like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.
And most important, don’t fall for short-term hacks some poor quality agencies try to sell you on.
Look for long-term strategy, protecting your brand and clear timelines.
1. Nettra Media
Founded Year: 2012
Website: nettramedia.com
Reputation Score: AA
About the Agency: Nettra Media is a top email marketing agency in Fresno. They send tailored email messages to highly targeted audiences to increase brand awareness and reach. They can develop the best email marketing strategy for your business and send your brand messages through bulk emails.
The company will grow its customer base by sending emails directly to the inboxes of both existing and new customers. Their professionals can grow your revenue by targeting audiences based on different factors like age, gender, location, and other demographics.
Case Studies: Pending submission
2. Inpower Marketing
Founded Year: 2010
Website: inpowermarketing.com
Reputation Score: AA
About the agency: Inpower Marketing is a leading email marketing agency in Fresno, expanding brand awareness and customer relationships with their email marketing services. The company can promote your products and services and communicate brand messages by sending emails directly to your target audience’s inbox.
They can set up the best email marketing strategy and send continuous emails consistently to keep your audience engaged about your brand. Their email marketing experts will nurture relationships with your audience to generate new qualified leads and improve customer loyalty.
Case Studies: Pending submission
3. Its on Media
Founded Year: 2014
Website: itsonmedia.com
Reputation Score: AA
About the agency: Its On Media is a popular email marketing agency in Fresno. It promotes your company to attract more organic traffic to your website and increase your customer base through their email marketing services. The company can create the appropriate email templates and layout for sending personalized emails to your customers.
They can develop the best email marketing campaigns to improve your sales and revenue. Their professionals will enjoy having the most important viewers keep informed about your announcements, products, and services to improve brand reach and loyalty rates.
Case Studies: Pending submission
4. WorldLight Media
Founded Year: 2005
Website: worldlightmedia.com
Reputation Score: AA
About the agency: WorldLight Media is a professional email marketing agency in Fresno that keeps your contacts engaged with your brand with the help of email marketing services. The company specializes in email drips, email automation, email newsletters, and special offers and promotions.
Personalizing emails according to the behavior of their target audience can improve brand loyalty and customer retention rates. Their team can also help with advanced segmentation, filtering contacts from all of your marketing funnels into separate lists to optimize your email marketing plan.
Case Studies: Pending submission
5. Flowium
Founded Year: 2017
Website: flowium.com
Reputation Score: AA
About the agency: Flowium is a trusted email marketing agency in Fresno that helps you stay in contact with your clients and potential customers through email marketing. The company can help with strategic, nurture, and ongoing email marketing campaigns.
They emphasize moving the needle by improving open rates and click-through rates, ultimately leading to better conversions. Their team of experts will build a database of knowledgeable and interested subscribers to your email list to grow your customer base.
Case Studies: Pending submission
6. Projekt15
Founded Year: 2016
Website: projekt15.com
Reputation Score: AA
About the Agency: Projekt15 is a skilled email marketing agency in Fresno that compiles the best email designs and templates for small and large businesses. The company specializes in sending promotional emails about your brand’s products and services to the right audience at the right time.
They will nurture good relationships with your existing and new customers with consistent email campaigns. Their team evaluates the performance of the email marketing campaign to generate the best return on your investment.
Case Studies: Pending submission
7. Counsel of Marketers
Founded Year: 2020
Website: counselofmarketers.com
Reputation Score: AA
About the agency: Counsel of Marketers is a superior email marketing agency in Fresno that develops flexible email marketing campaigns for businesses to attract more potential customers. The company can segment the audience into different criteria, like gender, age, location, and behavior, to send personalized emails in a regular manner.
They can automate the emails with promotional content, announcements, and the latest news to keep them interested in your brand for a long time. The team of professionals can drive more organic traffic to the website by nurturing relationships with the website visitors to convert them into paying customers with the help of customized emails.
Case Studies: Pending submission
8. Pillar Brands
Founded Year: 2016
Website: pillarbrands.com
Reputation Score: AA
About the agency: Pillar Brands is a dedicated email marketing agency in Fresno that designs fully automatic email templates for businesses to send customized emails to their target customers. The company has great experience sending personalized emails to customers of businesses in different industries.
They can segment the audience based on different criteria to make sure that the emails reach the audiences who are truly interested in the information. Their professionals develop a precise email marketing strategy according to your business goals and budget to grow your customer base and attract more potential customers for your business.
Case Studies: Pending submission
9. Growth Marketing Group
Founded Year: 2018
Website: gmgmarketing.org
Reputation Score: AA
About the agency: Growth Marketing Group is a credible email marketing agency in Fresno that creates the best email marketing strategies to reach potential customers. They can analyze your target audience’s behavior and customize the emails with information that will truly interest them about your brand.
The company has the experience of sending correct information about your brand, the latest news, discounts, and deals. Their email marketers focus on precise targeting and analytics to identify the performance of the email marketing campaigns and get measurable results.
Case Studies: Pending submission
10. SagaReach
Founded Year: 2021
Website: sagareach.com
Reputation Score: AA
About the agency: SagaReach is a reliable email marketing agency in Fresno that allows you to connect with potential and existing customers directly. They send targeted emails that promote your products and services and provide valuable information to foster customer loyalty and drive sales.
The company creates a successful email marketing campaign by defining your target audience and crafting compelling messages. Their expert team tests optimize and assesses the results to ensure your campaigns resonate with your target audience.
Case Studies: Pending submission
11. Ad Edge Marketing Group
Founded Year: 2007
Website: adedgemg.com
Reputation Score: A
About the agency: Ad Edge Marketing Group is a distinguished email marketing agency in Fresno. It provides effective email marketing campaigns to increase their online presence and reach their ideal audience. Their email marketing services allow businesses to reach a targeted list of subscribers with personalized and relevant content.
They target an audience based on specific demographics, interests, and locations with personalized emails to make it resonate with them. The company enhances customer engagement by allowing businesses to directly interact with customers and build relationships through email marketing campaigns.
Case Studies: Pending submission
12. Wonder Media Group
Founded Year: 2018
Website: wondermediagroup.org
Reputation Score: A
About the Agency: Wonder Media Group is a dependable email marketing agency in Fresno that allows businesses to send targeted, personalized messages to their subscribers through emails. The company encourages engagement through email marketing campaigns to increase your customer base and loyalty rates.
They provide analytics and insights into the performance of their email marketing campaigns and their audience engagement. Their team of experts provides businesses with data on email open rates, click-through rates, and conversions to make better decisions.
Case Studies: Pending submission
13. Marketing Plus
Founded Year: 1984
Website: mpluscreate.com
Reputation Score: A
About the Agency: Marketing Plus is a dynamic email marketing agency in Fresno that communicates with your audience using personalized emails to capture their attention. They can promote your products and services, send the latest news about your business, and make announcements about special deals by sending personalized emails directly to their inboxes.
The company increases your email contact list by developing good relationships with existing and new customers. Their professionals can customize your campaigns and create targeted content that truly reflects your brand personality and resonates with your audience.
Case Studies: Pending submission
14. Fat Dawgs Digital
Founded Year: 2021
Website: fatdawgsdigital.com
Reputation Score: A
About the agency: Fat Dawgs Digital is a unique email marketing agency in Fresno that helps you create emails automatically tailored to each recipient through their email marketing strategies. They create individualized content based on segmenting your audience, so you send the right emails to the right customers.
The company can promote your products or services, encourage customers to purchase after abandoning their cart, or deliver special offers to your customers through customized emails. Their email experts can use email marketing to automate part of your sales process, which can help increase sales and revenue.
Case Studies: Pending submission
15. DIWL Agency
Founded Year: 2022
Website: diwlagency.com
Reputation Score: A
About the agency: DIWL Agency is a well-known email marketing agency in Fresno. It offers goal-driven email marketing services designed to help you connect with your target customers. They send automated email drips and personalized text messaging sequences to ensure continuous engagement by nurturing leads toward conversion.
The company will set up an email campaign tailored to your specific needs and help you achieve the desired results. Their professionals send emails to keep your audience engaged during every time of the year, whether it’s a slow or busy season.
Case Studies: Pending submission
16. Speck Media
Founded Year: 2009
Website: speckmediainc.com
Reputation Score: A
About the agency: Speck Media is a vibrant email marketing agency in Fresno that automates email marketing campaigns to keep your audience engaged with your brand and your site. The company excels at sending content via email to generate traffic and grow your customer base.
They can ensure that you send content at the right time by segmenting your audience based on factors like demographics, age, and interests. Their team can also increase your leads and profits with email marketing by tracking the performance of the campaigns using the best metrics and analytics.
Case Studies: Pending submission
17. Goldleaf Creative
Founded Year: 2003
Website: goldleafonline.com
Reputation Score: A
About the Agency: Goldleaf Creative is a top-notch email marketing agency in Fresno, delivering effective emails directly to your customers and communicating your brand messages clearly. The company has the experience to send automated emails to share the latest news about your brand and also announce new product launches and services to keep your audience interested.
They create cost-effective email marketing campaigns to deliver the right messages to the right audience based on their interests and preferences. Their professionals help businesses cultivate loyal customers by nurturing relationships through their email marketing services.
Case Studies: Pending submission
18. Thrive
Founded Year: 2005
Website: thriveagency.com
Reputation Score: A
About the agency: Thrive is a knowledgeable email marketing agency in Fresno that promotes your products and services to the right audience with the help of customized email marketing campaigns. The company has years of experience in developing email templates and automated email blasts for organizations to connect with a global audience.
They can announce the latest news about your brand and special offers and discounts on your products and services to spike the interest of your existing and new customers. Their email marketing experts will optimize and track the performance of the email marketing campaigns to improve customer engagement and loyalty rates.
Case Studies: Pending submission
19. ICS Creative Agency
Founded Year: 2009
Website: icscreativeagency.com
Reputation Score: A
About the agency: ICS Creative Agency is a prominent email marketing agency in Fresno, helping small and large businesses get more potential customers by growing their customer base through customized email marketing services. By developing cost-effective email marketing campaigns, they can improve your sales and revenue by boosting the brand’s visibility and reach among your target audience.
The company will automate the emails by segmenting the audiences based on several criteria to send accurate messages about your brand directly to their inbox. Their email marketers can optimize and track the performance of these campaigns to ensure that you can drive more organic traffic to your website and maximize conversion rates.
Case Studies: Pending submission
Conclusion
Email marketing is a pivotal tool for telling your audience about your business. When you send automated emails with interesting graphics, content, and messages promoting your products and services, you can encourage customers to make purchases, improving your sales and revenue.
Partner up with a reputed email marketing agency in Fresno to develop the right email marketing strategies and campaigns that can generate more sales and revenue for your business.
Frequently Asked Questions
1. What is email marketing?
Email marketing is the process of keeping your customers up to date on new products or services you are offering, special deals and promotions, or events and news within your business.
2. What will an email marketing agency do?
An email marketing agency has the potential to send automated emails to announce the latest developments in your brand and spike the interest of customers from different parts of the world. They can segment the audience based on different demographics, such as gender, age, location, and interest, to send the right emails that will truly resonate with the audience.
3. How can email marketing help businesses?
Email marketing is one of the most profitable investments for businesses to grow their customer base by increasing the loyalty rates of their website visitors. They will send inspiring information by developing the right email templates with graphics and content that will interest the audience enough to keep returning to your website to make purchases.
It can also be a great technique for nurturing relationships with long-term customers to improve engagement.
4. How do I choose the right email marketing agency?
When you are looking to work with an email marketing agency, you have to check their experience and reputation for customizing email marketing campaigns according to your business goals and budget.
They should be able to provide email blasts, automation, segmentation, and drip campaigns that clearly communicate your brand messages to subscribers.
5. Is email marketing a cost-effective option?
Email marketing is considered a cost-effective option for businesses of all sizes. You can create email marketing campaigns by segmenting the audience according to different demographics to convey your brand messages effectively.
It can generate more brand visibility and grow your customer base by nurturing the best relationships with the visiting customers within your budget.